With social-distancing efforts holding strong, many state legislators cancelled 4/20 celebrations in public outdoor spaces, including the massive gathering at Robin Williams Meadow in San Francisco. However, this national holiday is impossible to quell, especially with the growing movement of cannabis legalization sweeping the country. Hundreds of companies and industry leaders put their heads together to navigate the stay-at-home orders and organize virtual events to ensure the celebration continues safely in the face of COVID-19. Boy, did they succeed in their efforts.