Categories
Uncategorized

Food and Flower magazine

https://www.foodandflowermag.com/?s=warren+bobrow

Cannabis NewsProduct News

THE COCKTAIL WHISPERER LAUNCHES FIRST-OF-ITS-KIND RANGE OF CRAFT CANNABIS-INFUSED RTD MOCKTAILS

From the mind of the Cocktail Whisperer, Warren Bobrow, comes KLAUS™ Cannabis-Infused Beverages, made with the highest quality ingredients and the finest fruit extracts from France.

KLAUS™ – a delicious new cannabis-infused beverage made with the best ingredients for a healthier and euphoric buzz, has set its sights on the growing ‘ California-sober’ market and is ready to take the cannabis beverage culture to a whole new level.

Co-founded by “The Cocktail Whisperer,” Warren Bobrow, the first-of-its-kind premium product in the cannabis space, is here to quench your thirst and transform the way you think about and drink cannabis-infused beverages. Bobrow, a cannabis alchemist and cocktail aficionado, industry journalist and author of six books in the craft cocktail space, including his most recent Cannabis Cocktails, Mocktails and Tonics. It’s no wonder he and KLAUS’ team of industry leaders and creatives have created the most unique cannabis-infused craft mocktail in the ready-to-drink space to date.

Named after Bobrow’s 1800s German drinking gnome that he’s traveled much of the world with during his former career working in on/off premise liquor, KLAUS in’t like any other cannabis-infused beverage. First up is the KLAUS Mezzrole™, named after Louis Armstrong’s friend and fellow hep-cat, Mezz Mezzrow. A Mezzrole was slang for a finely crafted cannabis cigarette during the jazz era.

Robust and tangy with bursts of piquant Picketts™ ginger root syrup, gently giving way to palate soothing rice vinegar notes and the finest French lime puree, the refreshing beverage features a terpene-forward 10 mg THC infusion per can, only 16 calories, and less than 1g of sugar per serving.

At first sips, KLAUS fills the nose and mouth with the bold aromatics from the terpene-forward cannabis infusion. Dollops of zesty and zippy, caramelized, spicy ginger cane syrup come into view. Each sniff is framed by the exotic French Lime puree. Rice vinegar carries each sip into a multi-minute finish, ebullient with bursts of heady sea salt splashing over crushed minerals. The high comes on in minutes, leading into a talkative nature, relaxation, and confidence ensues.
KLAUS has partnered with Sands Lane Ventures and creative agency MAMUS, with a mutual mission to create the highest quality and best tasting cannabis-infused mocktails. KLAUS aims to make it simple for newcomers to the cannabis space to have an enjoyable and delicious experience. KLAUS’ flavors bring a gentle rise in euphoria followed by a subtle smile, candid appreciation, and bemusement.

KLAUS is available at leading dispensaries in California including, The Vault in Palm Springs and SOLFUL in Sebastopol at the end of February. KLAUS is currently available as single-serve and soon to be in convenient 4-packs. To learn more, head to www.drinkklaus.com

About Klaus

KLAUS™ is a cannabis-infused beverage co-founded by “The Cocktail Whisperer” Warren Bobrow. KLAUS™ is named after Warren’s soused gnome “Klaus” who was born in 1851 in Germany. The KLAUS™ team brings together powerhouses in the field of cocktails, cannabis, branding and marketing. KLAUS™ mission is to create the most delicious, highest quality and best tasting cannabis-infused mocktails in the world and to make it simple for newcomers to the cannabis space to have an enjoyable and delicious experience.

About Sands Lane Ventures

Sands Lane Ventures is a purpose-driven venture studio building brands and enabling the better future we envision today. We believe that purpose-driven storytelling has the power to not only educate, inspire action and ignite change, but to also drive significant value. Sands Lane Ventures is part of the Sands Lane ecosystem, delivering strategic advisory services and value-added brand operations, supply chain management and investment support. We are focused on incubating and accelerating early stage consumer brands, taking a hands-on approach to activating opportunities through a unique and comprehensive lens, de-risking their business models and adding long term value through our ecosystem. Visit sandslane.com/ventures for more details.

About creative agency MAMUS

MAMUS is a creative agency with a Madison Ave. pedigree and deep brand experience including Mercedes-Benz, jetBlue Airways, BMW, Whole Foods and many more. MAMUS specializes in brand development for lifestyle, deep technology, cannabis, and luxury. Visit mamuscreative.com for more information.

For general inquiries: info@drinkklaus.com

For retail inquiries: retail@drinklaus.com

Categories
Klaus Klaus Apothicaire

The Design Milk Twenty for 420 Roundup

Klaus Mezzrole
Many cannabis-infused beverages taste like they were concocted by someone who has never tasted a proper cocktail in their life. Thankfully Klaus tapped the skills of acclaimed mixologist Warren Bobrow, aka the Cocktail Whisperer, to infuse a piquant punch of ginger with zesty lime with rice vinegar, resulting in an adult-quality drink with 10mg THC and < 1mg CBD THC per can.

Categories
Interviews

Most Cannabis-Infused Beverages Suck, Says One Famed Critic

A conversation with Warren Bobrow, Author of “Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzzworthy Libations.”

Andre BourqueBenzinga September 16, 2019 for Yahoo News

Ask anyone in cannabis what the future of the industry is and they’ll tell you it lies in the wide world of products beyond buds and joints: from the potential of CBD to revolutionize the beauty and healthcare industry to the gummies and chocolates expanding the popularity of marijuana, cannabis consumption is poised to explode.

One way to consume cannabis remains controversial even within the industry, even if it is also seen as loaded with potential: Beverages.

The beverage industry, fueled by large alcohol-producing corporations like Molson Coors (NYSE: TAP) and Anheuser Busch Inbev NV (NYSE: BUD), is dumping billions of dollars into joint ventures with cannabis producers, hedging their bets in case legal marijuana cuts too deep into their market share. As The Verge reports, cannabis-infused beverages “make up a mere 2 to 3 percent of total sales” in legal adult-use markets, but that hasn’t stopped Anheuser-Busch InBev from putting down $50 million on Tilray Inc (NASDAQ: TLRY), and Constellation Brands (NYSE: STZ) from dropping $4 billion into Canopy Growth Corp (NYSE: CGC).

You’ll find today’s crop of cannabis-infused beverages labeled as wines, beers, teas, and sodas infused with THC, CDB and other terpenes. Despite the names, most of these drinks don’t actually contain alcohol. They’re being positioned as the “health and wellness” versions of some of our nation’s favorite vices.

Mixing alcohol and marijuana—commonly known as a “crossfade”—produces a unique sensation that science has yet to definitively say is safe or dangerous. While big corporations aren’t willing to bottle beer and buds together, the two are not uncommon to consume together, albeit separately. Mixing the two in a single concoction takes a deft palate.

There’s a select few who have committed to perfecting the cannabis-infused cocktail. One of them is Warren Bobrow, author of Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzzworthy Libationsamong other books. Shaker in hand, Bobrow is looking to mix up the way we think about cannabis-infused beverages.

For Bobrow, that comes down to reprogramming American palates. “Consumers are frightened by change,” he said. “They are served sweet cocktails, sweet soda, sweet food, well- sweet everything. I don’t make sweet drinks, nor do I ask others to create cannabis infused beverages that are one dimensional, out of balance… and sweet! Drinkables are not like edibles. They hit nearly immediately, whereas edibles take some time to pass through the liver. I’m not a doctor, but edibles are unpredictable. Drinkables are marvelous!”

Despite the optimism of beverage producers that sweeter cannabis-infused drinks without alcohol will open up a new avenue for cannabis consumption, there are some serious obstacles to that return-on-investment.

The first is the fact that lawmakers are especially wary of cannabis-infused beverages. Even before California legalized cannabis in 2018, Los Angeles was awash with CBD-infused cocktails. Within months, the California’s Department of Health, the State, and county health departments cracked down on non-dispensary businesses featuring cannabis-infused cocktails—even when there’s no THC involved. Similarly, in Canada, where the government legalized edible and drinkable cannabis effective October 2019, provincial regulations may be too cumbersome for the market to develop.

While it may seem like a new fad to many, cannabis-infused drinks are nothing new. “Regulators should look back into history,” said Bobrow, “so they can discover that cannabis was mixed with alcoholic beverages as far back as the 1850’s. I learned this at the Pharmacy Museum in New Orleans. Cannabis was added to distilled alcohol for both preservation and efficacy reasons.”

The legal barriers to cannabis-infused beverages are unfortunate because drinks offer an important alternative method of consumption for consumers. Drinking and eating cannabis are demonstrably safer for users lungs than smoking.

Yuk!

Regulations are almost a secondary, moot point with a bigger problem confronting cannabis-infused beverages: taste. Bobrow will be the first to tell you that cannabis drinks suck. In fact, he did a whole presentation on the subject at the Cannabis Drinks Expo in San Francisco this past July.

Cannabis writer Amanda Chicago Lewis concurs, noting in The Verge, drinks are, “the worst kind of marijuana edible,” and most “taste like bong water.”

Still, for Bobrow, craft cannabis cocktails and mocktails represent the best showcase for liquid THC and CBD consumption. In his book, you’ll find 75 recipes for everything from bitters and tonics to digestives and nightcaps. But mixing cannabis in a liquid form is not simply a recipe for getting high, rather another ingredient in a well-balanced drink.

The problem with many alcoholic and non-alcoholic drinks, according to Bobrow, comes down to quality and quantity. On the one hand, many mixologists are trying to cover up the cannabis flavor with too much sugar. But it’s tough to make sugary cannabis drinks taste good. The result is often a one-dimensional drink. If it’s going to be sweet, he recommends using high-quality sugars like Turbinado and agave.

“Craft cannabis-infused cocktails taste better than the drinks you are getting served now,” Bobrow assured me, “I want to ruin you for your bartender. They are stuck on lousy ice, bad sugar and are still using bottled juices. My cocktails have hand cut ice, complex sugars such as raw honey, craft spirits that are not caramel colored or artificially flavored and overly sugared. I always fresh squeeze my juices. What’s so hard about doing everything from scratch?”

If you happen to get a drink for Bobrow, you may be wondering how much you can handle as a newcomer to cannabis-infused drinks. Though he’s a huge fan of them, he recommends people take it easy.

“You would never go to a Thai restaurant— for the first or the tenth time— and order Thai spicy. Your stomach would be violated!,” Bobrow told me. “Cannabis beverages, with or without alcohol, must be micro dosed, lest you destroy your guests. Start with 5-10mg per drink and never drink more than one per hour. Don’t try to be a hero.”

Whether you’re interested in CBD or THC, Bobrow is a daring mixologist willing to create exquisite experiences using low-alcohol spirits and small-doses of cannabis—where its legal. Oftentimes, this means taking his skills to private in-home gatherings. There, he experiments with different strains and cultivars. Compared to most mass-produced drinks, Bobrow’s concoctions highlight their delicious potential and the high level of care required.

His preferred method of extraction is decarboxylation (or decarb), which heats the cannabis to a precise temperature to extract the THC, without any of the off-putting chemicals that would affect the taste and color of the drink. This allows him to achieve the simple, balanced drinks that make all of the ingredients sing. High-quality ingredients also allow drinkers to start with small doses to see how they react to the interaction of cannabis and alcohol, helping ensure a safe experience. “If you want to feel anything you must decarb,” Bobrow said, “Decarbing activates the THCa-THC. Different forms of THC are revealed with different temperatures.”

With his attention to detail and passion for quality ingredients, Bobrow belongs to a small, but growing crowd of mixologists who are redefining the cannabis-infused beverage industry, one craft cocktail at a time.

“There is a long learning curve in the skill-set needed to create a cannabis beverage that doesn’t suck,” Bobrow asserted. “Right now they do. People interested in making them should work with mixologists from the liquor industry. They are dying to do something different and cannabis represents that quotient.”

Lead image credit: depositphotos.com. Other images provided by Warren Bobrow. Slides part of a presentation he delivered in July.

Read Story Here At Yahoo Finance; https://finance.yahoo.com/news/most-cannabis-infused-beverages-suck-164245944.html

Categories
Events Interviews Podcasts

ViceLand – Tonight!

Tonight tune in to Vice Live and see me at 9:00 pm EST

https://www.viceland.com/en_us/show/vice-live?utm_medium=email&utm_campaign=Vice%20Live%20Premiere%20-%20225&utm_content=Vice%20Live%20Premiere%20-%20225+CID_28c10baaae1a67d281df4e68505cc43b&utm_source=Campaign%20Monitor

Categories
Uncategorized

Josh Del Rosso, Founder and Managing Director of Josh D Farms

The OG Kush FlowerPHOTO COURTESY: ALEXANDER RAUBER, JOSH D FARMS

I spoke on the phone with Josh Del Rosso, Founder and Managing Director of his namesake, Josh D Farms the other day and as UN-taped interviews: IE., cold call conversations go, it turned into a cheery, smile filled excursion into the world of ultra-high end cannabis and the stories that surround this lux-art form. Which is to say, as the time slipped by, and I found myself in a state of self induced euphoria, primarily because I was speaking to a legend in the field of cannabis! A humble man who exudes the passion and youthful exuberance that would be refreshing to say the very least. And as the time slipped away and the DF Tram music that I was listening to, way off in the background, began to deepen the overall experience of sharing ideas and thoughts, I realized that my place in the cannabis field is every bit as pertinent as most others. And that was good for now, because sharing thoughts with folks such as Josh would have been unheard of for me just a few short years ago. So please allow me to share with you, dear readers, a very kind man who is doing something truly unique in the business of medicating with flowers.

Read More Here At Forbes! https://www.forbes.com/sites/warrenbobrow/2018/12/21/josh-del-rosso-founder-and-managing-director-of-josh-d-farms/#7b97b9606572

ForbesWhy Cannabis instead of say, becom

Categories
Events

Hospitality Sessions: The Cocktail Whisperer!!

  •   

The Canadian Association of Professional Sommeliers (CAPS) – Ontario in partnership with Lifford Cannabis Solutions invites the hospitality community to join us for this monthly event series. Please join us at Lifford Wine & Spirits (471 Jarvis Street) on the third Wednesday of the month to learn more about how cannabis will impact the hospitality industry.

$20 for CAPS Members   $35 for non-members

HOSPITALITY SESSIONS: CANNABIS COCKTAILS 12/ 19/18

Warren Bobrow, the Cocktail Whisperer, is the 6x Author of Apothecary Cocktails: Restorative Drinks from Yesterday and Today, Whiskey Cocktails: Rediscovered Classics and Contemporary Craft Drinks, Bitters and Shrub Syrup Cocktails: Restorative Vintage Cocktails, Mocktails & Elixirs, Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks & Buzz-Worthy Libations and his celebrated, 2017 release, The Craft Cocktail Compendium. Bobrow presented at the 2018 SXSW on Disrupting the Cannabis Kitchen and Cannabis Cocktails. He was the Mercedes-Benz Me Conference Mystery Speaker on Wellness, also at SXSW 2018.

 

Categories
Articles Interviews

Confident Cannabis: Excelsiors in Transparency

Confident Cannabis CEO & Co-Founder Steve Albarran speaking at craft cannabis competition Cultivation Classic in Portland, Oregon.PHOTO CREDIT: CONFIDENT CANNABIS

What attracted me to cannabis, initially, wasn’t the feeling of being stoned— far from. It was a curiosity about the plant because I’m attracted to cannabis for the effect it has on my brain. You see, it makes me smarter. After all, no dummy writes and publishes books or makes a living being a writer. It’s challenging enough to put pen to paper, and actually say something that resonates with the reader. Cannabis and the intellects that use this much maligned plant, sit in the catbird-seat of entrepreneurship. None are more intriguing than the individuals that can actually change the highly stigmatized world of canna-intellectualism. I find this part of life fascinating, and I want to share this very personal energy with my readers.

Read More Here At Forbes!

Categories
Articles

The Most Decadent thing I’ve Eaten/Smoked This Week

Most Luscious=Most Delicious!WARREN BOBROW: IPHONE X

Perhaps it was the Lemon Tree strain of Cannabis from the California Bud Company seducing me at that very moment, with her hauntingly woodsy, citrus tinged aromatics, further scintillating inhalations, each one offering deep rips of iChing level intellectualism, the experience leaving a perfumed moment in your heart that is deeply mesmerizing. Each subsequent puff offering hints of cedar wood, dripping with raw honey and crushed fall leaves and more sweet and spicy citrus oil that coats your lips and tongue. Coming into view are scents of the very tips of young pine needles as you brush up against them. Their Douglas fir scented sticky oils, releasing their perfume all over your shoes and socks, while being gently crushed under foot. Yes that is what enticed me to share their deep success and their utter excellence, thank you all for making it so and placing those memories into my brain. It’s made my food journalism even more satisfying.

Read More Here At Forbes!

Categories
Interviews

Darren Gacicia: Discovers Something Unique At The Garden of Eden

I’m fortunate in this journalism world to be able to find interesting and intellectually driven people who work within the cannabis space. Entrepreneurs who are every bit as nerdy and metric driven as myself, with myself, less metric driven. Just one of those things when you’re comfortable being different than the norm. Cannabis attracts all sorts of intriguing people and Darren Gacicia is definitely up there with the entrepreneurial minded. I came across Darren in a circuitous manner. His PR for the Garden of Eden line of exceptionally high quality cannabis oil products had contacted me on a different project. She saw my manner of interviewing, it is somewhat different than the other kinds that are out there, that is for certain, and we pushed forward on this discussion. The questions followed along with phone time. But what I really was intrigued about was the fact that Darren grew up in the near proximity to myself, and he went to prep school at the other prep school in my town- for boys; The Delbarton School. Which I grew up, directly next door to, thus my deeper interest in Darren’s deep success and especially that he graduated from an extremely conservative, Catholic, Private Boys School. The only other people who I knew at Delbarton, were my cousins (not Catholic) and a handful of others over my Morristown-Beard years in the 1970’s. I really hadn’t thought about Delbarton much in some time and this nerdy factoid certainly caught my attention!  Without further interruption, may I introduce to you, someone who is obviously doing exactly what he loves in life. I cannot find anyone more passionate than Darren Gacicia, obviously doing what he loves in the cannabis industry. Hard working too. No one gets to be a financial go/to for a capitalized corporation without being just a bit more than smart.

Touchdown!PHOTO: CHRIS ROMAINE

Read More Here At Forbes!

Categories
Recipes

Cannabis Cocktail Recipes: John Bartram’s Garden Punch

Named after the self-taught, eighteenth-century American botanist, this herbed garden punch is made with gin, fresh grapefruit juice, and a bouquet of fragrant herbs

John Bartrams Garden Punch

Warren Bobrow, @WarrenBobrow1, the Cocktail Whisperer, shares to us his cannabis cocktail recipe named John Bartram’s Garden Punch. This cannabis recipe is found in his book, Cannabis Cocktails, Mocktails & Tonics.

You may have tried a garden-variety garden punch before, but I guarantee you’ve never had anything like this unorthodox take on the classic mid afternoon refresher.

This cannabis cocktail recipe is spiked with a cannabis-infused simple syrup that’s best made with a Sativa strain such as Exodus.

Read more here at Ganjily!