Tag: warren bobrow

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5 Questions Interviews Klaus Klaus Apothicaire

An Interview with Warren Bobrow, CEO & Co-Founder of Klaus, The Gnome

Cannabis Industry Journal

By Aaron Green

In this article, Aaron Green sits down with Warren Bobrow, CEO and co-founder of Klaus, The Gnome, a cannabis beverage company specializing in terpene-forward canned cocktails.

California is the fastest-growing cannabis beverage market, according to a recent Headset report. The count of beverage product offerings in California has grown quickly, nearly doubling from 2020 to 2021. As of December 2021, there were approximately 530 distinct cannabis beverage offerings.

Mocktails have been a growing product category within the cannabis beverage segment. Klaus, headed up by Warren Bobrow, the “Cocktail Whisperer,” recently entered the California market with their ready-to-drink THC cocktail, Mezzrole, a unique terpene-forward beverage with three simple culinary-grade ingredients.

We caught up with Warren to learn more about his path to the cannabis industry and his inspiration for Mezzrole. Warren is a multi-published author of six books including “Cannabis Cocktails, Mocktails, and Tonics” and has contributed to publications such as Forbes and Skunk Magazine. After the loss of his fresh pasta business in Hurricane Hugo, he worked in banking for 20 years before reinventing himself and following his passions—becoming a bar back to bartender and master mixologist and penning his six cocktail-focused books. Warren crafted Klaus with knowledge gained from years of experience in the mixology and culinary worlds and with his strong enthusiasm for cannabis.

Aaron Green: How did you get involved in the cannabis industry?

Warren Bobrow: It was a happenstance, and it was something that I never considered before. I was working in the traditional liquor industry, and because liquor is inherently a poisonous substance, I was slowly poisoning myself and my mind with the alcohol. I made a conscious decision back in July of 2018 – I was down to Tales of the Cocktail in New Orleans – and I said, “this is my last drink.” I was halfway through a Hemingway, which is absolutely my favorite cocktail to have and that’s what I was known for. That’s the drink that paved the way to a wonderful career on-premises and off-premises doing brand ambassadorship and being a named person within the liquor industry. As with all great careers, this one had to come to an end, or I was going to die because liquor was poisoning me. I was probably about 75 pounds heavier than I am right now. I just didn’t feel myself and I was going to be sick.

So, I decided to take my knowledge of cannabis, which was something that I’ve enjoyed since I was 12 years old – I am 61 now – and put it to use for me in this book, Cannabis Cocktails, Mocktails and Tonics. My first book, Apothecary Cocktails, really did pave the way. I wanted to include cannabis in my early books, but my publisher wouldn’t let me. It just wasn’t time until 2015 when I wrote Cannabis Cocktails, which is all based on the early apothecary. The inspiration for writing the book certainly was from being down in New Orleans and going to the Pharmacy Museum. They had an exhibition of cannabis in the early apothecary, and I knew immediately what I was going to do with the rest of my life. There you have it!

Green: It seems like it was a sharp cut off with the alcohol industry

Bobrow: Yes, like one day to the next, literally. It was absolute. I made the decision; I came back to New Jersey, and I never drank again. I drink a little beer and wine, but I haven’t had a distilled drink in years.

Green: How did the concept for Klaus come about? Was it something that you always had in the back of your mind?

Bobrow: The idea for creating a cannabis infused beverage came from being incarcerated in New York City for smoking cannabis in the street and being taken out of commission for 48 hours, I knew that if I was drinking a cannabis infused beverage like Klaus, which is the one that I created in California, no one would know my business. Of course, when this happened, it was in the early 2000s, so the technology and the pretense just weren’t available yet. But it did put something in my mind. If I was to create a cannabis-infused beverage using my knowledge and experience as a master mixologist, the fear of consuming cannabis would be diminished.

If you look at the book, Cannabis Cocktails, and you see the recipes, they’re not for the meek. They’re really meant for a medical community – someone who needs to really eliminate pain, if you will. Cocktails in the book started at about 250 milligrams of THC, whereas with Klaus they’re 10 milligrams, Two different stories completely!

Warren Bobrow, CEO & Co-Founder of Klaus

My inspiration for creating Klaus certainly was from the gnome [Warren displays Klaus, The Gnome]. He’s a star and he’s been all over the world with me. I don’t know why I first started traveling with him. Maybe it’s because he was sitting up there up on my mantle and he told me that he wanted to go out on the road with me. I was traveling all over the world as a rum judge for the Ministry of Rum and for Rum XP. We just show up at food events. I’m a trained chef, I love going to the Fancy Food Show in New York City, and I’d meet people and they invite me out to see their places. Then I started writing for Forbes and I don’t know, my career has been up and down. I’ve tried to follow my dreams ever since I left the corporate world in May of 2009.

Green: Let’s talk about the product.

Bobrow: I just have one SKU right now, which is the Mezzrole named for Mezz Mezzrow, Louis Armstrong’s weed dealer. You can’t make this stuff up. It’s all real.

Green: First, how did you land on the flavor profile?

Bobrow: For someone who’s a rum head like myself, we used to drink rum for breakfast. That’s how you become a rum head. The Mezzrole is based on a Ti’ Punch, which is the national drink of Martinique. Ti’ Punch is usually made in Martinique with rum Agricole, which is a sugar cane-based rum rather than a molasses-based rum. It’s the freshly pressed sugar cane rum before it ferments so it has a lovely floral quality and it’s 100 proof. There’s nothing weak about it!

A Ti’ Punch is freshly squeezed lime quarters, the 100 proof Agricole – one or two ounces – and cane sugar syrup stirred usually with your finger like my old friend Gaz Regan, who’s no longer with us, used to do it. He was known for his finger stirred negronis. I would do it preferably in a clean glass and there’s no ice involved because if you’re on a sailboat, you probably don’t have ice anyway. So, it’s potent. It’s a very potent drink. That’s the basis of the Mezzrole.

The Mezzrole contains a single strain of cannabis. We used a craft, land-raised strain called Hippie Crasher. It’s an indica leaning hybrid that is terpene forward. The Mezzrole utilizes the terpene aromatics of the cannabis strain. So, we have this gorgeous French lime puree that I get made from limes that are sourced down in Martinique. They have a certain oily quality to them and they’re very pungent. They’re very citrus forward and very flavorful.

Then, I’m using a ginger syrup that’s made in what I would say is a Great Britain or Jamaican style called Picketts. It’s from Denver, Colorado. My old friend Matt Pickett, and his late brother Jim created it. Jim was the bartender for Malcolm Forbes on his yacht, the Highlander, when they had it in the waters between me and Palm Beach, or wherever they happened to be on the island. Jim crafted this incredible ginger syrup, which is really authentic. And in later years, it became the Pickett’s ginger syrup that I would use in this beverage because I’m paying homage to Matt’s brother by using his extra hot and spicy ginger syrup in here along with the French lime purée.

The final element – there are only three flavor elements [besides the cannabis] – is rice vinegar. Rice vinegar in this case is something called mirin. There are two different types of mirin. There’s the sweet mirin and then there’s the dry mirin, and Mezzrole utilizes the dry mirin. I didn’t want to add any sugar. Mezzrole is six tenths of a gram of sugar for the entire can, which is eight ounces, 16 calories.

So, to recap, each can of Mezzrole is eight fluid ounces, six tenths of a gram of sugar, ginger, lime and rice vinegar with THC infusion. And it’s not a seltzer!

Green: What was special to you about the Ti’ Punch?

Bobrow: My family had a yacht, and we would go places in the Caribbean. One of the places we would go in the Caribbean was Down Island and they would have drinks like the Ti’ Punch. I remember that it was emblazoned in my brain. It was a drink that got me drunk. It was what sailors did; they got drunk. And you would get drunk on drinks that go back to the days of the pirates, because they probably didn’t have ice on the sailing vessels. So, why should a couple million-dollar yacht make any difference? We had icemakers, but you drink the drink without ice. You drink it like it was drunk in the age of sailing.

I wanted to reinterpret the Ti’ Punch and bring credence and life to that drink by bringing it to life in the Mezzrole. But the Mezzrole has another story behind it entirely. That’s because Mezz Mezzrow, who was a jazz head during the jazz era, brought between two and 4,000 pounds of cannabis up from Mexico, and sold it in Detroit, Chicago and Harlem during the early days of jazz. He made quite a name for himself. At the time, cannabis was not illegal on a national level yet. If you were to ask for a joint or reefer, you might become detained by the police, especially if you were Black.  Not only were the police at that time incredibly anti-jazz and anti-Black and anti-cannabis, but they were just anti people having fun! So there had to be code names and a well-rolled cannabis cigarette was known as a “Mezzrole” and that’s what I named the cocktail after.

I’m paying homage to Louis, and I’m friendly with Louis’ daughter, Sharon. She’s the daughter that no one ever knew about. It’s a very interesting story. We’re hopefully going to do something together. I find great inspiration in jazz, and we wanted to pay homage to the role of characters in jazz by creating a beverage that hopefully wouldn’t get us arrested.

Green: Can you walk me through your choice of strain for the beverage?

Bobrow: I work with a company named Vertosa. They are the magicians in the world of nanotechnology emulsions. They’re scientists like yourself, who are upper intellects who dream in color. And the colors that they’ve chosen are the colors of the plant. So, they’ve enlivened the plant chemically through their process. I’m not privy to that process, but I’ll tell you it works. Their emulsion is gorgeous stuff. I just chose the emulsion for my next two SKUs and it’s exactly what I was looking for. It’s slightly bitter, it has depth and character, and we haven’t even added the terpenes in yet. So, it’s well balanced, and it will work exceptionally well with the craft ingredients that I’m working with. I don’t use industrialized ingredients, these are all bartending ingredients, if you will. We do 5,000 can production runs with bartending ingredients. It’s incredible food science. I love it.

Green: What was behind your decision in adding the terpene flavors?

Bobrow: What makes that interesting is no one else is doing it. So, we’re the first again! Not only did I write the first book on cannabis, and cocktails, and tonics, and all that stuff, but I created the first beverage that actually smells like cannabis. So, when you’re drinking one of my beverages, and you drink down maybe a quarter inch, and you put your nose right over the top and smell it, it smells just like the plant along with that ginger and the lime and that tangy quality of the mirin. And it’s spicy. It has an herbaceous quality to it. It’s really uncanny.

Green: Were there any challenges in working with terpenes in a beverage?

Bobrow: Yes, there’s always challenges. First off, I’m here in New Jersey, and the company that I’m working with is in California, so they can’t send me anything. So, I work very closely with a food scientist named Chris Anderson who did my scalability, and he’s absolutely brilliant. His palate mimics my own. I don’t want a sweet beverage. I want a tangy beverage. I want something that has balanced quality and fun and it makes you want to dance. I’m not looking for something to put me to sleep. That’s not my goal in life. Life is very short, and you want to have a beverage that is talkative and doesn’t get you totally destroyed. There are beverages out on the market that have 500 milligrams of THC called syrups. They’re absolutely delicious, but they’re so destructive because they want you to put them in a sugary beverage and drink the whole thing down.

I’m not a kid anymore and I don’t drink like a kid. I drink with sophisticated flavors and make beverages that are memorable. People come to me – and have since the early part of 2009 – and they say things like, “That’s the best cocktail I’ve ever had in my life. How do you do that?” My aim in life is to ruin people for their bartender because I expose all the things that our bartenders are doing to rip them off.

I started as a bar back and I worked my way up. I went to this guy named Chris James, who was working at The Ryland Inn running their beverage program. I needed a job, and he hired me as this bar back for a year and they kicked my butt. After that I could write about this stuff with knowledge and not just with something I read in a book. There’s a lot to be said for education and going to bartending school. There’s also a lot to be said for cutting your own ice and squeezing your own juice and taking out the trash.

Green: What are some of the challenges you are facing at Klaus?

Bobrow: We’re hoping to do a Series A round of financing. I wonder who would be interested in lending to us or giving us money or investing in us. I always wonder why anyone would be interested in any of this! But I have a talent and a passion, and I know that it will take me to the next step in life. I’ve waited and been very patient. I have massive shoes to fill, and I’m so committed to being ambitious.

I was an executive assistant in a Trust Bank for 20 years. I put my life on hold for others because they wanted to make an example out of me. I never became the person that my parents wanted me to become. They wanted me to become a lawyer and I didn’t have the aptitude for that. I had the aptitude for being a creative soul and a creative mind. It just took me 20 years longer to be able to achieve that.

I consider myself the luckiest man in the world because I did work for the C-suite and for the top of the house and I sold wine to them when I worked on the nights and weekends in a wine store. My customers were the presidents and “kingmakers of the world.” Here in Northern New Jersey, if nothing else, it’s pretty affluent. So, I’ve long been accustomed to coming from that environment. I know what that environment means and the importance of that environment. I had to figure out how to make it myself because I was, in polite parley, “disowned.” So, I am self-made, and I have a great product that I’ve created out of nowhere. It’s hopefully going to allow me to figure out what the next step will be in my life. I want to make this a national name.

Green: What trends are you following in the cannabis beverage space?

Bobrow: I’ve had some good ones. I’ve had some okay ones. And I’ve had some that are just, I don’t know. I’m a cook. I’m a saucier. I love flavors. I’m trained in France. I cook. It’s a lifelong thing. I started as a dishwasher, and I worked my way up. I’ve traveled the world eating.

I’ll tell you, if you don’t know flavors, you can’t put anything together. And if you don’t know what goes into making a beverage that’s different than what anyone else is doing in the world, then you don’t deserve to be in this business because it’s highly competitive and people play for keeps. If I only get one chance to capture people’s imagination, it comes with this beverage right here [Warren holds up a can of Mezzrole].

Green: What’s next for Klaus?

Bobrow: I hope to be doing Klaus Nein. It’s a terpene forward, non-cannabis infused craft beverage. It doesn’t have any THC, so I can sell it everywhere. I caught the travel bug years ago, when I was traveling all over the world for the rum business. And I got it back again. I hate that the world became such a small place during COVID. Because it really is a big place. And it’s a place that I need to explore more of. Stay tuned!

Green: What are you most interested in learning about?

Bobrow: You know, it’s funny. I think everyone that I come across I can learn something from. My teachers at Emerson and later at MIT, where I spent a fitful year, taught me that I wasn’t the smartest person in the room, but I certainly was the most inquisitive. So, I want to be known as someone who has pretty good listening skills. I also have great skills in the way of trying to draw out answers from people. So, I have a lot to learn and I’m excited about the opportunity of learning. If I can share a little bit of my knowledge with other people within the industry and they respect me for what I’ve achieved, then I’ll be a much happier person. I’m already happy. I’m very lucky. I am the luckiest guy in the room.

Green: Thank you Warren. That concludes the interview!

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Events Klaus Uncategorized

Sharon Preston-Folta

Little Satchmo

Sharon Preston-Folta, Little Satchmo
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Events Klaus

Second Annual Hamptons Cannabis Soirée!

On behalf of both House of Puff and Sands Lane, we want to express our heartfelt gratitude for attending the Second Annual Hamptons Cannabis Soirée! House of Puff x Sands Lane

We’re grateful for all our partners and friends, old and new, that were in attendance and look forward to continuing to work together to create a holistic cannabis industry that celebrates culture, provides opportunities and de-stigmatizes the plant.  

Big thanks to:

  • Pax
  • Alpha Root
  • Chef Ali + HiFive Team
  • FLWR City
  • Honeysuckle Media
  • Fountain
  • Artet
  • Malus
  • Herbacée
  • Klaus
  • Potli
  • Floramye
  • Liquid Death
  • DJ Nick Rouner
  • Mesobis
  • + everyone who donated to the Brigid Alliance 

With gratitude,

House of Puff x Sands Lane

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Podcasts

Warren Bobrow: Putting simplicity first when crafting the perfect cannabis beverage

https://pot-to-popular.simplecast.com/episodes/warren-bobrow-putting-simplicity-first-when-crafting-the-perfect-cannabis-beverage-vJ9_HTT7

EPISODE SUMMARY

The cannabis beverage sector is becoming increasingly competitive with each new product, offering a wide variety of seltzers and infusions to consumers across the company. With this in mind, brands looking to break into the beverage space must enter with a unique, distinguishing perspective to stand out. In this episode, Warren Bobrow, founder of Klaus, discusses how his brand’s cannabis beverages differ from the rest. He emphasizes the need for simplicity in recipes and sourcing high-quality ingredients from around the world to create the best-tasting beverage possible. Leveraging his mixologist expertise, Warren explains the nuances of craft cannabis and his goal of creating a new dialogue around beverages in the space.

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5 Questions Skunk Magazine

5 QUESTIONS WITH BEN LIND-CHIEF SCIENCE OFFICER/OWNER – HUMBOLDT SEED COMPANY

BY WARREN BOBROW 08/08/2022

https://www.skunkmagazine.com/5-questions-with-ben-lind-chief-science-officer-owner-humboldt-seed-company/?v=7516fd43adaa

I’m a massive fan of something we call in the wine business, terroir. Quite simply, the taste of the place. This terminology holds true in the cannabis industry as well. There are subtle differences between cannabis grown in natural, living soil, outdoors- under the sun, and that which is grown indoors under lights. I’m rather fond of the kind that is grown outside under the sun, Biodynamic- when possible- and at the very least, organic.
I was introduced to the Humboldt Seed Company several years ago, and their relentless hunt for quality strikes me to this day as the good stuff. I consider myself very fortunate to have had the opportunity to smoke the results of their hard work. Very impressive indeed.

Warren Bobrow: Please tell me about yourself.  What do you do? Local? Global? 

Ben Lind: Humboldt Seed Company (HSC) started out as a local Humboldt County seed seller back in 2001. Our mission has always been to provide the highest quality cannabis seeds to both home growers and commercial cultivators. HSC has grown by leaps and bounds since our humble beginnings. We are now the largest licensed cannabis seed seller in California, have seeds for sale in multiple U.S. states, and as well a provider of seeds to multiple countries abroad, including Canada, Jamaica, Spain, France, Portugal, Greece, the UK, Malta, Thailand, and South Africa. As the Chief Science Officer, I head up our international program focusing on R&D, generating global partnerships, and overseeing exports. 

I spend a lot of time talking with government officials and regulators around the world to help start conversations, provide education, and help to develop international seed regulations with the goal of cementing cannabis seeds as a legal, regulated global commodity. This role has led me to travel quite a bit, mostly between Colombia, Jamaica, and Europe at the moment. We are currently going through the extremely rigorous and time-consuming process in Colombia with our partners at Natureceuticals RX to register over 40 of our varietals. Colombia is treating cannabis like corn or soy, or any other traditional agricultural commodity. They have the highest bar of entry in the world for cannabis genetics, with the Instituto Colombiano Agropecuario (ICA) requiring producers to grow a suite of genetics in multiple climate zones for evaluation before being granted registration. This process involves a large capital outlay and a significant amount of time as the plants must be grown to maturity, analyzed, and then destroyed. Agronomists then look at the overall health of the crop, assess the growing methods, consider disease resistance, and perform extensive lab tests. Once this official evaluation process is completed, all the crops are destroyed. Yep, you heard me right. All that choice, high-quality cannabis is destroyed. Once a genetic meets all the government requirements, then it can be officially registered and grown legally. 

WB: What obstacles do you face? How do you anticipate removing them? Please tell me about your six and twelve-month goals for HSC. 

BL: The biggest obstacle is probably how the decision-makers in different countries often view cannabis very differently. Addressing each country’s specific government needs and requirements can be daunting. My approach has been to start the conversation by asking a lot of questions about what the specific country’s needs are and then to identify what the documentation requirements and regulatory impediments might be. I try to focus on building a bridge to a common goal and then work step by step to create a workable plan to get there so we can move forward. If you have trust and a shared vision, I find that things tend to move in the right direction.

In six months, I’d like to have achieved global seed exports to all legal jurisdictions worldwide. As far as the twelve-month goal, I’d say it would be taking that next big step and having it be possible to export tissue culture and living plant material. Seeds being shelf stable for long periods of time don’t come with the same challenges. Exporting living plant material can be difficult if plants are held up in quarantine or shipping is delayed. We see the beginnings of relationships developing that will hopefully lead to this becoming a reality. Some of the first conversations between South Africa and Canada and Jamaica, and Mexico regarding agricultural imports and exports centered on cannabis. The Mexican and Jamaican governments recently reached an agreement to start exchanging cannabis as well as other agricultural products. It’s kind of cool that this conversation started with cannabis and will hopefully lead to a multifaceted, mutually beneficial trade arrangement.

WB: What are feminized seeds? How do they differ from non-feminized?  Do you have favorites in this regard? Indoor or outdoor grown? 

BL: With regular cannabis seeds, you have a 50/50 chance of male/female plants. Using feminized seeds from a reputable breeder will guarantee close to 100% female plants. This streamlines the process, and you don’t have to worry about sexing your plants or having half of them be unusable. It’s also a nice space saver, as you’re using all your prime growing space for plants that will yield buds.

Feminized autoflowers will revolutionize the industry in the next 3-5 years. Unlike traditional photoperiod varietals, autoflowers don’t rely on light cycles to determine flowering and can be harvested within 100 days or less of planting. A favorite for indoor growing would be Hella Jelly. It’s a productive, fast-flowering Sativa-dominant varietal high in THC with a fruity cotton candy terpene profile. For outdoor, my pick would be Emerald Fire Auto. Anyone can beat the weather with this one. It has a super-fast flowering time and looks and smells the same if not better than its photoperiodic counterpart. It’s a bit like a side-by-side Coke, Pepsi taste test. 

WB: Do you have a mentor? Who taught you the craft? When did you first discover cannabis? 

BL: I was exposed to cannabis at a pretty young age by my aunts and uncles. I remember pulling weeds in my aunt’s strawberry patch when I was around six years old. She would intersperse the cannabis plants between the tiered strawberries to hide them. I have this vivid memory of her telling me, “no, don’t pull that out!”. She had to show me the difference between the weed and the weeds. I didn’t make that mistake again. She taught me early on that cannabis was just another plant in the garden with many benefits. 

My uncle is quite a character and a cannabis breeding enthusiast. He has kept the same landrace Oaxacan clone alive since 1978. He bred it to not smell like weed to evade detection. It started out in his backyard in Arizona and then got trucked around every time they moved. He used to be a researcher at the University of Tucson and would sneak parts of the clone in for lab testing.  

WB: What is your passion? 

BL: Preserving indigenous varietals and using ancient genetics as a foundation for creating new, unique strains is something I get excited about. I feel strongly that it’s important that we carefully consider all the past varietals and respect the qualities that are often both special and beneficial. Many contain unique compounds of great value, along with novel terpene profiles and unknown cannabinoids. They are like the rainforest of cannabis. We don’t want to lose all that amazing diversity. 

Our South Africa R&D project focuses on crossing the high-THCv (Tetrahydrocannabivarin) Transkei landrace strain that grows well in the highlands of South Africa with our signature strain, Blueberry Muffin. We are just now starting to gain a better understanding of these less well-known cannabinoids. High THCV strains may provide a viable alternative to a variety of pharmaceuticals in the future. Multiple studies have shown possible potential for THCv in diabetes, Parkinson’s, and seizure disorder treatment.

We will be releasing what I like to call our newest unicorn in the barn this fall. Black Beauty is a high THCv strain with appetite suppressing qualities that could potentially be a viable alternative to caffeine and Adderall. It could be a healthier energy booster and perhaps cut into the Red Bull market. We’ll see…

—

You can find out more at their website: Humboldt Seed Company – The Best Seeds In Humboldt, California

Categories
5 Questions Skunk Magazine

LAUREN GOCKLEY, CHIEF INNOVATION OFFICER/ CO-FOUNDER, CODA SIGNATURE DIGS INTO FIVE QUESTIONS

Lauren Gockley, Chief Innovation Officer/ Co-Founder, Coda Signature Digs Into Five Questions

The second time I ever went to Denver was roughly 2019, and I had a chance to visit Coda Signature when they were still in their infancy. That’s not to say they were inexperienced, far from… Just new to the world of fine cannabis edibles. A tangle of aromatics and flavors, leading into an opus of sweet to tangy to memorable. This company is interested in quality over sheer “tonnage” … I mean, anyone can get you high. Coda Signature takes the experience of cannabis and raises the bar to another level. It’s really a pleasure to introduce you to Lauren Gockley, the CIO, and Co-Founder of Coda Signature.
Thank you, WB

Warren Bobrow: Lauren, would you kindly tell me about your company?  When did you get started? What was your inspiration?  Did you have a mentor/advisor in business? Who? Did you have a culinary or retail background before taking on a project such as Coda Signature?

Lauren Gockley: Coda Signature was founded in 2015 with a clear vision: To set the standard of excellence in the cannabis industry. The brand is inspired by the language of music—a coda is the chef’s kiss that completes the story of the musical composition with an expressive flourish all its own. We believe the experience of cannabis should begin simply with the highest quality cannabis oil. Coda Signature’s collection of infused edibles and topicals tells a story through exciting colors, bold flavors, and luxurious aromas that harmonize seamlessly with impeccable craftsmanship and quality ingredients.

My father has been the biggest inspiration and mentor in my life. He committed his career to immortalizing the world of opera by creating the space for new and innovative productions of opera classics as well as opportunities for contemporary composers to tell their stories through song. He is a masterful listener and compassionate leader.

I have been working in the culinary world for almost 20 years. I have been blessed to have a wealth of different experiences, from my time in France at Valrhona’s L’ École Du Grand Chocolate and the Parisian pastry shops of Pierre Hermé to the fine-dining restaurants of Jean-Georges Vongerichten and Thomas Keller. I also spent several years as a raw vegan chocolatier where I gained a totally new understanding of chocolate and flavor creation using unconventional ingredients. As I focused my work more on chocolate in the 2010s, I saw an opportunity in the regulated cannabis industry, which had just started taking off in Colorado. The chance to combine chocolate with cannabis was too amazing to pass up, and I knew I was in a unique position to bring my culinary expertise to an industry that was ready for it.

WB: Please tell me about your six and twelve-month goals? How do you intend to deal with obstacles regarding stigmas surrounding cannabis and edibles?

LG: Over the next six months, we will be expanding both our luxury and wellness product lines. In the next year, Coda is planning to expand into at least two new markets.

According to BDSA Consumer Research, 73% of adults nationwide are now “bought-in” to consuming cannabis. Understanding that many such individuals are unfamiliar with today’s infused products, Coda believes strongly that microdose products are an essential factor in safe and customizable experiences. We are one of the few companies in the edibles category to defy the industry “standard serving size” with our new 1mg THC Fruit Notes that launched earlier this year. We continue to introduce products into the market that showcase minor cannabinoids such as CBN, CBG, CBC, and most recently, THCv. The market is no longer driven solely by milligrams of THC per dollar. Innovative products with minor cannabinoids are rapidly taking top-selling positions, allowing consumers to curate a cannabis experience that is just right for them.

WB: When you enjoy (Coda Signature’s) products, do you have any suggestions for their use? The bath products obviously are self-explanatory, but the chocolates? Maybe pairing with some kind of beverage or food? Or after a meal? Or during the day. What are your thoughts?

LG: There is a ton of opportunity to find culinary inspiration with our edibles. I love hearing when our customers develop their own creations using our products. In fact, that was a huge motivation behind our Fruit Notes line. Even though our Fruit Notes are a sweet confection, I love to pair them with a savory canape or a cocktail/mocktail. This elevates the cannabis edibles experience beyond just popping a gummy and invites cannabis consumers to join us in the kitchen. Some of my favorite pairings include the Strawberry & Rhubarb Fruit Note with goat cheese on a cracker and Coconut & Lime Fruit Note with grilled shrimp.

WB: What are your favorite foods for your cannabis journeys? Do you cook? What is your favorite thing to prepare? Do you have recipes from your family history that inspire you?

LG: When I am preparing for a cannabis journey, I always want to make sure I can have lots of different tastes and textures available. This may sound like a bizarre pairing, but a cheese plate and fresh oysters may be one of my favorite things to eat while experiencing cannabis—or anytime, for that matter. I am eagerly awaiting the invention of the cannabis-infused oyster.
(Author’s Note: Maybe down in Charleston; deep-fried in a cornmeal crust and napped with a canna-beurre blanc?)

Yes, I do cook a lot. I really enjoy making sauces. I love that in French kitchens there is an entire position, the Saucier, dedicated to just making sauces. It demands rigorous technique, a delicate hand, and a wealth of patience. A great sauce can elevate any meal, and as my grandmother, Mimi used to say, “can hide a multitude of sins.”

Mimi was a chef and caterer, and she made such incredible food. The one mainstay at every meal was her “Mimi Rolls.” Every time I make them, I am transported back to her dinner table. That simple roll is a perfect example of how food can act like a time machine bringing memories to life.

WB: What is your passion?

LG: Simply put, my passion comes from creating beautiful things and sharing them with others. Every day brings new opportunities to create. This industry is a constant source of inspiration, driving us to find new and exciting ways to exceed the desires of our customers for delicious flavors and bright experiences that elevate one’s well-being.

Lauren Gockley: Co-Founder and Chief Innovation Officer, Coda Signature

https://www.skunkmagazine.com/lauren-gockley-chief-innovation-officer-co-founder-coda-signature-digs-into-five-questions/?v=7516fd43adaa
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5 Questions Interviews Klaus Klaus Apothicaire

Meet Warren Bobrow, the Famous American Mixologist Who Makes Shots with THC

ElPlanteo.com exclusive interview with American mixologist Warren Bobrow, author of Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations.BYTHE PLANTINGJULY 22, 2022

Warren Bobrow

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Note by  Hernán Panessi  originally published in  El Planteo . More articles by El Planteo in  High Times in Spanish .

Follow us on Instagram ( @El.Planteo ) and Twitter ( @ElPlanteo ) .

Warren Bobrow was just 5 years old when he tried a cocktail for the first time. He was a glass of sherry mixed with ginger-ale and a salty olive in Barcelona, ​​Spain, with his parents. “I remember it was really hot and the refreshing quality of the ‘kids’ drink has stuck in my brain to this day,” says the mixologist, chef and writer known for Cocktail Whisperer and author of Cannabis Cocktails, Mocktails. & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations .

warren bobrow drinks cocktails cannabis thc marijuana
Warren Bobrow’s Book of THC Drinks

The memory of that drink became a complex, unusual and unexpected introduction to mixology. “Even if it was made for a kid, it was still a cocktail ,” says Bobrow.

And, in his life, one thing led to another: he was a dishwasher, he studied at culinary school, he became a chef, he worked in restaurants of all kinds, he became a renowned bartender and he was even nominated for the Spirited Awards – Tales of the Cocktail Foundation, renowned industry awards. He has written six mixology books and hundreds of articles in magazines around the world. “It’s been a very busy life.”

As it is, that “busy life” is anointed in the game, in the tests and in the innovation. But, curiously, he supports his professional decisions based on a certain simplicity. “A well-mixed cocktail shouldn’t have a plethora of disparate ingredients,” he acknowledges.

Your first experiences

In that sense, since he was 16 years old he began to investigate the world of cannabis in drinks. And that kickoff was also subject to a bit of a fluke: As a teenager, she bought some awful faso brownies in New York’s Washington Square Park. He came to his house, put them through the blender, dumped a bunch of chocolate liqueur and chocolate ice cream on them. And… Boom!

“I was with some friends and we were very drugged and drunk.”

At the time, when he wrote his first book, Apothecary Cocktails: Restorative Drinks from Yesterday and Today , published in 2013, his publisher at the time did not allow him to include cannabis themes.

warren bobrow drinks cocktails cannabis thc marijuana

Over time, this trend was reversed and cannabis was taking a more prominent place in his bibliography.

But his link with cannabis did not occur in his investigative stage, but has an atavistic link: his grandfather had a botanist where he manufactured pharmaceutical products . “It was just snake oil, but I feel like there’s a correlation,” he confesses.

The famous cocktail with THC

Among the most popular cannabis-infused cocktails is the Mezzrole , which is sold exclusively in California, USA.

What is Mezzrole? A combination of small limes from the French Caribbean in a puree, blended with a touch of Japanese vinegar in a tangy, herbaceous version. A very spicy ginger syrup base from Pickett’s hailing from Denver, Colorado. “The best ginger beer concentrate in the world, and I’ve tried many during my research,” he says.

The cocktail follows with a base of 100 proof Agricole, a THC nanotech handcrafted creation. That includes about 10 milligrams of THC, from a strain called Hippie Crasher.

“It’s a really revolutionary drink full of terpenes,” he confesses.

Mezzrole, re crazy

At the time, the Mezzrole ​​is a Bobrow creation whose goal is to drive its drinkers crazy . “You don’t get destroyed, but it’s not too different from the social version of smoking a joint . Of course, without the annoying smoke that announces your presence, ”says the mixologist.

He continues: “ I wanted to build a THC cocktail that would allow you to carry out all the social interactions of the plant without condemning yourself to social ostracism from non-smokers. I am offering the full cannabis experience in a well-constructed cocktail that truly smells like a well-cured cannabis flower.”

Among the riskiest cannabis drinks is the one he made during his appearance on Viceland . “They asked me to make a CBD/THC cocktail that they could feel.”

There, emboldened by the production’s suggestion, he mixed a bottle of straight bourbon on tap with a serving of roasted orange juice, ruby ​​grapefruit with angostura bitters, and Italian orange soda. In addition, he added about 250 mg of THC and CBD .

“They lit up a little bit ,” Warren jokes.

Good and bad, bad and good

His book Apothecary Cocktails is about to reach its fifth printing imminently .

However, it’s not all good news for Bobrow: “ The bad part is that I was blacklisted by the liquor industry , so there was a lot of animosity and fear towards me. Unfairly, the truth. But that was kind of the end of my career . Although, in the abstract, it was not what ended my career.

How!? Did Warren Bobrow Retire From Bars?

“ I had to do it for my health. I put on a lot of weight working as an off-premise craft spirits brand ambassador and as a rum judge for the Ministry of Rum and Rum XP.  My job was to get people drunk with the best spirits in the world , with the recipes in my books and the experience that working for Chris James at the Ryland Inn as a bartender gave me,” he reveals.

“It’s not an easy job!” He says, between jokes, at 61 years old.

Today, Warren runs the company that produces Klaus , a cannabis-infused ready-to-drink , and excels at the vice of popularization by writing regularly for Skunk , Cannabis Cactus and Different Leaf magazines .

—The first time you had a drink with cannabis was during that anecdote you told when you were about 16 years old. Now, when was the last one?

—Mmmhhh… The last time was the other night. The experience was, precisely, with Klauss, my drink. I didn’t want to drink any of the caramel-flavored carbonated waters, nor the syrups. They are too sweet, I don’t like them. That is why my drink is not sweet, far from it: it is acidic and well balanced.

THC banned, THC welcome

Meanwhile, the world of professional cocktails looks with some suspicion at the world of cannabis . It is that, these days, the consumption of THC mixed with alcoholic beverages is illegal in the United States (with the exception of California). For this reason, their drinks are not available in American bars .

Among his next creations, Bobrow plans to make a new version of the classic Zombie , a cocktail made up of various types of brandy and rum mixed with various types of fruit juices. The cocktail will feature details from a sativa strain that “will make you want to dance bossa nova.”

In his case, the famous mixologist uses cannabis medicinally because he suffers from glaucoma and marijuana “preserves his vision.” Likewise, he admits that he likes to “be crazy ” because it makes him “feel inspired” and allows him to write, open his brain and, according to him, unlock his third eye . “For various reasons, cannabis is part of my life.”

Conocé a Warren Bobrow, el Famoso Mixólogo Norteamericano que Hace Tragos con THC
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Articles Events

Cannabis Drinks Expo to Hit Chicago and San Francisco

Midwest meets the Pacific Coast with the Cannabis Drinks Expo dates lined up.

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The cannabis drinks market is among the fastest-growing industries, and now there are events that represent that rapid growth. Hosted by the Beverage Trade Network, the 2022 Cannabis Drinks Expo will kick off next month and spotlight the legal cannabis market and provide insight into the true potential for business, according to a June 20 press release.

Expo themes include increasing the overall category list by showcasing successful exhibitors, creating networking opportunities, and exploring current “multi-state bottlenecks.”

So why all the buzz? The global cannabis beverages market is predicted to grow from $503.58 million in 2020 to $2958.60 million by 2028, representing a CAGR of 24.5% during the forecast period of 2021-2028. This includes the psychoactive drinks as well as hemp-infused drinks. Beyond cannabis alone, the beverage sector is experiencing radical change in and of itself with a push towards wellness drinks with natural ingredients.

The show will have an international and national focus that offers multistate operators synergistic opportunities to do business with each other.

Cannabis Drinks Expo provides the cannabis and drinks industry with a unique platform to expand business, explore the category, and source amazing brands. The theme for the 2022 show is “Growing the Category.”

Drink makers could use the boost of visibility in a competitive playing field. At the expo, you’re likely to find the full spectrum of brands.

“The Cannabis Drinks Expo offers brands like mine a view into a very early stage waltz,” famed Master-Mixologist Warren Bobrow told High Times. Bobrow is also known as “the Cocktail Whisperer,” who is behind the made-to-drink cannabis-infused beverage Klaus. “Two steps forward. One back. Two forward one back, and networking with those you can’t meet on [LinkedIn] nor Instagram.”

While other cannabis drink brands are focused on sweet ingredients, Bobrow is instead more interested in the refined ingredients that make his terpene-forward drink Klaus. His drinks list ingredients such as Picketts™ ginger syrup and fine fruit extracts sourced from France. It’s also designed to kick in fast, making it a viable alternative to other recreational delivery systems.

The expo also picked up the attention of local media outlets. “From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don’t taste awful,” reported Jonathan Bloom for NBC Bay Area News.

The world of cannabis drinks can get confusing fast, which is why part of the program is designed to make things easier to understand. At the expo, experts will be available to clarify and explain the process of infused foods while industry panels will go over facts to demystify the cannabis-infused beverages procedure. Top names in the cannabis industry will offer a full day of presentations, which have not yet all been announced. Attendees can also browse the expo floor and connect with companies on the cutting-edge of the industry.

Exhibitors will include medical cannabis producers, growers, cannabis producers, product developers, processors, distributors/transporters, wineries, breweries, distilleries, branded drinks companies, drinks manufacturers, Pharma companies, equipment and service providers, CBD manufacturers, edibles providers, testing and laboratory services, logistics, and supply chain operators, drinks distributors/wholesalers, drinks importers, lobbyists/public affairs businesses, and political advisors.

Fortunately, the expo is being provided in California as well as Illinois with two events. Check below for individual events times and places.

San Francisco: July 28, 2022, South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, California 94080.

Chicago: August 2, 2022, Midwest Conference Center, 401 W. Lake St., Northlake, Illinois 60164.

Visitor Registration is open, so get your passes now to save on tickets. Click below to register as a trade show visitor:

San Francisco Tickets  

Chicago Tickets 

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Events

Clio Cannabis Awards!

https://www.cliocannabisawards.com/juries_2022

About Clio Cannabis Awards

Expanding on Clio’s enduring reputation for establishing best-in-class programs honoring creative ideas in a variety of specialized verticals, Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications. Launched in 2019, Clio Cannabis sets the bar for creative work in a rapidly growing industry, builds a greater understanding of a developing category, and elevates creative contributions from top talent and agencies.

2022 Jury

Design & Innovation Jury

Warren Bobrow

Warren Bobrow

CEO

Klaus the Gnome Inc Read Bio

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5 Questions Interviews Skunk Magazine

BEN LARSON OF VERTOSA DITCHES HIS PROFESSIONAL AFFILIATIONS FOR THE PLANT

Let me tell you about Ben Larson, or better yet, I want Ben Larson to speak for himself. And what an opportunity I had to crawl inside Ben’s head, even for a short while.

Interviewing someone as busy as Ben Larson can be a problematic adventure. But with the help of brilliant overseers, I could capture what I believe is Ben Larson unbounded by your typical corporate double-speak messages. After all, I have a deep interest in what Ben does for Vertosa. Ben has achieved a certain level of nirvana working in weed. Being able to share his passion for the plant with fervent entrepreneurs who have dreams but not necessarily the ability to harness THC-based technology, Ben has brought boundless enthusiasm into this nascent space. What Ben is talented at doing is a thing of dreams. He should know that deep in his heart, as he has achieved amazing things by being a deeply talented entrepreneur in the nano-technology space.

Ben is doing what others can only imagine doing. His deep passion for the plant is evident in his ability to capture the essence of cannabis alchemy. To me, he has truly woven straw into gold.

The things I’ve tasted spun out of the minds at Vertosa are nothing short of brilliant.

Thank you, Ben, for listening to my dreams and helping me achieve drinkklaus.com.

WB: Please tell me about yourself. Where are you from? Where are you living now? Tell me about Vertosa. Where did the name come from?

Ben Larson: I was born and raised in Northern California – setting aside a brief high school career in Utah. After graduating from CalPoly, San Luis Obispo, with a Civil Engineering degree, I spent the first six years of my career as a professional engineer working in the transportation planning and engineering sector. Having moved to the Bay Area and immersing myself in the Silicon Valley community and culture, it wasn’t long before I took the leap of faith into tech startups. Like a true, ill-advised leap where I abandoned my professional license and cashed out my 401K.

While I never did prove myself as a successful tech startup founder – I had my fair share of tries – I did discover my love of the creation phase and the startup community-building aspect. After managing global operations for Founder Institute, mentoring many early-stage founders, and directing programs around the Bay Area and beyond, I decided to take my expertise and passion to the cannabis industry where my business partner and I launched California’s first cannabis startup incubator, fund, and co-working space, Gateway. It was here where I had the opportunity to earn my place in the California cannabis community, was educated on the history of cannabis, and discovered my purpose and responsibility in the movement.

I’ve since settled with my wife and two kids in the East Bay in the City of Walnut Creek, where we’ve called home for the past six years.

I met my co-founder, Dr. Harold Han, while I was investigating infusion technology opportunities in the cannabis space back in 2017. He was just starting to explore the industry and had an infectious curiosity, remarkable humility, and the perfect expertise to fill a void we were observing in the market. Sometime between Harold developing the first prototypes that would eventually become the core offering of Vertosa and the structuring of the business, I discovered I was destined to be back on the operating side of the industry.

Not only did I know that the industry needed reliable technology to create the next generation of infused products, I knew this industry needed a reliable B2B manufacturing partner that infused trust into an otherwise challenging supply chain. We also knew that this industry deserved a company that strived to be the best place to work and walked the talk when it came to building a corporate culture that resembled the ideals that we all sought for this industry. This is what we’ve focused on building over the past four years at Vertosa: superior, proven ingredients, building trust with our partners and the industry at large, and creating the best company culture this industry has seen.

Now, we haven’t always been called Vertosa. We were actually called Nanogen for the first year of business. It was a great starting point as it screamed science and built a great deal of trust, but as we built relationships with more mainstream natural products companies, we knew we would have to rebrand.

The name Vertosa speaks to who we are and the promise we deliver. VERT speaks to both green and truth – in line with our roots in cannabis and dedication to being the best partners to our customers. OSA, Spanish for the female bear, portrays our strength and proud California roots, with an important nod to the power of the female cannabis plant. Vertosa – not too dissimilar from virtuoso – was intended to be the trusted expert that walks the line between plant and science, commerce and medicine, and business and consumers.

WB: What are your six and twelve-month goals? What obstacles do you face? How do you anticipate removing those obstacles?

Ben Larson: For many in the cannabis sector and beyond, the next 6-12 months are all about survival. We know that great companies are born and proven in challenging markets. Those that learn to navigate these waters will have the opportunity to ride the next wave to success. We’ve had great momentum thus far, so I’ve asked our team to give themselves the permission to not only believe that we will survive but that we have the opportunity to thrive in today’s environment.

What does thriving look like? Well, we will continue to create market-leading ingredients that provide the foundation for the fast-acting, infused product category. We believe that all infused products in the future will be fast-acting. It’ll be table stakes. Fast-acting everything.

We have recently launched our private label offering, where we are helping companies map out their future product releases and designing the products that are leveraging our ingredients. Not all brands need this assistance, but not only do we have the greatest knowledge of our products and how to apply them. We’ve amassed a great brain trust internally with professionals that worked at the likes of Mondelez, Constellation Brands, and McCormick.

Finally, we’re striving to continue the expansion of our global platform that allows brands who work with us to access the same reliable ingredients and services in many markets around North America. While we’re headquartered in California, we’re very active in Canada, Nevada, Colorado, Massachusetts, Michigan, Maine, and several other states. The goal is to be a multistate B2B platform that enables brands to grow their total addressable market with ease.

WB: When did you discover cannabis? How old were you? Why cannabis?

Ben Larson: I discovered cannabis when I entered college, but it definitely wasn’t love at first sight. Like many, I chose alcohol in college, or I suppose it chose me. Not saying it was a great choice; that’s just the culture of much of collegiate America.

I rediscovered cannabis when I was at Founder Institute, and people began inviting me to coach cannabis startups and judge cannabis pitch competitions. I remember attending Weed Club’s 420 Pitch Competition back in 2015, where I met many of the OGs still around today. There was so much passion and enthusiasm in the room, but also a lot of really— let’s just say, raw talent. The community needed help—professionalizing— and the ability to speak investor language. This was my entry point. It was my passion for helping people realize their ideas while building supportive entrepreneurial ecosystems that really allowed me to see an opportunity to create value. That was the genesis for Gateway.

However, why I stayed goes much deeper. I became a student of the plant and the movement: the history, the politics, the false stigma, the drug war, all of it. I saw the immense amount of good this plant could bring society and so many wrongs that needed to be made right. I’ve always had a little bit of vigilantism coursing through my veins, and this was a way for me to dedicate my career to it. For the past seven years, I’ve been hell-bent on building up the community around me, being a voice for those unheard, creating opportunities for others as I create them for myself, and ensuring that we all get to benefit from the rising tide.

WB: Do you cook? If so, what is your favorite thing to prepare? Favorite restaurant? Where?

Ben Larson: I love to cook. My wife certainly does the majority of cooking when it comes to feeding the family, but given the privilege of time and freedom of thought, I absolutely love getting lost in the preparation of a meal. Perfecting my art around preparing challenging cuts of meat, like racks of lamb or lamb loin chops, and then creating the perfect sauce to pair it with is probably where I get the most joy, but I really love cooking just about anything. I mean, have you ever had the joy of turning spaghetti squash into actual spaghetti? It’s so awesome and easy. Most of the time, I just love the challenge of creating something from nothing or whatever we have in the pantry and fridge. Finding creative ways to cook vegetables or preparing an unlikely main is where my creativity really gets to show. When I hear someone say, “we don’t have anything to eat,” it’s like a Bat-Signal for me, and I find myself springing into action while saying, “au contraire.”

WB: What is your passion?

Ben Larson: My passion is for helping people manifest their dreams. From the time I was a kid, I always had a lot of ideas but didn’t always see the path forward. My life experiences have allowed me to discover those paths, and I find great joy in lending those learnings to others and helping them see their dreams come to fruition. And in the event I don’t know the path, which is often, I think I make a great companion in the entrepreneurial journey. There is no greater joy for me. I’ve done this for the past decade by working with early-stage startups and now get to continue it every day through the work we do at Vertosa and the hundreds of brands and partners we work with in the space.