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Articles

Leading Cannabis Communications Agency Snags Former Aurora Cannabis IR Director

Headshot of Rob Kelly
Rob Kelly 
MARCUS OLENIUK

The cannabis industry has considerably evolved since the legalization movement began nearly a decade ago, and a rising number of businesses spanning all sectors are enlisting more professional services that will allow them to stand out not only in the consumer market but also in capital markets. These market demands are not lost on MATTIO Communications, one of the fastest-growing cannabis and lifestyle agencies that represent over 40 of the industry’s leading multi-state operators (MSOs), consumer brands, science companies and tech platforms.

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Uncategorized

Fifteen Powerful And Innovative Women In Cannabis Right Now

Read More Here At Forbes:https://www.forbes.com/sites/warrenbobrow/2019/08/27/fifteen-powerful-and-innovative-women-in-cannabis-right-now/#ac0485a5142a

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Interviews

Rosie Mattio: The Intersection of Luxury Cannabis and Intellectualism

Rosie Mattio PHOTO COURTESY: ROSIE MATTIO, PR

Author’s Note: I love working with talented intellects who enjoy the cannabis space for more than just a job, these “think on their feet” entrepreneurs genuinely want to make a difference and are leading the thrust towards doing better by others, one step at a time. I am fortunate to work with several industry leaders in the Public Relations world of cannabis and all are supportive of my desire to document the talented and the entrepreneurial. One such talented person is Rosie Mattio. Rosie has her own cannabis-centric agency that specializes in luxury cannabis products. Her list of clients reads like a “Who’s Who” of the New Cannabis Age, but Rosie is not about shouting their accolades to the world. Quite to the contrary, her strength is organic. She brings people together through synergy and her ease of communication. She makes you feel comfortable in your path, because in the case of this company, brains push forwards- rather than sheer brawn. It takes more than one key player, however to make a team work in the cannabis space. As cannabis is organic, the methods of promotion are also organic. Not forcing, but guiding the guest, through the life of a product or service. Helping, guiding, but not doing is another method of great cannabis PR. Part of the passion of cannabis is the methodology of our tribe. Cannabis is not for everyone, but with the non-conformist views of this talented firm, what Rosie does is allow the consumer to learn along with the teacher, instead of the teacher knowing everything. Knowing everything is impossible in life, and it takes humility to discover the secrets of great Cannabis-Centric PR. I’m honored to share with you, Rosie Mattio, PR., and her five (or so) questions.

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