About Synergy Innovation
Synergy Innovation is dedicated to creating the world’s most compelling cannabis consumption products. Established in 2023 by Cort Smith and Bruce and Charlie Hoch and led by CEO Shauntel Ludwig, Synergy Innovation unites DaVinci Vaporizers and Eyce Silicone under one house of brands, delivering an unmatched customer experience for both. The company’s commitment to a brighter future for its customers and partners is supported by a diverse range of products rooted in integrity with a continuous drive to deliver new, groundbreaking devices to enhance consumer lifestyles.
Shauntel Ludwig, Chief Executive Officer of Synergy Innovation
Shauntel Ludwig is an expert in brand building, global market penetration, and product strategy, with over a decade of leadership experience in the U.S. cannabis technology sector. She employs a hands-on approach in shaping the strategic direction of Synergy Innovation’s consumer brands, Eyce and DaVinci. As a founding member of the DaVinci vaporizer brand, Shauntel leverages her extensive institutional knowledge to enhance the strategic positioning of the house brands, expanding their global footprint, while streamlining operations costs.
Shauntel earned an MBA in international management from Bellevue University and started her professional journey in global product sourcing. Prior to her current role, she spent 12 years building the DaVinci vaporizer company into a global brand, following the mantra of Vision, People and Process. Outside the professional sphere, Shauntel is an outdoor enthusiast and an active parent.
I’ve had an Eyce pipe for years and loved it. Lost to history, I was just sent one of their new Eyce Silicone pipes and I set out to compare it to the plethora of other pipes and one hitters that I have in my growing collection. What a pleasure to smoke out of. Constructed out of cool silicone, the device splits apart for easy cleaning, and the tiny poker- in its own little pocket on the bottom, charms! You don’t have to look for a stick from a tree to clear the bowl any longer.
Now the ingenious part….
There is a clear container on the top to fill with frozen water. Yes, you can fill the top, replace the clear silicone cap and freeze it overnight for an exceptionally memorable rip in a hand-held space! This is the most unique product I’ve ever used…. And the ice container is completely silicone sealed from the rest of the pipe. Three little magnets on the inside tie the entire bowl together because it splits for easy care. There is a little carb hole on the side and your super-cooled canna smoke zigzags its way through a somewhat circuitous route. It’s a crafty little device and I like it a lot. It does rip, especially when you remember to fill the container up top with water, then throw it in the freezer overnight.
BOOM!
I must recommend removing the glass bowl before freezing the silicone pipe, just good practice…it pops right back in. And during the overnight freeze, you can dip the bowl into 91% ISO… Clean as a whistle in the morning, just in time for a mind opening, wake and bake!
They also sent me an ingenious cartridge battery device from DaVinci *I love the name* because it looks intellectual. Which it is. https://davincivaporizer.com/ Well priced, this cartridge battery doesn’t shout that I’m using a vaporizer. It’s super sleek and slim with a handsome anodized finish that speaks luxury and panache. This is an “ultra-cooling cartridge vaporizer” that does the job efficiently and kindly. The DaVinci Artiq speaks to my intellectual side, filling my brain with imagination. On the practical side, the device will never burn my lips, tongue nor my lungs with the cooling technology built in. Good stuff!
This is luxury design for design conscious people, personified.
Shauntel Ludwig, CEO, Synergy Innovation
Warren Bobrow: Tell me what you’re working on right now? What is Synergy? What is EYCE and DaVinci?
Shauntel Ludwig: Synergy was founded by the original inventors and founders behind brands like Eyce and DaVinci, and we are dedicated to driving innovation and quality in cannabis technology. Through Synergy, our teams have recently bought those brands back and returned to the helm of daily operations. Currently, we’re focused on expanding our product offerings for both brands, particularly in enhancing consumer experiences within the cannabis space. Eyce is a go-to for consumers looking for durability and convenience without compromising on performance, while DaVinci excels at providing innovative technology to the cannabis consumption industry. Our ongoing work involves pushing the boundaries of what’s possible in cannabis consumption, ensuring our products meet the evolving needs of our customers by really listening to them.
WB: How will the collaboration between Synergy and Eyce/DaVinci change the cannabis landscape?
SL: Synergy Innovation’s brands Eyce and DaVinci revolutionize the cannabis landscape by elevating DaVinci’s cutting-edge technology and Eyce’s renowned user-centric design. We’re creating products that are not only functional and durable, but also affordable to align with the lifestyle of modern cannabis consumers.
WB: What age group are you aiming at? Who are your customers?
SL: Our target audience spans across a wide range, but we start with focusing on medical patients and of course adults between the ages of 25 and 40. Medical patients require the highest quality and reliability and those are values we want to make sure all of our customers benefit from, even if they are in the recreational use category and just want to avoid rigs breaking in their active lifestyle.
WB: What are your six and twelve month goals? What obstacles do you face? How do you anticipate removing those obstacles?
SL: In the next six months, we’re focused on solidifying our global distribution partners, rebuilding our inventory to be able to support all of our partners and customers and improving our customer service. Over the next 12 months, our goal is to launch additional products across every vertical that both Eyce and DaVinci offers. One of the main obstacles we face is navigating the complex regulatory environment in different regions. We often have to comply with both cannabis and tobacco regulations at the same time, which can be a real challenge. To overcome this, we’re working closely with legal experts and staying informed about the latest developments in cannabis legislation.
WB: What is your favorite strain right now? Grown by whom? What is your passion?
SL: I’m old school when it comes to my flower. My daily driver is still Jack Herer – my favorite!
As for my passion, it lies in solving real problems for consumers through innovative product development. I’m deeply committed to creating products that not only meet but exceed consumer expectations, driving the cannabis industry forward in a way that prioritizes quality, sustainability, and user experience.
THANK YOU! WB
Follow on social media:
@davincivaporizer (instagram)
@eycemolds (instagram)
Photo credits: Synergy Innovation
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