Categories
Uncategorized

Clean Buzz Technologies: A Clean Bowl Is Possible

While attending the Revelry Buyers Club Event in Hudson a couple months ago, I stumbled upon a very interesting pipe. Inside the carefully polished aluminum shell there appeared to be a thimble shaped insert containing ceramic balls. These balls as it turn out form the basis of the pipe… A very unique one that has a “limited” life span. What does that mean? It means that you change out the bowl every fifteen or do uses to remove all the tar. Again, what does it do? The interior of the bowl, shielded by a screen, contains tiny ceramic balls. They trap the tar and let the terpenes draw through. Would you drink wine out of a dirty glass, or rum? Or anything for that matter? And what about your usual pipe or joint? What filters out that gunk that collects on the front of your teeth? Nothing!

Until this pipe found a path to my hands. And my teeth.. and my lungs.

What an invention! The Clean Buzz Pipe has my vote!

And if you reorder, there is a nice discount. After a couple times, the pipe is virtually free!

I love it!

cannabis world news interviews image of red metal cannabis pipe

Warren Bobrow: Please tell me about yourself. Where are you from? Now?

Mark McWilliams: I grew up in New Hampshire skiing on “boiler plate”, and after high school, went to Northeastern University and MIT to study Mechanical Engineering and entrepreneurship. I worked in aerospace for a decade in San Diego and worked on some very cool defense technologies that became mainstream in the late ‘90’s and early 2000’s. Then I found an opportunity to co/found a medical device design firm, followed by three more medical device companies pursuing different products and technologies. Two doubles, a base hit and a strike-out.

WB: What brought you to the cannabis industry?

MM:  Knee pain. I began with the treatments available in the ‘90’s and then started taking Vioxx until the COX2 inhibitors were implicated in organ complications and had to stop taking them. What was the remaining option? Opioid’s?? No way.

Those were the early days of medical marijuana, and I thought it was a regulatory gimmick at first, but after I tried it and my pain became much more manageable, I became a believer. That said, I could feel the tar in my lungs and did not like it at all. I tried a bong but that did nothing to remove the tar. The last straw for me was cleaning the pipe which clogged quickly and required frequent cleaning. What a nasty mess! Then vaping came along and I got very excited about that development but soon was disappointed because it lacked the potency I needed for my pain.

Those experiences got me thinking about the problem/opportunity of removing tar from the flower smoke but allowing the desirable terpenes, where flavor and medicinal components are, to pass through to the user without potency degradation.

Filters using various media present an obvious option for tar removal, but they also remove terpenes from the smoke stream, so that technology as a class would not work well in a medicinal use-case were it is desired to selectively trap tars and pass terpenes. Moreover, filters are placed after the combustion chamber and so do not prevent the pipe from getting covered with tar up to the filter, so you’re still cleaning a nasty pipe.

A new technology approach was required and frankly, that took some time to figure out. When the solution came into mind after a couple years of noodling, it seemed obvious, so I had a hunch I was onto something. A few prototypes later, the concept was proven, and an entirely new smoking technology was invented where tar is trapped in a small disposable liner and terpenes pass right through, and pipe cleaning became as simple as popping out a used bowl liner and putting a new liner in place.

WB: Tell me about your company? What do you do that makes you better than your competition?

MM: CleanBuzz is the only flower smoking technology I’m aware of that removes tar from flower smoke and passes desirable terpenes, while also keeping your pipe or bong clean. Clean lungs and clean pipe or bong. Once I had a viable solution, I formed the company to begin test marketing the product and prove the technology met user needs as it had mine.

WB: Why Cannabis? Is this your first foray with the plant? Who designed your marvelous pipe? What about the bowl makes it special? How did you think of this?

MM: I think my long-winded answer above, answers these questions? What makes it special (actually work to remove tar but pass terpenes) is the configuration of the liner in the bowl, the chamber under the screen and the small beads in that chamber. The beads are well separated from each other, so do not act as a filter of the smoke. Instead, the hot smoke passes over the beads which have lots of pores that create an enormous surface area and the tar condenses on the surface but the terpenes remain in the smoke and pass through to the user. Very simple but very effective. It is the differential condensation of the smoke constituents on the beads that does the separation, not a filtration process. This is why you get full potency of the flower, but no tar.

WB: Does your disposable bowl work with temple ball hash?

MM: I don’t know why it would not work for any smoke producing material that has not been rendered in some way.

WB: Do you recommend grinding the flower first before using the bowl?

MM: Yes. I put one gram of ground flower through each liner and collect 200-250mg of tar in each one. Too small of a grind will clog the screen though.

WB: What are your six and twelve month goals?

MM: Break even?

WB: What is your passion?

MM: OMG: passions
Skiing. I skied every season for 55 years until my knees got so bad I couldn’t. One knee replacement done and one to go, then I’ll get out again.

Entrepreneurship: I’ve co-founded 4 companies and invested in and helped over a dozen entrepreneurs advance their technology or product to market. It’s very rewarding to see these products impact lives in positive ways.

Trail Riding: I love the outdoors in SoCal and now that ebikes have become prevalent I can get out to most of the places I want. I’ve done 60 miles of single track this weekend ????

Follow online:

www.cleanbuzztechnologies.com

https://www.etsy.com/listing/1247323572/bundle-cleanbuzz-pipe-system-and-15-pack?click_key=da3931ffa7aebe26cf511e3ac7318ea6241d5d02%3A1247323572&click_sum=fde5316f&ref=related-1

Photo Credits: Courtesy Mark McWilliams 

Categories
Uncategorized

Raising the spirits: Whisky and the occult

Whisky has long been revered for its taste, but beyond the palate there lies a mysterious past intertwined with the world of the occult

Cocktails | 27 Oct 2023 | By Mark Jennings

https://whiskymag.com/articles/raising-the-spirits-whisky-and-the-occult/

Devilishly good cocktails

“Consulting your local mixologist about a healing cocktail is not far removed from the way in which patients would have approached their local pharmacist in years past.”  Warren Bobrow, Apothecary Cocktails. 

The following cocktails have recommended ingredients but could be made with an alternative brand as preferred.

Categories
Uncategorized

Klaus Launches Infused Frozen Custard in Collaboration with Dutch Bliss


New Mexico Gets First Taste of Award-Winning Innovation: Klaus Cannabis-Infused Frozen Custard by Master Mixologist Warren Bobrow

ALBUQUERQUE, NM (June 28, 2024): Klaus, the innovative ready-to-drink, functional-infused cocktail brand under the Harmony Craft Beverages portfolio, announces the launch of a cannabis-infused frozen custard in New Mexico. This exciting collaboration brings together Klaus’ masterfully crafted cannabis beverages with Dutch Bliss, an artisan frozen dessert producer in the state.


Klaus Mezzrole Frozen Custard: A Spicy Ginger-Forward Delight
Dutch Bliss + Klaus Frozen Custard is a first-of-its-kind treat, offering a refreshing and delicious way to experience cannabis. Created by renowned master mixologist, author, and influencer Warren Bobrow, known for his unique recipes and high-quality ingredients, the Klaus Mezzrole infused frozen custard features a spicy ginger-forward taste profile. It is made with renowned Picketts Ginger Beer, fruit purees from Fierce Fruit, and Bobrow’s signature touch, delivering a flavorful and satisfying experience.


Each 2-ounce container of Klaus Mezzrole Frozen Custard is infused with OG Chem live rosin from Goldfish Farms, a women-owned cannabis farm and rosin extraction company from New Mexico, and contains 25mg THC.


A Collaboration for New Mexico Cannabis Enthusiasts
“We’re thrilled to launch Klaus Mezzrole Frozen Custard in New Mexico through our partnership with Dutch Bliss,” says Evan Eneman, CEO at Harmony Craft Beverages.

“This innovative product is a testament to Klaus’ commitment to pushing boundaries and offering consumers unique and delicious cannabis experiences.”
“Creating a frozen custard has been a dream of mine, and I’m glad that I could make it happen with Klaus,” says Warren Bobrow, Co-Founder of Klaus. “I can’t wait for New Mexicans to try it.”
Dutch Bliss + Klaus Frozen Custard is now available at the following locations in New Mexico.
● Flower and Herbs Market in Albuquerque
● Picuris Smoke Lounge and Casino in Picuris Pueblo (near Taos)
● Endo Dispensary in Santa Fe
For more information about Klaus and its products, please visit drinkklaus.com. Klaus beverages will be back out this summer. Stay tuned for more exciting news and announcements.
About Klaus
Klaus is a ready-to-drink functional beverage brand under the Harmony Craft Beverages portfolio. Created by master mixologist Warren Bobrow, Klaus offers a range of unique and flavorful infused beverages crafted with high-quality ingredients. The brand is committed to providing consumers with delicious and innovative ways to experience cannabis. It is beyond delicious. For more information, visit the Klaus Website and Klaus Instagram page.
About Dutch Bliss
Dutch Bliss is New Mexico’s infused ice cream company. They specialize in artisan craft custards and frozen desserts infused with top shelf rosin. The brand has been around since the launch of recreational cannabis sales in New Mexico with statewide distribution at licensed retailers. Visit the Dutch Bliss Instagram for more information.
About Harmony Craft Beverages
Harmony Craft Beverages is a purpose-driven beverage operating platform dedicated to developing better-for-you wellness brands, with a focus on functional-infused beverages. With a portfolio of award-winning, market-tested, innovative brands, we aim to lead the alternative beverage space by delivering premium-quality beverages that promote health and wellness while redefining the consumer experience. As a full-service beverage platform with innovation and acceleration arms, we support nonalcoholic and functional beverages across the supply chain. We’re more than just a company; we’re a collective committed to fostering human connection through better-for-you beverages. Visit our website and social media channels (Instagram, LinkedIn) for more information.


Categories
Uncategorized

Pieces at Skunk Magazine

https://skunkglobalmarijuanaculture.com/search/warren+bobrow/

Categories
Uncategorized

This Morris County mixologist has high hopes for canned cannabis cocktails

Morristown businessman Matthew Rosenhaus grew rich selling Geritol in the 1950s and 60s, marketing it as a curative tonic for people with “iron-poor tired blood.”

“It was snake oil,” his grandson, Warren Bobrow, recalls today. Yet Bobrow still embraces the family’s entrepreneurial spirit. He’s trying to forge his own legacy by manufacturing a cannabis-infused beverage that, unlike Geritol, delivers precisely what it advertises: good flavor and a good buzz.

Sold in bottles and served by the spoonful, Geritol was hawked shamelessly from coast to coast with a relentless ad campaign that sponsored “The Lawrence Welk Show,” among other 20th-century TV hits.

“It was ethyl alcohol, caramel colorings and flavorings,” said Bobrow, 61, who grew up in Morris Township. “All it was was whiskey. It didn’t even have vitamins in the early days. And it was sold in every pharmacy in the United States, if not the world.”

Klaus is a cannabis infused drink. Warren Bobrow of Mendham has developed the first cannabis infused drink named Klaus, after his lucky traveling gnome. The author of Cannabis Cocktails Mocktails and Tonics, manufactures and sells his canned drink in California. He talks about the beverage in his Mendham home on December 2, 2022.

In 1972, a Geritol TV ad campaign also coined the cringe-worthy tagline, “My wife, I think I’ll keep her,” which was mocked by the growing feminist movement of the time.

“It made my grandfather a pretty successful guy until the government sued them,” Bobrow said. Rosenhaus at one point was the largest individual shareholder of filmmaker Columbia Pictures Industries and also served on the board of Nabisco Inc.

Geritol is now manufactured as a vitamin supplement by Meda Consumer Healthcare of Georgia, but it’s no longer a staple of U.S. medicine cabinets as it was for decades.

The formula worked for years until the Federal Trade Commission derailed the gravy train. In 1973, the agency imposed what was then the largest fine in its history, accusing Geritol of “false and misleading claims” and leading to the company’s decline.

Can Klaus Mezzrole ‘transform’ cannabis drinks?

Bobrow, a graduate of the Morristown-Beard School, would eventually grow estranged from his family. So he carved his own niche in the spirits industry as a brand ambassador known as “The Cocktail Whisperer.” He has authored six mixology books including “Apothecary Cocktails: Restorative Drinks from Yesterday and Today.”

A subsequent book, “Cannabis Cocktails, Mocktails and Tonics,” put him on a new professional path: formulating, manufacturing and distributing his own concoctions to ride the wave of marijuana legalization across the U.S. Last year, he introduced Mezzrole, the first in a planned line of “Klaus”-brand beverages. They’re sold exclusively in California’s legal cannabis market.

Klaus is a cannabis infused drink. Warren Bobrow of Mendham has developed the first cannabis infused drink named Klaus, after his lucky traveling gnome. The author of Cannabis Cocktails Mocktails and Tonics, manufactures and sells his canned drink in California. He talks about the beverage in his Mendham home on December 2, 2022.

The drink is a variation on a rum-based cocktail known as a ti’punch. But the “punch” of the rum has been replaced by 10 milligrams of infused cannabis resin in each 8-ounce can, from an “Indica-leaning hybrid” strain of marijuana known as “Hippie Crasher.”

The Mezzrole formula, like a ti’punch, is non-carbonated and flavored with French lime puree, rice vinegar and a ginger beer syrup Boborow substitutes for rum: “When you leave out the rum, you need something to give it a little spice and backbone, because it’s extra hot and spicy,” he said.

A July review on the “Good Spirits” blog described the drink as “tropical and vibrant,” noting it contains only 16 calories per can and is “alcohol-free, so no need to worry about mixing booze with your buzz.”

A ” first-of-its-kind product,” Klaus is likely to “transform the way you think about cannabis-infused beverages,” it said.

Indica strains of cannabis are known for increasing relaxation and reducing insomnia, often referred to as a “body high.” A Sativa “head high” is said to increase creativity and focus while reducing stress and anxiety. Hybrids contain elements of both.

“It’s not overwhelming. It’s a nice calm, no stronger than having a craft cocktail,” said Bobrow, who writes for three cannabis-industry magazines and recently attended the annual MJBizCon convention in Las Vegas with 35,000 other industry insiders. “What it does is offer a little deeper depth and balance to the experience of a craft cocktail, without the alcohol.”

That’s important to Bobrow. While he’s a recognized mixology expert, he quit drinking distilled spirits in 2018 “because it was killing me.” Addiction was not the issue, he said, but rather his need to drink frequently while working as a brand ambassador.

“I’ve lost two shoe sizes and 100 pounds since then,” he said.

Lawrence Welk and his band were sponsored by Geritol, part of a marketing campaign that helped make entrepreneur Matthew Rosenhaus a fortune.

Raised on Geritol Jr.

Bobrow smoked his first joint at age 12 and his taste for weed led to his wealthy family disowning him.

“My mom gave me Geritol Jr. every morning before school,” he recalled with a touch of irony. “It was 20% alcohol.”

Now 61, Bobrow said cannabis has helped him find balance. He acknowledges others may disagree with his preference for pot over alcohol.

“They would be wrong,” he said.

Medical experts may disagree, but Bobrow, who recently moved to Mendham, asserts cannabis “is not intoxicating, is not habit-forming, is not incapacitating and you don’t have a hangover the next day.”

He’s hoping for national distribution, but so far, only California has cleared Mezzrole for sale. New Jersey laws on recreational cannabis prohibit products in edible or drinking form. There’s talk of liberalizing the state’s rules, “but it will take a while,” Bobrow said.

Initial sales of Mezzrole were strong, but they’ve slowed as Bobrow moves to a new distributor and makes plans to expand the product line.

Weed at Work:Can you get fired for smoking weed in New Jersey? Now there are rules for workers

Jersey Firsts:George Washington drank its brandy, and this distillery is still thriving

In California, his business model includes retail sales, but Bobrow expects the bulk of his future distribution will be “direct to consumer” through his website. A can of Mezzrole currently sells for $12 retail, or $40 for a four-pack. The website teases future varieties of Klaus cannabis cocktails, including “Bosphorus” and “1851 Zombie.”

Each has a flavor as colorful as its name. Bosphorus promises a “trip to sunny, sultry Istanbul, not Constantinople” with traces of bergamot (a citrus fruit), apricot and a touch of mirin (Japanese rice vinegar). Meanwhile, 1851 Zombie is “a lovable combination of sour leading into sweet becoming everything naughty” with three cannabis strains in place of rum.

Bobrow chose the name Mezzrole as a homage to Mezz Mezzrow, a musician and the notorious pot “connection” for jazz legend Louis Armstrong, who was well-known for his love of weed.

“He brought tons of Mexican cannabis up from south of the border during the Jazz Era and was very much a favored individual in Detroit and Chicago and New York,” Bobrow said. “A well-rolled cannabis cigarette was known as a ‘mezzrole.'”

William Westhoven is a local reporter for DailyRecord.com. For unlimited access to the most important news from your local community, please subscribe or activate your digital account today.

Email: wwesthoven@dailyrecord.com 

https://www.dailyrecord.com/story/news/local/morris-county/2022/12/28/morris-nj-warren-bobrow-mezzrole-cannabis-drink-in-geritol-tradition/69667353007/?fbclid=IwAR2TrJ9qMCeqE2MUi2e0yG8gsTv8o1n8gXmbA95NfGlPEF-mG3ZM2pjGMLo

Twitter: @wwesthoven

Categories
Uncategorized

Klaus and the three Clios.

The story behind the magic.

Categories
Events Klaus Klaus Apothicaire Uncategorized

Clio Awards – Bronze!

Klaus

The Topography of Visual Positioning Via Experimental Videos

Entrant Company: MAMUS Creative

Medium: Social Media | Category: Single Platform

City / Country: Tampa / United States of America | Year: 2022 Play

Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos
Klaus: The Topography of Visual Positioning Via Experimental Videos

Credits

Entrant Company: MAMUS Creative, Tampa
Public Relations Agency: MATTIO Communications, New York
Design Company: MAMUS Creative, Tampa
Chief Creative Officer: John Mamus / MAMUS Creative
Creative Director: Masako Di Dio / MAMUS Creative
Illustrator: Danilo De Donno / MAMUS Creative
Website Development: Bob Plaskon / MAMUS Creative

This Clio Cannabis 2022 Bronze winning entry titled ‘The Topography of Visual Positioning Via Experimental Videos’ was entered for Klaus by MAMUS Creative. This piece was submitted to the Social Media medium within the Single Platform category. It consists of 1 video and 10 images.

Categories
Events Klaus Klaus Apothicaire Uncategorized

Clio Awards- Silver!

Klaus

1960s-Inspired Packaging for the Modern Era

Entrant Company: MAMUS Creative

Medium: Brand Design | Category: Packaging

City / Country: Tampa / United States of America | Year: 2022Play

00:53

02:04SettingsPIPEnter fullscreen

Play

Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era
Klaus: 1960s-Inspired Packaging for the Modern Era

Credits

Entrant Company: MAMUS Creative, Tampa
Public Relations Agency: MATTIO Communications, New York
Design Company: MAMUS Creative, Tampa
Chief Creative Officer: John Mamus / MAMUS Creative
Creative Director: Masako Di Dio / MAMUS Creative
Website Development: Bob Plaskon / MAMUS Creative
Illustrator: Danilo De Donno / MAMUS Creative

This Clio Cannabis 2022 Silver winning entry titled ‘1960s-Inspired Packaging for the Modern Era’ was entered for Klaus by MAMUS Creative. This piece was submitted to the Brand Design medium within the Packaging category. It consists of 1 video and 10 images.

https://www.cliocannabisawards.com/winners/klaus-1960s-inspired-packaging-for-the-modern-era-42-90.html

Categories
Events Klaus Klaus Apothicaire Uncategorized

Clio Awards – Gold Winner!

Klaus; The Most Colorful Cannabis Beverage on the Shelf

MAMUS Creative

Entrant Company: MAMUS Creative

Medium: Brand Design | Category: Brand Identity

City / Country: Tampa / United States of America | Year: 2022 Play

00:00

02:17SettingsPIPEnter fullscreen

Play

Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf
Klaus: The Most Colorful Cannabis Beverage on the Shelf

Credits

Entrant Company: MAMUS Creative, Tampa
Design Company: MAMUS Creative, Tampa
Public Relations Agency: MATTIO Communications, New York
Chief Creative Officer: John Mamus / MAMUS Creative
Creative Director: Masako Di Dio / MAMUS Creative
Illustrator: Danilo De Donno / MAMUS Creative
Website Development: Bob Plaskon / MAMUS Creative

This Clio Cannabis 2022 Gold winning entry titled ‘The Most Colorful Cannabis Beverage on the Shelf’ was entered for Klaus by MAMUS Creative. This piece was submitted to the Brand Design medium within the Brand Identity category. It consists of 1 video and 10 images.See all 2022 winners

https://www.cliocannabisawards.com/winners/klaus-the-most-colorful-cannabis-beverage-on-the-shelf-42-87.html

Categories
Uncategorized

These weed cocktails will liven up your Cali Sober September

David Bienenstock Published on September 16, 2022

Master mixologist Warren Bobrow, author of ‘Cannabis Cocktails’ is the mastermind behind the weed-infused brand Klaus. Author David Bienenstock loves the company’s cocktail, the Mezzrole.

Comedian, actor, and television host Jon Gabrus parties for a living.

You can fact check that statement by watching him co-star in 101 Places to Party Before You Die on TruTV, including an episode in Portland devoted entirely to the city’s thriving cannabis scene.

He also hosts the popular podcast High and Mighty, which as the name implies frequently involves getting stoned on the mics with fellow comedy nerds.

So when he decided to take a break from drinking, he had a secret weapon already in the arsenal.

Weed.

“Over the pandemic, I found that alcohol was making me feel a little depressed,” Gabrus explains. “If you’re not happy if you’re not drinking, that’s a bad headspace to be in.”

He’d heard about the whole California Sober trend (no to alcohol, yes to weed), and even knew a couple of people who’d successfully made the switch. So he figured, “Why not give it a try?”

Sleeping better, waking up feeling good

For the first two weeks that meant simply smoking a joint while sipping a seltzer water. He felt better during the day, slept better at night, and woke up feeling fresh.

ADVERTISEMENT

 “But I missed cocktail energy,” he says. “Having a drink as a signifier for when the day is over and you can be done with work. Ah, now I can crack a beer.”

 Alcohol as ritual. It’s five o’clock somewhere.  Cocktail hour.  Beer-thirty.

 Which is when he discovered weed drinks.

At first he tried making his own, by adding cannabis tincture directly to a glass of iced-tea, with less than stellar results. Then he started visiting dispensaries and exploring store-bought weed drinks. 

His first revelation—a can of Lagunitas HiFi Hops really scratches the beer itch. Which makes sense, given that its made by a legendarily weed-friendly brewery.

Planning your cannabis cocktail hour

From that first Hifi, Gabrus says he tried pretty much every form of liquid THC currently on the market. A former bartender, the quest even led him to develop his own at-home cannabis mocktail recipes using products like Old Fashioned Lemonade Cannabis Quencher and S*Shots mixed with soda water, fresh fruit, and a mint garnish.

When lockdown ended, he resumed drinking alcohol socially, but not nearly as prodigiously. These days, he’s more likely to bring weed drinks with him to a house party, or to order something non-alcoholic at a bar and stealthily spike his own drink with cannabinoids. He says making the shift was all about changing his perception.

“The second you can separate alcohol from the idea of ‘partying’ or even ‘going out,’ you’ve opened yourself up to a new way of life.”

The bud-y system

If you believe that you may have a serious addiction or dependency issue when it comes to alcohol, please consider seeking professional help.

For the rest of us, there’s many good reasons to consider limiting the amount of alcohol we consume, or eliminating alcohol entirely. A recent study showed that even moderate consumption of alcohol can damage the body, and the record is more than clear when it comes to the dangers of heavy or binge drinking.

What makes California sober such an attractive alternative is that you can replace alcohol with a far less harmful intoxicant. One with no calories and no hangovers.

Journalist and professional-partier Michelle Lhooq coined the phrase in 2019, and ever since it’s taken on a life of its own. She tells Leafly that her favorite weed drinks are made by Wunder, and she also loves ArtetKlaus and House of Saka.

Her best advice for experimenting with going California Sober?

“Have a Cali Sober buddy or crew to check in with and to share your journey. Solidarity and support is really crucial.”

If you don’t have someone IRL who wants to make the leap with you, check out the online support group she set up on Discord.

Is drinking the future of cannabis?

I decided to explore going California Sober by taking part in Sober September. Which also seemed like a good opportunity to immerse myself in the brave new world of weed drinks.

As a journalist who’s been writing about cannabis for the last twenty years, it’s been fascinating to watch this new market segment rapidly grow as the legal cannabis market matures.

According to a recent market study by Global Industry Analysts, the cannabis beverage market will be worth $2 billion by 2026. There’s already branded weed drinks from Pabst, St. Ides, and other established hooch brands.  Though I’ve got to say all of my favorite weed drinks are from weed companies that got into drinks, while many of my least favorites are from alcohol companies that got into weed.

How it started… How it’s going

As of this writing, I’m one week into this experiment, and can report that I’m feeling quite good and haven’t missed alcohol too much aside from some serious FOMO when everyone else at my table shared a nice bottle of red wine at a favorite Italian restaurant.

Meanwhile, weed drinking is pretty fun. On Labor Day I threw a little cannabis cocktail party, inviting friends to sample a wide range of weed drinks and also a few alcohol-free weed cocktails whipped up special for the occasion.

Just as some people drink rum and other wine, my guests all had their favorites, but a few got universally high praise: MXXN (a take on Tequila), Mad Lilly Passion Fruit Mango Spritzer, and the cannabis-infused teas from Kikoko.

Try a mighty ‘Mezzrole’

My personal favorite dispensary-bought weed drinks (so far) are the Mexican sodas (Guava, Tamarind, Mandarin Orange) from Mari Y Juana, the blood orange-cardamom drink from Cann, and the Mezzrole—a cannabis mocktail in a can that’s named in honor of jazz clarinetist / reefer dealer Milton “Mezz” Mezzrow.

Made by a company called Klaus, the Mezzrole is ginger, lime, and rice vinegar blended with 10 milligrams of a “terpene-forward” THC emulsion. The brainchild of master mixologist Warren Bobrow, Klaus’s drinks come closest to the taste of a well-crafted cocktail with notes that are sweet, citric and spicy.

Once known as “the cocktail whisperer,” Bobrow published six books on mixology, wrote about cocktails for major media, worked directly with liquor brands, and taught classes and seminars.

Then in 2018 he quit drinking distilled spirits and went Cali Sober.

“The experience has been eye opening,” he tells Leafly. “Not only did I lose a significant amount of weight from all the sugar I was not drinking, but my general appearance has improved. And I haven’t had a hangover in almost five years!”

Bobrow: ‘Haven’t had a hangover in almost five years!’

The recipe for the Mezzrole comes directly out of his book, Cannabis Cocktails, Mocktails and TonicsHe says the secret to crafting cannabis mocktails of the highest quality is simple—use the highest quality ingredients. Best of all the Mezzrole clocks in at just 16 calories and 0.6 grams of pure cane sugar per can.

Not that everyone’s a fan.

“I no longer go to alcohol industry events, nor do I go to bars. And I don’t miss it,” Bobrow says. He found himself ostracized by “my supposed friends,” he says, for choosing cannabis over alcohol cocktails.

A weed wine with dinner

Jamie Evans—known as the Herb Somm—is a certified sommelier who has managed to remain active in the traditional wine world while also launching her own line of alcohol-free cannabis wines.

“I’m not California Sober, but I have many friends who’ve chosen this path for health and wellness reasons,” she says. “With the introduction of cannabis beverages, we can now enjoy an alternative to alcohol at social gatherings without feeling pressured to imbibe.”

That’s an important benefit, and one of the reasons I think weed drinks have a big future. As a thought experiment, imagine going to a family BBQ—even in a legal state—and firing up a joint. Versus discreetly sipping on some weed wine.

As for Jamie’s product—wine ranks among the toughest traditional drinks to recreate, partly because de-alcoholizing wine strips out some of its flavor and essence, and partly because you’ve still got to figure out a way to get THC emulsified into the wine. Two sizable challenges at the same time.

I’m no expert, but I’ve been sampling (and writing about) cannabis wines since 2014. And the next time I go out for Italian food, I’m definitely bringing a bottle of her Herbacée Sparkling Rosier for the table.

https://www.leafly.com/news/lifestyle/these-weed-cocktails-will-liven-up-your-cali-sober-september