Interviews Skunk Magazine

Five Intriguing Questions With Canndescent’s VP of Cultivation, Jeff Homolya


I’ve been a massive fan of Canndescent for several years now. Their rise to excellence creates a plateau for intellectual thought, and I’m positive that their flowers inspire others as they do for me. There is nothing that I know of that fills my mind as completely as Canndescent cannabis in regard to creativity. Sure, I have my favorite cannabis strains in every state, but that isn’t the whole story. Canndescent is consistently inspiring in my book. If only I could get Canndescent in New Jersey. Well, that’s another story for another day. I’m lucky to have been afforded the ability to taste excellence. 

Of course, tasting excellence comes with a cost—the potency. Canndescent is not for the beginner cannabis aficionado. I am treading lightly here. Sure, you can afford it, but less is more in this respect. Canndescent. 

Warren Bobrow: Please tell me about the Art of Flower. What are you trying to achieve?

Photo: Canndescent

Jeff Homolya: “The Art of Flower” means that we see cannabis cultivation as an art form. We produce each cultivar with its own individual needs in mind—ensuring it reaches its greatest potential and that we maintain genetic purity. The meticulous care we put into each strain helps us produce amazing flower and allows us to capture what makes cannabis so special. Our goal is to produce the cleanest, highest-quality flower possible so our consumers can experience everything cannabis has to offer. 

WB: How do you decide what strains to choose? Indoor or outdoor grown? Why?

JH: Through pheno-hunting, our team of experts selects strains from vetted nurseries. Each cultivar is test-grown in small batches to ensure it meets our rigorous potency, yield, and terpene standards. 

Since Canndescent is an effects-based cannabis brand, we use the flower’s terpene profile, cannabinoids, and the results of inhouse sensory tests to place a strain into one of our five effect categories—CALM, CRUISE, CREATE, CONNECT, and CHARGE. Our goal is to simplify the selection process for consumers looking for a specific experience. 

All Canndescent flower is grown in one of our four state-of-the-art indoor cultivation facilities in Desert Hot Springs, California. Growing indoors gives us more control, allowing us to curate the environment by stage and strain. 

WB: What are your six- and twelve-month goals? 

Photo: Canndescent

JH: In terms of short-term goals, we are always looking for ways to improve the quality of our flower. At our R&D center, we are also working to produce proprietary genetics. 

Our long-term goal is to expand our product offerings in the market. Sustainability is also very important to us. We were one of the first companies to create a solar-powered cultivation center. We want to continue expanding on our conservation efforts and find ways to reduce our carbon footprint and energy consumption even more. 

WB: What is your favorite cannabis strain right now? Why?

JH: CRUISE 239 is a new favorite of mine. The plant itself has an excellent structure, and the flower has great coloring and a rich chocolatey sweet aroma and flavor. Also, this hybrid is high in the terpene limonene, promoting mental euphoria and relaxing the body without causing couch lock. 

WB: What is your passion? 

Photo: Canndescent

JH: Cannabis cultivation is my passion, and it’s an honor and privilege to work so closely with mother nature every day. The reward is knowing that my efforts positively impact the lives of people who turn to cannabis. It doesn’t get much better than working with this incredible plant and helping people. 


Warren Bobrow has been a dishwasher, the owner of the first company to make fresh pasta in South Carolina , a television engineer and he even worked at Danceteria in NYC, then a trained chef which led to a twenty year career in private banking. A cannabis, wine and travel aficionado, Warren is a former rum judge and craft spirits national brand ambassador. He works full time in the cannabis business as an alchemist/journalist. Instagram: warrenbobrow

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