Cocktail WhispererJavier Hasse Senior Contributor Vices I write about all things cannabis, hemp, CBD and psychedelics.
Klaus COURTESY PHOTO
For the most part, seeing executives from major mainstream companies migrate into the cannabis industry is no longer a novelty. I had become quite obsessed with this trend in previous years, reporting on “The Migration Saga” extensively on Forbes.
There is no category in the cannabis industry that has received more investment or positive speculation than infused beverages. According to a recent report on the global cannabis-based ‘alcoholic beverages market,’ this sector, which includes non-alcoholic cannabis-infused beers, wines, and spirits, is expected to grow by 19% or $155 million between 2020 and 2024 making it the fastest-growing segment of the cannabis industry. Constellation Brands was one of the first companies to eye this trend when it made an almost $4 billion investment in Canopy Growth (NYSE: CGC).
Tracey Mason is truly woman for all seasons. She is concise, crisp, intellectual and she thinks on her feet. Tracey knows the value of a firm handshake and an easy smile. Tracey is clear on the industry too. Her beverage quality is a game changer in the cannabis infused libation category. It possesses a certain depth of flavor.
The cannabis-infused beverage market is growing at an accelerated rate. Over the next four years, non-alcoholic cannabis-infused beverages (which includes beers, wines, and spirits) is projected to grow by $155 million. With an annual CAGR of 19%, much of this growth is being fueled by major investments from players in the alcohol industry.
Cynthia Salarizadeh PHOTO COURTESY: G. MICHAEL WORTHINGTON
Cultivating Professional Communications and Distributing Critical News for the Cannabis Industry
Cynthia Salarizadeh is a very intriguing entrepreneur. She has great interest in demystifying cannabis while minimizing the harmful stigma that follows this much maligned, healing herb. I came upon Cynthia through a dear friend who knew that meeting her would propel my own personal career into a realm of new discovery. Cynthia is all about the undiscovered, the unique, and certainly the top of the house in the cannabis industry. To hear her speak of her many deep successes and her companies brings great inspiration. She is a unique person who is filled with the intense desire for self-made success. Certainly not only to her own bemusement, but dipping deeply into real happiness of others. Through this much maligned, medicinal herb, cannabis, Cynthia has the intellect and the humility to break the deeply rooted stereotypes surrounding cannabis. Someone has to take the lead. Cynthia has achieved what many have only dreamed of achieving. It is a great pleasure to share with you a new kind of entrepreneur. Humble, forthright and kind, Cynthia Salarizadeh is going places by being herself.