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Why Flavor is important – Dreaming in flavor, one sip at a time.

Why Flavor is important - Dreaming in flavor, one sip at a time.

I’m fortunate to have a photographic memory for tastes and scents. This helps me in mixology because I’m influenced not by fast food flavors, but ones on a global basis. You see, when one spends a good amount of time traveling and not eating in American hotels, you tend to learn something about flavor and how memory fits into the equation of how flavors work together.

If you want another lazy seltzer, flavor and memory are unimportant.  So no amount of concentrate is going to make that drink palatable. But take a craft beverage, add a thoughtful amount of the best ingredients that money can buy, and combine them in a way that unlocks memories of the first time you tasted a given recipe? That is what makes the efforts of Iconic Tonics resonate with not only your taste buds but your dreams as well. And that is what a good beverage does. It offers you an alternative to industrialized experiences. I come from Craft Spirits and although I don’t drink hard alcohol any longer and haven’t in some time, I will say that the art of mixology is never forgotten, just examine the work of Jerry Thomas!  You could say he is a great influence upon me. And another person, Beach Bum Berry, who influenced a generation of Tiki Bars and party people. I am deeply influenced by the rum lore of the Caribbean and the Beach Bum Berry classic named the Zombie Cocktail is one of my favorites in the repertoire of rum soaked classics. I on the other hand have reinvented the classic, with Cannabis instead of rum- because there is nothing elegant about a Sailor’s Hangover. And a THC infused Rum punch, without the rum?  Essential. You don’t need it. You won’t miss the rum, I promise!  

A thing of Rare Beauty.

Why use the best ingredients? I believe we have a social responsibility to eat simply, drink healthier, and enjoy life- without liquor. At Iconic Tonics we are uniquely geared to the traditional reinventions of the classics of mixology and we are also able to harness your wildest dreams in flavor… To make your dreams come true as well. Why?

Because we dream in flavor and sipping our unique craft beverages and the very special ones, the ones we consult upon are magical in many ways.

We can make your dreams come alive, one sip at a time.

The only thing holding you back is your imagination!

A Simple LYB, a garage rock n’ roll, yet sailor-influenced Rum Punch- without the Rum… But with THC. And you decide how much you want.  I wouldn’t go over 25 mg per drink, but then again, that’s up to you. Cheers!

I use the Ardent to decarb my cannabis (no more burnt batches) and I recommend the Levo2 to infuse the simple syrup with a crazy amount of ouid or Delta 9.

Ingredients for five or six thirsty lost rock and roll stars… who have been too long at sea:

  • 4 oz. Grilled Pineapple Juice- Slice pineapple into rounds and grill until marked, cool and juice
  • 2 oz. Each: Freshly squeezed tangerine, mango, orange, lime, lemon, grapefruit and sour cherry juice
  • 1 oz. Orgeat – almond flavoring
  • 3 oz. Demerara Simple Syrup, infused with THC

Good ice that doesn’t taste like the fridge. *put large cube ice trays in double freezer bags, no…… it won’t be perfectly clear ice, but then again it won’t taste like last week’s garlic pasta lurking in the back of the fridge…*

Angostura Bitters

Prep:

  • Combine all juices in a Boston Shaker with the orgeat (fill the shaker ¾ of ice)
  • Shake darned hard for fifteen or so seconds
  • Double Strain into a couple old fashioned glasses with a couple of your fancy ice cubes
  • Garnish with grilled pineapple spears
  • Dot with Angostura and serve. 

How much THC? That is up to you, my friends. Don’t destroy yourself! 


Warren Bobrow is a master mixologist and author of 6 beverage books on cannabis cocktails, mocktails, and tonics. He is also the CEO & Co-Founder of Klaus – Ready-to-drink functionally-infused cocktails. With extensive expertise and creativity, Warren brings valuable insight and creativity to our team and clients at Harmony Craft Beverages. If you’re interested in working with Warren on your next beverage innovation, reach out to Harmony Craft Beverages today!

https://drinkiconictonics.com/blogs/blog/dreaming-in-flavor-one-sip-at-a-time

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Snoop Dogg, Harmony Craft Bevs Partner on Functional Drink Co

The legendary rapper and entrepreneur announced a strategic investment and partnership with Craft Harmony Beverages to create Iconic Tonics.

Snoop Dogg’s beverage empire is expanding. The legendary rapper and entrepreneur announced a strategic investment and partnership with Harmony Craft Beverages today that brings along both his existing range of THC-infused beverages – Death Row Records Do It Fluid and Dogg Lbs Doggy Spritz – and his considerable cultural cache.

The deal creates a new company, Iconic TonicsIconic Tonics, that folds in both Snoop’s brands launched. in December 2023: the carbonated four-SKU line Do It Fluid in 12 oz. cans, and Dogg Lbs Doggy Spritz. Those will be integrated into Harmony’s existing functional portfolio, which includes Klaus, Malus, Love Yer Brain, and Lift.

“We’ve known [Snoop and his team] for a long time, and really this gives a much broader, and I would say, deeper exposure for Snoop in the functional beverage space,” said Evan Eneman, Co-founder and CEO of Iconic Tonics.

“I’ve always been about innovation, and functional beverages are the next frontier,” said Snoop Dogg in a press statement. “People want drinks that do more than just taste good – they want benefits, and they want choices. Harmony Craft Beverages has been pioneering this movement, and together now as Iconic Tonics, we’re bringing something fresh to the table. This is more than a brand – it’s a lifestyle.”

Beyond his personal expertise in all things cannabis, Snoop’s arrival brings “more mainstream viability” to the emerging THC drinks category, said Eneman. Harmony’s portfolio reflects that approach: partners like acclaimed mixologist Warren Bobrow (with Klaus) and Wayne Coyne of The Flaming Lips (Love Yer Brain) have unique reach with different audiences and use occasions, all under the auspices of functionality.

“Snoop is really endemic in culture. Wayne is deeply endemic in creativity and art. And so these are people that represent I would say more movements and cultural shifts,” said Eneman. “Them together, plus someone like Warren, it just brings a lot of these, you know, endemic understanding and global influence together.”

Snoop’s prowess as a businessman and marketer can come at a cost; some recent CPG ventures, including an RTD coffee and an ambitious cereal brand now in litigation, fizzled quickly, while his other successful projects (Gin and JuiceStill G.I.N.) put more demands on his time. Eneman described Snoop’s participation as a “50-50 partner” in Iconic Tonics, working across the full portfolio, and noted the rapper “will be active in the ways that he can incorporate [the brand] into what he’s doing going forward.

The products themselves are available mainly both online (DoorDash) and in stores like Total Wine & More and Woodman’s Markets.

“We want to reach consumers in a way that they’re used to, having optionality based on occasion or day part or experience they’re looking for. That’s how we’ve built our brands. That’s how we built our experiences,” said Eneman. “And it’s early for us, but we’re seeing that bearing out in the ways that consumers are reacting.”

https://www.bevnet.com/news/2025/snoop-dogg-harmony-craft-bevs-partner-on-functional-drink-co
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Intellectual Cannabist in New Mexico: Corrina Miramontes

Ihad the pleasure of meeting Corrina through a mutual friend and the honor of visiting her one of a kind, art gallery/dispensary/performance space in Las Cruces, New Mexico was one of the highpoints of my journeys through this land of enchantment. The time we were afforded was ever too short- as all great conversations are but I’m encouraged at the opportunity to revisit- and discuss the myriad of fine flowers that seem to be ethereal and effervescent- all at the same time.

Her space, redolent with art and gorgeous luxuriant planks of old wood floors, encapsulated in a historical adobe shell, mid-century modern before anyone coined the name. The energy of her space is palatable, and you can feel the spirits of this historic place dance around you. Her building? Spiritual for certain- filled with the energy from the healers who lived here, I sensed it the second I came in. Made the hairs on my arms rise up, as if to say, rest awhile, learn. experience. Share. Good people this Corrina Miramontes… My family of cannabis luminaries has expanded deeply. What an honor to learn from her! She is truly a cannabist.

Her massive, Great Pyrenees puppy with many tasks to complete met me at the door and ran with me around the back yard. Fun! Great personality. Tons of energy! Good dog!

Now, please enjoy my interview with Corrina. And if you make your way through Las Cruces, stop in to her dispensary/art gallery and introduce yourself. Have a glass of alkaline water, meet the spirits… Relax and learn what you don’t know… Plenty as I found out.

And now? What’s next? Please enjoy.

cannabis world news interviews image of Corrina Miramontes smiling
Photo credit: Rebecca Munoz

Waren Bobrow: Please tell me about yourself. Where are you from? Live now?
Where did you get your start in the hospitality business? You are evidently extremely talented in fine wine and how do you use this knowledge in what you are doing now.

Corrina Miramontes: My name is Corrina Miramontes Strauss, I was born in southern California raised in Northern California & New Mexico. I am currently spending my time between Las Cruces and Albuquerque. My family owned a restaurant in Northern California for 25 years, but I will say my ex-husband’s family had a Mexican employee that taught me so much about serving and hospitality. Arora was her name, and she just passed this year. She taught me so much about being of service truly.

Yes, I learned about terpenes in wine! I defiantly analyze cannabis and cannabis products like wine and smell is everything! Smell, sight, taste!
Next to smoking. I suppose a lot of what I learned as a Sommelier helps me in the Cannabis industry.

WB: Please tell me about your business in Las Cruces? How did you decide to put in a dispensary? You have amazing strains that I’ve seen nowhere else… Do you source your own plants? How do you choose what you sell? Terroir? Sungrown? Landraces?

CM: Royal Road Cannabis Company dispensary, art gallery, apothecary, community space.

My father’s family was from Chihuahua and settled in the area, Ahaa the Borderlands and it’s trauma. I came here, to care for my grandmother the winter of 2021, rec just passed. I felt drawn like “It was meant to be “for me to share the knowledge gained in Northern California, not only in Cannabis but as an example for young, underserved Latinas in the community.

Thank you for the strain (or cultivar) compliment, I research growers, strains, style of growing and intention of the human growing the medicine. I cannot source my own plants YET but in the future!

cannabis world news interviews image of Corrina Miramontes with Swami Chaitanya
Photo credit: Madeleine Strauss

WB: What are your six and twelve month goals? What obstacles do you face? How do you anticipate removing those obstacles? Tell me about your historic building that your dispensary is in… What makes it so special….

CM: My six month goals are to get the word out! WE are here, open and have incredible products for you!

My goal for twelve months is to launch a few products under The Royal Buzz brand.

The biggest obstacle is my place is not on a major street, so its challenging to find. We had a huge Mural painted on the building to bring attention to the building.

The building was built in 1915, and you can most certainly feel that when you are in it. One of my favorite stories of the space is that during WW2 a woman whose husband was at war, was living here. She prayed every day for strangers. The main wall in the dispensary was filled with photos of strangers, this women, who lived in this building was a “Prayer warrior”. She would pray for hours every day. What an angel.

Also, it is on the Camino Real hence the name Royal Road, it’s on the original road that went from Mexico City to Santa Fe. Pat Garett, the man that shot Billy the kid lived on my street.
I could go on with the history of my house, street and neighborhood. I am actually the Historian for the neighborhood Historic Preservation group.

WB: What are your favorite foods? Do you cook? If so, what is your go/to when imbibing fine wine- I mean the plant! And fine wine too… Do you have a favorite restaurant? Where? What do you enjoy eating when you go out?

cannabis world news interviews image of dog laying on floor
Photo credit: Adrain Medina

CM: Favorite food? Well, that is a hard one for me, I worked with French Chefs most of my Beverage Career. Chef Cammile Swartrz was from Alsace and Chef Roland Passot from Lyon, their food is so incredible!

These days I don’t eat much rich food. Mexican food feeds my tummy and my soul.

Yes! I love to cook, and I don’t have a particular favorite style, I do have years of question to Chefs and family members. I adore fine ingredients. I’ll focus a whole meal on an ingredient I’ve found.
When I do drink, I love finely executed mocktails, Champagne, Burgundy (red or white) and agave spirits like Tequila, Mescal, Sotol and Bacanora.
As far as plant medicine I LOVE Hash Holes, I love a broad range of cultivars, I think there is a place for it all. Narrow leaves for me during the day although they can be cerebral, but they do stimulate my creativity and productivity. I love a wide leaf in the evenings, during my moon, and after a long day snowboarding. I love 1:1. I grew 1:1 last year and it was such a lovely smoke.

Lavender Trainwreck was my favorite plant ever! To grow and smoke!

Rosin is a special treat for me, the layers of taste reminds me of wine. And that is why I LOVE Hash Holes.

Favorite restaurants, in Las Cruces I have to say Café Paisano has the best flavors and ingredients. Saenz Gorditas is the best fast food! My grandpa would take me there.
When I am in Albuquerque, I like to eat at Annapurna clean and intentional. I have to say my favorite meal ever was at Quintonil in Mexico City. It was like tasting through my childhood and culture but with the execution that was second to none. I am pretty adventurous when it comes to eating. I did say no to Llama!

WB: What is your passion?

CM: Passion well…. I love being a mother! I can’t wait until my children have children.

I love community and I am hopeful there is a community focus shift in consciousness. I am very passionate about sharing knowledge of any kind with those in need. I have come from an underserved community of brown and indigenous women, and it is my greatest passion to serve them as our future.

Gardening is my heaven (is that different than passions?) Snowboarding is my exhilaration. Learning is my drive. I didn’t realize how much I’d love advocating, but it makes sense, and I am so thankful for my cannabis crew and historic preservation crew. Music is my church and snowboarding is my self care.

Thank you, my friend, for affording me the time in your world in Las Cruces, New Mexico. I learned something I didn’t know about myself in the process.
Cheers! WB

Follow online: www.royalroadcc.com 

Feature photo credit: Adrian Acosta

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Intellectual Cannabist in New Mexico: Corrina Miramontes

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Carolina Fortuna Applauds Passion for the Plant in Argentina

Carolina Fortuna Applauds Passion For The Plant in Argentina

Carolina is driven to succeed in her life. From working in the spirits industry to being inspired by good health (no meat), and of course, there’s the plant in the form of “plant medicine”… You cannot keep from being inspired by her enthused passion for the plant… And we can consider ourselves extremely lucky that she found her path to the plant. Why? Because the world of medicinal cannabis doesn’t revolve around only the USA. She is determined to succeed with medical cannabis as her métier. With Carolina, and yes, she’s from South America. Argentina, to be exact, was a place that was pretty

stigmatized by even the mere mention of the plant for decades.

It’s sad, really, that the government stifled the medicinal qualities of cannabis. It’s kind of like our nation: stigmatized.

I consider myself lucky to have met Carolina, not in person, but through the magic of the Internet.  

Cheers!  

Please enjoy her Q&A. I did. Thank you. WB

cannabis world news Christina Fortuna
Carolina Fortuna. Photo credit: Camila Azul @akiraphotography.mx

Waren Bobrow: Please tell me about yourself. Where are you from? Where do you live now? What is your job?

Carolina Fortuna: My name is Carolina Fortuna, and I am from the city of Buenos Aires. I grew up in a suburban neighborhood bordering the city and the province. This neighborhood, “República de Mataderos,” led me to see a different reality. Children look in the garbage to eat, and people live in the street.

As a child, it shocked me at first, with a lot of anger, to see other children suffering for not meeting their basic needs. A little later, when I was about ten years old, I started collecting garbage. It was a game for me, and I could get quick money. I started collecting glass bottles, then continued with aluminum cans and cardboard. My family encouraged me to keep doing it, this was the first job I had. Years later, something awakened in me. It was an awareness about waste and collection, which I expanded to include the urban collection of certain medicinal plants found in the streets.

I live in Buenos Aires now, having recently arrived from an 11-month-long trip to Mexico and the United States. I moved to a studio that is a bit small to accommodate all my laboratory equipment, but it is only temporary and cozy. I work as a culinary consultant, creating conceptual menus for bars and restaurants and developing conceptual menus for private and mass events. I have my own brand of tea, I am a teacher giving classes on the use of plants in cocktails, and I recently launched my website: www.carofortuna.com, where I host courses and information necessary to get started in this fabulous world.

WB: I have seen your writings on the Internet about cannabis philosophy. Who inspired you to be philosophical and intrigued about the plant?

CF: Being philosophical about the plant inspired me to try the plant itself. I tried it when I was 16 years old. In my neighborhood, as a child, there was only one version of marijuana that came compact in a small box with a bad smell and many seeds.

When I had the honor to see, smell, and touch a cannabis plant growing in a friend’s backyard in direct soil, I swear my life changed. I understood many things thanks to cannabis. It is a plant that regulates anxiety and stressful moments. My work occupies several fields of action, and many times, I feel stuck with work. At the end of the day, a good weed connects me with my center, that beautiful place that we all have inside and that, sometimes, in everyday life, is difficult to access.

WB: Is cannabis legal where you live? Is hemp legal? Who is a leader in this field? When did you first try cannabis?

CF: The great historical failure of cannabis in Argentina was thanks to a mother of an autistic child who went to jail for growing cannabis to produce the oil her son needed. She got a writ of amparo to let her grow, and the organization Mama Cultiva was formed. From then on, everything went uphill. In Argentina, a medical cannabis law was passed in 2020, it was a historic event. I was at work, and I got the news because I was watching what was going on in Congress. We have a very good medical cannabis law because it is a law that promotes self-cultivation, this law states that each patient can have at home up to 9 flowering plants and an indefinite number of plants in the process of vegetation.

To be able to cultivate, you must access a permit that is granted by specialized doctors who enter you into the program called REPROCANN. I have been registered there since it came out. They give you an identification, and then you can access to cultivate and transport even by plane up to 40 grams of cannabis in the internal flights of the country. The current conflict is due to the change of government. This new president wanted to audit absolutely all the measures of the previous government, so now we are almost 200,000 medical cannabis users with our registration expired or about to expire. Many others are waiting for approval because, at this moment, this new governmental administration has slowed all the procedures.

Hemp is not legal in Argentina, although there is a HEMP MUSEUM where I was able to attend talks and events where they serve excellent hemp flour cookies. It is very difficult to choose a single leader in the cannabis area because there are many people who give their lives to the plant. I would say that it is very interesting to talk with Celeste Pallavicini (@cpallavinici,) who is a Neuroscientist and CONICET researcher who brings to the table some ideas about the future of medicinal therapies with entheogens that are really focused on a better possible future. I also find the PORRO podcast (@podcastporro) on Spotify very interesting. It is made by @los_cocos_dtw, who has his cannabis NGO @donmarcelinoyloscocos. This podcast talks about different aspects of cannabis and hemp in a relaxed way and with an excellent musical accompaniment to listen to it smoking one and learn about the history, medicinal properties, and uses of this plant that does so much good to humanity.

WB: Do you have a favorite food or restaurant that you like when you drink cannabis? What is the relationship between terpenes and food?

CF: I like to accompany a flower with some mate. In Argentina, we drink a lot of mate; it is a non-psychoactive herb that contains caffeine and various medicinal properties. For lunchtime lately, my favorite recipe is some oatmeal cookies that I am making frequently with two bananas, cups of oatmeal, two eggs, two tablespoons of peanut butter, raisins, and seeds. They are ready in the oven in 5 minutes and healthy, which goes perfectly with all my exercise and yoga routine that I have been doing for a few years now.

It is difficult to find a restaurant where I can smoke because smoking is not really allowed in public spaces, but I like to go on Thursdays to Lado V, a vegan restaurant where sometimes my friend Flor Bocona sings. Also, in 7 Vidas, there is a hamburger proposal with terpenes that I didn’t try because I haven’t consumed animals for 5 years.

The relationship of terpenes with food is ancestral, but biotechnology has allowed us to isolate these components to enhance the flavors. I developed some cocktails with terpenes for the last Expo Cannabis Argentina at the fair complex La Rural. The public’s acceptance was amazing, especially considering that the cocktails had no alcohol and no psychoactive effects.

One cocktail I made had a decoction of pineapple skins, and its juice was mixed with a vegan strawberry ice cream with terpenes from the Blackberry Kush plant of the Argentine and Spanish brand CannaCream. This cocktail received the name LOW STRESS, referring to a technique of L.S.T. cultivation that tries to change the direction of the branches of the plant with some tutors so that it grows healthier, gets better light, and enhances its growth.

WB: What is your passion?

CF: I am passionate about life and about communicating novelties that improve people’s quality of life. I started with cocktails when I was 18 years old, and from the beginning, I mixed with unusual ingredients such as Bach flowers and mother tinctures. Along the way, I came across the tea plant and many native plants from South America, which inspired me to generate a consciousness focused on the sustainability of the ingredients. My passion has several areas: medicinal plants, native plants of my region, conscious living in relation to food, writing as a poet and teacher (I am finishing my book to be published in 2025), and communication with several years in radio broadcasting this style of cocktails, and undoubtedly teaching. Teaching is something I am very good at, and I consider myself very creative when it comes to transferring information. I also like to create events and different proposals. Currently, I would say that my passion is to connect with my most faithful version by being authentic all the time and loyal to my vision; in this way, life is easier because the same passion is guiding me toward projects that resonate with my mission that has to do with spreading the power of plants to create a life in connection with nature.

Follow Carolina online: www.carofortuna.com

Feature photo credit: Ryan Gageby

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Fourteen Counties Temple Ball Magic in Massachusetts

Let’s talk about luck for a moment. Having just returned from Las Cruces, New Mexico, where I tasted for the first time an outdoor grown in the high desert (with love and abundant sunshine) cannabis from this magical place. The location was the most marvelous dispensary named Royal Road, filled with spirits. Some known, and others hovering outside, waiting patiently to be dispersed in the small packages of outdoor-grown cannabis. Had I had more time, I would have dug deeper into this mysterious plant that arrives in dispensaries in many formats, from edibles that take time to assimilate to beverages and flowers. Hash is in there too, I’m sure of it; everything was so thoughtfully chosen. I just didn’t ask the right questions. Next time, I’ll try to do better.

This conversation about terroir and the classics leads me to a trip to an island off the coast of Massachusetts. In this cast-away place, surrounded by the churning seas, the dream of creating temple ball hash made its way to my inland empire, and what delicious hash this is. The artisan crafts enlighten the traditionalist, something that I consider myself. Mostly because I wasn’t just born, and the first time I tried “temple ball” hash in the form of a small brick was in the Ivory Coast in Africa in 1976. Hey, you asked; I was about twelve. The guards of the place we were staying smoked this tobacco and hashish stew in large chalices. Was it ceremonial? I probably was because the sharp stone-tipped spears they carried weren’t for show. They got pretty high on hash, as did my young self. Something wild that remains with me in spirit to this day.

When I investigated Fourteen Counties @fourteencounties on Instagram, they had the usual dabbing stuff. The bubble hash and some truly gorgeous live rosin, but no offense to them; I’m not a dabber. The scents of the plant certainly are beguiling in this format, but I don’t understand the ritual. I need to learn someday, but for all intents and purposes, I love the classic temple ball hash. And that’s what I love to describe. Although I believe hash should be aged, this had all the stuffing. I felt like having a dream from many years gone.

cannabis world news interviews Hashish Block and ball

There was something that caught my admiring gaze. That was the Fourteen Counties Hash, real temple ball hash, inspired by Frenchy. Need I say more? Probably not if you know, and if you don’t, I implore you to set aside your dab rig. Search for a hash cloche. Made of glass with a little glass tip that comes out. Inside, you’ll find a small chunk of wood with a thin nail protruding into the glass bell-shaped contraption. Remove with your fingers a nice chunk of the temple ball hash. Roll it around in your palm, smell the aromatics, and tap into the soul of the flower, the plant in all her glory. Form a little ball in your palm and pierce it on the nail. Light it until it glows, blow out any flame, and replace the glass lid. When it fills up with smoke, pull open the top opening and inhale the delicious aromatics.

What you experience is very personal. Hash feels like the embrace of an Angora wool blanket to me. I love the sleep it offers at the end of the day. I’m charmed to know that Fourteen Counties is making the stuff of my dreams. Thank you for being patient. I’ve been traveling, mostly in my mind.

Warren Bobrow: Please tell me about yourself. What was your path to the plant? Where are you from? Where do you live now? When I met you, we were at Martha’s Vineyard. Your roots are deep there- want to tell us about it? When did you first try cannabis? How old? With whom? (A lot to cover, I know, but I like to get a feeling to the readers about who YOU are….)

Ian Mattson: Taking a debate class in high school where I had to debate being pro-medical marijuana. The research and effort behind that experience fueled a lot of interest and background I was unaware of beforehand. I was born in Santa Cruz, CA, and lived in Oakham MA, as well as Martha’s Vineyard. I currently live in Oakham/Barre, in Central MA. I spent summers on the Vineyard throughout my childhood. My grandfather, Alvin Seymour Lane, was stationed there in the Navy as a lieutenant and ended up building a home. Because of this, my family has deep ties to the Vineyard through my grandfather. He has a hospital wing named after him there. The Vineyard did and still does play a big role in my life since my family still lives there, and I visit often. I was only 13 years old with friends at the time and ended up doing it because everyone else was. Overall, it was a negative first experience, but the outlook improved later with the debate and research at school.

cannabis world news interviews containers of dabs

WB: What are you working on right now? Why hash? Who is your inspiration? Why? What style of hash is your favorite? Do you smoke flower too? Any particular strains? Growers you want to give props to.

IM: Right now, I am focusing on expanding the 14 Counties’ solventless concentrates to bring clean, high-quality hand-washed hash and live rosin to the Massachusetts market. After being unimpressed and uninspired by rosin on the market, I used my inspiration from Frenchy Cannoli and my passion for hash to focus on creating top-quality solventless concentrates for consumers in Massachusetts. The holistic benefits of hash as a medicine, with its’ terpene content and powerful expression of the entourage effect, make it a stand-out in terms of concentrates. It really focuses on being clean and high-quality throughout the process. Yes, but mostly smoke live rosin and consume full-spectrum edibles because of the holistic benefits associated with them.

Fresh Connection is a highly respected indoor cultivator fueled by passion and a deep background in cannabis. Fresh Connection has continued to provide us with top-tier flower ground-break collaborations (like our traditional hash) and a solid friend in the community.

Picnic is an exceptional small-batch indoor/outdoor cultivator focused on growing intended for hash production. Our continued partnership with Picnic has allowed us not only to bring in amazing flower but collaborate back and forth on results from seed to jar.

Live rosin. It is the best expression of quality from input-output & overall process.

cannabis world news chunk of hashish

WB: What are your six and twelve-month goals? What obstacles do you face? How do you anticipate removing them? Do you have a mentor? If so, who?

IM: Frenchy Cannoli. His ethos is inspirational. His passion for hash, from the genetics of the plant to growing it to the best processing methods possible, his dedication to every part of the process, and the education he has provided have been inspiring and motivating forces.

To bring exceptional rosin to the MA that is not only high-quality but also explores more strains grown locally to better fit the MA market.

Sticking with Fourteen Counties in creating the best non-solvent concentrates I can while consistently improving and introducing new products to the community.

Start pressing hash in personal amounts for my own endeavors and research and development of new techniques.

Cannabis regulations are a huge obstacle. Our regulations do not operate the same way other retail markets do. Heavy restrictions on packaging and in-store rules make finding product details difficult before purchase. During purchase, daily limits (unseen in alcohol) and high tax rates make the experience price-focused instead of product-focused. Then, after purchase, there are almost zero return protections if there are issues.

I am mostly self-taught through YouTube and online sources. However, some people in the traditional market have provided help in the past.

Currently, Good Will Hunting at Blue River Terps is an excellent collaborator/mentor type, pointing me in the right direction for refining my process.

WB: What does hash do that smoking (plain) cannabis doesn’t do? Is it more spiritual for you? Does it unlock your brain differently?

IM: Hash has more of a medicinal benefit for me due to how it plays into the entourage effect. The higher potency (terpenes and THC%) brings a more intense experience.

Because of the more intense combined effects and the potency of hash, it can be influential spiritually. However, the focus for me is medicinal.
It provides a strong version of the intended effects, so better pain management, focus, etc.

WB: What is your passion?

IM: Hash is truly my passion! I live, breathe, and literally eat hash. I don’t have a direct place where I can say where my passion comes from, but I’d like to think my Lebanese background has a heavy influence.

Marvelous! WB

Follow online: https://fourteencounties.com/

Photo credits: Nico La Guerre-Mercury 
Packaging design by Dan McGregor

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New Mexico’s Landrace Outdoor Cannabis Nurturer: Monica Davalos

As many of my readers know, and for those who don’t, I’m currently working on a couple of projects in New Mexico. For the past few months, I’ve been working with a New Mexico based, craft cannabis company, which let to my completely life-changing experience of sourcing some of the finest cannabis in the land. This friends, would be in New Mexico and this is in my humble opinion. And what has happened to me is striking in the respect to the local terroir and overall history of the plant and what she has taught me about life and good health.

Through the magic of social media, a collaborative effort was born and my path to New Mexico only deepened with a correspondence with Monica Davalos, who is very intent on craft cannabis, outdoor grown- using landrace strains…. She’s doing something outside of the norm (indoor grow, multiple times) and in Monica’s life, she grows once per year without chemicals or pesticides. In the high desert!

New Mexico!

Nearly everything I’ve tasted that has been grown outside with nearly zero humidity has opened my eyes to that false axiom (again, my opinion) of chasing the higher and higher levels of THC as a merit of quality. NO, this is not so! Quality in my opinion is not high THC, it’s the history lessons, The landrace strains, low THC, medicinal cannabis. The stuff I require for my medical use… These are history lessons from the past, grown in the wild outdoors, under the sun with miniscule amounts of rain… In the wine world we call it dry farming with cover crops. What Monica has achieved is in this regard to terroir? Dry farming with cover crops? It is truly the taste of the place.

And it’s the natural way!

But what caught my attention is Monica’s dream of making her own temple ball hash.

Frenchy would be proud.

cannabis world news interviews mage of cannabis plants in a field with the sun just setting, throwing golden beams doen across the plants

Warren Bobrow: Please tell me about yourself. Where are you from? Where do you live now? Do you travel to other places?

Monica Davalos: My Name is Monica Davalos, I am a fifth generation native New Mexican. I was born and raised here in Bent NM. I am the fifth generation owner of our family farm where I have been lucky enough to start my cannabis grow. I travel, however, not as often as I used to. I am usually occupied with the farm.

WB: Tell me what you’re working on right now.

MD: At the moment I have just finished harvesting. The future is wide open for me. Recreational cannabis is still in its infancy. With the amount of acreage and plenty of water I have space to expand on ventures. That being said, my passion is to keep the natural integrity of cannabis in all forms. I am starting to explore old school ways of using and producing cannabis i.e., temple balls, growing only landrace strains from our region, outdoor growing seasonally, chemical and pesticide free.

WB: What are your six and twelve month goals?

MD: To Keep expanding, Taking on new projects and creating new products…the goal is to make cannabis a viable and socially acceptable product. More so than alcohol, tobacco, and Big Pharma

cannabis world news interviews image of cannabis plant in field of grass

WB: What obstacles do you face?

MD: Being a woman growing in this industry, Finding people that hold the same values and passions as I do about cannabis, overcoming the cannabis stigma

WB: How do you anticipate removing them?

MD: In this industry I believe it will be much easier for women to excel. It’s starting to get better and better. I have and continue to find people in the cannabis community that want and do uphold the same work ethic and curiosity as I do. I believe patience is on my side.

WB: Tell me please about the plant and your experiences with her. What strains are you working with? Why?

MD: This beautiful medical plant has opened me up to new ways of thinking and approaching her. When I started growing to scale, I didn’t want to mass produce on a scale that would dilute the importance and integrity of the plant. As I write this NM has a long way to go as far as educating our cannabis community in all faucets of her wonders. NM still bases cannabis values on high THC levels and the quick “high” if you will. I would like to see us grow our tastes that include the whole expression of the flower. From the terpenes to the last flavor of the exhale. I also didn’t want to grow indoor; I do realize this is a touchy subject. But because of the area I farm it would be a waste not allowing the plant to express the full terroir… the sun, high desert mountain air, fresh water, beautiful soil,….it would be a disgrace!!!

As I mentioned I love the landrace strains. Acapulco Gold has been my go to since I started growing, I will be adding on some Sinaloa and Oaxaca. I also experienced landrace strains have better genetics and are healthier and more stable for growing in the high desert.

WB: Please tell me about food. What do you like to eat? Do you cook? Where do your recipes come from?

MD: As a Latina I’m all about food. It’s how we love. Of course I love all the Southwestern NM food. I was raised on it. On the regular I stick to pretty basic veggies, fruits and meats. I’m a busy human so I have to make sure I am healthy and stay that way. But when I want something more I love great home cooked meals, elegant French dinner, Hearty Italian, Thai is also a favorite…GEEZ I could go on and on.

WB: What is your passion?

MD: Keeping it artisanal and simple…boutique style. I’m sure you’ve noticed when products are made on a big scale the quality is compromised. Only the best wines, cigars, truffles, pasta, breads etc. are simple and in small batches. All the top shelf ingredients go into a top shelf product. And they are rare…but it’s all worth the work and wait. The end product is the PASSION…the taste, the smell, the sight, the feel…

Thank you for the questions, it was a joy answering them, M.

WB: My thanks to you, Monica, for teaching us something new about your passion for the plant and a little about you too.

Photos Credit: Monica Davalos 

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Eyce and DaVinci: Canna-Intellectualism Via Shauntel Ludwig

About Synergy Innovation

Synergy Innovation is dedicated to creating the world’s most compelling cannabis consumption products. Established in 2023 by Cort Smith and Bruce and Charlie Hoch and led by CEO Shauntel Ludwig, Synergy Innovation unites DaVinci Vaporizers and Eyce Silicone under one house of brands, delivering an unmatched customer experience for both. The company’s commitment to a brighter future for its customers and partners is supported by a diverse range of products rooted in integrity with a continuous drive to deliver new, groundbreaking devices to enhance consumer lifestyles.

Shauntel Ludwig, Chief Executive Officer of Synergy Innovation

Shauntel Ludwig is an expert in brand building, global market penetration, and product strategy, with over a decade of leadership experience in the U.S. cannabis technology sector. She employs a hands-on approach in shaping the strategic direction of Synergy Innovation’s consumer brands, Eyce and DaVinci. As a founding member of the DaVinci vaporizer brand, Shauntel leverages her extensive institutional knowledge to enhance the strategic positioning of the house brands, expanding their global footprint, while streamlining operations costs.

Shauntel earned an MBA in international management from Bellevue University and started her professional journey in global product sourcing. Prior to her current role, she spent 12 years building the DaVinci vaporizer company into a global brand, following the mantra of Vision, People and Process. Outside the professional sphere, Shauntel is an outdoor enthusiast and an active parent.

I’ve had an Eyce pipe for years and loved it. Lost to history, I was just sent one of their new Eyce Silicone pipes and I set out to compare it to the plethora of other pipes and one hitters that I have in my growing collection. What a pleasure to smoke out of. Constructed out of cool silicone, the device splits apart for easy cleaning, and the tiny poker- in its own little pocket on the bottom, charms! You don’t have to look for a stick from a tree to clear the bowl any longer.

Now the ingenious part….

There is a clear container on the top to fill with frozen water. Yes, you can fill the top, replace the clear silicone cap and freeze it overnight for an exceptionally memorable rip in a hand-held space! This is the most unique product I’ve ever used…. And the ice container is completely silicone sealed from the rest of the pipe. Three little magnets on the inside tie the entire bowl together because it splits for easy care. There is a little carb hole on the side and your super-cooled canna smoke zigzags its way through a somewhat circuitous route. It’s a crafty little device and I like it a lot. It does rip, especially when you remember to fill the container up top with water, then throw it in the freezer overnight.

BOOM!

I must recommend removing the glass bowl before freezing the silicone pipe, just good practice…it pops right back in. And during the overnight freeze, you can dip the bowl into 91% ISO… Clean as a whistle in the morning, just in time for a mind opening, wake and bake!

They also sent me an ingenious cartridge battery device from DaVinci *I love the name* because it looks intellectual. Which it is. https://davincivaporizer.com/ Well priced, this cartridge battery doesn’t shout that I’m using a vaporizer. It’s super sleek and slim with a handsome anodized finish that speaks luxury and panache. This is an “ultra-cooling cartridge vaporizer” that does the job efficiently and kindly. The DaVinci Artiq speaks to my intellectual side, filling my brain with imagination. On the practical side, the device will never burn my lips, tongue nor my lungs with the cooling technology built in. Good stuff!

This is luxury design for design conscious people, personified.

Shauntel Ludwig, CEO, Synergy Innovation

cannabis world news image of Shauntel Ludwig, CEO of Synergy Innovation

Warren Bobrow: Tell me what you’re working on right now?  What is Synergy?  What is EYCE and DaVinci? 

Shauntel Ludwig: Synergy was founded by the original inventors and founders behind brands like Eyce and DaVinci, and we are dedicated to driving innovation and quality in cannabis technology. Through Synergy, our teams have recently bought those brands back and returned to the helm of daily operations. Currently, we’re focused on expanding our product offerings for both brands, particularly in enhancing consumer experiences within the cannabis space. Eyce is a go-to for consumers looking for durability and convenience without compromising on performance, while DaVinci excels at providing innovative technology to the cannabis consumption industry. Our ongoing work involves pushing the boundaries of what’s possible in cannabis consumption, ensuring our products meet the evolving needs of our customers by really listening to them.

WB: How will the collaboration between Synergy and Eyce/DaVinci change the cannabis landscape? 

SL: Synergy Innovation’s brands Eyce and DaVinci revolutionize the cannabis landscape by elevating DaVinci’s cutting-edge technology and Eyce’s renowned user-centric design. We’re creating products that are not only functional and durable, but also affordable to align with the lifestyle of modern cannabis consumers.

WB: What age group are you aiming at?  Who are your customers? 

SL: Our target audience spans across a wide range, but we start with focusing on medical patients and of course adults between the ages of 25 and 40. Medical patients require the highest quality and reliability and those are values we want to make sure all of our customers benefit from, even if they are in the recreational use category and just want to avoid rigs breaking in their active lifestyle.

WB: What are your six and twelve month goals? What obstacles do you face? How do you anticipate removing those obstacles? 

SL: In the next six months, we’re focused on solidifying our global distribution partners, rebuilding our inventory to be able to support all of our partners and customers and improving our customer service. Over the next 12 months, our goal is to launch additional products across every vertical that both Eyce and DaVinci offers. One of the main obstacles we face is navigating the complex regulatory environment in different regions. We often have to comply with both cannabis and tobacco regulations at the same time, which can be a real challenge. To overcome this, we’re working closely with legal experts and staying informed about the latest developments in cannabis legislation.

WB: What is your favorite strain right now? Grown by whom?  What is your passion?

SL: I’m old school when it comes to my flower. My daily driver is still Jack Herer – my favorite!

As for my passion, it lies in solving real problems for consumers through innovative product development. I’m deeply committed to creating products that not only meet but exceed consumer expectations, driving the cannabis industry forward in a way that prioritizes quality, sustainability, and user experience.

THANK YOU! WB

Follow on social media:

@davincivaporizer (instagram)
@eycemolds (instagram)

Photo credits: Synergy Innovation

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Getting Deeply Granular With Jim Sanfillipo of VIST™ Labs


cannabis world news image oi cannabis plant
The Reclassification of Cannabis Marijuana Tour Explores Vermont

Ilove learning about diverse people in the cannabis industry, and Jim Sanfilippo is such an interesting person. He has taken his inquisitive mind and pivoted into a technology-forward role within the cannabis industry. To say he is smart is a vast understatement. When I read that his specialty is aseptic packaging, I knew we had something in common. My own beverage uses aseptic technology, too! So, we have a starting point. And that is his bio to follow. I think Jim is very intriguing, and I hope you enjoy this interview. Cheers! WB

Jim Sanfilippo is a visionary leader with more than 30 years of experience in the packaging industry; Mr. Sanfillippo is the Chief Executive Officer (CEO) of VIST™ Labs and VIST Franchise Systems. Mr. Sanfilippo is credited with developing more than 100 patents representing major advances in flexible and forming film packaging materials for fresh and processed foods, healthcare products, and other packaged goods. Under his leadership, VIST has developed proprietary technology designed to naturally clean cannabis and aseptically packaged cannabis products to ensure the preservation of cannabis quality.

Previously, he was President of Elk Grove Village, Ill.-based Sonoco Elk Grove, Inc. from Aug. 2017 until Jan. 2020 after its acquisition of Clear Lam Packaging, Inc. At Clear Lam, he served as President and CEO starting in 1999. He guided Clear Lam to become known as a front-runner in modified atmosphere packaging technologies, films, and structures that improve food safety and extend shelf life.

cannabis world news business image of Jim Sanfilippo
Jim Sanfilippo

Warren Bobrow: Please tell me about yourself. When did you discover cannabis? How old were you? Do you remember who you were with?

Jim Sanfilippo: I first encountered cannabis back in high school during the late 70s and early 80s. At the time, I didn’t give it much thought. However, as my career progressed and I became involved in high-tech packaging systems for the food, pharmaceutical, and medical industries, I gained expertise in packaging, including extended shelf-life packaging. This led me to recognize the unique challenges and needs within the cannabis industry, specifically regarding pasteurization, decontamination, and long-term storage of the product. Addressing these challenges is crucial to meet future FTC and FDA labeling requirements.

WB: Please tell me about your company. What do you do that sets you apart from your competitors?

JS: Our approach to the cannabis industry is rooted in the high standards we’ve adhered to in the pharmaceutical and medical packaging sectors. We developed a platform technology called cryogenic pasteurization, which uses cryogenic vapor to sterilize cannabis with exceptionally high efficacy rates. When combined with our aseptic-modified atmosphere technologies, this creates a powerful solution for producing stable, pathogen-free cannabis.

WB: What are your six and twelve month goals? What obstacles do you face? How do you anticipate removing them?

JS: Our 12-month goal is to expand our footprint in North America into Europe and other geographies. This involves obtaining the necessary certifications to enter the European market. Additionally, we aim to continue expanding our service centers across the United States, giving smaller cultivators access to our cryogenic pasteurization and aseptic packaging technologies to ensure the stability and safety of their products.

One of the main obstacles we face is the ongoing challenge of inadequate capital available among many players in the cannabis industry. The inability for companies to not utilize banking channels to get debt and equity capital has significantly hampered investment in the cannabis space. This creates challenges for most companies in the industry and makes it difficult for cultivators to invest in effective yet expensive technology like ours.

WB: Tell me about the process you created.

JS: Cryogenic Pasteurization (CryoPasteurization) is a natural and effective decontamination process designed to ensure the purity and safety of cannabis. This pharmaceutical-grade protocol eliminates microbial contaminants to meet EU Pharmacopoeia 5.1.4 Compliance Standards while preserving the plant’s terpenes and cannabinoids without using irradiation or harmful chemicals. Our innovative cryogenic vapor technology, known as Vapor-Induced Sterilization Technology (VIST), allows us to precisely control exposure and prevent degradation during the pasteurization process. This unique approach purifies the product without compromising its integrity and is protected by several patents, making it a groundbreaking technology in the industry.

Follow online: https://vistlabs.com/

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THE CHALICE: CHRIS LOUIE’S MADE IN XIAOLIN LUXURY PIVOT

Made in Xiaolin.

Years ago, in the late 1980’s when I lived in Charleston, South Carolina, I was gifted a very special tool from my old friend, Jean-Jacques, used for smoking cheeba. He named it the chalice. It was a very simple device, a piece of timber bamboo with a hole in it, where a sandblasting tip had been inserted and sealed with wire and clay for airtightness. You would fill the sandblasting tip with ouid and light it up. Your mouth would rest on one end, the other acted as a carburetor. The hits that the chalice put out were exemplary and potent. I’d never smoked anything like it until a car-ride with Chris Louie on the Upper East Side of Manhattan, when he passed me a glass, curiously filled with concentrated cannabis smoke.

Chris instructed me to drink the smoke, just like you would drink a glass of fine Burgundy, sip gently and deeply. Not too much at a time…. Something I failed to hear, because Chris’ chalice was filled with diamonds. No, not the kind that go on your finger, but concentrated cannabis that had formed these gorgeous little gems. Once heated these gems melted and filled my inexperienced lungs with their secrets.

I coughed and then again. Whatever was going through my head was twisted up, form shifting… Manhattan? Park Avenue?
This is a serious piece of equipment, Chris’s Chalice.

My piece of bamboo was lost to history, yet it remains vibrant in my mind… Chris’s Chalice on the other hand will be in my mind forever, primarily because it’s just limitless what you can do with it. Starting with that car ride… In Chris’s dad’s car.

A priceless experience of a lifetime.

Chris sent me a Chalice and it can be used one of two ways, the first with a 710 cartridge, it screws right in. Or you can use a concentrate. The learning curve is very short, and the quality of the device is sturdily built and very elegant. The gold lip is pure luxury.

cannabis world news interviews cannabis vaporizer against red background

Warren Bobrow: Please tell me what you’re working on in regard to luxury. How do you define a luxury cannabis experience?

Chris Louie: At Made In Xiaolin, we focus on luxury to craft exceptional cannabis journeys. We believe luxury means uncompromised excellence, elegance in presentation, and a superior sensory experience. We’re developing products that appeal to those who seek the finest in cannabis—not just for its effects—but for the complete experience it offers. For example, our 6 gram Capo combines 5 grams of premium flower with 1 gram of rosin, providing a rich, flavorful, and enduring session that’s perfect for aficionados who appreciate the nuances of high-quality cannabis. Additionally, our commitment to personalized customer service, innovation, exclusivity, and sustainability enhances the overall luxury experience. We believe in building strong relationships with our customers by offering personalized service, exclusive events, and educational resources. This approach ensures that our customers not only enjoy our products, but also feel valued and part of a larger community of like-minded individuals.

WB: Why the chalice name? What is the inspiration?

CL: It’s inspired by ideas of celebration and reverence. Historically, chalices are used in ceremonies to signify something precious and communal. For us, it symbolizes an elevated cannabis experience meant to be savored and shared. Our products are designed to capture those senses of specialness and unity that make every session a luxurious ritual.

Our Chalice represents a vessel of enjoyment that elevates the act of consuming cannabis into something more ceremonial and sophisticated. We want our customers to feel that each use is an occasion—a moment to be appreciated and enjoyed to the fullest. This inspiration drives us to create products that not only deliver high quality but also offer a unique and memorable experience.

WB: Tell me about the product. What is it? How is it used?

CL: The Chalice is our innovative vaporizer device that we crafted to provide a unique yet familiar experience for consuming cannabis concentrates. Unlike typical vaporizers, the Chalice features an atomizer with a quartz coil that heats the concentrates into vapor. The vapor is collected in a glass cup—or chalice—which can be removed and “sipped” or “drunk,” much like you would enjoy a fine drink. To enhance the luxurious experience, we’ve added our signature gold detailing that includes a gold rim around the mouth of the glass and adds an extra touch of elegance and sophistication.

Additionally, the Chalice is designed with versatility in mind. The atomizer can be replaced with a pre-filled 510-thread vape cartridge, allowing it to function in the same manner. The vapor from the cartridge fills the glass cup, which can then be consumed in the same sipping or drinking fashion. This dual functionality ensures that the Chalice provides a sophisticated and practical cannabis experience, whether you’re using concentrates or cartridges.

Our focus on creating a user-friendly, yet luxurious device means that the Chalice stands out not only in its functionality, but also in its ability to provide a ritualistic and refined cannabis experience. This innovative design bridges the gap between traditional cannabis consumption and modern vaping technology to make each session special and memorable.

WB: What makes your chalice different from others in this market?

CL: What sets our Chalice apart is that we’re a dedicated cannabis company with deep roots in the industry. We’ve been crafting exceptional cannabis products that deliver unique experiences since 2018, and other companies that offer devices with similar functions aren’t primarily cannabis companies. Our expertise and commitment to excellence ensure that every Chalice stands out and provides a luxurious and unparalleled cannabis experience.

Moreover, our deep understanding of cannabis and our commitment to quality set us apart when we combine our expertise in cannabis with innovative design to create products that truly enhance the enjoyment of cannabis concentrates. The Chalice is not just a vaporizer; it’s a product born from our extensive experience and passion for cannabis, so consumers can be confident that it meets the highest standards of quality, excellence and performance.

WB: What’s next?

CL: We’re going to expand our product line and continue to maintain our commitment to excellence and luxury. We’re developing new and innovative products to elevate the cannabis experience, and we’re increasing our presence in upscale dispensaries with exclusive events to connect with our consumers.

We are also expanding our brand into different states, including New York. We’re also looking to enter the upscale cannabis hospitality sector and create environments where our luxury products can be enjoyed in premium settings. Our goal is to keep setting new standards in the luxury cannabis market by offering products and experiences that captivate and inspire. By constantly pushing the boundaries of what is possible in the cannabis industry, we aim to offer our customers something truly extraordinary while continuing to lead the market in luxury cannabis products.

Thank you… WB

The Chalice: Chris Louie’s Made in Xiaolin Luxury Pivot

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Master mixologists reveal the secrets of cannabis drink recipes

The sun is shining, flowers are blooming, and trees are back to swishing their leaves in the wind. It is official: summer is on the way. This means it’s time to fire up the grill and host cherished friends and family. For some, that means blending up some margs, and others may pull out the cannabis drinks.

The easiest way to infuse a gathering is to grab some weed seltzers and call it a day, but some may want to shake up their own craft cocktail for the occasion. There are cannabis bartending bibles available, complete with drink recipes and other valuable knowledge, but there’s also the possibility of creating something new.

Perhaps inspiration is growing in the herb garden this time of year or a luscious fruit at the farmer’s market tempting you to blend new flavors. Whatever the inspiration, maybe it’s time to run with it. Those who are new to mixing up a THC cocktail may be looking around for advice. Well, it’s right here.

Cannabis drink mixing advice from master mixologists

There’s no one better to give advice to newbie cannabis mixologists than the experts. Jamie Evans has authored multiple cannabis drinks cookbooks and contributed to acclaimed food, cannabis, and beverage publications. As for advice for first-timers, she’s all about leaning into the flavor.

“When crafting cannabis mocktails and other infused drinks at home, there’s bound to be an herbaceous taste,” Evans said to GreenState. “Knowing this, a tip that I like to recommend is to not mask the flavor of cannabis but complement it instead. One of the best ways to do this is by incorporating terpene-inspired ingredients often found in cannabis’s aroma and flavor profiles.”

make cannabis drinks
Jamie Evans // Photo by Monica Lo

Over the years, many edible brands and infusion recipes have worked to hide the weed flavor as if it were off-putting. Evans and many others in the weed community have shifted into a mindset that the many smells and flavors of weed are a gift rather than a curse. Flavor is of the utmost importance, but so is dosing.

Angel Belman is the beverage director of Original Ninfa’s, a historic Texas bar and restaurant that recently added the infused Tranquilita Margarita to its menu. He has learned some THC dosing lessons as he figures out how to merge 20 years of bartending experience with cannabis mixology.

“My best advice is to start with a low dose and to go slow. Pace yourself, observe how you feel, and take note as you increase consumption to have a general understanding of the guest experience while remembering every person’s tolerance is unique,” Belman said.

make cannabis drinks
Angel Belman // Photo by Becca Wright

People often want to enjoy one or two cocktails on a night out, but if it’s dosed high, that’s probably not happening. This is why Warren Bobrow, co-founder of Klaus beverages, regrets the doses in his original recipes in Cannabis Cocktails, Mocktails, and Tonics, the first cannabis bartender bible. He echoed Belman’s advice.

“Start slow. Don’t destroy your friends. Don’t be like me. I took too much cannabis in each drink; they can catch up on you,” Bobrow shared in a brief email exchange.

The master mixologist has a point: dosing is the most important aspect of cannabis drinks. But once that’s figured out, the flavor is key.

make cannabis drinks
Warren Bobrow

Best flavors for weed drinks

Leaning into the herbaceous quality of the plant is preferred over masking it with sweetness or robust flavor notes. This requires an understanding of the terpenes and compounds in the product infusing the drinks. Learning about these aspects of the flower, syrup, tincture, or other weed product can help the novice bartender key into the flavors best paired with their drink recipe.

Once the terps are clocked, it’s time to plan the other components of the bev. Evans shared her favorite weed-friendly flavors in mocktail recipes.

“Some of the best ingredients include fresh citrus juice, tropical fruits, fresh berries, fresh melon juice, mint, lavender, cinnamon, black pepper, mixed herbs, fresh dill, and sometimes ingredients with savory, earthy flavors. All of these ingredients will blend effortlessly with cannabis flavors.”

Novice bartenders looking to get creative may want to start with a classic drink recipe and riff off of that. Earthy flavors are excellent in a bloody mary, and sweet strains would taste divine in a spritzer.

Jake Wall, chief innovation officer of Maison Bloom, recommends finding recipe inspiration in the wide world of gin. The dynamic liquor can complement many classic cocktail flavors and inventive new creations, much like weed. Gin drinks commonly use a wide range of ingredients from lavender to orange peel, vanilla pods to cucumber.

“Gin, similar to cannabis, is largely informed by the similar aromatic and taste-forward compounds that, in our flower-powered world, is where terpenes step in. Whether it is a bramble or a take on a gimlet and everything in between, look to the world of historic and creative gin-based recipes and hack them with all the best plant magic you can. You can thank me later,” Wall said.

make cannabis drinks
Jake Wall

Cannabis mixology is all about balance

Finding a recipe that uses a liquor that plays into the complex flavors of various cannabis products makes it simple to plug cannabis in place of the liquor without much flavor adjustment. However not every weed drink is going to be a play on a gin drink, and that’s where balancing comes in.

The last piece of the puzzle is the final step to balance the flavor. The infusion method may come into play here. At Ninfa’s Belman noticed the oil tincture required a sweetener like an agave because it added bitterness to the drink.

Evans also pointed out that the best start materials deliver the clearest, fresh flavor.

“Quality cannabis mocktails and cocktails begin with quality cannabis—pay close attention to expiration dates to best gauge freshness,” she said.“If the packaging dates are old, chances are the terpenes have diminished, and the phytocannabinoids have oxidized, which is not ideal when preparing cannabis infusions at home (tinctures, simple syrup, bitters). Choose the freshest products for the best outcome.”

And above all else, follow Evans’s golden rule: “Don’t mask the flavor of cannabis, complement it.”