Articles Interviews

Five Crisp Questions With Sam Collins: CMO Bhang, Inc.

Sam Collins
Sam Collins
Photo Credit – Blink Studios© BLINK INC.

WB: Please tell me about your company? What do you do? What is your role? 

Sam Collins=SC: I’m the Chief Marketing Officer of Bhang, Inc. Bhang started 10 years ago as one of the first medical cannabis chocolate companies and we were the first to have product liability insurance, verified potency, and a nutritional fact panel. Now, we are expanding into new states and working on our hemp-derived cannabidiol (CBD) business, creating edible and topical products that fit a variety of consumer wants and needs.  I wasn’t always focused on cannabis — most of my career has been in the wine and spirits industry. My friends joke that I cover the “vices”.  Before Bhang I worked for companies like Diageo and Treasury Wine Estates doing brand marketing, trade marketing and sales. I have a real passion for wine and spirits, the process of fermentation, distillation and aging are all fascinating to me. I love the concept of terroir and I think it applies to sun-grown cannabis as well.   When I got the call from a recruiter about the Bhang opportunity I thought, “Wow, that is really an iconic brand in the edibles space.” I was excited to work with a brand with its’ legacy.

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