Podcast with Warren Bobrow, CEO of Klaus Apothicaire
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Tag: warren bobrow
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Klaus Apothicaire!
By The Fresh Toast‘s Warren Bobrow, provided exclusively to Benzinga Cannabis.
Because the flavor of this craft cocktail has everything to do with the buzz, I want to make sure that the person who enjoys this drink is filled with reverence for the holiday that they call Cinco de Mayo.
I think the holiday of Cinco de Mayo is more of a good excuse to get happy than the actual meaning of the day — as far as I know it’s the Mexican Independence Day — but for all intents and purposes, its Tequila & Weed Day for me.
And the way that I think involves infusions — not tinctures or oils, or dare I say those things they are putting in cocktails called CBD drops. Hemp is what that is. Not at all what I work with, so please don’t expect it.
It’s so important to draw attention to the decarb step when making infused spirits with cannabis. The decarb step is heating the cannabis in an oven or, in my case, I use the Ardent decarb machine. Never have I burned a batch! It’s foolproof, unlike my toaster-oven that fluctuates 20-30 degrees according to my commercial grade oven thermometer.
The cocktail was named for Louis … [+] GLENN SCOTT PHOTOGRAPHY
There is no category in the cannabis industry that has received more investment or positive speculation than infused beverages. According to a recent report on the global cannabis-based ‘alcoholic beverages market,’ this sector, which includes non-alcoholic cannabis-infused beers, wines, and spirits, is expected to grow by 19% or $155 million between 2020 and 2024 making it the fastest-growing segment of the cannabis industry. Constellation Brands was one of the first companies to eye this trend when it made an almost $4 billion investment in Canopy Growth (NYSE: CGC).
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Chronic: The New CBD Cocktail
How a leafy green plant is spreading its seeds within a billion dollar industry
Mixologists have entered a new era behind the bar. Guests are gravitating towards more interesting ingredients, the more bizarre, the better. One unlikely element popping up on bar menus is Cannabidiol oil, more commonly known as CBD. Bartenders across the country are breaking the stigma surrounding sativa and incorporating it into their cocktails, one bud at a time. It’s not just a vodka tonic. It’s an experience. Cannabis culture may have had a bad rep in the past, but it doesn’t always mean trippy prints and Bob Marley T-shirts. Sometimes it means classy cocktails, carefully infused and delicately garnished.
It’s been said that if you don’t know about good cannabis cocktails, than you probably don’t know about Warren Bobrow. And Bobrow knows his bud. Afterall, he’s been smoking since he was 13 years old. So it made perfect sense for him to throw away his 20-year career as a banker and transition into a cannabis cocktail whisperer.
In 2016, Bobrow published his book, Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations. Little did he know he was ahead of the game. Just one year later, beverage heavyweight, Constellation Brands, announced plans to take a $191 million stake in the Canadian medical marijuana company Canopy Growth. It’s this kind of forward thinking that has gotten Bobrow far in his industry.
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Planted
In The Weeds with Jimmy Young finds a one of kind talent at the NCIA NE Business Conference in Boston, he’s Warren Bobrow.
