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5 Questions Skunk Magazine

Angela Pih: Tangible Leadership and Entrepreneurship For CCELL

I first met Angela several years ago when I was still writing for Forbes about certain vices. I have always been interested in her path to cannabis because I’ve admired her success from afar. It’s easy to see what she has accomplished, from traditional high-end products to where she resides today, working with cannabis at the top of her career. But don’t think for a second that she’s done with her success; there is obviously a long path to take for her. It doesn’t just stop with one celebration of her life’s success; there are many in her future. I can tell these things. I’m very much influenced by Chinese healing in my book Apothecary Cocktails which I wrote back in 2013. At the time, I made reference to cannabis in the early Chinese Apothecary, but my publisher would hear nothing of it. It was just too early in the lifecycle.

What Angela has achieved is deeply studied by others, metrically driven, entrepreneurial and forthright. I’m honored to be her friend and I’m always proud to read of her many successes.

Cheers! WB

cannabis world news interviews image of Angela Pih, dressed in black, hands in her pckets

Warren Bobrow: Please tell me about yourself.

Angela Pih: I’m a global citizen with two passports and three citizenships, having traveled to 42 countries. Food is my love language, and I’m a single mom with an 18-year-old daughter in college.

I began my brand journey in the agency industry specializing in global brands like P&G, J&J, Colgate, Ford, Mercedes Benz, and transitioned to beauty and fashion before cannabis. Working in high-octane industries prior to cannabis trained me to be driven and resourceful.

My love for plant medicine started at an early age. Growing up with TCM (Traditional Chinese Medicine), I learned that plant medicine cures the source of ailments, while Western medicine treats the symptoms. My preference is always plants over pills.

My cannabis journey began in 2019 at Papa & Barkley, where I served as Chief Marketing Officer. I am forever grateful for my time there, as it truly was a Masterclass in cannabis. From there, I moved to CannaCraft as Chief Marketing Officer, leading innovation. During my tenure, we launched over 70 new SKUs and two new brands, including Gem+Jane, a cannabis-infused sparkling beverage. My journey then led me to StateHouse, where I had the privilege of leading marketing for Harborside, Urbn Leaf, Sublime, and Loudpack brands.

I am very data-driven and often a technology first-mover in digital marketing.

WB: What are you working on right now, and for whom?

AP: I’m currently the Global Chief Brand Officer for CCELL, the world’s leading technology brand focused on creating trendsetting vape hardware products and peerless vaporization technology.

We have just relaunched the brand with renewed vigor in powering the core of the cannabis movement, a purpose that resonates with both brands and the community. We kicked off this relaunch at SF HashWeek, followed by the California State Fair Cannabis Awards and then the Flower Expo in Michigan. We will also be at the Emerald Cup in mid-August, where we are the official sponsor of the vape category. This means, for the first time, Emerald Cup judges were evaluating all vape cart submissions with the same battery, enabling a level of standardization that did not exist before.

WB: What is your favorite way to consume (the plant)

AP: Flower. Sun grown, all the way. I prefer it neatly ground and rolled into a joint. I love citrusy cultivars with a floral note that gives a nice lift.

WB: What makes CCELL different?

AP: CCELL changed our relationship with cannabis by creating moments of enjoyment with our pioneering spirit. CCELL revolutionized the industry by introducing the world’s first ceramic heating element. Since 2016, our technological advancements have led us to become the #1 global provider of cannabis vape hardware.

We didn’t stop there. CCELL continues to excel in researching, developing, and manufacturing a wide range of vape hardware products, including Cartridges, Batteries, Pod Systems, and All-In-One Devices. We are the most trusted global cannabis technology partner, chosen by over 2,000 brands across the US, Canada, Europe, and beyond.

Our oil partners have won the most coveted industry awards using our hardware, including the Emerald Cup, World CBD Awards, multiple High Times Cannabis Cups, the Dope Cup, and more.

CCELL invests over 10% of its total revenue into R&D annually for continuous product upgrades and new technological innovations. Our CCELL lab in Phoenix, Arizona, focuses on cannabis research and provides door-to-door technical service to help brands match their cannabis extracts with the best devices on the market.

With nearly one million square feet of state-of-the-art manufacturing footprint in China and Indonesia, we can produce over 33 million units monthly at full capacity, ensuring fast delivery and affordable pricing options for our clients.

Our unrivaled quality is demonstrated by CCELL factories being certified under various manufacturing standards, including cGMP, GMP, ISO9001, ISO13485, and ISO14001. Additionally, our products meet international safety standards with certifications like CE, FCC, RoHS, and MSDS.

WB: What is your passion?

AP: My passion lies in creating and building brands and uncovering their true purpose. After all, a brand is a promise. I am also passionate about building strong teams and pioneering innovative solutions that have never been done before.

Follow online: https://www.ccell.com/

Image of Angela Pih photo credit: CCELL

Feature image photo credit: Ryan Gageby