Tag: Klaus

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Why Flavor is important – Dreaming in flavor, one sip at a time.

Why Flavor is important - Dreaming in flavor, one sip at a time.

I’m fortunate to have a photographic memory for tastes and scents. This helps me in mixology because I’m influenced not by fast food flavors, but ones on a global basis. You see, when one spends a good amount of time traveling and not eating in American hotels, you tend to learn something about flavor and how memory fits into the equation of how flavors work together.

If you want another lazy seltzer, flavor and memory are unimportant.  So no amount of concentrate is going to make that drink palatable. But take a craft beverage, add a thoughtful amount of the best ingredients that money can buy, and combine them in a way that unlocks memories of the first time you tasted a given recipe? That is what makes the efforts of Iconic Tonics resonate with not only your taste buds but your dreams as well. And that is what a good beverage does. It offers you an alternative to industrialized experiences. I come from Craft Spirits and although I don’t drink hard alcohol any longer and haven’t in some time, I will say that the art of mixology is never forgotten, just examine the work of Jerry Thomas!  You could say he is a great influence upon me. And another person, Beach Bum Berry, who influenced a generation of Tiki Bars and party people. I am deeply influenced by the rum lore of the Caribbean and the Beach Bum Berry classic named the Zombie Cocktail is one of my favorites in the repertoire of rum soaked classics. I on the other hand have reinvented the classic, with Cannabis instead of rum- because there is nothing elegant about a Sailor’s Hangover. And a THC infused Rum punch, without the rum?  Essential. You don’t need it. You won’t miss the rum, I promise!  

A thing of Rare Beauty.

Why use the best ingredients? I believe we have a social responsibility to eat simply, drink healthier, and enjoy life- without liquor. At Iconic Tonics we are uniquely geared to the traditional reinventions of the classics of mixology and we are also able to harness your wildest dreams in flavor… To make your dreams come true as well. Why?

Because we dream in flavor and sipping our unique craft beverages and the very special ones, the ones we consult upon are magical in many ways.

We can make your dreams come alive, one sip at a time.

The only thing holding you back is your imagination!

A Simple LYB, a garage rock n’ roll, yet sailor-influenced Rum Punch- without the Rum… But with THC. And you decide how much you want.  I wouldn’t go over 25 mg per drink, but then again, that’s up to you. Cheers!

I use the Ardent to decarb my cannabis (no more burnt batches) and I recommend the Levo2 to infuse the simple syrup with a crazy amount of ouid or Delta 9.

Ingredients for five or six thirsty lost rock and roll stars… who have been too long at sea:

  • 4 oz. Grilled Pineapple Juice- Slice pineapple into rounds and grill until marked, cool and juice
  • 2 oz. Each: Freshly squeezed tangerine, mango, orange, lime, lemon, grapefruit and sour cherry juice
  • 1 oz. Orgeat – almond flavoring
  • 3 oz. Demerara Simple Syrup, infused with THC

Good ice that doesn’t taste like the fridge. *put large cube ice trays in double freezer bags, no…… it won’t be perfectly clear ice, but then again it won’t taste like last week’s garlic pasta lurking in the back of the fridge…*

Angostura Bitters

Prep:

  • Combine all juices in a Boston Shaker with the orgeat (fill the shaker ¾ of ice)
  • Shake darned hard for fifteen or so seconds
  • Double Strain into a couple old fashioned glasses with a couple of your fancy ice cubes
  • Garnish with grilled pineapple spears
  • Dot with Angostura and serve. 

How much THC? That is up to you, my friends. Don’t destroy yourself! 

Warren Bobrow is a master mixologist and author of 6 beverage books on cannabis cocktails, mocktails, and tonics. He is also the CEO & Co-Founder of Klaus – Ready-to-drink functionally-infused cocktails. With extensive expertise and creativity, Warren brings valuable insight and creativity to our team and clients at Harmony Craft Beverages. If you’re interested in working with Warren on your next beverage innovation, reach out to Harmony Craft Beverages today!

https://drinkiconictonics.com/blogs/blog/dreaming-in-flavor-one-sip-at-a-time

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Klaus Podcasts

Snoop Dogg Bets Big on Functional Beverages with Iconic Tonics

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Articles Klaus Reviews

Snoop Dogg, Harmony Craft Bevs Partner on Functional Drink Co

The legendary rapper and entrepreneur announced a strategic investment and partnership with Craft Harmony Beverages to create Iconic Tonics.

Snoop Dogg’s beverage empire is expanding. The legendary rapper and entrepreneur announced a strategic investment and partnership with Harmony Craft Beverages today that brings along both his existing range of THC-infused beverages – Death Row Records Do It Fluid and Dogg Lbs Doggy Spritz – and his considerable cultural cache.

The deal creates a new company, Iconic TonicsIconic Tonics, that folds in both Snoop’s brands launched. in December 2023: the carbonated four-SKU line Do It Fluid in 12 oz. cans, and Dogg Lbs Doggy Spritz. Those will be integrated into Harmony’s existing functional portfolio, which includes Klaus, Malus, Love Yer Brain, and Lift.

“We’ve known [Snoop and his team] for a long time, and really this gives a much broader, and I would say, deeper exposure for Snoop in the functional beverage space,” said Evan Eneman, Co-founder and CEO of Iconic Tonics.

“I’ve always been about innovation, and functional beverages are the next frontier,” said Snoop Dogg in a press statement. “People want drinks that do more than just taste good – they want benefits, and they want choices. Harmony Craft Beverages has been pioneering this movement, and together now as Iconic Tonics, we’re bringing something fresh to the table. This is more than a brand – it’s a lifestyle.”

Beyond his personal expertise in all things cannabis, Snoop’s arrival brings “more mainstream viability” to the emerging THC drinks category, said Eneman. Harmony’s portfolio reflects that approach: partners like acclaimed mixologist Warren Bobrow (with Klaus) and Wayne Coyne of The Flaming Lips (Love Yer Brain) have unique reach with different audiences and use occasions, all under the auspices of functionality.

“Snoop is really endemic in culture. Wayne is deeply endemic in creativity and art. And so these are people that represent I would say more movements and cultural shifts,” said Eneman. “Them together, plus someone like Warren, it just brings a lot of these, you know, endemic understanding and global influence together.”

Snoop’s prowess as a businessman and marketer can come at a cost; some recent CPG ventures, including an RTD coffee and an ambitious cereal brand now in litigation, fizzled quickly, while his other successful projects (Gin and Juice, Still G.I.N.) put more demands on his time. Eneman described Snoop’s participation as a “50-50 partner” in Iconic Tonics, working across the full portfolio, and noted the rapper “will be active in the ways that he can incorporate [the brand] into what he’s doing going forward.

The products themselves are available mainly both online (DoorDash) and in stores like Total Wine & More and Woodman’s Markets.

“We want to reach consumers in a way that they’re used to, having optionality based on occasion or day part or experience they’re looking for. That’s how we’ve built our brands. That’s how we built our experiences,” said Eneman. “And it’s early for us, but we’re seeing that bearing out in the ways that consumers are reacting.”

https://www.bevnet.com/news/2025/snoop-dogg-harmony-craft-bevs-partner-on-functional-drink-co
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Klaus Launches Infused Frozen Custard in Collaboration with Dutch Bliss


New Mexico Gets First Taste of Award-Winning Innovation: Klaus Cannabis-Infused Frozen Custard by Master Mixologist Warren Bobrow

ALBUQUERQUE, NM (June 28, 2024): Klaus, the innovative ready-to-drink, functional-infused cocktail brand under the Harmony Craft Beverages portfolio, announces the launch of a cannabis-infused frozen custard in New Mexico. This exciting collaboration brings together Klaus’ masterfully crafted cannabis beverages with Dutch Bliss, an artisan frozen dessert producer in the state.


Klaus Mezzrole Frozen Custard: A Spicy Ginger-Forward Delight
Dutch Bliss + Klaus Frozen Custard is a first-of-its-kind treat, offering a refreshing and delicious way to experience cannabis. Created by renowned master mixologist, author, and influencer Warren Bobrow, known for his unique recipes and high-quality ingredients, the Klaus Mezzrole infused frozen custard features a spicy ginger-forward taste profile. It is made with renowned Picketts Ginger Beer, fruit purees from Fierce Fruit, and Bobrow’s signature touch, delivering a flavorful and satisfying experience.


Each 2-ounce container of Klaus Mezzrole Frozen Custard is infused with OG Chem live rosin from Goldfish Farms, a women-owned cannabis farm and rosin extraction company from New Mexico, and contains 25mg THC.


A Collaboration for New Mexico Cannabis Enthusiasts
“We’re thrilled to launch Klaus Mezzrole Frozen Custard in New Mexico through our partnership with Dutch Bliss,” says Evan Eneman, CEO at Harmony Craft Beverages.

“This innovative product is a testament to Klaus’ commitment to pushing boundaries and offering consumers unique and delicious cannabis experiences.”
“Creating a frozen custard has been a dream of mine, and I’m glad that I could make it happen with Klaus,” says Warren Bobrow, Co-Founder of Klaus. “I can’t wait for New Mexicans to try it.”
Dutch Bliss + Klaus Frozen Custard is now available at the following locations in New Mexico.
● Flower and Herbs Market in Albuquerque
● Picuris Smoke Lounge and Casino in Picuris Pueblo (near Taos)
● Endo Dispensary in Santa Fe
For more information about Klaus and its products, please visit drinkklaus.com. Klaus beverages will be back out this summer. Stay tuned for more exciting news and announcements.
About Klaus
Klaus is a ready-to-drink functional beverage brand under the Harmony Craft Beverages portfolio. Created by master mixologist Warren Bobrow, Klaus offers a range of unique and flavorful infused beverages crafted with high-quality ingredients. The brand is committed to providing consumers with delicious and innovative ways to experience cannabis. It is beyond delicious. For more information, visit the Klaus Website and Klaus Instagram page.
About Dutch Bliss
Dutch Bliss is New Mexico’s infused ice cream company. They specialize in artisan craft custards and frozen desserts infused with top shelf rosin. The brand has been around since the launch of recreational cannabis sales in New Mexico with statewide distribution at licensed retailers. Visit the Dutch Bliss Instagram for more information.
About Harmony Craft Beverages
Harmony Craft Beverages is a purpose-driven beverage operating platform dedicated to developing better-for-you wellness brands, with a focus on functional-infused beverages. With a portfolio of award-winning, market-tested, innovative brands, we aim to lead the alternative beverage space by delivering premium-quality beverages that promote health and wellness while redefining the consumer experience. As a full-service beverage platform with innovation and acceleration arms, we support nonalcoholic and functional beverages across the supply chain. We’re more than just a company; we’re a collective committed to fostering human connection through better-for-you beverages. Visit our website and social media channels (Instagram, LinkedIn) for more information.


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Articles Interviews

One for the Road: Talking Cannabis in Bars & Restaurants

Bar & Restaurant News is introducing a number of new content pieces in 2024, including Polls, From the Editor, and this column, One for the Road.

In this monthly column, we ask a question about a theme or topic covered during the month, and industry experts weigh in with opinions, advice, and real-life experiences.

For January, we’re revisiting cannabis in the on-premise industry. If you missed our deep dive into the topic, check out “Welcoming Cannabis into the Bar & Restaurant Industry.” We asked some industry experts: 

Do you think cannabis consumption and/or cannabis-infused food & drink will find its way into more bars and restaurants in the future?

Warren Bobrow

Warren Bobrow, CEO & Co/Founder of RTD THC-infused cocktails Klaus the Gnome, Inc.

I wrote the first book in the world on infusing cannabis (THC, not CBD or hemp) into craft cocktails of my own invention. As a master mixologist, former rum judge/ former day drinker, and now the creator of Klaus in California, I have some very defined thoughts on the addition of THC to food/drink. 

I believe that you will start seeing those ubiquitous hemp-infused seltzers around in places where it is permitted by law. They are pretty uncomplicated and very low dose, more akin to a light cocktail or a mocktail in strength, which means you probably won’t feel very much of anything. [It will be] similar to the addition of the CBD craze in craft cocktails a few years back. You can’t feel anything with CBD, there is no buzz whatsoever, but I digress.

If you are looking for a THC edible or a cocktail with THC in it, I’m hoping these will make their appearance sooner rather than later. But everyone has different metabolisms, and eating cannabis can be problematic for some people. Care needs to take place, especially when mixing alcohol and THC. I should know a bit about this topic!

I’d love to see the combination of food and cannabis-infused craft libations like my own alongside a carefully prepared meal, or even tacos!

Read more here at Bar and Restaurant! https://www.barandrestaurant.com/operations/one-road-talking-cannabis-bars-restaurants

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Klaus

Merry Christmas

To those who celebrate!

https://drinkklaus.com/

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Recipes

The BEST Delicious Whiskey Cocktails You Can Make

Whiskey Cocktails
Late Summer Fizz/Photo by Glenn Scott Photography

Whiskey is one of my favorite things. I’ll go to lengths to describe the way it makes me feel and especially the way it performs in craft cocktails. What? Whiskey cocktails? Don’t look away; it’s perfectly acceptable to mix cocktails with whiskey. By the way, if you’ve enjoyed a whiskey smash or a mint julep, you’ve had a whiskey cocktail. And if you’ve treated your glass of whiskey to a splash of soda or a muddle of fruit, that is a cocktail too.

Yup, your world just got a bit bigger and you haven’t event gotten to the Manhattan’s or the Rob Roy Cocktails yet!

One such creative cocktail from my recently published book, The Craft Cocktail Compendium is named “A Pleasant Little Gentleman.” It takes a bit of rye whiskey, raw honey simple syrup and whiskey barrel aged bitters and twists them up a bit.

A Pleasant Little Gentleman

  • 2 oz. Fernet Branca
  • 1 oz. rye whiskey
  • 1 oz. raw honey simple syrup (1 cup raw honey to 1 cup hot, but not boiling, water)
  • 2-4 shakes Barrel Aged Bitters
  • Boiling water for hot tea (Lapsang Souchong)

Boil tea. Add the liquors. Sweeten with raw honey to taste. Add the bitters. Serve.

Another little taste of deliciousness is the “Late Summer Fizz.” It includes Pimm’s Cup. Now you know what to do with this cucumber-scented slice of heaven.

Late Summer Fizz

(Pg. 110 of The Craft Cocktail Compendium)

  • 2 oz. rye
  • ½ oz. Pimm’s No.1. Cup
  • ½ oz. apple cider
  • ½ oz. sweet white vermouth (I used Carpano Antica Formula)
  • ¼ oz. allspice dram
  • Sprinkle of sea salt
  • Lemon bitters
  • Splash of club soda

To a Boston Shaker filled ¾ with ice: Add the liquors and the apple cider. Add the dram. Cap and shake hard for 15 seconds. Pour over fresh ice in a rocks glass. Splash club soda. Dot with lemon bitters. Sprinkle sea salt over the top. Serve.

The next one is my take on the classic Old Fashioned. It involves roasted fruit that you split, add light balsamic vinegar or apple cider vinegar and Demerara sugar, roasted, cooled and muddled. Pretty spectacular.

Grilled Peach and Thai Basil Roast

  • 1 oz. roasted peaches (split, sprinkled with sugar and 1 tsp balsamic and roasted for 1 hour at 350 degrees until soft and charred)
  • 1 oz. roasted oranges (split, sprinkled with sugar and 1 tsp balsamic and roasted for 1 hour at 350 degrees until soft and charred
  • 4 oz. bourbon whiskey
  • 1-2 sprigs Thai basil

Muddle the roasted peaches and oranges with Thai basil very lightly, just to release the aromatics adding a bit of bourbon along the way, muddle some more and add more bourbon (I used Barrell Bourbon Batch 11). Strain the mixture into a rocks glass without ice or if you want, with one large cube of ice and a bit of the muddling mixture. Garnish with a sprig of Thai basil.

How can you go through summer without a take on the Moscow Mule, but with whiskey instead of vodka? This one takes a bit of a different tack. It involves making a very quick Shrub — no, not a shrubbery, but a little concoction that adds a bit of apple cider vinegar to the usual ginger beer. Kind of a ginger snap in your mouth!

Son In The Foreign Legion

  • ¼ oz. apple cider vinegar
  • 3 oz. ginger beer (cane sugar-based)
  • 2 oz. blended Scotch whiskey (Like Johnny Walker Red)
  • 4-6 drops Angostura bitters (or like)

To a cocktail mixing glass: Fill ¾ with ice. Add the whiskey. Add the ginger beer. Add the apple cider vinegar. Stir well to chill but not dilute. Pour into 2 coupe glasses. Dot with bitters and serve.

The last cocktail is also from my book The Craft Cocktail Compendium. It is simply named “Bill Monroe’s Country Cooler,” paying homage to the master mandolin player himself.

Bill Monroe’s Country Cooler

  • 1 oz. peach nectar
  • 1 oz. apricot nectar
  • ½ oz. freshly squeezed lemon juice
  • 2 oz. sweet iced tea (sugar to your own taste of course!)
  • 2-4 oz. white (un-aged) whiskey
  • 2-5 dashes Angostura bitters
  • Fresh mint (picked in the shadow of the roots of an ancient oak tree, where sweet branch water bubbles forth in a belly laugh)

Add all the liquid ingredients to a cocktail mixing vessel filled ¾ with ice. Stir well to chill. Strain into ball jars. Dot with bitters. Slap the mint against your palm and garnish. Serve and quickly prepare more! They go down quick!

Read More here, at the Fresh Toast! https://thefreshtoast.com/culture/the-best-delicious-whiskey-cocktails-you-can-make/

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Events Klaus

L.A. Spirits Awards

Klaus was awarded a Gold Medal in the first ever High Spirits Awards competition.

High Spirits Awards is a new beverage competition by L.A. Spirits Awards, launched in 2023 and open to all cannabis-derived beverage products legally sold in California and all hemp-derived (CBD/alternative cannabinoid) beverages from anywhere in the U.S.

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Klaus

Who? Me?

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Articles

420 Roundup!

Klaus Mezzrole
Many cannabis-infused beverages taste like they were concocted by someone who has never tasted a proper cocktail in their life. Thankfully Klaus tapped the skills of acclaimed mixologist Warren Bobrow, aka the Cocktail Whisperer, to infuse a piquant punch of ginger with zesty lime with rice vinegar, resulting in an adult-quality drink with 10mg THC and < 1mg CBD THC per can.

The Design Milk Twenty for 420 Roundup