Interviews Skunk Magazine

Five Intriguing Questions With Canndescent’s VP of Cultivation, Jeff Homolya


I’ve been a massive fan of Canndescent for several years now. Their rise to excellence creates a plateau for intellectual thought, and I’m positive that their flowers inspire others as they do for me. There is nothing that I know of that fills my mind as completely as Canndescent cannabis in regard to creativity. Sure, I have my favorite cannabis strains in every state, but that isn’t the whole story. Canndescent is consistently inspiring in my book. If only I could get Canndescent in New Jersey. Well, that’s another story for another day. I’m lucky to have been afforded the ability to taste excellence. 

Of course, tasting excellence comes with a cost—the potency. Canndescent is not for the beginner cannabis aficionado. I am treading lightly here. Sure, you can afford it, but less is more in this respect. Canndescent. 

Warren Bobrow: Please tell me about the Art of Flower. What are you trying to achieve?

Photo: Canndescent

Jeff Homolya: “The Art of Flower” means that we see cannabis cultivation as an art form. We produce each cultivar with its own individual needs in mind—ensuring it reaches its greatest potential and that we maintain genetic purity. The meticulous care we put into each strain helps us produce amazing flower and allows us to capture what makes cannabis so special. Our goal is to produce the cleanest, highest-quality flower possible so our consumers can experience everything cannabis has to offer. 

WB: How do you decide what strains to choose? Indoor or outdoor grown? Why?

JH: Through pheno-hunting, our team of experts selects strains from vetted nurseries. Each cultivar is test-grown in small batches to ensure it meets our rigorous potency, yield, and terpene standards. 

Since Canndescent is an effects-based cannabis brand, we use the flower’s terpene profile, cannabinoids, and the results of inhouse sensory tests to place a strain into one of our five effect categories—CALM, CRUISE, CREATE, CONNECT, and CHARGE. Our goal is to simplify the selection process for consumers looking for a specific experience. 

All Canndescent flower is grown in one of our four state-of-the-art indoor cultivation facilities in Desert Hot Springs, California. Growing indoors gives us more control, allowing us to curate the environment by stage and strain. 

WB: What are your six- and twelve-month goals? 

Photo: Canndescent

JH: In terms of short-term goals, we are always looking for ways to improve the quality of our flower. At our R&D center, we are also working to produce proprietary genetics. 

Our long-term goal is to expand our product offerings in the market. Sustainability is also very important to us. We were one of the first companies to create a solar-powered cultivation center. We want to continue expanding on our conservation efforts and find ways to reduce our carbon footprint and energy consumption even more. 

WB: What is your favorite cannabis strain right now? Why?

JH: CRUISE 239 is a new favorite of mine. The plant itself has an excellent structure, and the flower has great coloring and a rich chocolatey sweet aroma and flavor. Also, this hybrid is high in the terpene limonene, promoting mental euphoria and relaxing the body without causing couch lock. 

WB: What is your passion? 

Photo: Canndescent

JH: Cannabis cultivation is my passion, and it’s an honor and privilege to work so closely with mother nature every day. The reward is knowing that my efforts positively impact the lives of people who turn to cannabis. It doesn’t get much better than working with this incredible plant and helping people. 


Warren Bobrow has been a dishwasher, the owner of the first company to make fresh pasta in South Carolina , a television engineer and he even worked at Danceteria in NYC, then a trained chef which led to a twenty year career in private banking. A cannabis, wine and travel aficionado, Warren is a former rum judge and craft spirits national brand ambassador. He works full time in the cannabis business as an alchemist/journalist. Instagram: warrenbobrow

Read More Here At Skunk Magazine!

Articles Reviews

Tasty Selection Of Luxury Cannabis Flowers For Mother’s Day 2020

a lovely nugget
Green Bodhi 

Mother’s Day comes but once a year, so you better not forget your mom! If you have forgotten your mom in prior years, I’m pretty sure you won’t want go through that again, should you forget, yet again. Please, don’t forget your mom! (Or your wife…)

Please Read More Here At Forbes:


Canndescent Expedites Launch Of Baker’s Cannabis Co. Amidst Rising Demand For Accessible Prices

Baker's Logo

As the coronavirus outbreak continues to disrupt daily life and shut down businesses across the country, the detrimental impact of the economic downturn is becoming increasingly clear. Last week, the Department of Labor announced that an additional 6.6 million people filed for unemployment, bringing the total number of new unemployment claims to over 16 million since March. 

Please Read More Here At Forbes:

Articles Events

Four-Twenty Celebrations Shift Online: A Round-Up Of Virtual Celebratory Events

BGR Fourtwenty poster for curaleaf.
Black Girls Rock Curaleaf POSTER

With social-distancing efforts holding strong, many state legislators cancelled 4/20 celebrations in public outdoor spaces, including the massive gathering at Robin Williams Meadow in San Francisco. However, this national holiday is impossible to quell, especially with the growing movement of cannabis legalization sweeping the country. Hundreds of companies and industry leaders put their heads together to navigate the stay-at-home orders and organize virtual events to ensure the celebration continues safely in the face of COVID-19. Boy, did they succeed in their efforts.

Please Read More Here At Forbes:

Articles Interviews

Canndescent’s Chief Marketing Officer Sam Arellano Goes Deeper Into Five Questions

Canndescent's Chief Marketing Officer - Sam Arellano
Canndescent’s Chief Marketing Officer – Sam Arellano 

Warren Bobrow=WB: How do you set up a successful brand in the cannabis space? 

Sam Arellan0=SA: How you approach building your brand should not be qualified by the space you operate within. As in any industry, start by understanding the audience you wish to engage with. You should know them as well, if not better than they know themselves. The most successful brands regardless of industry are predictive – they know what we want before we do. They revolutionize and modernize the way we think, act and shop. Successful brands become prisms by which paradigms shift and new ones get created. In cannabis, Canndescent operates like this.  How does this differ from mainstream brands?  It doesn’t. Good brands regardless of industry are like good conversations. That is to say they are reciprocal, meaningful and mutually beneficial.

Read More Here At Forbes:

Articles Reviews

The Best Gourmet Cannabis Flowers For Valentine’s Day 2020

Fine Flowers
Fine Flowers 

I’ve been traveling around the country and some of the world for craft cannabis these days. That should be no surprise to those who follow along with me on my Instagram or my deeply bemusing, one hundred and forty character Twitterfeed. Or even my cocktail whisperer website. All show a plethora of fine, hand-tended flowers from passionate craft cannabis growers. I’m truly the lucky man to do this for my work.

Read More Here At Forbes: eIbtekjyMBMVNQ6W5DXV0a9_7ZUnEE#6213dd31a4a6

Articles Reviews

Epicurean Cannabis Flowers For Father’s Day

Outdoor Grown


Head’s up sons and grand-sons! It’s almost too late for the most important, my bad, the next to most important holiday in the year, Mother’s Day being the most important holiday… Need I explain this with your mom in the room?

Read More Here At Forbes:

Miscellaneous Reviews

Mother’s Day Gift Guide: The Best Gifts For Moms Who Love Vaping

AKAMother’s Little Helpers-by the Rolling Stones is in the Public Domain. The BEST gifts for Moms. That’s the gift list that I want to put together. Just returning from the Hall of Flowers, I was privy to some of the finest cannabis flowers in the world, shown to me in all forms, from vaporizers (The Ghost comes to mind), to the ever cleverly designed Puffco Peak, there was something for everyone at The Hall of Flowers. Perhaps the greatest element of this B2B event was the opportunity to openly consume our cannabis, without fear of arrest. That stigma alone is my motivating force behind the use of vape pens. They are non antagonistic. They don’t shout: I’m smoking a joint. They are designed for pleasure, some with added terpenes for taste and aromatics, still others are the exemplification of class and comfort against your lips. I was charmed by so many, but I only have room for eleven, so here goes. Moms Little Helper indeed.

Canndescent Rechargeable Vape Pen Luxury

Canndescent Rechargeable Vape Pen Luxury COURTESY OF CANNADESCENT

Articles Interviews

Canndescent: Revealing the Inner Cosmic Vortex

Opinions expressed by Forbes Contributors are their own.
Photo Courtesy of Canndescent 

Canndescent Five Jar

If Adrian Sedlin- the effervescent and ‘crackling with enthusiasm, ever pragmatic man’, his brain postulating in an intense, Miles Davis- Be Bop fashion, …You’ve gotta keep up because he is going a mile a minute and if you can’t take it- well we have a another plan for you… It’s about the way that you feel. And that way or Tao, is very personal, it is very intimate, you’re in there along with your tribe. It’s going to be a ride like a freight train on a high mountain pass, in the middle of the winter. It is filled with deeply personal emotions. Cannabis tends to unlock those feelings. Is that light ahead the end of the tunnel or the future? How do you want to feel? This is what makes Canndescent brilliant and it’s the very best money can buy!