There is no category in the cannabis industry that has received more investment or positive speculation than infused beverages. According to a recent report on the global cannabis-based ‘alcoholic beverages market,’ this sector, which includes non-alcoholic cannabis-infused beers, wines, and spirits, is expected to grow by 19% or $155 million between 2020 and 2024 making it the fastest-growing segment of the cannabis industry. Constellation Brands was one of the first companies to eye this trend when it made an almost $4 billion investment in Canopy Growth (NYSE: CGC).
Tracey Mason is truly woman for all seasons. She is concise, crisp, intellectual and she thinks on her feet. Tracey knows the value of a firm handshake and an easy smile. Tracey is clear on the industry too. Her beverage quality is a game changer in the cannabis infused libation category. It possesses a certain depth of flavor.