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5 Questions Articles Skunk Magazine

THE CHALICE: CHRIS LOUIE’S MADE IN XIAOLIN LUXURY PIVOT

Made in Xiaolin.

Years ago, in the late 1980’s when I lived in Charleston, South Carolina, I was gifted a very special tool from my old friend, Jean-Jacques, used for smoking cheeba. He named it the chalice. It was a very simple device, a piece of timber bamboo with a hole in it, where a sandblasting tip had been inserted and sealed with wire and clay for airtightness. You would fill the sandblasting tip with ouid and light it up. Your mouth would rest on one end, the other acted as a carburetor. The hits that the chalice put out were exemplary and potent. I’d never smoked anything like it until a car-ride with Chris Louie on the Upper East Side of Manhattan, when he passed me a glass, curiously filled with concentrated cannabis smoke.

Chris instructed me to drink the smoke, just like you would drink a glass of fine Burgundy, sip gently and deeply. Not too much at a time…. Something I failed to hear, because Chris’ chalice was filled with diamonds. No, not the kind that go on your finger, but concentrated cannabis that had formed these gorgeous little gems. Once heated these gems melted and filled my inexperienced lungs with their secrets.

I coughed and then again. Whatever was going through my head was twisted up, form shifting… Manhattan? Park Avenue?
This is a serious piece of equipment, Chris’s Chalice.

My piece of bamboo was lost to history, yet it remains vibrant in my mind… Chris’s Chalice on the other hand will be in my mind forever, primarily because it’s just limitless what you can do with it. Starting with that car ride… In Chris’s dad’s car.

A priceless experience of a lifetime.

Chris sent me a Chalice and it can be used one of two ways, the first with a 710 cartridge, it screws right in. Or you can use a concentrate. The learning curve is very short, and the quality of the device is sturdily built and very elegant. The gold lip is pure luxury.

cannabis world news interviews cannabis vaporizer against red background

Warren Bobrow: Please tell me what you’re working on in regard to luxury. How do you define a luxury cannabis experience?

Chris Louie: At Made In Xiaolin, we focus on luxury to craft exceptional cannabis journeys. We believe luxury means uncompromised excellence, elegance in presentation, and a superior sensory experience. We’re developing products that appeal to those who seek the finest in cannabis—not just for its effects—but for the complete experience it offers. For example, our 6 gram Capo combines 5 grams of premium flower with 1 gram of rosin, providing a rich, flavorful, and enduring session that’s perfect for aficionados who appreciate the nuances of high-quality cannabis. Additionally, our commitment to personalized customer service, innovation, exclusivity, and sustainability enhances the overall luxury experience. We believe in building strong relationships with our customers by offering personalized service, exclusive events, and educational resources. This approach ensures that our customers not only enjoy our products, but also feel valued and part of a larger community of like-minded individuals.

WB: Why the chalice name? What is the inspiration?

CL: It’s inspired by ideas of celebration and reverence. Historically, chalices are used in ceremonies to signify something precious and communal. For us, it symbolizes an elevated cannabis experience meant to be savored and shared. Our products are designed to capture those senses of specialness and unity that make every session a luxurious ritual.

Our Chalice represents a vessel of enjoyment that elevates the act of consuming cannabis into something more ceremonial and sophisticated. We want our customers to feel that each use is an occasion—a moment to be appreciated and enjoyed to the fullest. This inspiration drives us to create products that not only deliver high quality but also offer a unique and memorable experience.

WB: Tell me about the product. What is it? How is it used?

CL: The Chalice is our innovative vaporizer device that we crafted to provide a unique yet familiar experience for consuming cannabis concentrates. Unlike typical vaporizers, the Chalice features an atomizer with a quartz coil that heats the concentrates into vapor. The vapor is collected in a glass cup—or chalice—which can be removed and “sipped” or “drunk,” much like you would enjoy a fine drink. To enhance the luxurious experience, we’ve added our signature gold detailing that includes a gold rim around the mouth of the glass and adds an extra touch of elegance and sophistication.

Additionally, the Chalice is designed with versatility in mind. The atomizer can be replaced with a pre-filled 510-thread vape cartridge, allowing it to function in the same manner. The vapor from the cartridge fills the glass cup, which can then be consumed in the same sipping or drinking fashion. This dual functionality ensures that the Chalice provides a sophisticated and practical cannabis experience, whether you’re using concentrates or cartridges.

Our focus on creating a user-friendly, yet luxurious device means that the Chalice stands out not only in its functionality, but also in its ability to provide a ritualistic and refined cannabis experience. This innovative design bridges the gap between traditional cannabis consumption and modern vaping technology to make each session special and memorable.

WB: What makes your chalice different from others in this market?

CL: What sets our Chalice apart is that we’re a dedicated cannabis company with deep roots in the industry. We’ve been crafting exceptional cannabis products that deliver unique experiences since 2018, and other companies that offer devices with similar functions aren’t primarily cannabis companies. Our expertise and commitment to excellence ensure that every Chalice stands out and provides a luxurious and unparalleled cannabis experience.

Moreover, our deep understanding of cannabis and our commitment to quality set us apart when we combine our expertise in cannabis with innovative design to create products that truly enhance the enjoyment of cannabis concentrates. The Chalice is not just a vaporizer; it’s a product born from our extensive experience and passion for cannabis, so consumers can be confident that it meets the highest standards of quality, excellence and performance.

WB: What’s next?

CL: We’re going to expand our product line and continue to maintain our commitment to excellence and luxury. We’re developing new and innovative products to elevate the cannabis experience, and we’re increasing our presence in upscale dispensaries with exclusive events to connect with our consumers.

We are also expanding our brand into different states, including New York. We’re also looking to enter the upscale cannabis hospitality sector and create environments where our luxury products can be enjoyed in premium settings. Our goal is to keep setting new standards in the luxury cannabis market by offering products and experiences that captivate and inspire. By constantly pushing the boundaries of what is possible in the cannabis industry, we aim to offer our customers something truly extraordinary while continuing to lead the market in luxury cannabis products.

Thank you… WB

The Chalice: Chris Louie’s Made in Xiaolin Luxury Pivot

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Uncategorized

Klaus Launches Infused Frozen Custard in Collaboration with Dutch Bliss


New Mexico Gets First Taste of Award-Winning Innovation: Klaus Cannabis-Infused Frozen Custard by Master Mixologist Warren Bobrow

ALBUQUERQUE, NM (June 28, 2024): Klaus, the innovative ready-to-drink, functional-infused cocktail brand under the Harmony Craft Beverages portfolio, announces the launch of a cannabis-infused frozen custard in New Mexico. This exciting collaboration brings together Klaus’ masterfully crafted cannabis beverages with Dutch Bliss, an artisan frozen dessert producer in the state.


Klaus Mezzrole Frozen Custard: A Spicy Ginger-Forward Delight
Dutch Bliss + Klaus Frozen Custard is a first-of-its-kind treat, offering a refreshing and delicious way to experience cannabis. Created by renowned master mixologist, author, and influencer Warren Bobrow, known for his unique recipes and high-quality ingredients, the Klaus Mezzrole infused frozen custard features a spicy ginger-forward taste profile. It is made with renowned Picketts Ginger Beer, fruit purees from Fierce Fruit, and Bobrow’s signature touch, delivering a flavorful and satisfying experience.


Each 2-ounce container of Klaus Mezzrole Frozen Custard is infused with OG Chem live rosin from Goldfish Farms, a women-owned cannabis farm and rosin extraction company from New Mexico, and contains 25mg THC.


A Collaboration for New Mexico Cannabis Enthusiasts
“We’re thrilled to launch Klaus Mezzrole Frozen Custard in New Mexico through our partnership with Dutch Bliss,” says Evan Eneman, CEO at Harmony Craft Beverages.

“This innovative product is a testament to Klaus’ commitment to pushing boundaries and offering consumers unique and delicious cannabis experiences.”
“Creating a frozen custard has been a dream of mine, and I’m glad that I could make it happen with Klaus,” says Warren Bobrow, Co-Founder of Klaus. “I can’t wait for New Mexicans to try it.”
Dutch Bliss + Klaus Frozen Custard is now available at the following locations in New Mexico.
● Flower and Herbs Market in Albuquerque
● Picuris Smoke Lounge and Casino in Picuris Pueblo (near Taos)
● Endo Dispensary in Santa Fe
For more information about Klaus and its products, please visit drinkklaus.com. Klaus beverages will be back out this summer. Stay tuned for more exciting news and announcements.
About Klaus
Klaus is a ready-to-drink functional beverage brand under the Harmony Craft Beverages portfolio. Created by master mixologist Warren Bobrow, Klaus offers a range of unique and flavorful infused beverages crafted with high-quality ingredients. The brand is committed to providing consumers with delicious and innovative ways to experience cannabis. It is beyond delicious. For more information, visit the Klaus Website and Klaus Instagram page.
About Dutch Bliss
Dutch Bliss is New Mexico’s infused ice cream company. They specialize in artisan craft custards and frozen desserts infused with top shelf rosin. The brand has been around since the launch of recreational cannabis sales in New Mexico with statewide distribution at licensed retailers. Visit the Dutch Bliss Instagram for more information.
About Harmony Craft Beverages
Harmony Craft Beverages is a purpose-driven beverage operating platform dedicated to developing better-for-you wellness brands, with a focus on functional-infused beverages. With a portfolio of award-winning, market-tested, innovative brands, we aim to lead the alternative beverage space by delivering premium-quality beverages that promote health and wellness while redefining the consumer experience. As a full-service beverage platform with innovation and acceleration arms, we support nonalcoholic and functional beverages across the supply chain. We’re more than just a company; we’re a collective committed to fostering human connection through better-for-you beverages. Visit our website and social media channels (Instagram, LinkedIn) for more information.


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5 Questions Articles Interviews Reviews Skunk Magazine

Just under 36 hours in the snow encrusted shadow of Mt Shasta- A Golden State; My Observations

My soundtrack for this very short journey was some inspirational music for me, attached below. It followed me throughout the trip as part of the framework for my writing these observations. So, indulge me with a listen to my friend DF Tram while you read my words.

I find that his imaginative explorations work with my visual and emotional interpretations of that elongated day and a half in Redding, California. This music influences the sky and my dreams, and that looming, snow-covered mountain is where the water used to nurture the plants really comes from. https://canopyofstars.bandcamp.com/album/the-upsweep 

The Spiritual Guides

cannabis world news product reviews promos photo of Nishant Reddy if Golden State

Nishant Reddy and his crucial EO, Leslie… took care of everything just perfectly as I, too, worked as an EO for decades, and I understand the pressure. It’s hard work, and she does it with alacrity and deep humility. Everything was perfect in my vision. From the sounds of the birds outside my hotel room balcony (I left deep/snowy winter in NJ, so having my door open and letting in the sound of the birds gently waking me after a long flight from NJ…To the first wake and bake of the day, inhaling a micro joint of A Golden State with the freshness of the mountain air surrounding my head. Those little joints of Woods — appropriate somehow being up in the mountain forest — this is what I enjoyed first thing in the morning — a pleasure and an honor. Then, a real mountain breakfast with far too much handcrafted food; each glimpse around me was of freight trains going by (lots of trains) and the metaphor for my journey, the omnipresent snow-covered mountains that encircle this magical place. They are the reason why I am here. The water that melts down off Mt. Shasta is life-giving! It’s amazing! I experienced much visually during my visit, both inward and outward. Smoking cannabis of this quality from A Golden State, at their elevation, really was a pleasure. My interactions with the terroir were punctuated by the ring of snow-covered mountains spilling their visual secrets whenever you gazed up. 

Thank you for allowing me glimpses of your world. It was just perfect. 

A Golden State… Wow, what you have achieved here is unlike anything I’ve seen before, and I get around the world. Is there a term for ultra-craft? I hope so because of what “Bear” and Nishant have achieved with a cast of artists — all striving for a canopy of dreams… It’s striking for me to view the inner vista. The Aboriginal people call it the Dreamtime. When I’m around thriving plants, the energy from these creations fills my brain for lucid dreaming later on — the scent, the visuals, the feel, the conversation. It was a university course, condensed down to a couple of hours. I could have spent all day asking questions with just observations. Lighting from below, the side, on top, hands giving energy and taking the experience to another level. Like the great masters of art, cannabis of this complexity is not manipulated. There is a purity that oozes off each densely textured inhalation.  

The Resin

It was that sticky stuff, and it was all over my fingers and surrounding my head. I couldn’t even focus my Leica; the lens was fogged up anyway from the room’s inner rainforest terroir (forest floor and almost visible droplets of humidity experiment), nor my iPhone, because my beforementioned fingertips were stuck together from that juicy bud of Lemon Creamsicle smeared all over the lens. The plethora of dazzling LED-lit plants that surrounded me was gluing up my nostrils with their perfumes and my glove-covered fingers with their gummy juices. The air hung weightily in my head and fingers, coated with a certain lifegiving sap. Pan Asian spices like cardamom and bursts of Thai Chilies stung the inside of my nose. The rainforest-like humidity made my usually comfortable wool socks dripping sweat buckets. As I walked around each plant, drinking in her energy, I realized that it wasn’t unpleasant; in fact, I wanted to spend the rest of the day in there, like in a friendly steam room located inside a country club. In this case, the rooms filled with thirsty bushes of perfectly hand-tended flowers. Just gazing at each happy plant and marveling at the sticky stuff that was suspended in each breath, the aromas literally coating my glasses with ebullient plant juices. 

It was ironic, but as I was searching for a way to keep my fingers and everything else from sticking together, my spirit guide on the personal tour recommended that I “run my fingers through my hair.” Hmmmm. Why, I wondered. As if on cue, the explanation given to me was perfectly simple. The oils in our hair dissolve the cannabis resin nearly immediately. Just one more thing I learned about the plant. No soap and water were needed, and that effusive perfume of their juicy strains enveloped my airspace in her sweet/gassy aromatics of the opulent cannabis varietals. 

I want to wear the myriad of her olfactory-pleasing perfumes as my cologne all day long. 

The Grow

Each room is consistently tended to, from the top down to the absolute bottom up. The air smells clean, and everything gleams like the first day the system was installed. Each grow room is different, with micro-experiments held right within their more traditional approaches. Metrics are essential, with vast amounts of data brought into the grows. Each room is a consistent experience in these metrics as they reference and compare certain observations. Constantly day in and day out, hour by hour, pressure, humidity, temperature, light, dark, watering, feeding, testing, and retesting, hand watering, weighing, spoken kindly to, I think it matters…. I’d hoped to have music played for the plants. I’m sure they’d enjoy some of the Upsweep. 

In the end, it’s all about her, the plant. She is carefully hand-tended, and it is grueling, nonstop work. She rewards this completely mind-numbing activity by offering a deeply Zen experience that requires profound patience. What it really requires is a sense of swiftness because there are thousands of plants to tend to. Each plant is essential and equally important to life itself.

The Mantra

Starting at the bottom is not working as a plant-touching person at A Golden State; there are many steps to take before the plant becomes the primary focus. It really becomes an intonation or a mindful activity in the grand sense of the word because there is always something to do in the care of the facility and the cleanliness of everything within. Perhaps the explanation for this, my explanation, lies in the book Zen and the Art of Motorcycle Maintenance, which should be in their welcome new employee kits, as this book might help in the nature of their work. I’ve been to grows all over and this was the first one that I wanted to hook up an electrical current reader to the plant and listen to the sound of the good energy that flows through each flower. Aside from the technical stuff, this is an organic plant that just feels good to be around. If the entire universe was in a microcosm of cannabis scent, each sniff was coating the inside of my nose and filling my head with all sorts of canna-driven possibilities. 

I couldn’t wait to taste what was waiting for me later back in my jacket pocket. A Golden State grows some of the finest cannabis I have ever savored. True, I am well-traveled and have enjoyed many a fine grower’s special home stash… Without factoring in the basic premise that I couldn’t possibly have tried everything, of course, in the fifty years I’ve appreciated the plant. What A Golden State does is profoundly unique due to the relentless determination exemplified by every team member from the bottom up — from the flower trimmers to the master growers. They clearly love what they do, and it shows in every essential task, from vacuuming out an entire room and breaking down each part of the air-conditioning to the dehumidification units to the combination of lights to their very placement, vertically, horizontally, and from above and below. It’s all an encyclopedia of the plant and how to do better by her.

My observation? This is a deeply crafted project. Sure, they want to be perfectly efficient, but patience is absolutely a virtue. Their positive methods are many, and each experiment is meant to emulate something greater than it was prior. How else do you learn? And my favorite strain? Empanadas Diez… the sense of elation is paramount to me. I get things done. 

cannabis world news product reviews promos front of cannabis dispensary building

The effort that goes into every 1/8th of an ounce glass jar from A Golden State is not just physical; it’s a deeply emotional experience. Each cultivar is an involvement in the anti-stoner experience. Oh, don’t get me wrong. I got plenty “high.” But cannabis, on this level, does more for me than just being obliterated. It opens my mind and forces me to think about what I’ve been experiencing in life. My thinking offers a certain clarity and intellectualism. I don’t feel like I’m going to be sleeping; I want to create beautiful articles.  

A Golden State’s THC levels are lower than most, and that’s a really good thing. I’m on the record, and I want to reiterate again that ultra-high numbers from THC cannabis do not help me from a medical standpoint. They just don’t reduce my eye pressure. It doesn’t do anything but give me a headache; it’s no fun when using medical cannabis for a specific purpose. What the strain named Empanadas Diez offers is just right for me. A coating on the backside of my brain. Lagniappe is my description. A little something extra.  

What A Golden State has achieved through its commitment to the uncompromising equilibrium of craft cannabis to commerce in the macro sense is exemplified in its purely noble approach to the plant. What I initially envisioned as something more mechanical in nature was immediately dispelled by the fact that this ultra-craft cannabis grow exists because of exemplary reasoning. The details and attention shown to every plant in the rooms are utterly mind-blowing. 

Sure, you can robotically mechanize a cannabis grow; I’ve seen it and wondered how the plant likes being manipulated in this way. But why would you when every plant in every room at A Golden State is loved, every single day, around the clock? Day in, day out. It’s their life work. 

If they were glass blowers, I’d be watching them hand-pull fragile Murano glass. It’s that level of expertise without fail because they are dealing with extremely expensive materials. Cohesive, behavioral, consistent perfection in everything they do in the life-cycle of the plant, from popping seeds to packaging the flowers, it’s all done right here. 

If you can’t do the best, don’t do it at all. At A Golden State, they have achieved something very distinctive through what appears to be an intense, laborious series of mind-numbing exertions. Tending their vast myriad of miniature and fragile seedlings right down to the elegant, finished product, all by hand, is arduous work taken on with a profound desire and even empathy. Their work is mindful, and their jobs can be deeply fulfilling on an innate level. Something that craft cannabis allows us to experience that special feeling I felt. 

What A Golden State has achieved in craft cannabis is very different from the corporate cannabis machine, which unfortunately shows very little finesse, so we won’t be discussing that genre! 

 The art of craft cannabis shows in everything they do, from their pastel “California Desert” hue packaging in the slender little tins containing tiny hand-filled joints to their handsome glass vessels sitting in tiny cutouts inside their thoughtfully designed packages. Each is devised to eliminate any lateral or vertical motion that may damage the unsullied, hand-trimmed flowers. And the end result? That’s for you to experience. 

Seek out A Golden State and see what their eloquent purpose brings to you. I think it is very special, rare, pleasurable, and intensely transcendent.  

cannabis world news product reviews promos dispensary with display

Their Brand New Redding California Dispensary 

Located just around the corner from the Redding Airport is their brand new flagship dispensary/grow. You’ll need to see what they have accomplished; it’s essential to your gourmet cannabis edification. 

They’d love to see you at the dispensary, and the warmth that is emulated in the room is not just something you can see. It’s something you feel inside. Rest your legs awhile on the sumptuous couches and savor the stylish architecture of the building. Enjoy the view of the fully scaled cannabis grow situated just behind large windows facing the equally large windows fronting their always-changing streetscape in a very safe area of town. 

I’ve never been in a facility anywhere in the world that looks as visually beautiful as this facility. It’s organic in style and peacefully designed, yet vividly lit from the inside. A blazing series of LED lighting arrays. They are immediately punctuating your entire visual experience. The plants growing behind you are oozing with green, purple, orange, and white flowers. Others, in their trimmed state, are displayed in jewelry cases, set prominently on the broad, modern mountain-designed stone counters with roughhewn edges reminiscent of George Nakashima wood tables, yet fabricated by local stones- are interactive and demand your touch. Shopping is encouraged, or just let the friendly and deeply competent budtenders personally guide your canna-centric experience with gentleness. Their verbal anecdotes and canna-vision are pleasant and non-sales pushy. That get ’em in and out in five minutes or fewer minutes just doesn’t exist here. You are encouraged to come as you are and enjoy the views, either outside or inside. I loved both because I’d never experienced a dispensary with a full-sized grow just behind. Sure, I’ve been to Colorado and Oregon, where there were micro-grows of a couple of plants in the shops. But this was a completely full-scale operation, with no messing around with it just for show grow. The space is pristine; they are always cleaning and hand-tending to the plant. This is what is always going on in the background. The plant is what is important here, with the visionary plants from A Golden State guiding my dreams. 

The store itself is visually more akin to a high-end NYC design shop, reminiscent of the Museum of Modern Art store in Soho. A Golden State has achieved another arrow in its quiver with its non-obtrusive design. The plant in her glory is presented in large glass cases. The lighting is soft, and the color palate is earthy and calming. The entire length of the dispensary is punctuated by large glass windows facing an LED-bathed professional grow.

 An experience in architecture, light, the giant windows gazing into another dimension. A fully in action, craft cannabis grow. Very impressive indeed. 

May I have another twenty minutes? 

Thank you to Nishant Reddy, who helped me go further emotionally on this trip than I thought possible at this time of my life. Nishant redefined my enlightenment by offering something tangible in a manner I’d never experienced before. Remarkably, I was open to being taught because I truly know nothing about this purely craft side of the cannabis business, and each visit to A Golden State going forward is with full mindfulness and thirst for future knowledge.

My soundtrack from the auditory artist, DF Tram. https://canopyofstars.bandcamp.com/album/the-upsweep 

https://www.agoldenstate.com/content/flagshipretail

Photo Credit: Warren Bobrow, except for the photo of Nishant Reddy (Courtesy of A Golden State)

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Interviews Podcasts

Warren Bobrow: Bestselling Author & Cocktail Whisperer Reveals the Secret Ingredient for Crafting Cannabis Beverages

https://the-dime-177afd40.simplecast.com/episodes/warren-bobrow-bestselling-author-cocktail-whisperer-reveals-the-secret-ingredient-for-crafting-cannabis-beverages

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Events Klaus

L.A. Spirits Awards

Klaus was awarded a Gold Medal in the first ever High Spirits Awards competition.

High Spirits Awards is a new beverage competition by L.A. Spirits Awards, launched in 2023 and open to all cannabis-derived beverage products legally sold in California and all hemp-derived (CBD/alternative cannabinoid) beverages from anywhere in the U.S.

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Klaus

Drink Klaus.

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Articles Interviews Reviews

Master mixologists reveal the secrets of cannabis drink recipes

The sun is shining, flowers are blooming, and trees are back to swishing their leaves in the wind. It is official: summer is on the way. This means it’s time to fire up the grill and host cherished friends and family. For some, that means blending up some margs, and others may pull out the cannabis drinks.

The easiest way to infuse a gathering is to grab some weed seltzers and call it a day, but some may want to shake up their own craft cocktail for the occasion. There are cannabis bartending bibles available, complete with drink recipes and other valuable knowledge, but there’s also the possibility of creating something new.

Perhaps inspiration is growing in the herb garden this time of year or a luscious fruit at the farmer’s market tempting you to blend new flavors. Whatever the inspiration, maybe it’s time to run with it. Those who are new to mixing up a THC cocktail may be looking around for advice. Well, it’s right here.

Cannabis drink mixing advice from master mixologists

There’s no one better to give advice to newbie cannabis mixologists than the experts. Jamie Evans has authored multiple cannabis drinks cookbooks and contributed to acclaimed food, cannabis, and beverage publications. As for advice for first-timers, she’s all about leaning into the flavor.

“When crafting cannabis mocktails and other infused drinks at home, there’s bound to be an herbaceous taste,” Evans said to GreenState. “Knowing this, a tip that I like to recommend is to not mask the flavor of cannabis but complement it instead. One of the best ways to do this is by incorporating terpene-inspired ingredients often found in cannabis’s aroma and flavor profiles.”

make cannabis drinks
Jamie Evans // Photo by Monica Lo

Over the years, many edible brands and infusion recipes have worked to hide the weed flavor as if it were off-putting. Evans and many others in the weed community have shifted into a mindset that the many smells and flavors of weed are a gift rather than a curse. Flavor is of the utmost importance, but so is dosing.

Angel Belman is the beverage director of Original Ninfa’s, a historic Texas bar and restaurant that recently added the infused Tranquilita Margarita to its menu. He has learned some THC dosing lessons as he figures out how to merge 20 years of bartending experience with cannabis mixology.

“My best advice is to start with a low dose and to go slow. Pace yourself, observe how you feel, and take note as you increase consumption to have a general understanding of the guest experience while remembering every person’s tolerance is unique,” Belman said.

make cannabis drinks
Angel Belman // Photo by Becca Wright

People often want to enjoy one or two cocktails on a night out, but if it’s dosed high, that’s probably not happening. This is why Warren Bobrow, co-founder of Klaus beverages, regrets the doses in his original recipes in Cannabis Cocktails, Mocktails, and Tonics, the first cannabis bartender bible. He echoed Belman’s advice.

“Start slow. Don’t destroy your friends. Don’t be like me. I took too much cannabis in each drink; they can catch up on you,” Bobrow shared in a brief email exchange.

The master mixologist has a point: dosing is the most important aspect of cannabis drinks. But once that’s figured out, the flavor is key.

make cannabis drinks
Warren Bobrow

Best flavors for weed drinks

Leaning into the herbaceous quality of the plant is preferred over masking it with sweetness or robust flavor notes. This requires an understanding of the terpenes and compounds in the product infusing the drinks. Learning about these aspects of the flower, syrup, tincture, or other weed product can help the novice bartender key into the flavors best paired with their drink recipe.

Once the terps are clocked, it’s time to plan the other components of the bev. Evans shared her favorite weed-friendly flavors in mocktail recipes.

“Some of the best ingredients include fresh citrus juice, tropical fruits, fresh berries, fresh melon juice, mint, lavender, cinnamon, black pepper, mixed herbs, fresh dill, and sometimes ingredients with savory, earthy flavors. All of these ingredients will blend effortlessly with cannabis flavors.”

Novice bartenders looking to get creative may want to start with a classic drink recipe and riff off of that. Earthy flavors are excellent in a bloody mary, and sweet strains would taste divine in a spritzer.

Jake Wall, chief innovation officer of Maison Bloom, recommends finding recipe inspiration in the wide world of gin. The dynamic liquor can complement many classic cocktail flavors and inventive new creations, much like weed. Gin drinks commonly use a wide range of ingredients from lavender to orange peel, vanilla pods to cucumber.

“Gin, similar to cannabis, is largely informed by the similar aromatic and taste-forward compounds that, in our flower-powered world, is where terpenes step in. Whether it is a bramble or a take on a gimlet and everything in between, look to the world of historic and creative gin-based recipes and hack them with all the best plant magic you can. You can thank me later,” Wall said.

make cannabis drinks
Jake Wall

Cannabis mixology is all about balance

Finding a recipe that uses a liquor that plays into the complex flavors of various cannabis products makes it simple to plug cannabis in place of the liquor without much flavor adjustment. However not every weed drink is going to be a play on a gin drink, and that’s where balancing comes in.

The last piece of the puzzle is the final step to balance the flavor. The infusion method may come into play here. At Ninfa’s Belman noticed the oil tincture required a sweetener like an agave because it added bitterness to the drink.

Evans also pointed out that the best start materials deliver the clearest, fresh flavor.

“Quality cannabis mocktails and cocktails begin with quality cannabis—pay close attention to expiration dates to best gauge freshness,” she said.“If the packaging dates are old, chances are the terpenes have diminished, and the phytocannabinoids have oxidized, which is not ideal when preparing cannabis infusions at home (tinctures, simple syrup, bitters). Choose the freshest products for the best outcome.”

And above all else, follow Evans’s golden rule: “Don’t mask the flavor of cannabis, complement it.”

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5 Questions Skunk Magazine

BEE WHISPERER: ELIZABETH VERNON SENSES THE VIBRATION OF THE BEES

I first met Elizabeth through our mutual friend, Zoe Wilder, a few years ago. Elizabeth’s article in High Times Magazine piqued my interest in these marvelous and essential creatures pertaining to the correlation that they hold with cannabis. It’s not just for pollination, but cannabis, in the decarbed form, works very well with honey — and in honey. I discovered this through writing my book, which utilizes infused raw honey in craft cocktails infused with THC, Cannabis Cocktails, Mocktails, and Tonics.

Rather than try to explain who she is, I’ve offered Elizabeth a place to share her knowledge surrounding her love of bees and the universe at large.

Elizabeth Vernon:

It’s hard to summarize who I am. I have many interests and developed a wide set of skills and talents. I am a beekeeper, educator, fire performer, dancer, musician, entrepreneur, freedom advocate, primitive skills student, farmer, thought leader, natural healer, herbalist, content creator, digital marketing consultant, mother, wife, and all-around renaissance woman managing an online apothecary focused on natural products with real ingredients and as little processing as possible. We offer lots of apiary products as well as products that offer health benefits, but our big focus currently is educating the public on what greenwashing is and why all products, including honey, are not equal. Teaching consumers to learn to discern so that they know what to ask to get what they want from their shopping experiences.

I was originally born and raised in NYC but spent time growing up in London and eventually doing a beekeeping internship in Jamaica, spending five years living on the island as much as my visa permitted. I have traded in the city life these days, and I am currently living in the Poconos; however, to ensure people in the city have access to clean food, I often set up vending events to bring farm shares into NYC, Long Island, and surrounding areas.

In 2009, I wanted to learn how to grow my own food. By the end of 2009, I had joined a farming cooperative and wanted to learn it all. A beekeeper came to teach the group, and I was hooked. The power of the bees was evident the minute I saw them up close. Feeling their vibration, it felt like home. They provide food, their role as pollinators is critical to the world’s survival, and how they work has inspired me to keep going and put more and more energy into my work, both in business and personal growth. Continuing my education in bees, I sought out the top mentors I could find. I worked alongside some of the great beekeepers on the East Coast, Roman Oscada, Jim Kile, and Thomas Webb, all of whom have since passed on. My beekeeping experience in Jamaica made me realize that this is what I would do in life.

cannabis world news environmental sustainability image of bee hive within framed glass enclosure with Queen Bee Farmacy certificate above

The Honeybees have always shown up in a way that left not only me breathless but also people who witnessed it. The first time I went to Jamaica, honeybees covered the door of my hotel room. The housekeepers and I went to every room to check if anyone else had honeybees on their doors; there were none. Queen Bee is the name the Jamaicans gave me when I was living there because honeybees would land on me even in the middle of the ocean.

I think one of the really cool things about beekeeping is that I am always learning. I am adapting to what they need and what is best for them. Unfortunately, it’s difficult for me, but the bees are the real heroes. There is always new power and new medicine to work within the hive, and I think that is the coolest thing about an apiary. We utilize pollen, propolis, royal jelly, honey, and wax. Everything they do creates a beneficial relationship with us, and that is an amazing superpower they have. The hives are always evolving, and so am I right alongside it. I am always met with challenges that help me grow. This past summer, we had a robbery; another bee colony came and stole hundreds of pounds of honey. That decimated one of our strongest hives; moments like that rock me. It took a lot to rebound and overcome that mentally and fiscally, but we did, and we and the other hives are now stronger and better prepared for it. These setbacks help us adapt to the ever-changing industry and what we need as a society.

Right now, I am seeking beautiful land to expand my apiary. The goal of this location would be to bring about an educational resource suited to meet ALL people and an alternative health care center where people can explore their relationship with the honeybees and apitherapy. We will have about 28 colonies by the end of the 2024 season and will be looking to increase that as we go. On the right property, we can better safeguard against predators, we can utilize more efficient practices to give wild bees a safe place to settle, but also create a space for education and growth at a societal level of building more harmonious relationships with the hardest working friend we humans have in the animal kingdom. This location would become the main vessel for our amazing Bee School program for kids and adults.

Bee School™️ beckons young adventurers aged 4 to 12 to don bee suits and embark on a captivating exploration of the intricate world of honeybees. Guided by expert beekeepers, children delve into the fascinating realm of pollination while engaging in hands-on hive-inspired crafts that ignite their creativity. Bee School™️ is not just an educational journey; it’s a shared odyssey that bridges generations, all set against the backdrop of nature’s blossoming wonders.

We are looking for the right investors who see the importance of the work I have been doing not only from an educational perspective but also as laying a foundation to be built on in the future of sustainability and even apiary-based tourism programs. We want people who understand the gentle relationship we have with nature and get a full-on experience in appreciating and immersing in that relationship, bringing awareness and seeking to build community. Our long-term goals would be to expand this concept into several locations, including Mexico, Jamaica, and Canada, which are the countries in which we have established business partnerships.

In 2017, I was featured in High Times magazine for my cannabis honey, which is a combination I still use to this day and one of our best pain remedies. When we first launched, there was a lot to be said about combining the forces of cannabis and honey. Cannabis Honey is one of my favorite pain relief and sleep aid remedies. Cannabis, for us, has always been a vehicle to help drive medicines into the cells both topically and internally. We’ve had customers successfully manage many painful afflictions while consulting on ways to modify their diets to eliminate the underlying causes.

It may seem like I have a lot of different passions, but I think there is an underlying motivation for service. I love to serve my community. I have a strong relationship with God, and he has always benefitted me with a great vision for my path. Whether it’s seeing the look in kids’ eyes as they experience learning or helping someone guide their business to a new level of productivity, uniting the community around farms, or just performing to share my energy with the audience, I find giving myself to service of others is what triggers my flow state and helps strengthen that relationship to God who keeps that path extremely clear before me.

Thank you.

All photos courtesy of Elizabeth Vernon

Categories
5 Questions Articles Interviews Skunk Magazine

RYTHM REMIX: ALL THE GOOD STUFF IS IN THERE

I’m fascinated by the art of ‘pre-rolls’, primarily because I have a lot of trouble rolling a joint by hand. You would think after fifty years of enjoyment of the plant I’d have found my way towards joint rolling proficiency, but no! I’m next to inept. I say next to because of my cone making tool from Veosa out in New Mexico, but that’s not a hand rolled joint, although it looks like it is.

Truth be told, I usually don’t have the lung capacity to smoke an entire joint by myself, because I don’t have anyone to smoke with! That’s why I asked if Rhythm will be offering a smaller version of their celebrated 1 gram pre-roll, because I cannot finish an entire joint all by myself. Just wasteful for me!

There is another reason why pre-rolls are so attractive, you can taste through strains to learn more about them, without having to buy an entire eighth and finding that you don’t like what you purchased. That’s one of the key reasons to enjoy pre-rolled joints, diversity of flavors and effects.

cannabis-world-news-product-reviews-promos-image of pre-roll doobie

Sure, I could buy premade cones and stuff my own, but isn’t it more fun to try many different kinds of flower without making a large outlay of cash? That’s more like it.

WB: Why pre-rolls? Why not simply focus on your high quality flower?

Rythm: While flower is still king, the pre-roll category has been steadily gaining traction in popularity year after year. Recent data shows that pre-rolls have solidified their position as the third-largest product category in the US market, following closely behind Flower and Vape. We want to continue providing new ways for consumers to find their RYTHM, so naturally, RYTHM Remix was born to show love to the growing number of pre-roll fans. By infusing our premium indoor-grown flower with THCa diamonds, natural terps, and kief coating, RYTHM’s new line offers ultra-potent, convenient ways to consume.

https://www.headset.io/industry-reports/pre-rolls-analyzing-category-performance-sales-trends

cannabis-world-news-product-reviews-promos promotional image with categories

WB: What are they composed of? What’s in there? How did your scientists choose the concentrates? Why? Please explain what the concentrates are. Why are they important? What do they do.

Rythm: RYTHM Remix pre-rolls are double infused with THCa diamonds and kief to hit high marks in potency, and then infused with natural terpenes to offer bold & unique flavor experiences.
Our proprietary in-house isolate extraction methods allow for maximum cannabinoid infusion, without all the harshness and sub-optimal flavor profiles that can occur from other infusion methods. Our kief is sifted from only the highest-quality input material using fine mesh screens–This approach yields maximum trichome content, while limiting fine plant matter. The final output is a product that boasts high potency & smooth, clean combustion.

WB: How much do they weigh? Any plans to do smaller (.35) joints with more potent concentrates in them? Smaller is better! What’s the THC concentration?

Rythm: RYTHM Remix Pre-Rolls are filled with 1g of our premium flower. Be sure to keep an eye out for REMIX 0.5g five packs launching in April!
Available in 10 different strain profiles:
• Maui Wowie (Sativa)
• Strawberry Sour Diesel (Sativa)
• Mai Tai (Sativa)
• Blue Dream (Sativa)
• Durban Poison (Sativa)
• Pineapple Express (Hybrid)
• Watermelon Zkittles (Indica)
• Strawberry Short Cake (Indica)
• Blue Zkittles (Indica)
• Blueberry Kush (Indica)

Follow online: https://rythm.com/

Photos courtesy of Rythm

Categories
Recipes

The Cocktail Whisperer’s Take on Spaghetti Westerns

By Warren Bobrow

Do you remember the genre of motion pictures named the Spaghetti Westerns? Do I see a glint of recognition over there? Perhaps you’ve heard of The Good, The Bad, and the Ugly? Well, you may be a bit young for Westerns, but these fantastically authentic, Westerns were filmed, not in the United States, but in Spain! It’s probably a reach to imagine the actors- those faces were not American ones, but very, very European- look at their teeth for clues. At any rate, Spain is the topic of this piece, and the way that the Gin and Tonic is made in Spain, brings me back to the Spaghetti Western genre. You’re always looking for a way to bring sales forward. New ideas are hard to come by when you’re slogging through that 1000th Vodka Soda with Lemon. How boring! 

As a bartender/mixologist, it is your responsibility to make intelligent responses when your boss, owner, investor, friend, guest- whatever, and whoever asks for a Gin and Tonic. And how will you do this?

By watching the Spaghetti Westerns of course. To fully appreciate the flavor of a Spanish Style Gin and Tonic, you must first understand, deeply- the principal of Terroir. Quite simply, Terroir is the taste of the place. You must have this understanding to expand your mind, and that of your guests. Who will teach this to my guest? You, of course will now want to teach your guest about Terroir and fun. But how will I do this? Well, again it comes back to the Spaghetti Westerns. The territory that is Spain is not all Barcelona or Madrid. There are miles of canyons, deserts and open ranges that, for a film-maker is the perfect background for a Western movie. Especially one that has Clint Eastwood shooting up less fortunate foes. I’m a massive fan of Lee Van Cleef, the late-New Jersey native who also fit in to the overall scenery in a more or less- authentic fashion. Eli Wallach, the late actor who played Tuco, in the Good, the Bad and the Ugly, lived his years out, not in balmy Beverly Hills, but in New York City.  

I bring you at least from a flavor perspective to a place where Gin and Tonics get a much-needed lift. Spain is the precipice from which the Gin and Tonic takes its path. The flavors are grounded in fresh herbs. Think about the landscape in the picture that I painted in your mind from the Spaghetti Westerns. The unforgiving earth, rock and dust, no rain except for floods. A harsh existence where roaming cattle eat every last leaf of anything that grows out of the ground. Flavors like the herbs that grow in the chaparral have to be pretty tough ones to survive. Let’s take those flavors and apply them to the principal of the Spanish Style Gin and Tonic. This is an entire art form that probably hasn’t hit your local watering hole yet. It may never, unless you help. You can start by renting a Spaghetti Western to get into the spirit of creating some delicious drinks. Put yourself in the mindset of the 1800’s and use herbs that come from arid environments, like Spain! Where, coincidently they are having a Gin and Tonic Renaissance. 

Please pay attention to the world outside our fast-food driven country. You might make a couple more bucks along the way, by showing your excitement for flavor!  

Tuco and Tonic– Really a Gin and Tonic- but you get the gist…

(author’s note: my drinks err on the strong side…)

Ingredients:

2 oz. Tanqueray 0.0 – I like this drink to speak of the herbs, not of the Gin-which is bone dry

.25 oz. Very Dry Fino Sherry (always chilled, do I need to tell you?)

.10 Dry Spanish Vermouth (Opens the appetite, Spanish Vermouth is very herbal)

4-6 oz. Fever Tree or Q-Tonic

Freshly cut lime and the zest expressed over the top

Peppercorns, fresh thyme and the wood

Prep:

Prepare your Collins Glass by filling it with Ice and water to chill (set aside)

To a mixing glass, fill ¾ with ice

Add the Gin

Add the Vermouth

Add the Sherry

Mix well, rest for a minute while you prepare the glasses

Add the peppercorns and the thyme to the chilled Collins glass

Add ice 

Strain the chilled Sherry, Gin and Vermouth over the ice

Top with Tonic Water

Express the lime over the top and notch a piece over the edge of the glass

Serve with a smile

Angel Eyes- Named for Lee Van Cleef

Ingredients:

2 oz. Fluère Gin (Angel Eyes was the consummate gentleman, with a gun)

1 oz. Spanish Vermouth

1 oz. PX Sherry (float)

1 oz. Campari

4-6 oz. Fever Tree Tonic, or Q-Tonic

A few, no more than this- needles of Rosemary- you don’t need the whole branch! 

Fresh Lime

Prep:

Chill the Fluère Gin with the Vermouth and the Campari

Pour over fresh ice in a Collins Glass

Top with the tonic

Float the PX Sherry over the top

Express with the lime 

Serve

The Good, The BAD and the Ugly

Ingredients:

2 oz. Ritual Gin- definitely available in the NYC/CT/NJ area… 

1 oz. Spanish Vermouth

1 Spanish Anchovy on a bamboo stick with an orange slice, don’t mock it, it’s delicious! 

4-6 oz. Fever Tree, or Q-Tonic Water 

Dehydrated Orange round

Prep:

Chill your Ritual Gin with the Vermouth 

Strain into a Collins Glass with the Anchovy and the Orange slice inside with the ice

Add the tonic 

Drop the dehydrated orange round on top and serve 

There are three excellent ideas for really fine.  

Uniquely Spanish. Gin and Tonics 

Read More Here at

https://harmonycraftbeverages.com/the-cocktail-whisperers-take-on-spaghetti-westerns/

Categories
5 Questions Articles Interviews Klaus Skunk Magazine

HONEST GRINDER AND WATER PIPE: EXCEPTIONAL PERFORMANCE AND DESIGN

Honest.. just the very word makes it all clear. An honest way to do things. An honest path in life. When things are done right, they are honestly produced.

Well designed, made up of simple parts, crisp and easy to use. Modernist, architectural and bold. Fun to look at on the desk, complementary to design. Sleek.

Easy to clean because this is very important.

Several years ago I received a Path Pipe. I wrote about that early device and kept it in my box of pipes—many, including that one are still in there. The ones that I rotate through that is. I love the Path Pipe.

I had the opportunity to review some items from a new design line from Honest. A really well designed water pipe, a grinder that looks as good on your desk as your favorite paperweight and air-tight, easy to seal and to open, glass vessels for storing your precious flowers after grinding. How did the fine folks at Honest know that I was due for a new grinder? Well, not really—but I could always use something new to play around with and the Honest grinder is super esoteric and easy on your eyes. It’s made for people who may have mobility problems in their hands, that is- very easy to turn.

cannabis world news interviews Klaus, the author's gnome and the Grinder System with an 1/8th of A Golden State
Klaus, the author’s gnome and the Grinder System with an 1/8th of A Golden State. Photo: Warren Bobrow

Responses from Honest Co-Founder, Mason Palmer:

Warren Bobrow: Are you a design professional?

Mason Palmer: One of the Honest co-founders is a product designer by background. After graduating from UCSB, we struggled to find products that fit the style of our homes as young professionals. We created an aesthetically pleasing range of high-design pipes, accessories, and more, to help folks get into their flow state, entertain, and unwind in their space. The Honest product range fits together as an all-in-one home ecosystem to enhance the experience and presentation of a sesh.

WB: What was the inspiration behind the grinders, glass storage jars and that gorgeous water pipe?

MP: We employ rather minimal design principles and stay away from embellishment or stylizing on the products themselves, for a classic and timeless visual appeal. With materials being similar to those used in other high-quality kitchen, coffee, and bartending tools, these accessories will blend naturally into your functional home environment and everyday life. Much like how many Americans have bar carts and barware, we make smokeware that is designed to be seen, rather than stashed away.

cannabis world news interviews 11 Square
11 Square: Photo courtesy of Honest

WB:  How much of a rip do you recommend? I may have overdone it!

MP: We typically tell folks to start small unless you’re a regular bong user. Although the Capsule Water Pipe may be a smaller piece, it hits like a bong. (my bad… I did overdo it!)

WB: What’s next for Honest?

MP: We’re launching Kits by April 1st, in time for 4/20! The way we think about our smokeware is almost always as a kit, so we’re very excited for these. We will have limited editions, new material options, and new products on the way this year as well. Sign up for our newsletter to find out when new releases drop.

I love the way the Honest Grinder and the sturdy Cannabis storage jars show off my fine herbs… Especially the incredible flowers from A Golden State…

I want to ogle at them, and the Honest Grinder and storage jars take their display with fashion to an entirely new level.

Cheers! WB

Follow online: https://www.smokehonest.com/

Feature photo: Grinder-hand-held, courtesy of Honest 

Read More Here!

Honest Grinder and Water Pipe: Exceptional Performance and Design

Categories
Articles Interviews

One for the Road: Talking Cannabis in Bars & Restaurants

Bar & Restaurant News is introducing a number of new content pieces in 2024, including Polls, From the Editor, and this column, One for the Road.

In this monthly column, we ask a question about a theme or topic covered during the month, and industry experts weigh in with opinions, advice, and real-life experiences.

For January, we’re revisiting cannabis in the on-premise industry. If you missed our deep dive into the topic, check out “Welcoming Cannabis into the Bar & Restaurant Industry.” We asked some industry experts: 

Do you think cannabis consumption and/or cannabis-infused food & drink will find its way into more bars and restaurants in the future?

Warren Bobrow

Warren Bobrow, CEO & Co/Founder of RTD THC-infused cocktails Klaus the Gnome, Inc.

I wrote the first book in the world on infusing cannabis (THC, not CBD or hemp) into craft cocktails of my own invention. As a master mixologist, former rum judge/ former day drinker, and now the creator of Klaus in California, I have some very defined thoughts on the addition of THC to food/drink. 

I believe that you will start seeing those ubiquitous hemp-infused seltzers around in places where it is permitted by law. They are pretty uncomplicated and very low dose, more akin to a light cocktail or a mocktail in strength, which means you probably won’t feel very much of anything. [It will be] similar to the addition of the CBD craze in craft cocktails a few years back. You can’t feel anything with CBD, there is no buzz whatsoever, but I digress.

If you are looking for a THC edible or a cocktail with THC in it, I’m hoping these will make their appearance sooner rather than later. But everyone has different metabolisms, and eating cannabis can be problematic for some people. Care needs to take place, especially when mixing alcohol and THC. I should know a bit about this topic!

I’d love to see the combination of food and cannabis-infused craft libations like my own alongside a carefully prepared meal, or even tacos!

Read more here at Bar and Restaurant! https://www.barandrestaurant.com/operations/one-road-talking-cannabis-bars-restaurants

Categories
5 Questions Articles Interviews Skunk Magazine

Digging Deeper into Joe Castelo, Founder of The Station Dispensary


I first met Joe Castelo a couple of months ago in Hoboken, NJ, and at that time, his company had just opened their gleaming new cannabis dispensary. In a mid-1940s-era imposing edifice of a former office building, located just across the vast expanse from the NJ Transit/Erie Lackawanna railroad and ferry complex, Joe has forged himself a bulwark to his neighborhood. This area is teeming with potential customer-friendly businesses… Namely, banks, bars, restaurants, and commuters. It’s always busy down here for a reason. You are forced by necessity- There is the river on one side, the roadway, and the rails on the other. Thousands of potential customers stream by his front doors hourly on their way to the immense corporate canyons located just across the Hudson River. These potential customers live nearby or further away, but they all share a common task. They walk right by his front doors.

But a dispensary does not make a man, just like a building does not make intellects from mere plaster walls. But fill this building with thinkers and fellow consumers of all types working towards many goals, both creative and practical; then you have a better picture of what Joe represents to me: that’s someone who can teach me something without effort. He took me on a personal tour of his corner location, making sure that I saw the crown on the head of his building. The top floor, with the most commanding view of Manhattan, is located just beyond the river. It’s an impressive space with floor-to-ceiling windows on all the sides that matter; facing the glitter of the City is a good start. It looks like a place where some serious thinking and entertainment go on. The view is that striking.

After a couple of hours of wandering through the building and listening to Joe speak of the myriad of projects he’s contemplating and currently creating- a renaissance man for certain is riding the elevator with me. Made my day for certain.

Humble, kind, and a natural teacher, Joe Castelo wants you to know that he’s from Hoboken. Not a carpetbagger investor from New York. That’s cool, Joe. I, too, was born and raised in New Jersey, maybe not in a vibrant city, but on a farm…. I never thought I’d see that day that cannabis would be in Hoboken. You give me deep hope for change in our state.
Cheers!

WB

cannabis world news industry business interviews image of old brick building

Warren Bobrow: Please tell me about yourself. Where are you from? Where are you now? What about your new dispensary? Where is it? Please tell me about it.

Joe Castelo: I am a restaurateur, filmmaker, cannabis entrepreneur, father, and husband who lives in Hoboken, New Jersey. My family has been in business in Hoboken for over 70 years. I truly love this town of firsts (and Hoboken is known as “The City of Firsts!”) —from the people, the Hoboken community, and how the close proximity of family, friends, business, and fun always keeps me in a creative and connected state. Because it is a mile-square city, you are always within walking distance of anything you love, and you are never too far from anyone. And we’re here to serve at The Station (86 River St.), with the best cannabis New Jersey has to offer. Our dispensary sits right outside the storied Lackawanna Train Terminal and NJ PATH station. There is a tremendous amount of foot traffic, so we anticipate being a convenient stop for commuters, Hoboken locals, and those picking up cannabis on their way into the city. Our staff has decades of combined experience in the industry, and they are incredibly knowledgeable and passionate about sharing that knowledge.

WB: Why cannabis? What brought you to the plant? Do you remember the first time you imbibed? Who turned you on to cannabis?

JC: I was brought to cannabis because it has the power to heal and motivate introspection, personal growth, and creativity. It transforms and provides quality of life, not only to individuals but now economic benefit to communities. The first time I imbibed I was amongst friends and the first thing I noticed was just how curious I became about so many subjects—music, art, existence—and how much I laughed…and I love to laugh. And the stigma and fear that was generated around the plant was distorted for so many reasons. I had friends who were persecuted because of their use of cannabis, and I’ve witnessed so much injustice against cannabis users, and none of it made any sense. Who turned me on to cannabis? I suppose it was Donald Sutherland! I somehow managed to watch Animal House as a kid, and Donald Sutherland played a weed-smoking philosophy professor. It was the first time that I’d ever seen anyone smoke cannabis. It seemed like a very pleasant experience, nothing negative about it, and it didn’t seem like the stigmatized experience that everyone else had described it to be. Like other scenes in movies about alternative culture, I knew this probably had to be the truth. I loved independent films, and there was always some aspect of cannabis culture represented in movies; that’s where I think a lot of people were educated over time about the plant. And it was what made it appealing to me.

cannabis world news industry business interviews inside of dispensary

WB: Please tell me what your six and twelve-month goals are.

JC: In six months’ time, I’d like our dispensary to be a vibrant hub for the community. We are hiring locals and giving a percentage of our sales to charitable organizations in Hoboken, including the Boys & Girls Club, a charity that I am personally very passionate about. If we can also educate about how to implement cannabis into a healthy lifestyle, that would be an excellent outcome in the next six to 12 months. I’ve already done this to great success with a relative of mine who was unable to sleep and was forced to turn to Ambien. She was having a very negative experience with traditional sleeping medicines, and it was adversely affecting her health. Once she switched to a very easy-to-take Indica lozenge, she began sleeping soundly every night. Simply amazing. Beyond the dispensary in the next 12 months? I’d like to find more time to connect with family and nature, hopefully at the same time. And to find more energy! It is out there somewhere…

WB: What is your passion?

JC: My passion is staying connected and growing with the people that I care about and the community I live in, Hoboken. Being useful, being a part of a community of people of character who inspire me to get better every day. I really enjoy working with people who love to collaborate and create and are driven by a common purpose: to build something that will make people’s lives better. With our hospitality group, our members’ workspace, and countless cultural events, I’ve seen the positive benefits of having a place where people can come together, develop friendships and business connections, and generally expand their personal horizons through art, music, food, and communal events. And our dispensary will be part of that experience.

All Photos Courtesy of Joe Castelo/The Station

Essential link: Joe placed it.
https://www.youtube.com/watch?v=M4eS2SceeFk

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