Warren Bobrow=WB: Why Cannabis? Would you please tell me why you found this path? What had you been doing?
Krysti Rede=KR: The decision for me was less about cannabis. At the forefront I was excited about an opportunity to work in a nascent rapidly growing industry, within a young startup that has an opportunity to positively influence the market, and significantly elevate product and consumer experiences. Many of the opportunities in cannabis are patterns that have played out in other commerce and retail verticals. As more experienced professionals from established verticals move into cannabis, this will elevate the standard of excellence for all involved.