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Interviews Klaus

They Bet on Themselves and Now Are the Founders Winning in 2026

A hurricane destroys your business at thirty. Your father dies and you abandon estate banking. You spend fifteen years paying off a debt that wasn’t yours. You get laid off, cash out your 401k, and go back to culinary school at fifty-five. You build a Fortune 500 career only to realize you’re solving the wrong problem. 

The pattern isn’t that these five founders took a leap, it’s that they didn’t leap until they had to. And once they did, they didn’t just start over. They started backward, mining every failure and loss for the blueprint of what comes next. Now they’re not just successful. They’re teaching other people how to get there too. This isn’t a story about bold bets. It’s a story about what happens when you stop making bets and start making decisions.

1. Warren Bobrow

Warren Bobrow

Warren Bobrow

The Gnome, the Hurricane, and the Life He Built After

Warren Bobrow lost his first business in Hurricane Hugo in 1989. He was living in Charleston, South Carolina, running a fresh pasta company, and then, like that, it was gone. He went back to New Jersey, spent nearly two decades paying back his father dollar by dollar, and didn’t get to chase his own dream until well past fifty.

That dream involved a German drinking gnome named Klaus.

It sounds like a punchline. But it isn’t. Today, Bobrow is Co-Founder and CEO of Klaus the Gnome, Inc. A cannabis-infused beverage company that earned a gold medal at LA High Spirits, landed a feature in Bon Appétit, and reached the top 10 in New York State for its product SKUs, ranked by Headset data. He’s also a trained chef, a classically trained bartender, a spirits journalist who has written for Forbes and High Times, and the author of six books published by Quarto.

Fifty Years of Flavor

What makes Bobrow’s perspective different is the depth behind it. He’s been studying wine, spirits, and cannabis for over fifty years, and he didn’t learn from textbooks. He learned from the dish sink, the bar, decades of kitchen work, and eventually, the page.

After losing his corporate job of fifteen years, he cashed out his 401k and pension, went back to school at the New School and the French Culinary Institute, and retrained himself as a food writer and spirits journalist. That tenacity eventually caught the attention of his now-business partners: Evan Eneman of Harmony Craft Beverages and John Mamus of Mamus Creative, who took a chance on him and helped turn Klaus into a real brand. His publisher at Quarto told him early on that there’s no money for an author in publishing, but there are contacts. Wise advice that turned out to be completely true.

Failure Is Part of the Recipe

At 65, Bobrow doesn’t soften the story. Eight major setbacks. Decades of rejections. A business wiped out by a storm. He talks about all of it because that’s the only honest way to tell it.

His advice: be yourself, smile when you speak, let criticism roll off. It will come. It doesn’t have to stick.

Follow Warren on Instagram and @drinkklaus.

Read more here ! 
https://www.msn.com/en-us/news/other/they-bet-on-themselves-and-now-are-the-founders-winning-in-2026/ar-AA270j8A
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Klaus NEIN

The Next Generation of Adult Beverages.

Functional Tonics for Mood, Relaxation, and Clarity.

The Revolution is Being Noticed.

The Best THC Drinks That Taste As Good As They Make You Feel

Bon Appetit Magazine

Created by mixologist and writer Warren Bobrow, Klaus cans are infused with 10mg of THC for a mind-opening sense of euphoria. A fan of Moscow mules? Try the Mezzrole, a piquant blend of French limes, Pickett’s spicy-sweet ginger syrup, and tart rice vinegar that finishes with notes of sea salt. — C.J.

https://drinkiconictonics.com/pages/about-us

Snoop Dogg and Warren Bobrow are business partners who collaborate on Iconic Tonics, a line of functional and cannabis-infused beverages. Bobrow, a critically acclaimed mixologist, created the Klaus brand of THC and non-alcoholic drinks for the company. 

Snoop Dogg formed Iconic Tonics in partnership with Harmony Craft Beverages in March 2025. The company aims to disrupt the functional beverage space with a portfolio of innovative brands. 

Warren Bobrow, known as the “Cocktail Whisperer” and a six-time published author, is a master mixologist and co-founder of the Klaus brand within the Iconic Tonics portfolio. He developed Klaus as a premium line of THC-infused and non-alcoholic (NEIN by Klaus) libations, focusing on terpene-forward, layered, and sophisticated flavors. 

The collaboration features several beverage lines available in various markets, including New York and New Jersey, and nationwide for the hemp-derived versions. 

  • Klaus: A collection of ready-to-drink, THC-infused libations with 10mg of THC per can, made with premium ingredients like live rosin.
  • NEIN by Klaus: A non-alcoholic line featuring botanical terpene infusions, offering a premium adult beverage experience without the alcohol.
  • Other Iconic Tonics Brands: The broader portfolio includes Snoop Dogg’s other brands like “Do It Fluid” (hemp-infused) and “Doggy Spritz,” as well as “Love Yer Brain” with Wayne Coyne of The Flaming Lips. 

The drinks are available through online retailers like DoorDash in select areas, and in stores such as Total Wine & More. 


Categories
Recipes

The Perfect Infused Mocktails for a High-End Danksgiving

The Perfect Infused Mocktails for a High-End Danksgiving | High Times

Thanksgiving has always been a celebration of comfort, indulgence, and gathering with the people we love. In 2025, cannabis mocktails are officially joining the holiday table, not as a novelty but as a sophisticated, functional, and beautifully crafted alternative to traditional drinks. Whether you are hosting a crowd, navigating family dynamics, or treating yourself to a peaceful long weekend, THC beverages offer a modern twist on a timeless tradition.

Klaus – “Cranberry Klaus”

For cocktail lovers who want a complex, adult beverage without alcohol.

Klaus is crafted for serious mixology fans, and the Cranberry Klaus is a true holiday showstopper. Roasted citrus juice brings depth, and cranberry connects the drink directly to the Thanksgiving table.

Pre-Prep

Roast 5 oranges and 5 lemons, halved and coated in All The Bitter – New Orleans Bitters (non-alcoholic). Roast at 400°F until caramelized, about 15 to 30 minutes. Cool, juice, and store chilled.

Makes two drinks.

Ingredients:

  • 6 oz roasted orange and lemon juice
  • 6 oz sieved tart cranberry sauce
  • 1 can Klaus Bosphorus (solventless or D9)
  • All The Bitter – New Orleans Bitters

Instructions:

  1. Pre-chill a double old-fashioned glass and crush ice.
  2. Add juices and cranberry sauce to a Boston shaker with ice.
  3. Shake hard for 15 seconds.
  4. Strain into frosty glasses over large cubes.
  5. Top with Klaus.
  6. Add a few drops of bitters.
  7. Garnish with roasted orange and cranberry sauce.

Vibe: Culinary, layered, and sophisticated. Your foodie guests will be thrilled.

Categories
Skunk Magazine Tasting Notes

Muha Meds: They Caught My Attention

Muha Meds Brain Freeze: My first impressions after cracking open the jar. Freshly snipped peppermint in the nose. Venice Beach house floors when just grinded- fresh herbs directly up front with driblets of rosemary, thyme, catnip, whew, there’s that baby skunk lurking outside. Peach pits… schnapps? Lineage per Weedmaps: iced ‘n’ baked x Do-si-delirium.

Nose: freshly snipped herbs and stone fruit pits, Sparkling Riesling ice wine on the back of the throat. It’s gorgeous.. perfectly cured and lush.

Mouthfeel: patiently cured and opulent, pure and mouth-filling in my stonedware pyramid pipe

Body Feel: This is evening relaxation cannabis, summer raindrops, far off thunder, bliss follows

Stone: Exceptionally pleasing, sleep comes easily or df tram on the mixcloud. Relaxation is the way.

Black Truffle is comprised of something unknown, or the best knowledge available there is no one is talking about the unknown, so it’s just unknown! And Gelato 33. That’s the best I can do on that!

Opening the jar, the aromatics of toasted cocoa beans, Italian roasted espresso beans, wineberries… it’s very dense and nose filling.

Nose: spicy and dark chocolate foam, enlightening and invigorating.

Mouthfeel: effervescent and robust, fun! Summer camp fruit punch.

Body Feel: task oriented and amusing, I must be clean comes to mind with plenty of energy.

Stone: Obliterating the mind in my Chill Pipe, the Stonedware Pyramid is just my speed for a wonderful afternoon of enlightening conversation with the cats.

Muha Mints: This one is definitely cool and refreshing, crushed wintergreen leaf underfoot, then forest floor comprised of Douglas Fir needles and slivers of balsam pine oil. Whispers of menthol oil and wet stones.

Nose: Fresh wind off a fall mountain, slapped wintergreen mint rubbed on the inside of a frosted glass, lemon oil, black licorice far back into your memory…

Mouthfeel, funky Jamaican dunder rum, thick cut marmalade, eucalyptus oil. Chewy.

Body Feel, stress just melts away directly into incredible focus and clarity, super high potency.

Info: Weedmaps: They say that Muha Mints is Morning Glory by Barney’s Farm. Comprised of a three-way combination of an Afghan indica landrace, a Hawaiian sativa, and Skunk #1.

I use the 2” Flower Mill which mills the fragile flower instead of cutting it.

Muha Meds- yep… I really dig their efforts. I’ve been smoking some bodacious flower lately, but this really stands out in the fray. Impressive!

https://skunkglobalmarijuanaculture.com/cannabis-world-news/muha-meds-they-caught-my-attention/ 

Categories
Klaus Podcasts

Snoop Dogg Bets Big on Functional Beverages with Iconic Tonics

Categories
Interviews Podcasts

Warren Bobrow: Bestselling Author & Cocktail Whisperer Reveals the Secret Ingredient for Crafting Cannabis Beverages

https://the-dime-177afd40.simplecast.com/episodes/warren-bobrow-bestselling-author-cocktail-whisperer-reveals-the-secret-ingredient-for-crafting-cannabis-beverages

Categories
Events Klaus

L.A. Spirits Awards

Klaus was awarded a Gold Medal in the first ever High Spirits Awards competition.

High Spirits Awards is a new beverage competition by L.A. Spirits Awards, launched in 2023 and open to all cannabis-derived beverage products legally sold in California and all hemp-derived (CBD/alternative cannabinoid) beverages from anywhere in the U.S.

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Klaus

Who? Me?

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Events

Love.Life

I created the cocktail and mocktail program for @theofficiallove.life. This project changed me forever. No longer am I just one thing in beverages. I can do many things and hopefully do them well.

Love.Life
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Articles

420 Roundup!

Klaus Mezzrole
Many cannabis-infused beverages taste like they were concocted by someone who has never tasted a proper cocktail in their life. Thankfully Klaus tapped the skills of acclaimed mixologist Warren Bobrow, aka the Cocktail Whisperer, to infuse a piquant punch of ginger with zesty lime with rice vinegar, resulting in an adult-quality drink with 10mg THC and < 1mg CBD THC per can.