The sun is shining, flowers are blooming, and trees are back to swishing their leaves in the wind. It is official: summer is on the way. This means it’s time to fire up the grill and host cherished friends and family. For some, that means blending up some margs, and others may pull out the cannabis drinks.
The easiest way to infuse a gathering is to grab some weed seltzers and call it a day, but some may want to shake up their own craft cocktail for the occasion. There are cannabis bartending bibles available, complete with drink recipes and other valuable knowledge, but there’s also the possibility of creating something new.
Perhaps inspiration is growing in the herb garden this time of year or a luscious fruit at the farmer’s market tempting you to blend new flavors. Whatever the inspiration, maybe it’s time to run with it. Those who are new to mixing up a THC cocktail may be looking around for advice. Well, it’s right here.
Cannabis drink mixing advice from master mixologists
There’s no one better to give advice to newbie cannabis mixologists than the experts. Jamie Evans has authored multiple cannabis drinks cookbooks and contributed to acclaimed food, cannabis, and beverage publications. As for advice for first-timers, she’s all about leaning into the flavor.
“When crafting cannabis mocktails and other infused drinks at home, there’s bound to be an herbaceous taste,” Evans said to GreenState. “Knowing this, a tip that I like to recommend is to not mask the flavor of cannabis but complement it instead. One of the best ways to do this is by incorporating terpene-inspired ingredients often found in cannabis’s aroma and flavor profiles.”
Jamie Evans // Photo by Monica Lo
Over the years, many edible brands and infusion recipes have worked to hide the weed flavor as if it were off-putting. Evans and many others in the weed community have shifted into a mindset that the many smells and flavors of weed are a gift rather than a curse. Flavor is of the utmost importance, but so is dosing.
Angel Belman is the beverage director of Original Ninfa’s, a historic Texas bar and restaurant that recently added the infused Tranquilita Margarita to its menu. He has learned some THC dosing lessons as he figures out how to merge 20 years of bartending experience with cannabis mixology.
“My best advice is to start with a low dose and to go slow. Pace yourself, observe how you feel, and take note as you increase consumption to have a general understanding of the guest experience while remembering every person’s tolerance is unique,” Belman said.
Angel Belman // Photo by Becca Wright
People often want to enjoy one or two cocktails on a night out, but if it’s dosed high, that’s probably not happening. This is why Warren Bobrow, co-founder of Klaus beverages, regrets the doses in his original recipes in Cannabis Cocktails, Mocktails, and Tonics, the first cannabis bartender bible. He echoed Belman’s advice.
“Start slow. Don’t destroy your friends. Don’t be like me. I took too much cannabis in each drink; they can catch up on you,” Bobrow shared in a brief email exchange.
The master mixologist has a point: dosing is the most important aspect of cannabis drinks. But once that’s figured out, the flavor is key.
Warren Bobrow
Best flavors for weed drinks
Leaning into the herbaceous quality of the plant is preferred over masking it with sweetness or robust flavor notes. This requires an understanding of the terpenes and compounds in the product infusing the drinks. Learning about these aspects of the flower, syrup, tincture, or other weed product can help the novice bartender key into the flavors best paired with their drink recipe.
Once the terps are clocked, it’s time to plan the other components of the bev. Evans shared her favorite weed-friendly flavors in mocktail recipes.
“Some of the best ingredients include fresh citrus juice, tropical fruits, fresh berries, fresh melon juice, mint, lavender, cinnamon, black pepper, mixed herbs, fresh dill, and sometimes ingredients with savory, earthy flavors. All of these ingredients will blend effortlessly with cannabis flavors.”
Novice bartenders looking to get creative may want to start with a classic drink recipe and riff off of that. Earthy flavors are excellent in a bloody mary, and sweet strains would taste divine in a spritzer.
Jake Wall, chief innovation officer of Maison Bloom, recommends finding recipe inspiration in the wide world of gin. The dynamic liquor can complement many classic cocktail flavors and inventive new creations, much like weed. Gin drinks commonly use a wide range of ingredients from lavender to orange peel, vanilla pods to cucumber.
“Gin, similar to cannabis, is largely informed by the similar aromatic and taste-forward compounds that, in our flower-powered world, is where terpenes step in. Whether it is a bramble or a take on a gimlet and everything in between, look to the world of historic and creative gin-based recipes and hack them with all the best plant magic you can. You can thank me later,” Wall said.
Jake Wall
Cannabis mixology is all about balance
Finding a recipe that uses a liquor that plays into the complex flavors of various cannabis products makes it simple to plug cannabis in place of the liquor without much flavor adjustment. However not every weed drink is going to be a play on a gin drink, and that’s where balancing comes in.
The last piece of the puzzle is the final step to balance the flavor. The infusion method may come into play here. At Ninfa’s Belman noticed the oil tincture required a sweetener like an agave because it added bitterness to the drink.
Evans also pointed out that the best start materials deliver the clearest, fresh flavor.
“Quality cannabis mocktails and cocktails begin with quality cannabis—pay close attention to expiration dates to best gauge freshness,” she said.“If the packaging dates are old, chances are the terpenes have diminished, and the phytocannabinoids have oxidized, which is not ideal when preparing cannabis infusions at home (tinctures, simple syrup, bitters). Choose the freshest products for the best outcome.”
And above all else, follow Evans’s golden rule: “Don’t mask the flavor of cannabis, complement it.”
I’m fascinated by the art of ‘pre-rolls’, primarily because I have a lot of trouble rolling a joint by hand. You would think after fifty years of enjoyment of the plant I’d have found my way towards joint rolling proficiency, but no! I’m next to inept. I say next to because of my cone making tool from Veosa out in New Mexico, but that’s not a hand rolled joint, although it looks like it is.
Truth be told, I usually don’t have the lung capacity to smoke an entire joint by myself, because I don’t have anyone to smoke with! That’s why I asked if Rhythm will be offering a smaller version of their celebrated 1 gram pre-roll, because I cannot finish an entire joint all by myself. Just wasteful for me!
There is another reason why pre-rolls are so attractive, you can taste through strains to learn more about them, without having to buy an entire eighth and finding that you don’t like what you purchased. That’s one of the key reasons to enjoy pre-rolled joints, diversity of flavors and effects.
Sure, I could buy premade cones and stuff my own, but isn’t it more fun to try many different kinds of flower without making a large outlay of cash? That’s more like it.
WB: Why pre-rolls? Why not simply focus on your high quality flower?
Rythm: While flower is still king, the pre-roll category has been steadily gaining traction in popularity year after year. Recent data shows that pre-rolls have solidified their position as the third-largest product category in the US market, following closely behind Flower and Vape. We want to continue providing new ways for consumers to find their RYTHM, so naturally, RYTHM Remix was born to show love to the growing number of pre-roll fans. By infusing our premium indoor-grown flower with THCa diamonds, natural terps, and kief coating, RYTHM’s new line offers ultra-potent, convenient ways to consume.
WB: What are they composed of? What’s in there? How did your scientists choose the concentrates? Why? Please explain what the concentrates are. Why are they important? What do they do.
Rythm: RYTHM Remix pre-rolls are double infused with THCa diamonds and kief to hit high marks in potency, and then infused with natural terpenes to offer bold & unique flavor experiences. Our proprietary in-house isolate extraction methods allow for maximum cannabinoid infusion, without all the harshness and sub-optimal flavor profiles that can occur from other infusion methods. Our kief is sifted from only the highest-quality input material using fine mesh screens–This approach yields maximum trichome content, while limiting fine plant matter. The final output is a product that boasts high potency & smooth, clean combustion.
WB: How much do they weigh? Any plans to do smaller (.35) joints with more potent concentrates in them? Smaller is better! What’s the THC concentration?
Rythm: RYTHM Remix Pre-Rolls are filled with 1g of our premium flower. Be sure to keep an eye out for REMIX 0.5g five packs launching in April! Available in 10 different strain profiles: • Maui Wowie (Sativa) • Strawberry Sour Diesel (Sativa) • Mai Tai (Sativa) • Blue Dream (Sativa) • Durban Poison (Sativa) • Pineapple Express (Hybrid) • Watermelon Zkittles (Indica) • Strawberry Short Cake (Indica) • Blue Zkittles (Indica) • Blueberry Kush (Indica)
Honest.. just the very word makes it all clear. An honest way to do things. An honest path in life. When things are done right, they are honestly produced.
Well designed, made up of simple parts, crisp and easy to use. Modernist, architectural and bold. Fun to look at on the desk, complementary to design. Sleek.
Easy to clean because this is very important.
Several years ago I received a Path Pipe. I wrote about that early device and kept it in my box of pipes—many, including that one are still in there. The ones that I rotate through that is. I love the Path Pipe.
I had the opportunity to review some items from a new design line from Honest. A really well designed water pipe, a grinder that looks as good on your desk as your favorite paperweight and air-tight, easy to seal and to open, glass vessels for storing your precious flowers after grinding. How did the fine folks at Honest know that I was due for a new grinder? Well, not really—but I could always use something new to play around with and the Honest grinder is super esoteric and easy on your eyes. It’s made for people who may have mobility problems in their hands, that is- very easy to turn.
Klaus, the author’s gnome and the Grinder System with an 1/8th of A Golden State. Photo: Warren Bobrow
Responses from Honest Co-Founder, Mason Palmer:
Warren Bobrow: Are you a design professional?
Mason Palmer: One of the Honest co-founders is a product designer by background. After graduating from UCSB, we struggled to find products that fit the style of our homes as young professionals. We created an aesthetically pleasing range of high-design pipes, accessories, and more, to help folks get into their flow state, entertain, and unwind in their space. The Honest product range fits together as an all-in-one home ecosystem to enhance the experience and presentation of a sesh.
WB: What was the inspiration behind the grinders, glass storage jars and that gorgeous water pipe?
MP: We employ rather minimal design principles and stay away from embellishment or stylizing on the products themselves, for a classic and timeless visual appeal. With materials being similar to those used in other high-quality kitchen, coffee, and bartending tools, these accessories will blend naturally into your functional home environment and everyday life. Much like how many Americans have bar carts and barware, we make smokeware that is designed to be seen, rather than stashed away.
11 Square: Photo courtesy of Honest
WB: How much of a rip do you recommend? I may have overdone it!
MP: We typically tell folks to start small unless you’re a regular bong user. Although the Capsule Water Pipe may be a smaller piece, it hits like a bong. (my bad… I did overdo it!)
WB: What’s next for Honest?
MP: We’re launching Kits by April 1st, in time for 4/20! The way we think about our smokeware is almost always as a kit, so we’re very excited for these. We will have limited editions, new material options, and new products on the way this year as well. Sign up for our newsletter to find out when new releases drop.
I love the way the Honest Grinder and the sturdy Cannabis storage jars show off my fine herbs… Especially the incredible flowers from A Golden State…
I want to ogle at them, and the Honest Grinder and storage jars take their display with fashion to an entirely new level.
Bar & Restaurant News is introducing a number of new content pieces in 2024, including Polls, From the Editor, and this column, One for the Road.
In this monthly column, we ask a question about a theme or topic covered during the month, and industry experts weigh in with opinions, advice, and real-life experiences.
Do you think cannabis consumption and/or cannabis-infused food & drink will find its way into more bars and restaurants in the future?
Warren Bobrow, CEO & Co/Founder of RTD THC-infused cocktails Klaus the Gnome, Inc.
I wrote the first book in the world on infusing cannabis (THC, not CBD or hemp) into craft cocktails of my own invention. As a master mixologist, former rum judge/ former day drinker, and now the creator of Klaus in California, I have some very defined thoughts on the addition of THC to food/drink.
I believe that you will start seeing those ubiquitous hemp-infused seltzers around in places where it is permitted by law. They are pretty uncomplicated and very low dose, more akin to a light cocktail or a mocktail in strength, which means you probably won’t feel very much of anything. [It will be] similar to the addition of the CBD craze in craft cocktails a few years back. You can’t feel anything with CBD, there is no buzz whatsoever, but I digress.
If you are looking for a THC edible or a cocktail with THC in it, I’m hoping these will make their appearance sooner rather than later. But everyone has different metabolisms, and eating cannabis can be problematic for some people. Care needs to take place, especially when mixing alcohol and THC. I should know a bit about this topic!
I’d love to see the combination of food and cannabis-infused craft libations like my own alongside a carefully prepared meal, or even tacos!
My soundtrack for this very short journey was some inspirational music for me, attached below. It followed me throughout the trip as part of the framework for my writing these observations. So, indulge me with a listen to my friend DF Tram while you read my words.
I find that his imaginative explorations work with my visual and emotional interpretations of that elongated day and a half in Redding, California. This music influences the sky and my dreams, and that looming, snow-covered mountain is where the water used to nurture the plants really comes from. https://canopyofstars.bandcamp.com/album/the-upsweep
The Spiritual Guides
Nishant Reddy and his crucial EO, Leslie… took care of everything just perfectly as I, too, worked as an EO for decades, and I understand the pressure. It’s hard work, and she does it with alacrity and deep humility. Everything was perfect in my vision. From the sounds of the birds outside my hotel room balcony (I left deep/snowy winter in NJ, so having my door open and letting in the sound of the birds gently waking me after a long flight from NJ…To the first wake and bake of the day, inhaling a micro joint of A Golden State with the freshness of the mountain air surrounding my head. Those little joints of Woods — appropriate somehow being up in the mountain forest — this is what I enjoyed first thing in the morning — a pleasure and an honor. Then, a real mountain breakfast with far too much handcrafted food; each glimpse around me was of freight trains going by (lots of trains) and the metaphor for my journey, the omnipresent snow-covered mountains that encircle this magical place. They are the reason why I am here. The water that melts down off Mt. Shasta is life-giving! It’s amazing! I experienced much visually during my visit, both inward and outward. Smoking cannabis of this quality from A Golden State, at their elevation, really was a pleasure. My interactions with the terroir were punctuated by the ring of snow-covered mountains spilling their visual secrets whenever you gazed up.
Thank you for allowing me glimpses of your world. It was just perfect.
A Golden State… Wow, what you have achieved here is unlike anything I’ve seen before, and I get around the world. Is there a term for ultra-craft? I hope so because of what “Bear” and Nishant have achieved with a cast of artists — all striving for a canopy of dreams… It’s striking for me to view the inner vista. The Aboriginal people call it the Dreamtime. When I’m around thriving plants, the energy from these creations fills my brain for lucid dreaming later on — the scent, the visuals, the feel, the conversation. It was a university course, condensed down to a couple of hours. I could have spent all day asking questions with just observations. Lighting from below, the side, on top, hands giving energy and taking the experience to another level. Like the great masters of art, cannabis of this complexity is not manipulated. There is a purity that oozes off each densely textured inhalation.
The Resin
It was that sticky stuff, and it was all over my fingers and surrounding my head. I couldn’t even focus my Leica; the lens was fogged up anyway from the room’s inner rainforest terroir (forest floor and almost visible droplets of humidity experiment), nor my iPhone, because my beforementioned fingertips were stuck together from that juicy bud of Lemon Creamsicle smeared all over the lens. The plethora of dazzling LED-lit plants that surrounded me was gluing up my nostrils with their perfumes and my glove-covered fingers with their gummy juices. The air hung weightily in my head and fingers, coated with a certain lifegiving sap. Pan Asian spices like cardamom and bursts of Thai Chilies stung the inside of my nose. The rainforest-like humidity made my usually comfortable wool socks dripping sweat buckets. As I walked around each plant, drinking in her energy, I realized that it wasn’t unpleasant; in fact, I wanted to spend the rest of the day in there, like in a friendly steam room located inside a country club. In this case, the rooms filled with thirsty bushes of perfectly hand-tended flowers. Just gazing at each happy plant and marveling at the sticky stuff that was suspended in each breath, the aromas literally coating my glasses with ebullient plant juices.
It was ironic, but as I was searching for a way to keep my fingers and everything else from sticking together, my spirit guide on the personal tour recommended that I “run my fingers through my hair.” Hmmmm. Why, I wondered. As if on cue, the explanation given to me was perfectly simple. The oils in our hair dissolve the cannabis resin nearly immediately. Just one more thing I learned about the plant. No soap and water were needed, and that effusive perfume of their juicy strains enveloped my airspace in her sweet/gassy aromatics of the opulent cannabis varietals.
I want to wear the myriad of her olfactory-pleasing perfumes as my cologne all day long.
The Grow
Each room is consistently tended to, from the top down to the absolute bottom up. The air smells clean, and everything gleams like the first day the system was installed. Each grow room is different, with micro-experiments held right within their more traditional approaches. Metrics are essential, with vast amounts of data brought into the grows. Each room is a consistent experience in these metrics as they reference and compare certain observations. Constantly day in and day out, hour by hour, pressure, humidity, temperature, light, dark, watering, feeding, testing, and retesting, hand watering, weighing, spoken kindly to, I think it matters…. I’d hoped to have music played for the plants. I’m sure they’d enjoy some of the Upsweep.
In the end, it’s all about her, the plant. She is carefully hand-tended, and it is grueling, nonstop work. She rewards this completely mind-numbing activity by offering a deeply Zen experience that requires profound patience. What it really requires is a sense of swiftness because there are thousands of plants to tend to. Each plant is essential and equally important to life itself.
The Mantra
Starting at the bottom is not working as a plant-touching person at A Golden State; there are many steps to take before the plant becomes the primary focus. It really becomes an intonation or a mindful activity in the grand sense of the word because there is always something to do in the care of the facility and the cleanliness of everything within. Perhaps the explanation for this, my explanation, lies in the book Zen and the Art of Motorcycle Maintenance, which should be in their welcome new employee kits, as this book might help in the nature of their work. I’ve been to grows all over and this was the first one that I wanted to hook up an electrical current reader to the plant and listen to the sound of the good energy that flows through each flower. Aside from the technical stuff, this is an organic plant that just feels good to be around. If the entire universe was in a microcosm of cannabis scent, each sniff was coating the inside of my nose and filling my head with all sorts of canna-driven possibilities.
I couldn’t wait to taste what was waiting for me later back in my jacket pocket. A Golden State grows some of the finest cannabis I have ever savored. True, I am well-traveled and have enjoyed many a fine grower’s special home stash… Without factoring in the basic premise that I couldn’t possibly have tried everything, of course, in the fifty years I’ve appreciated the plant. What A Golden State does is profoundly unique due to the relentless determination exemplified by every team member from the bottom up — from the flower trimmers to the master growers. They clearly love what they do, and it shows in every essential task, from vacuuming out an entire room and breaking down each part of the air-conditioning to the dehumidification units to the combination of lights to their very placement, vertically, horizontally, and from above and below. It’s all an encyclopedia of the plant and how to do better by her.
My observation? This is a deeply crafted project. Sure, they want to be perfectly efficient, but patience is absolutely a virtue. Their positive methods are many, and each experiment is meant to emulate something greater than it was prior. How else do you learn? And my favorite strain? Empanadas Diez… the sense of elation is paramount to me. I get things done.
The effort that goes into every 1/8th of an ounce glass jar from A Golden State is not just physical; it’s a deeply emotional experience. Each cultivar is an involvement in the anti-stoner experience. Oh, don’t get me wrong. I got plenty “high.” But cannabis, on this level, does more for me than just being obliterated. It opens my mind and forces me to think about what I’ve been experiencing in life. My thinking offers a certain clarity and intellectualism. I don’t feel like I’m going to be sleeping; I want to create beautiful articles.
A Golden State’s THC levels are lower than most, and that’s a really good thing. I’m on the record, and I want to reiterate again that ultra-high numbers from THC cannabis do not help me from a medical standpoint. They just don’t reduce my eye pressure. It doesn’t do anything but give me a headache; it’s no fun when using medical cannabis for a specific purpose. What the strain named Empanadas Diez offers is just right for me. A coating on the backside of my brain. Lagniappe is my description. A little something extra.
What A Golden State has achieved through its commitment to the uncompromising equilibrium of craft cannabis to commerce in the macro sense is exemplified in its purely noble approach to the plant. What I initially envisioned as something more mechanical in nature was immediately dispelled by the fact that this ultra-craft cannabis grow exists because of exemplary reasoning. The details and attention shown to every plant in the rooms are utterly mind-blowing.
Sure, you can robotically mechanize a cannabis grow; I’ve seen it and wondered how the plant likes being manipulated in this way. But why would you when every plant in every room at A Golden State is loved, every single day, around the clock? Day in, day out. It’s their life work.
If they were glass blowers, I’d be watching them hand-pull fragile Murano glass. It’s that level of expertise without fail because they are dealing with extremely expensive materials. Cohesive, behavioral, consistent perfection in everything they do in the life-cycle of the plant, from popping seeds to packaging the flowers, it’s all done right here.
If you can’t do the best, don’t do it at all. At A Golden State, they have achieved something very distinctive through what appears to be an intense, laborious series of mind-numbing exertions. Tending their vast myriad of miniature and fragile seedlings right down to the elegant, finished product, all by hand, is arduous work taken on with a profound desire and even empathy. Their work is mindful, and their jobs can be deeply fulfilling on an innate level. Something that craft cannabis allows us to experience that special feeling I felt.
What A Golden State has achieved in craft cannabis is very different from the corporate cannabis machine, which unfortunately shows very little finesse, so we won’t be discussing that genre!
The art of craft cannabis shows in everything they do, from their pastel “California Desert” hue packaging in the slender little tins containing tiny hand-filled joints to their handsome glass vessels sitting in tiny cutouts inside their thoughtfully designed packages. Each is devised to eliminate any lateral or vertical motion that may damage the unsullied, hand-trimmed flowers. And the end result? That’s for you to experience.
Seek out A Golden State and see what their eloquent purpose brings to you. I think it is very special, rare, pleasurable, and intensely transcendent.
Their Brand New Redding California Dispensary
Located just around the corner from the Redding Airport is their brand new flagship dispensary/grow. You’ll need to see what they have accomplished; it’s essential to your gourmet cannabis edification.
They’d love to see you at the dispensary, and the warmth that is emulated in the room is not just something you can see. It’s something you feel inside. Rest your legs awhile on the sumptuous couches and savor the stylish architecture of the building. Enjoy the view of the fully scaled cannabis grow situated just behind large windows facing the equally large windows fronting their always-changing streetscape in a very safe area of town.
I’ve never been in a facility anywhere in the world that looks as visually beautiful as this facility. It’s organic in style and peacefully designed, yet vividly lit from the inside. A blazing series of LED lighting arrays. They are immediately punctuating your entire visual experience. The plants growing behind you are oozing with green, purple, orange, and white flowers. Others, in their trimmed state, are displayed in jewelry cases, set prominently on the broad, modern mountain-designed stone counters with roughhewn edges reminiscent of George Nakashima wood tables, yet fabricated by local stones- are interactive and demand your touch. Shopping is encouraged, or just let the friendly and deeply competent budtenders personally guide your canna-centric experience with gentleness. Their verbal anecdotes and canna-vision are pleasant and non-sales pushy. That get ’em in and out in five minutes or fewer minutes just doesn’t exist here. You are encouraged to come as you are and enjoy the views, either outside or inside. I loved both because I’d never experienced a dispensary with a full-sized grow just behind. Sure, I’ve been to Colorado and Oregon, where there were micro-grows of a couple of plants in the shops. But this was a completely full-scale operation, with no messing around with it just for show grow. The space is pristine; they are always cleaning and hand-tending to the plant. This is what is always going on in the background. The plant is what is important here, with the visionary plants from A Golden State guiding my dreams.
The store itself is visually more akin to a high-end NYC design shop, reminiscent of the Museum of Modern Art store in Soho. A Golden State has achieved another arrow in its quiver with its non-obtrusive design. The plant in her glory is presented in large glass cases. The lighting is soft, and the color palate is earthy and calming. The entire length of the dispensary is punctuated by large glass windows facing an LED-bathed professional grow.
An experience in architecture, light, the giant windows gazing into another dimension. A fully in action, craft cannabis grow. Very impressive indeed.
May I have another twenty minutes?
Thank you to Nishant Reddy, who helped me go further emotionally on this trip than I thought possible at this time of my life. Nishant redefined my enlightenment by offering something tangible in a manner I’d never experienced before. Remarkably, I was open to being taught because I truly know nothing about this purely craft side of the cannabis business, and each visit to A Golden State going forward is with full mindfulness and thirst for future knowledge.
I first met Joe Castelo a couple of months ago in Hoboken, NJ, and at that time, his company had just opened their gleaming new cannabis dispensary. In a mid-1940s-era imposing edifice of a former office building, located just across the vast expanse from the NJ Transit/Erie Lackawanna railroad and ferry complex, Joe has forged himself a bulwark to his neighborhood. This area is teeming with potential customer-friendly businesses… Namely, banks, bars, restaurants, and commuters. It’s always busy down here for a reason. You are forced by necessity- There is the river on one side, the roadway, and the rails on the other. Thousands of potential customers stream by his front doors hourly on their way to the immense corporate canyons located just across the Hudson River. These potential customers live nearby or further away, but they all share a common task. They walk right by his front doors.
But a dispensary does not make a man, just like a building does not make intellects from mere plaster walls. But fill this building with thinkers and fellow consumers of all types working towards many goals, both creative and practical; then you have a better picture of what Joe represents to me: that’s someone who can teach me something without effort. He took me on a personal tour of his corner location, making sure that I saw the crown on the head of his building. The top floor, with the most commanding view of Manhattan, is located just beyond the river. It’s an impressive space with floor-to-ceiling windows on all the sides that matter; facing the glitter of the City is a good start. It looks like a place where some serious thinking and entertainment go on. The view is that striking.
After a couple of hours of wandering through the building and listening to Joe speak of the myriad of projects he’s contemplating and currently creating- a renaissance man for certain is riding the elevator with me. Made my day for certain.
Humble, kind, and a natural teacher, Joe Castelo wants you to know that he’s from Hoboken. Not a carpetbagger investor from New York. That’s cool, Joe. I, too, was born and raised in New Jersey, maybe not in a vibrant city, but on a farm…. I never thought I’d see that day that cannabis would be in Hoboken. You give me deep hope for change in our state. Cheers!
WB
Warren Bobrow: Please tell me about yourself. Where are you from? Where are you now? What about your new dispensary? Where is it? Please tell me about it.
Joe Castelo: I am a restaurateur, filmmaker, cannabis entrepreneur, father, and husband who lives in Hoboken, New Jersey. My family has been in business in Hoboken for over 70 years. I truly love this town of firsts (and Hoboken is known as “The City of Firsts!”) —from the people, the Hoboken community, and how the close proximity of family, friends, business, and fun always keeps me in a creative and connected state. Because it is a mile-square city, you are always within walking distance of anything you love, and you are never too far from anyone. And we’re here to serve at The Station (86 River St.), with the best cannabis New Jersey has to offer. Our dispensary sits right outside the storied Lackawanna Train Terminal and NJ PATH station. There is a tremendous amount of foot traffic, so we anticipate being a convenient stop for commuters, Hoboken locals, and those picking up cannabis on their way into the city. Our staff has decades of combined experience in the industry, and they are incredibly knowledgeable and passionate about sharing that knowledge.
WB: Why cannabis? What brought you to the plant? Do you remember the first time you imbibed? Who turned you on to cannabis?
JC: I was brought to cannabis because it has the power to heal and motivate introspection, personal growth, and creativity. It transforms and provides quality of life, not only to individuals but now economic benefit to communities. The first time I imbibed I was amongst friends and the first thing I noticed was just how curious I became about so many subjects—music, art, existence—and how much I laughed…and I love to laugh. And the stigma and fear that was generated around the plant was distorted for so many reasons. I had friends who were persecuted because of their use of cannabis, and I’ve witnessed so much injustice against cannabis users, and none of it made any sense. Who turned me on to cannabis? I suppose it was Donald Sutherland! I somehow managed to watch Animal House as a kid, and Donald Sutherland played a weed-smoking philosophy professor. It was the first time that I’d ever seen anyone smoke cannabis. It seemed like a very pleasant experience, nothing negative about it, and it didn’t seem like the stigmatized experience that everyone else had described it to be. Like other scenes in movies about alternative culture, I knew this probably had to be the truth. I loved independent films, and there was always some aspect of cannabis culture represented in movies; that’s where I think a lot of people were educated over time about the plant. And it was what made it appealing to me.
WB: Please tell me what your six and twelve-month goals are.
JC: In six months’ time, I’d like our dispensary to be a vibrant hub for the community. We are hiring locals and giving a percentage of our sales to charitable organizations in Hoboken, including the Boys & Girls Club, a charity that I am personally very passionate about. If we can also educate about how to implement cannabis into a healthy lifestyle, that would be an excellent outcome in the next six to 12 months. I’ve already done this to great success with a relative of mine who was unable to sleep and was forced to turn to Ambien. She was having a very negative experience with traditional sleeping medicines, and it was adversely affecting her health. Once she switched to a very easy-to-take Indica lozenge, she began sleeping soundly every night. Simply amazing. Beyond the dispensary in the next 12 months? I’d like to find more time to connect with family and nature, hopefully at the same time. And to find more energy! It is out there somewhere…
WB: What is your passion?
JC: My passion is staying connected and growing with the people that I care about and the community I live in, Hoboken. Being useful, being a part of a community of people of character who inspire me to get better every day. I really enjoy working with people who love to collaborate and create and are driven by a common purpose: to build something that will make people’s lives better. With our hospitality group, our members’ workspace, and countless cultural events, I’ve seen the positive benefits of having a place where people can come together, develop friendships and business connections, and generally expand their personal horizons through art, music, food, and communal events. And our dispensary will be part of that experience.
The other day, I was perusing through some emails that I hadn’t dug into yet- and I saw one from a guy named Teddy Bang. It was quite forward, actually… He was asking me to interview him.
I replied that it had been a while since someone asked me to interview them… Usually, it’s the other way around, with me doing all the pitching. And that’s ok because it’s nearly impossible for me to find all the best… Because I’m seeking something intangible.
“Sir Warren,
My name is Teddy Bang, and I’m a cannabis owner and operator in SoCal. It’d be great to chat and maybe do a 5 question article or fun piece. There are lots happening, developing, and market patterns and insights I could share that could interest you and your audience- like how we can make something work or happen.
Teddy Bang | CEO and Operator Cali Flwr Farms MHPC | Distribution + Manufacturing Cali Flwr Farms | Dope Town | Viva Sativa | Sofa King”
This was the letter; how could I resist?
But getting back to Teddy’s story. It’s pretty clear that he’s doing what he loves: working with the plant. In ways that seem to fly in circles, I’ve not yet surveyed in my path. And no, I hadn’t heard of him, not yet anyway. But I think that’s going to change… Thank you, Teddy, for reaching out to me and putting your creativity and craft on my radar. I can’t wait to do a ‘tasting’. Cheers! WB
Warren Bobrow: Please tell me about yourself. Where are you from? Where are you located now? What have you been working on? How did you get to where you are today?
Teddy Bang: Highly educated and have a medical degree- but I sell weed and build brands in Southern California. Born and raised LA, California boy- all the licenses and warehouses are in the Valley or North LA, I live down in South OC- on a beach in San Clemente. I am building a team and culture that can stay calm and positive in a super volatile unknown marketplace- high level. Low level, we’re always trying to stay net profitable and especially create new customers- that’s a big problem. There are too many licenses and not enough consumers. Always looking to learn and get better every day- I’ve found surrounding yourself with good quality people and no bitching or complaining, just focusing on what you want. You are defined by the problems you can solve.
WB: Why cannabis? What did you initially want to be “when you grew up”?…. Tell me about your company (s). What do you do that sets you apart from your competition? What makes you better?
TB: This is personal. For years, I would tell my teenage daughter you have to be passionate, and you have to be purposeful and live the truth of your soul- and one day, she flipped the script and asked if I thought selling medical devices was my passion and purpose, and the answer was no. The things I loved were surfing and cannabis. I reached out to Kelly Slaters’, a pro surfer, wave pool company and got knee deep and realized shit, this isn’t passion, you aren’t surfing that wave every day. It’s emails, meetings, and ex-corporate guys. So, the second one, cannabis- it was going legal in California, and I decided this was it, I’m going for it. Growing up, I wanted to be a playboy photographer, for obvious reasons, or bongo rockstar, because growing up in LA in the 70s, being a rockstar was that bitchin lifestyle- playing by your own rules.
Our companies are dope; we have a lot of fun, a lot of respect, and a great crew. We’re building brands, integrating with the farm, making the whole operation net profitable and reproducible. We don’t pay too much attention to our competition; we just go out to the marketplace and talk to our customers and dispensaries- we hear what problems they have and build solutions around that. We have boots on the ground every day and strong pulses on the market. My partner, Antione, and I will spend 30+ hours a week on the road delivering and talking to dispensaries and customers, what other company has their head operators in the stores, on the ground like that every day. It’s just old-school hustle paired with some serious soul. This is hard to beat.
WB: What are your six and twelve-month goals? How do you anticipate getting there? Do you have a mentor? Did someone teach you?
TB: We are so in the moment, we have some big visions but its fluid. Ultimately, we want to be net profitable, have fun, make sure everyone is passionate and the culture is tight, and bring as much reproducibility as we can- just solve problems over and over. Our team is the vehicle to get there; it’s all about the culture, communication, love, and kindness. No one gets irritated when someone makes a mistake. The team just jumps in and helps- no blame. Tik Tok is my 2024 mentor, the algorithm knows what I wanna hear and when I want to hear it. But overall, I have always been a slow learner and have to figure it out myself- still, till this day, I like to figure out the problem or system before handing it off to someone, just because I don’t ever want to ask someone to do something that I am not willing to dig into or do.
WB: What is your favorite kind of food? Restaurant? Where? Do you cook? What do you eat for lunch?
TB: I eat basic whole food, nothing in boxes with weird chemicals that I don’t know what they are. I cook lots of steak, chicken, lettuce, carrots, vegetables- real basic foods and just add salt and pepper. Sugarfish is the go to celebratory spot, sometimes Miley Cyrus meets me there… Okay, only one time we were there at the same time… https://sugarfishsushi.com/
WB: What is your passion?
TB: My passion is passion. I am a very soulful person; I love what I do. I love to listen to people talk about things they love and see the world through their eyes, and build a connection with people built on genuine acceptance. I also have two beautiful dogs, and a passion project is to make sure they just have the most dope, peaceful life possible. Which usually includes daily beach trail walks, ocean swim sesh’s and many, many fetch hours in the park.
For more cannabis industry insights and breakdowns, follow cali_dopecrew on Instagram
Photos credit: The black and white cityscape, sunset swing photo, LA mural, and arrested photo; Norman Schwartz
yan Crandall is the chief revenue officer of MariMed Inc. and co-creator of Betty’s Eddies, one of the brands in MariMed’s portfolio. A top seller in all the markets where it’s available, Betty’s Eddies is a brand of all-natural, cannabis-infused fruit chews celebrating its 10th anniversary.
Warren Bobrow: Please tell me about yourself. Where are you from? Now? What drew you to infused foods? Why cannabis?
Ryan Crandall: I was born and raised in Massachusetts. I’m originally from southeastern Massachusetts and currently live in the Boston suburb of Foxborough with my wife, two children, and more animals than you have space to list. I’ve always been a cannabis user and a proponent of its medicinal benefits, but I’m a foodie at heart. I am constantly inspired and intrigued by new dishes, restaurants – you name it. I first started to merge cannabis and food together in my kitchen when I discovered how much better I was sleeping after incorporating an infused edible into my bedtime routine. I am fascinated by all things science, especially when it comes to biology, evolution, and plants. So, I was intrigued to learn all I could about cannabis. I figured if it could help me sleep better by understanding the plant’s origin and all of its elements, there were bound to be additional ways I could incorporate it as a natural remedy for other areas of my health and wellness. That’s what initially led to the creation of Betty’s Eddies with some friends.
Warren Bobrow: Please tell me about your company. What are you known for? What are you working on now?
Ryan Crandall: MariMed is a multi-state cannabis operator that is dedicated to improving people’s lives every day through our high-quality products, actions, and values. We develop, own, and manage seed-to-sale, state-licensed cannabis facilities, which are models of excellence in horticultural principles, cannabis cultivation, cannabis-infused products, and dispensary operations. We currently have full seed-to-store operations in Massachusetts, Maryland, Illinois, and Delaware, a dispensary in Ohio, and partnerships for brand distribution in Rhode Island and Puerto Rico. We are perhaps best known for our best-in-class brands, which include Betty’s Eddies, Bubby’s Baked, Vibations, and Nature’s Heritage. Each brand is reputable in their respective categories for their high quality. We take great pride in our approach to innovation and creating the best products consumers can buy. Our benchmark is that our edibles should be so delicious that non-infused versions would see well in better grocery stores. We’re constantly pushing ourselves to improve our products as well. For example, Betty’s Eddies has always been a strong seller, but we improved the line last year by being one of the first brands in the industry to add in supplements and other minor cannabinoids to further elevate their efficacy, onset, taste, and consistency. Consumer response was off the hook. We’re about to do the same with our Vibations brand, a great-selling cannabis drink mix that we’ve improved to deliver even better taste plus advanced hydration, a boost of energy, and a quicker onset.
Warren Bobrow: What are your six- and twelve-month goals? Obstacles? How do you anticipate removing them?
Ryan Crandall: Our mantra for 2024 is to LEAD the industry in every way we can! We want to be one of the top contenders, hopefully, number one, in each of the categories our brands participate in. Of course, there are always obstacles, but one that is fairly constant is the state-by-state regulations we must follow in the industry and how unexpected and often they can change. Those changes result in timeline shifts for our operations teams, our financial planners, our marketing team…really everyone. You always have to have your finger on the pulse of potential changes, new entrants, federal and local regulations….the list goes on. But in order to stay on top and truly lead, you have to stay alert, anticipate change, and be nimble enough to pivot on a dime when necessary. We take great pride in our ability to adapt as necessary in this crazy industry and overcome any potential wrench that gets thrown our way.
Warren Bobrow: Do you work with food scientists or chefs? Who is your mentor or inspiration?
Ryan Crandall: Yes, we work with a talented, dedicated, and highly educated team of food scientists on the formulation of each of our respective brands, including Betty’s Eddies. When it comes to a mentor as it relates to a brand, Ben and Jerry’s is the one that resonates with me most. Even from their early days, from their branding and visual aesthetic to the artwork, packaging, and unique naming of products was something I found iconic. They truly had a flavor that could relate to any potential consumer, and that was something that really struck me. They created an ice cream brand that made consumers feel relatable. When it comes to a person who inspires me, it’s Steve Jobs, specifically for his unique approach to innovation and the technical genius empire he is responsible for.
Warren Bobrow: What is your passion?
Ryan Crandall: It’s simple; I like to help people. Fun fact about me: I originally wanted to be a doctor, and never in my dreams did I envision working in an industry that hears from patients who have turned to different Betty’s Eddies varieties to help with ailments. I’ve spoken with cancer patients, people going through grief, people who struggle with sleep and anxiety – the list goes on – and hearing how something I have put my soul into creating is making their days slightly better makes all of this worth it.
Mutual friends, (Down to Fade) introduced me to Big Ed by laying a “mylar” of his magical flowers on me over the fourth of July weekend. I opened the packet up and the terpenes burst into my workroom, filling the air with spices and smiles. This wasn’t your typical NYC/Washington Square Street weed; it was something much more sophisticated and exhilarating. Something that caught me unaware and therefore tasting notes were certainly in order. Some really fine smoke here which immediately took me down a rabbit-hole. Similar to Big Ed, my tolerance levels deserve a tolerance break, maybe someday down the line… But the sample of GottiGirl is definitely calling my name.
Tasting Notes for GottiGirl, by: Warren Bobrow
Appearance: Sitting in front of me, I have a little nug of the GottiGirl. The curing is gorgeous. Moist and compact, colorful, and tinged with fluorescent green splashes and orange threads. Crystalline in nature, the oils from the flower ooze to the surface in tightly wound rivulets of black to bright green. Diamonds of resin capture my imagination and bring me a knowing smile. Sure, I have a really high tolerance, but GottiGirl smashed that one out of the park. This is definitely cannabis for the well “seasoned” smoker. Something that you can smell all over the backyard, even on a windy day. Wow. Impressive.
Nose: Spicy notes of cardamom bitters, brown butter-soaked hoecakes, caramelized quince and snippets of tarragon scattered over the top.
Palate: This is perfectly geared to my wine conscious palate with richly textured smoke that fills my mouth with droplets of Barrell Bourbon, a quality, not quantity-like alacrity.
Finish/Stone: Because of the masterful curing, I’m not compelled to cough, not even a tiny bit, nice work. Part of this is the pipe that I selected for the tasting. A 503 Liberty glass piece that has special meaning for me because the former owner is now gone and it gives off beautiful, healing energy of times past. I think it is important to resonate with glass smoking implements. Especially ones with so much craftsmanship, just like the craft cannabis held within.
GottiGirl works her magic through the implementation of vitality and passion.
Tasting Notes for GaryPayton x FishScale
Nose: David Austin old garden roses, dew-drop,peach scented with beads of sweet cream and Jersey “late-summer” corn pudding. Crushed peppercorn, Incendiary Thai chilies, orange zest and brown butter come into view. Snipped field grass in the back of my throat. Good stuff!
Palate: Texture of freshly turned loam, sod grass, husked corn and droplets of kerosene and hot, synthetic motor oil. (In a good way). Each hit is met, not with resistance- but with calm acceptance of your fate. And that would be the desire to take another, and then another. Similar to the art of drinking a Ti Punch. A vexing amalgamation of Rum, Demerara sugar, and lime. It’s all in there. I taste it still. And I haven’t had a drink in five years.
Finish/Stone: There I go again, down the rabbit hole. With Instagram next to me on my phone, it’s only the pang of hunger that says get back to work and finish these tasting notes. The finish is gassy on the nose, and it jumps like a gazelle across my whatever is left of my mind like your expensive fishpond koi attempting an escape from that errant, hungry racoon. Cannabis like this is the good stuff and great fun for my mind. It stimulates intellectualism and makes me want to reinvent the lightbulb. Ok, maybe not the lightbulb, but it’s been a long time (ok, about a week) since I’ve had so much fun writing!
Thank you, Big Ed, for the inspiration.
Warren: Please tell me about your relationship with the plant? When did you discover it? Who were you with? What strain?
Big Ed: I first tried cannabis in 1991 I was 11years old at the time. Cannabis being smoke around me was normal. My older cousin who was 21 at the time let me hit his joint. Back then most of the cannabis around was Mexican brick weed.
Warren: When you smoke, what is your favorite strain? Why?
Big Ed: Right now, my favorite strain is GottiGirl. I like it because I hunted through about 60 seeds to find it, and from the first time I smoked it until now it still tastes the same and have the same effects. My tolerance levels are sky high, so I usually know by the second pull if it’s a keeper. It’s a cross of BlueGotti (by Backpack Boys) x SHORTiER by FrostyMcNosty & Miracop. I believe SHORTiER is a LemonTree and Gelato cross he said. It also tested at 29% THC and 5% terpenes. Any tips I can give is if you have the space, and you want to find the best of the best you’ll have to run the whole pack of seeds. Also, patience I have discarded more plants than I have kept looking for a unicorn.
Warren: What makes your product different, therefore better? Do you admire the work of others? Who?
Big Ed: I believe my love for the plant makes my product better. A lot of people get into cannabis for money. I actually love this plant and want to share my love of it with the world. The best way to do that is produce high quality flower. I also realized that fresh cannabis is the best cannabis. I had a grower tell me cannabis is not like wine it doesn’t get better with age, and then he gave me some flower that he just finished curing and that was my first time smoking fresh cannabis. It was a game changer I was like damn so this what I’ve been missing. So, my goal is to give people the freshest cannabis possible. I admire Frosty McNosty he’s a real down to earth guy, and he really looked out for me when he asked me to test some seeds for him. That how I found GottiGirl. I also want to give credit to Dave the head grower at LOWD in Portland Oregon. He was the one who told me about Cannabis not being like wine and most people smoke old cannabis. He also really lit the spark for me to grow. He told me to go for it if it was something I was serious about.
Warren: What are your six and twelve-month goals?
Big Ed: My 6-month goal is to finish up this pheno hunt I’m doing it’s another 60 seed hunt I’m doing for MiraCrop. I also have some crosses I made I’m growing out now. Hopefully I can find something nice for the 2024. Over the next 12 months I hope to expand my grow and network more with like-minded individuals who care about quality and care giving, over quantity and profit.
Warren: What is your passion?
Big Ed: Growing and sharing cannabis is my passion. The look on a person face when you give them some top-quality cannabis and their reaction is priceless. This plant been a part of my life for over 30 years. Cannabis was used to bring people together, and to this day it still does. I have met people I would probably have never talked to over a joint or bong rip. When I think of cannabis, I think of the hippies in the 60’s & 70’s and how they were preaching peace, love, & happiness. That’s what I want to bring back to the cannabis industry. I just recently left the teaching field after 15 years to concentrate on building my brand and growing cannabis. It was a tough decision, but I felt if I didn’t try, I would regret it. I also know when I lock in on something I’m focused and with my 30 years of smoking, selling, & just being around cannabis I could do it. I read my first High Times magazine when I was 12 my uncle had a subscription. I was enamored by the photos and the articles about cannabis. When I was in college that was when my taste buds and standards changed for the cannabis, I smoked. It was a lot more indoor flower available and Purple Haze, Sour Diesel, and Blueberry was heavy on the east coast early 2000’s it was costly but worth it. I started growing during the pandemic. I was working from home, and felt I had the time to do it. My state also was about to come online with decriminalizing marijuana. It was like the stars were getting aligned for me to grow. Once I started, I was hooked (on growing). I started off with one tent and now 8 tents later I still want more!!!
Photo with 503 Liberty Pipe: Warren Bobrow All other photos: Courtesy Big Ed
