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Snoop Dogg On Drinking Weed: ‘It’s Like A Chill Cruise, Not A High-Speed Chase’

Last updated: August 25, 2025 12:41 pm

Javier Hasse

“I’m just giving people what they want. We’re giving them choices, somethin’ real, somethin’ that vibes with their lifestyle. It’s about creating that alternative, that go-to, for every occasion. Cannabis has been a part of our culture forever. Cannabis, these drinks, it’s all about wellness, about living your best life,” Snoop Dogg says in an exclusive interview. When he talks, he still lands his message like a direct hit on the zeitgeist, with candid words rooted in decades of cultural sway.

Earlier this year, the rap legend stepped into new territory once again. This time, it’s not music or film, but a full-on dive into functional beverages with Iconic Tonics, a portfolio of seven hemp- and cannabis-infused brands. Think of it like a supergroup album: each drink is a soloist with its own flavor, personality and vibe.

Functional Beverages On the Rise

The timing could not be sharper. Analysts value the U.S. functional beverage market at around $50 billion, with projections climbing toward $62 billion by 2027. Globally, the category already surpasses $220 billion as health-conscious consumers shift away from sugar-heavy sodas and high-proof booze.

Cannabis beverages are one of the fastest-rising segments in this mix. Forecasts suggest the global cannabis drinks market could rocket from $2 billion in 2023 to more than $117 billion by 2032, with U.S. sales alone topping $80 billion. For Snoop, it is about catching that wave early and making sure it rides in style.

Gen Z is already leading the shift, drinking 20% less alcohol than Millennials did at the same age. The result has been a surge in non-alcoholic sparkling waters, adaptogenic tonics and hemp-based seltzers. Iconic Tonics fits right into that landscape.

Behind the Brand

At the center of the project is Evan Eneman, co-founder and CEO of Iconic Tonics. His history with Snoop goes back over 15 years, starting in the music world before evolving into cannabis ventures. Together, they helped launch Casa Verde Capital in the early 2010s. By 2018, Eneman shifted toward functional drinks, sensing an opening for innovation beyond alcohol.

“We’ve been grinding for six years in an ever-changing landscape,” Eneman says. “We believe in craft, we believe in building a purposeful foundation first, and we want to uplift and inspire people with healthier options.”

That vision eventually crystallized into Iconic Tonics: a portfolio designed not around one big flagship brand but around a constellation of smaller, targeted ones. “A single brand can’t capture the full range of consumer preferences,” Eneman explains. “Growth depends on the collective shift in how people frame ‘social drinking.’”

The Iconic Tonics Lineup

Like a festival lineup, each brand in the portfolio speaks to a different audience:

  • Klaus, craft mocktails guided by mixologist Warren Bobrow
  • Herbacée, a wine-inspired creation from sommelier Jamie Evans and entrepreneur Cynthia Salarizadeh
  • Malus, a cider crafted by a master brewer
  • Lifeblood by Love Yer Brain, imagined with Wayne Coyne of the Flaming Lips
  • Lift, hemp-infused seltzers designed for balance and relaxation
  • Do It Fluid and Dogg lbs Doggy Spritz, Snoop’s own hemp-derived THC brands blending his cultural weight with Harmony Craft Beverages’ expertise

The idea is to cover every base, from mocktails to cider to seltzers to THC spritzers, all under one umbrella. Or, as Snoop puts it: “We went from rollin’ up joints, to munchin’ on them edibles, now we sippin’ on infused drinks. Why? We giving people options for every occasion. Most people can’t smoke everywhere, and edibles do what they do. But drinks? You sip, you feel it, nice and easy. You can pace yourself, keep it mellow, keep it smooth. It’s like a chill cruise, not a high-speed chase. Plus, it’s discreet and you can mix it up with all kinds of flavors. Iconic Tonics, that’s the next wave, believe that.”

Celebrity Power, Market Momentum

Snoop is not alone in staking out this new frontier. Other cultural heavyweights including Seth Rogen, Gwyneth Paltrow and Big Freedia have also leaned into THC- and CBD-laced drinks. But Snoop’s approach stands apart: not just a single product, but a full ecosystem of beverages built to meet consumers where they are.

And the market is following. Retailers like Total Wine & More and delivery platforms like DoorDash have begun stocking cannabis or hemp drinks, with DoorDash recently explaining its cannabis and hemp strategy.

For Snoop and Eneman, the bigger play is cultural. They want cannabis drinks to become as common at parties, concerts and home fridges as craft beer or hard seltzers. “Game recognizes game,” Eneman says. “If we do this right, it’s not just a product, it’s a movement.”

The Next Wave

The market will ultimately decide how fast cannabis beverages go mainstream. But Snoop Dogg is not hedging. By bundling multiple brands into one portfolio, he is betting that functional drinks will reshape how people celebrate, relax and socialize.

And if history is any guide, from “Gin & Juice” to Doggy Spritz, when Snoop sets the tone, culture usually follows.

This story was originally published on Forbes in March 2025 and has been updated and adapted for High Times.

Snoop Dogg On Drinking Weed: ‘It’s Like A Chill Cruise, Not A High-Speed Chase’
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Skunk Magazine Tasting Notes

Muha Meds: They Caught My Attention

Muha Meds Brain Freeze: My first impressions after cracking open the jar. Freshly snipped peppermint in the nose. Venice Beach house floors when just grinded- fresh herbs directly up front with driblets of rosemary, thyme, catnip, whew, there’s that baby skunk lurking outside. Peach pits… schnapps? Lineage per Weedmaps: iced ‘n’ baked x Do-si-delirium.

Nose: freshly snipped herbs and stone fruit pits, Sparkling Riesling ice wine on the back of the throat. It’s gorgeous.. perfectly cured and lush.

Mouthfeel: patiently cured and opulent, pure and mouth-filling in my stonedware pyramid pipe

Body Feel: This is evening relaxation cannabis, summer raindrops, far off thunder, bliss follows

Stone: Exceptionally pleasing, sleep comes easily or df tram on the mixcloud. Relaxation is the way.

Black Truffle is comprised of something unknown, or the best knowledge available there is no one is talking about the unknown, so it’s just unknown! And Gelato 33. That’s the best I can do on that!

Opening the jar, the aromatics of toasted cocoa beans, Italian roasted espresso beans, wineberries… it’s very dense and nose filling.

Nose: spicy and dark chocolate foam, enlightening and invigorating.

Mouthfeel: effervescent and robust, fun! Summer camp fruit punch.

Body Feel: task oriented and amusing, I must be clean comes to mind with plenty of energy.

Stone: Obliterating the mind in my Chill Pipe, the Stonedware Pyramid is just my speed for a wonderful afternoon of enlightening conversation with the cats.

Muha Mints: This one is definitely cool and refreshing, crushed wintergreen leaf underfoot, then forest floor comprised of Douglas Fir needles and slivers of balsam pine oil. Whispers of menthol oil and wet stones.

Nose: Fresh wind off a fall mountain, slapped wintergreen mint rubbed on the inside of a frosted glass, lemon oil, black licorice far back into your memory…

Mouthfeel, funky Jamaican dunder rum, thick cut marmalade, eucalyptus oil. Chewy.

Body Feel, stress just melts away directly into incredible focus and clarity, super high potency.

Info: Weedmaps: They say that Muha Mints is Morning Glory by Barney’s Farm. Comprised of a three-way combination of an Afghan indica landrace, a Hawaiian sativa, and Skunk #1.

I use the 2” Flower Mill which mills the fragile flower instead of cutting it.

Muha Meds- yep… I really dig their efforts. I’ve been smoking some bodacious flower lately, but this really stands out in the fray. Impressive!

https://skunkglobalmarijuanaculture.com/cannabis-world-news/muha-meds-they-caught-my-attention/ 

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Klaus Reviews

Klaus: Setting the Gold Standard in Cannabis Beverages

One day, while Warren Bobrow, famously known as “The Cocktail Whisperer,” was enjoying a drink, an idea struck him that would change his whole career. For years, he had perfected the skill of creating cocktails, becoming a renowned mixologist with an extensive knowledge of spirits and taste. However, at that instant, he understood that the future of beverages lay not in alcohol but in drinks infused with cannabis. Drawing from a rich foundation in culinary creativity and a personal relationship with cannabis in his wellness regimen, Bobrow felt compelled to develop something revolutionary: a cannabis drink that matched the elegance, taste, and purpose of the best cocktails. Thus, Klaus came into existence—a brand that fuses his enthusiasm for mixology with his affection for cannabis, providing a completely fresh kind of drinking adventure.

The rise of cannabis beverages stands out as a major wellness trend leading into 2025. What was previously viewed as a niche market is now becoming mainstream, with an increasing number of individuals selecting cannabis beverages as a healthier, alternative method to relax and improve their well-being. Klaus is leading this change, establishing the benchmark for what constitutes a premium cannabis drink. Through meticulously developed recipes, premium ingredients, and an emphasis on intentional consumption, the brand provides an elevated drinking experience that emphasizes both the ritual and the outcomes.

Let’s learn how Klaus is redefining cannabis beverages with innovation, craftsmanship, and a commitment to mindful indulgence!

From Cocktails to Cannabis

Bobrow’s path to creating Klaus is anything but ordinary. A child of the 1960s, Bobrow’s career began in the film industry, where he earned a degree in film at Emerson College. But his true passion was always in food and drink. He left the film world behind to apprentice as a chef, eventually owning a successful pasta business in Charleston, South Carolina. However, when Hurricane Hugo struck, his business was lost, and he found himself starting from scratch once again.

This time, he turned to banking. Spending nearly two decades in the corporate world, he worked his way up the ladder. Yet, he describes those years as “soul-sucking” and deeply unfulfilling. “It was not one of my shining achievements in life,” he admits. But in hindsight, those years provided him with the financial security to explore his true passions when the time came. And that time came sooner than expected.

After leaving the banking world behind, Bobrow returned to the culinary and spirits industry. Today, as CEO, Chief Flavorist, and Co-Founder of Klaus, he channels his deep mixology expertise into crafting cannabis beverages that redefine the drinking experience. He also became a renowned mixologist, author, and educator, earning a spot in the prestigious Saveur 100. He also became a rum judge for the Ministry of Rum and spent years attending Tales of the Cocktail, a celebrated event for industry professionals. But it wasn’t until 2018 that he made a life-changing decision: he walked away from alcohol altogether. A regular cannabis user for over fifty years, Bobrow realized that cannabis could offer a more therapeutic and mindful way to experience a drink. That’s when the idea for the cannabis beverage brand was born.

A New Chapter in Cannabis Beverages

Klaus is not just a brand; it’s a reflection of Bobrow’s unique journey and philosophy. The company’s mascot, an ancient German “drinking” gnome, has traveled the world with him as a companion on his many adventures. Klaus represents both the joy of indulging in a good drink and the rich traditions of sharing stories over a well-crafted beverage.

The creation of the brand was Bobrow’s way of combining his expertise in mixology with his love for cannabis. Unlike many cannabis beverages on the market, Klaus is crafted with the same care and attention to detail as a fine cocktail. Bobrow wanted to create drinks that didn’t just offer the effects of cannabis but also delivered an enjoyable and sophisticated experience. “The drinks I prepare are the best they’ve ever had,” he says with pride, referencing the high standards he sets for each of his creations.

The Art and Science Behind Klaus Beverages

What truly sets Klaus apart is the marriage of art and science. Bobrow approaches cannabis-infused beverages the same way a top-tier mixologist would approach a cocktail—using the perfect combination of flavors, textures, and effects. The key ingredient is hash rosin, a cannabis extract made without solvents that retains the full spectrum of cannabinoids and terpenes, giving Klaus its distinctive flavor and potency.

The attention to detail in the beverages is evident in every sip. Bobrow has made it a point to avoid industrialized ingredients or shortcuts, instead focusing on fresh, high-quality products that enhance the flavor and experience of each drink. His philosophy is simple: “Quality over quantity.” This commitment to excellence ensures that the product isn’t just another cannabis drink on the market—it’s an experience meant to be savored.

Overcoming Challenges and the Future of Klaus

Like many entrepreneurs, Bobrow has faced his fair share of challenges in building the brand into a successful venture. While the company has won multiple awards, including a gold at LA Spirits and several Clio Cannabis awards, he admits that the financial side of the business has been tough. “It’s all financial,” he says. “All those accolades don’t put money in your pocket.” But despite these hurdles, Bobrow remains confident about Klaus’s future. “This is going to be a massive success. I just know it.”

Looking ahead, Bobrow has big plans for the cannabis beverage company, especially in New Mexico. “We are seriously fixated on New Mexico,” he says, noting the state’s world-class cannabis industry, vibrant culture, and stunning landscapes. “The food, the people, the vast vistas—they all inspire my creativity.”

Impact on the Cannabis Beverage Industry

Klaus is more than just a cannabis beverage brand—it’s a movement. With a focus on quality, innovation, and responsible consumption, Klaus is setting the bar for what cannabis beverages can be. Bobrow’s expertise in mixology, his love for cannabis, and his commitment to creating the best products possible have combined to make the brand one of the most exciting names in the industry today.

As Bobrow reflects on his journey, he says, “Klaus is over one hundred years old. He was there before the trends and will be there long after others have gone back to their old life in corporate America.” Klaus, like the man behind it, is built to last. As the cannabis beverage market continues to grow, Klaus is poised to lead the way, offering a new kind of drinking experience that celebrates the best of both mixology and cannabis.

Explore More At: https://www.instagram.com/drinkklaus/

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Reviews Skunk Magazine

Let’s Talk for a Moment About Edibles

I’ve just returned from a few days’ trip out to the West Coast for business, and my two visits to dispensaries were both enlightening and concerning. First of all, the concerning part, but mostly from a cost perspective, what they are made of. Well, there really isn’t any way to tell what’s in there- aside from the marketing descriptions and the catch phrases like Resin and Distillate and Tincture- all solvent-rich extraction method concentrates from OK quality flower/stems/roots/sugar leaf and trim. In other words, the not-so-hot herbs are made into high-quantity distillates for use in edibles, beverages, and concentrates. With that said, I prefer products made with Rosin. Hash Rosin is preferable for what is called Nanotechnology. When you visit dispensaries, there is no real education in place to differentiate between the two, resin/rosin.

Why is there a difference?

Accessibility of Nanotechnology is the reason why you should be enjoying the high-quality edibles produced by companies such as Zen Cannabis (available in many states). But first, what is Nanotechnology and why is it important?

Bioavailability- how quickly the edible hits you, how strongly, and how predictably is essential. I want to know that a ten mg edible is going to have a specific “feeling”, each time, every time. I don’t want to get destroyed, nor do I want to have to “double up” my dose. The following is from the Zen Cannabis website:

Nanotechnology involves the manipulation of materials at the nanoscale, typically between 1 and 100 nanometers. At this scale, materials display unique properties that differ from their larger-scale counterparts. These properties include increased surface area, enhanced reactivity, and the ability to penetrate biological membranes more efficiently. 

Nanotechnology is used across numerous industries, from electronics to medicine. In medicine, it has revolutionized drug delivery systems, enabling precise targeting of diseased cells while minimizing side effects. In the supplement industry, nanotechnology enhances the absorption and bioavailability of nutrients, ensuring that the body can utilize them more effectively.

One of the key benefits of nanotechnology is its ability to improve the bioavailability of active ingredients. Bioavailability refers to the proportion of a substance that enters the bloodstream and is available for use by the body. By breaking down substances into nanoparticles, nanotechnology ensures they are more easily absorbed by the body, leading to more effective results.

The reason why nano technology is so game changing is quality and enjoyment. No one wants an unpredictable experience. Nano technology makes each dose an experience for the betterment of your well-being. I recommend this technology and hope you will find Zen Cannabis products to be to your liking.

Typically, I don’t enjoy edibles because of their bio-availability problems. And my personal experiences baking brownies or cookies are problematic because of dosing. No one wants to get wrecked!

Fine products like the Zen Cannabis line make it easy for me to have a predictable experience and enjoyment of cannabis in more formats.

Their vegan chocolate bar, helpfully segmented into perfect little ten-milligram bricks, is delicious! Even diehard chocolate fans (like me) will be charmed. Ten milligrams is just enough to take the edge off, but never lose reality. Unless you want to eat the whole bar, then it’s up to you!

I never have trouble sleeping, but I took a couple of the NiteNite gummies the other night and don’t remember a thing. Who am I? Oh, it’s not that strong, but the overall experience was of fast, deep sleep. Isn’t that the reason why you enjoy gummies?

The flavors are true to form, and the textures are natural and fun. This is a very eclectic company that makes high-quality products that are simply made—with love. It’s obvious!

And the enlightening part?

Being able to sleep on a plane coming back from SFO without much trouble… with Zen Cannabis gummies of course!

Photos courtesy of Zen Brands.

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Let’s Talk for a Moment About Edibles
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Articles Klaus Recipes Reviews

Why Flavor is important – Dreaming in flavor, one sip at a time.

Why Flavor is important - Dreaming in flavor, one sip at a time.

I’m fortunate to have a photographic memory for tastes and scents. This helps me in mixology because I’m influenced not by fast food flavors, but ones on a global basis. You see, when one spends a good amount of time traveling and not eating in American hotels, you tend to learn something about flavor and how memory fits into the equation of how flavors work together.

If you want another lazy seltzer, flavor and memory are unimportant.  So no amount of concentrate is going to make that drink palatable. But take a craft beverage, add a thoughtful amount of the best ingredients that money can buy, and combine them in a way that unlocks memories of the first time you tasted a given recipe? That is what makes the efforts of Iconic Tonics resonate with not only your taste buds but your dreams as well. And that is what a good beverage does. It offers you an alternative to industrialized experiences. I come from Craft Spirits and although I don’t drink hard alcohol any longer and haven’t in some time, I will say that the art of mixology is never forgotten, just examine the work of Jerry Thomas!  You could say he is a great influence upon me. And another person, Beach Bum Berry, who influenced a generation of Tiki Bars and party people. I am deeply influenced by the rum lore of the Caribbean and the Beach Bum Berry classic named the Zombie Cocktail is one of my favorites in the repertoire of rum soaked classics. I on the other hand have reinvented the classic, with Cannabis instead of rum- because there is nothing elegant about a Sailor’s Hangover. And a THC infused Rum punch, without the rum?  Essential. You don’t need it. You won’t miss the rum, I promise!  

A thing of Rare Beauty.

Why use the best ingredients? I believe we have a social responsibility to eat simply, drink healthier, and enjoy life- without liquor. At Iconic Tonics we are uniquely geared to the traditional reinventions of the classics of mixology and we are also able to harness your wildest dreams in flavor… To make your dreams come true as well. Why?

Because we dream in flavor and sipping our unique craft beverages and the very special ones, the ones we consult upon are magical in many ways.

We can make your dreams come alive, one sip at a time.

The only thing holding you back is your imagination!

A Simple LYB, a garage rock n’ roll, yet sailor-influenced Rum Punch- without the Rum… But with THC. And you decide how much you want.  I wouldn’t go over 25 mg per drink, but then again, that’s up to you. Cheers!

I use the Ardent to decarb my cannabis (no more burnt batches) and I recommend the Levo2 to infuse the simple syrup with a crazy amount of ouid or Delta 9.

Ingredients for five or six thirsty lost rock and roll stars… who have been too long at sea:

  • 4 oz. Grilled Pineapple Juice- Slice pineapple into rounds and grill until marked, cool and juice
  • 2 oz. Each: Freshly squeezed tangerine, mango, orange, lime, lemon, grapefruit and sour cherry juice
  • 1 oz. Orgeat – almond flavoring
  • 3 oz. Demerara Simple Syrup, infused with THC

Good ice that doesn’t taste like the fridge. *put large cube ice trays in double freezer bags, no…… it won’t be perfectly clear ice, but then again it won’t taste like last week’s garlic pasta lurking in the back of the fridge…*

Angostura Bitters

Prep:

  • Combine all juices in a Boston Shaker with the orgeat (fill the shaker ¾ of ice)
  • Shake darned hard for fifteen or so seconds
  • Double Strain into a couple old fashioned glasses with a couple of your fancy ice cubes
  • Garnish with grilled pineapple spears
  • Dot with Angostura and serve. 

How much THC? That is up to you, my friends. Don’t destroy yourself! 

Warren Bobrow is a master mixologist and author of 6 beverage books on cannabis cocktails, mocktails, and tonics. He is also the CEO & Co-Founder of Klaus – Ready-to-drink functionally-infused cocktails. With extensive expertise and creativity, Warren brings valuable insight and creativity to our team and clients at Harmony Craft Beverages. If you’re interested in working with Warren on your next beverage innovation, reach out to Harmony Craft Beverages today!

https://drinkiconictonics.com/blogs/blog/dreaming-in-flavor-one-sip-at-a-time

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Klaus Podcasts

Snoop Dogg Bets Big on Functional Beverages with Iconic Tonics

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Articles Klaus Reviews

Snoop Dogg, Harmony Craft Bevs Partner on Functional Drink Co

The legendary rapper and entrepreneur announced a strategic investment and partnership with Craft Harmony Beverages to create Iconic Tonics.

Snoop Dogg’s beverage empire is expanding. The legendary rapper and entrepreneur announced a strategic investment and partnership with Harmony Craft Beverages today that brings along both his existing range of THC-infused beverages – Death Row Records Do It Fluid and Dogg Lbs Doggy Spritz – and his considerable cultural cache.

The deal creates a new company, Iconic TonicsIconic Tonics, that folds in both Snoop’s brands launched. in December 2023: the carbonated four-SKU line Do It Fluid in 12 oz. cans, and Dogg Lbs Doggy Spritz. Those will be integrated into Harmony’s existing functional portfolio, which includes Klaus, Malus, Love Yer Brain, and Lift.

“We’ve known [Snoop and his team] for a long time, and really this gives a much broader, and I would say, deeper exposure for Snoop in the functional beverage space,” said Evan Eneman, Co-founder and CEO of Iconic Tonics.

“I’ve always been about innovation, and functional beverages are the next frontier,” said Snoop Dogg in a press statement. “People want drinks that do more than just taste good – they want benefits, and they want choices. Harmony Craft Beverages has been pioneering this movement, and together now as Iconic Tonics, we’re bringing something fresh to the table. This is more than a brand – it’s a lifestyle.”

Beyond his personal expertise in all things cannabis, Snoop’s arrival brings “more mainstream viability” to the emerging THC drinks category, said Eneman. Harmony’s portfolio reflects that approach: partners like acclaimed mixologist Warren Bobrow (with Klaus) and Wayne Coyne of The Flaming Lips (Love Yer Brain) have unique reach with different audiences and use occasions, all under the auspices of functionality.

“Snoop is really endemic in culture. Wayne is deeply endemic in creativity and art. And so these are people that represent I would say more movements and cultural shifts,” said Eneman. “Them together, plus someone like Warren, it just brings a lot of these, you know, endemic understanding and global influence together.”

Snoop’s prowess as a businessman and marketer can come at a cost; some recent CPG ventures, including an RTD coffee and an ambitious cereal brand now in litigation, fizzled quickly, while his other successful projects (Gin and Juice, Still G.I.N.) put more demands on his time. Eneman described Snoop’s participation as a “50-50 partner” in Iconic Tonics, working across the full portfolio, and noted the rapper “will be active in the ways that he can incorporate [the brand] into what he’s doing going forward.

The products themselves are available mainly both online (DoorDash) and in stores like Total Wine & More and Woodman’s Markets.

“We want to reach consumers in a way that they’re used to, having optionality based on occasion or day part or experience they’re looking for. That’s how we’ve built our brands. That’s how we built our experiences,” said Eneman. “And it’s early for us, but we’re seeing that bearing out in the ways that consumers are reacting.”

https://www.bevnet.com/news/2025/snoop-dogg-harmony-craft-bevs-partner-on-functional-drink-co
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5 Questions Skunk Magazine

A Deep Dive into Selfies: Uncommon Name/Brilliant Cannabis

When I look back into the past and my path to becoming the person I have finally become, it’s important to remember the people who I’ve bonded with along the way. Two of these people knew me when I worked for that business-centric magazine because I wrote about them. Now, more than a few years later, I had a dream. And in the dream, I was smoking a perfect .25 gram Selfies: The Lime. The next day, I was going through my cabinet, and what I thought was an empty box of The Lime/Selfies dropped out onto the floor. I thought it was empty because it’s been a year since I’ve been out west and had the opportunity to procure a few packs. But getting back to the box, which I thought was empty, I found a perfect little preroll for selfies inside. It was calling me as if to say, please savor me. Smoke me. Enjoy me. And the back story is, lately, the cannabis I’ve been enjoying has not been from California. It’s someplace different. And when I lit up that perfectly stuffed, delicious “the lime,” it brought me back to the place where I bought it in Los Angeles when I developed the liquor and non-alc program at Love, Life, Nourish in LaLa… This brought me back to square one professionally and gave me the ability to pivot right back to the people who still influence me.

The people behind Selfies, that is.

I’m the lucky one to be able to be influenced by their passion for the finest California-grown cannabis, stuffed into a .25 space with a paper filter and the marvelous box around. They have succeeded and found their niche amongst many. I wish they were available in New York or New Jersey. Or anywhere near me. I’m a massive fan of the brand, yes. But more importantly, the people behind the brand resonate with a very special place in my experience, and their interview is from the heart. Glad to have done this interview with you, my friends.

Cheers! WB

cannabis world news cannabis products

Warren Bobrow: Please tell me about yourselves. Where are you from? Where are you now? How did you choose to open your business in California?

Kristen and Chad Heschong: We are the co-founders of SELFiES. We’re both from California: Chad is from the Bay Area, and Kristen is from Orange County, CA. We’ve both lived in California our whole lives, and our families are here. California has our hearts, so deciding to start our business here was easy and natural.

WB: Please tell me about your business. What do you do? What are your strengths? Please tell me about Selfies. What’s in the name?

KH: Heshies is our parent company, specializing in contract manufacturing and white-label services. We collaborate with some of the most respected brands in California, building our business on a foundation of strong relationships and exceptional product quality. Our commitment is to consistently exceed client expectations, ensuring the success of every partner we work with. Rather than focusing solely on financial gain, our priority is to deliver premium, clean products that California consumers can trust and enjoy.

CH: I oversee all aspects of the business, with a primary focus on manufacturing, inventory management, and sales. In addition to my day-to-day responsibilities, I dedicate significant effort to identifying and cultivating new partnerships to drive the continued growth of our company. Given the dynamic nature of our industry, we all wear multiple hats to ensure success. While we launched over seven years ago, the challenges of operating within California’s evolving market make it feel as though we are still navigating the early stages of a startup.

KH: I oversee the creative and marketing divisions of our business, while also stepping into various roles as needed. With a background in public relations and marketing for consumer brands, I was eager to merge my professional experience with my passion for the plant. This has allowed me to create a product offering that I am truly proud of.

SELFiES started due to Chad constantly bringing home new products to try and me not wanting half-smoked joints on our coffee table. I wanted to try everything, but in a smaller format, so Chad started rolling and bringing home smaller and smaller joints. When he got to the .25g minis, we both knew we were on to something- there wasn’t anything in the market like this, this size, this quality – it was unmatched. My biggest issue at the time with the cannabis market was the creative/ marketing; it was either super stoner-like or apothecary-like. I wasn’t drawn to the super-stoner branding, and as appealing as the apothecary-like branding was, I saw it as a disservice to our biggest goal in the industry, which was the destigmatization of the plant. Masking cannabis in packaging that is fit for a pricey candle at a high-end store felt insincere to me. I wanted to shine a light (this is where holographic came into play) on this amazing product we have, and on destigmatizing this wonderful, magical plant we have on our beloved earth. We have a great quality product, and we’re fun and approachable. It was so important to articulate that in our branding.

WB: What about the name?  

KH: Chad came up with the name SELFiES, but to be honest, at the time, I wasn’t completely sold on it. Having spent so much time in fashion and being so excited for a meaningful career change, it was hard for me to detach my conceptions at the time of being self-absorbed and the term selfies. But the more I thought about it, the more it made sense. I vividly remember a long conversation Chad and I had about the need for small joints in a pack you could share. We chatted about all the times we shared a joint with strangers and realized, wow, how awesome would it be to be able to share a joint without sharing YOUR joint? Everyone keeps their germs to themselves, but everyone gets to smoke and share the experience together. We also loved the idea of treating yourself whenever that made sense! The size makes it so non-committal I would never feel bad about lighting and enjoying one solo.

WB: What are your six and twelve-month goals? What obstacles do you face? How do you anticipate removing them? Do you have a mentor? When did you first discover cannabis?

KH/CH: 6 Months: Continue to expand and capture market share in California. 12 Months: Expand into other states with the right partners that share a similar vision.

Obstacles: Ever changing regulations, TAXES & AR collections. One of the most significant challenges for brands in California is collecting payments according to the agreed-upon terms. This unpredictability makes it incredibly difficult to maintain an accurate financial forecast, as we’re never certain when—or if—we will be paid. It’s the primary source of stress for us. We are fortunate to have an exceptional, dedicated team, and ensuring we can retain and compensate them fairly and on time is a non-negotiable priority. To mitigate financial uncertainty, we rely on our personal savings to continuously bootstrap the company, taking on the larger financial sacrifices ourselves, along with Tyler, the other co-founder of Heshies. Additionally, we are constantly navigating the complexities of an oversaturated California market (both legal and illegal).

Removing Obstacles – The majority of the obstacles we face are unfortunately beyond our control. Addressing these challenges will require significant policy changes, such as the de-scheduling of cannabis, the passing of the Banking Act, the removal of Section 280E, and improvements in funding—though we are determined to avoid external funding for as long as possible. What we can control, however, is our response to these challenges. Adapting and overcoming the numerous hurdles thrown our way has become our greatest strength. One area where we do have control is in how we navigate the saturated market, continually setting ourselves apart by offering unique, high-quality products.

cannabis world news cannabis products

WB: When did you first discover cannabis?

CH: In high school, I injured my back while lifting weights, and the only relief I found from the pain was through cannabis—rather than the prescription medications my doctor recommended. The day I turned 18, I took my medical records to a physician, obtained my medical cannabis license, and have since been dedicated to creating a product that can provide the same kind of relief for others dealing with pain, anxiety, depression, and other challenges.

KH: My parents may read this, so let’s say I first discovered cannabis at 18 in college in San Francisco (shoutout to Hippie Hill!). I had always struggled with anxiety, although at the time, I didn’t know that was what it was. I just knew that cannabis made me feel better, more at ease, able to process hard things better, and overall just live a better life. And I enjoyed it! Much more than drinking or anything else people were doing.

WB: Circling around to a more personal question, What kind of food do you enjoy when imbibing your products? Do you have a favorite restaurant or meal you like to enjoy when imbibing?  

KH: We’re both trying to be healthier currently (it’s the beginning of the year, right?!). After COVID-19, the stresses of the industry, and a heartbreaking 3-year fertility journey, we’re trying to make a concerted effort to prioritize what we’re giving our bodies. Recently, we’ve been devouring The Good Soup by Caroline Chambers. It’s full of veggies and the best thing I’ve made in a while. Maybe it’s ever? I have a huge sweet tooth, so I am constantly trying to find healthier sweet alternatives- currently, lots of dates and chocolate recipes, and we both love popcorn to satisfy any late-night cravings.

More than food after smoking SELFiES, we LOVE experiences. THRIFT SHOPPING- flea markets all over California are one of my favorite things to do and have become one of Chad’s favorite things as well (Long Beach Flea and Alameda are our top picks). So much of our furniture, decor, and clothing comes from thrift shopping; we love the hunt, and we love buying preloved items to help our beloved earth. We also love getting out in nature after enjoying our products; they make us both stop and really appreciate all the beauty around us and focus on gratitude no matter what we are dealing with in life at that time.  

WB: What is your passion?  

KH: To destigmatize the cannabis plant and provide exceptional products so that many more can experience the incredible healing properties it has to offer because that will make the world a better place.

All photos credit: Selfies

Follow online: https://selfiesbyheshies.com/

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To Give the Finest? Why Not Ask Me?

I haven’t presented a proper gift-giving list in a few years, maybe because every day is a gift with much fine cannabis from my travels at my disposal. Or, more accurately, I just didn’t get around to it until now.

I like to give cannabis to others, just because it was a really long time- in my life at least, that I went without great cannabis; most of it wasn’t much of anything worth smoking at all. That was during a particularly difficult period here in New Jersey before establishing myself in the cannabis industry. The only time I could get really good weed was when I traveled outside of my home state, up to Maine or Massachusetts, or out west.
Unfortunately, it’s still that way. I’ve yearned for great cannabis from NJ, but it’s going to be a lot longer until curing becomes an art instead of just a science and a profit-based industry.

This is just my opinion. Sorry to be so harsh.

Here is my list for gift-giving any time during the year. Because you deserve what I’ve been smoking (and eating!)

A Golden State; California. If you don’t know about it, then the first thing I’d want to do is hop on an airplane and get yourself out to Redding, California. The cannabis grown here is world-class, and the water is pristine. I dig it in every way, especially the attention to detail in the grow rooms. Clean doesn’t even start to teach what goes on and what doesn’t go on. First of all, the water. Pure and clean from Mt. Shasta. Nothing is added. I think that says it all. Fresh, exceptional, non-manipulated, gorgeous cannabis grown with love and what I say is extreme hands-on attention. What A Golden State has achieved is ultra-fine smoke, a unique and deeply pleasurable journey.

Verdes; New Mexico. Not many have been to the Land of Enchantment, New Mexico, and that’s too bad because I truly believe that some of the finest cannabis in the land is grown in this magical place. The vertically integrated dispensary named Verdes is doing something I can only say is diverse and gorgeous. I’ve tasted my way through many of their offerings, and I cannot find anything that is cured or dried out. It’s tough to say when the humidity hovers around 5% or less for most of the year. Whatever their secrets are, their craft cannabis speaks for itself. I’m seriously impressed by their carefully nurtured/indoor-grown expressions—especially the Soap. I still have a couple of nugs from my last trip out to NM. Great work.

Dutch Bliss frozen custard; New Mexico. This is the finest live hash rosin frozen custard that I’ve ever tasted. Terpene forward, each bite is a revelation of excitement. It’s like stepping into a Belgian ice cream shop with high butterfat content delicacies lighting up the room with every elegant scoop. I’m thrilled to share the lush potent flavors like the “Klaus” Mezzrole collaboration (I created the recipe) to the richly textured European style chocolate and vanilla offerings built by cannabis alchemist and master flavorist, Josh Hurwitz.

Baked Chicken Farms; New Mexico. No, they don’t bake chicken there, but the history of this venerable place supersedes any cannabis grow that I’ve seen in New Mexico. Because it actually was a nearly self-sustaining chicken farm for dozens o! The entire place is huge. I’m a massive fan of their carefully tended flowers, primarily because the quality of their indoor-grown cannabis is par with the best in the land. And they have the consensus to prove it. But don’t let the awards say it all because the flowers themselves take you to a place of quality, not just commerce. Although commerce is essential, the quality of the end result is stunningly beautiful and really gets me “baked.” I especially love their Doobie Ounce Pack, which stuffs twenty-eight perfectly formed one-gram joints into a tiny nitrogen-filled can. No bouquet at all escapes the can, making it extremely travel-friendly. Listen up, Texans! And which strain excites me? Well, I haven’t tasted through their entire lineup yet, but the Cromagnon Man gave me the impetus to clean my entire house and mow all the lawns in the snow. Motivation indeed! Their Cock-Tails *Cannabis infused libations* are lush and pertinent. A touch on the sweeter side, their flavors will entice and charm the inquiring imbiber who likes something both unusual and delectable. Baked Chicken Farms isn’t just making scrambled eggs! They are writing an entirely new chapter in the annals of ultra-quality cannabis memories.

Carver Family Farm; New Mexico. Located in a nondescript office park— maybe that’s the idea. Carver Family Farm is turning out exceptional work. Using no-till, natural soil, hand trimmed and organically grown. Their hand-groomed cannabis doesn’t resemble any “indoor” cannabis that I’ve ever savored… because they don’t grow in coir, nor hydroponically in the fluid. What they do is utilize their square footage to grow exceptional cannabis that speaks of the outdoors with the passion of an indoor grow. And you’d never imagine that world-class cannabis is being grown and sold in an office park! Triangle Kush charms!

Royal Road; New Mexico. Founded and operated by Corrina Miramontes, this ultra-tuned-in “healing space” is my idea of deep inner change. I want to spend my time learning about the finest outdoor (and some well-chosen indoor) grown cannabis in the state of New Mexico and I want to enlighten myself about the plant and her magical healing powers. There is an art gallery; murals on the outside walls that draw you in. And a most marvelous outdoor space is out back. Here is a unique place meant to chill the soul and educate the mind. Under the stars, surrounded by healing spirits. As many dispensaries as there are in New Mexico, this one really resonated with me. Maybe it’s the owner. Fierce, intellectual, and generous with her time, Corrina offers something that most dispensaries don’t offer. And that in itself is a comforting sense of place in the universe.

The Grower Circle. The first time I went to New Mexico, I was introduced to a craft grower named The Grower Circle. I am a big fan of their efforts, and I wish I had more time to dig deeply into their terroir-driven offerings. Their Raw OG and Cosa Nostra stick out in my memory as juicy, not too sweet, and deeply stony—just the place I want to be if given the opportunity again.

Fourteen Counties. Yes, they’re doing Temple Ball Hash in Massachusetts and if you’re ever in this state, I deeply recommend their traditional and more modern offerings. Frenchy would be proud of their efforts in the lexicon of temple ball hash. I’m a huge fan of what they have achieved.

Made in Xiaolin Cannagars. Founded in Colorado and now available in New York State, the craft work that Chris Louie has attained through his exceptional attention to detail and the acquisition of the finest flowers and adjuncts make for an ultra-luxury experience. The quality of workmanship is without compare. Details like the gold leaf and 100-dollar bill rice paper make for a very impressive compliment. But what’s inside is the culmination of decades of blood, sweat, and tears. Success in small ways. Quality over quantity. Made in Xiaolin!

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To Give the Finest? Why Not Ask Me?
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Intellectual Cannabist in New Mexico: Corrina Miramontes

Ihad the pleasure of meeting Corrina through a mutual friend and the honor of visiting her one of a kind, art gallery/dispensary/performance space in Las Cruces, New Mexico was one of the highpoints of my journeys through this land of enchantment. The time we were afforded was ever too short- as all great conversations are but I’m encouraged at the opportunity to revisit- and discuss the myriad of fine flowers that seem to be ethereal and effervescent- all at the same time.

Her space, redolent with art and gorgeous luxuriant planks of old wood floors, encapsulated in a historical adobe shell, mid-century modern before anyone coined the name. The energy of her space is palatable, and you can feel the spirits of this historic place dance around you. Her building? Spiritual for certain- filled with the energy from the healers who lived here, I sensed it the second I came in. Made the hairs on my arms rise up, as if to say, rest awhile, learn. experience. Share. Good people this Corrina Miramontes… My family of cannabis luminaries has expanded deeply. What an honor to learn from her! She is truly a cannabist.

Her massive, Great Pyrenees puppy with many tasks to complete met me at the door and ran with me around the back yard. Fun! Great personality. Tons of energy! Good dog!

Now, please enjoy my interview with Corrina. And if you make your way through Las Cruces, stop in to her dispensary/art gallery and introduce yourself. Have a glass of alkaline water, meet the spirits… Relax and learn what you don’t know… Plenty as I found out.

And now? What’s next? Please enjoy.

cannabis world news interviews image of Corrina Miramontes smiling
Photo credit: Rebecca Munoz

Waren Bobrow: Please tell me about yourself. Where are you from? Live now?
Where did you get your start in the hospitality business? You are evidently extremely talented in fine wine and how do you use this knowledge in what you are doing now.

Corrina Miramontes: My name is Corrina Miramontes Strauss, I was born in southern California raised in Northern California & New Mexico. I am currently spending my time between Las Cruces and Albuquerque. My family owned a restaurant in Northern California for 25 years, but I will say my ex-husband’s family had a Mexican employee that taught me so much about serving and hospitality. Arora was her name, and she just passed this year. She taught me so much about being of service truly.

Yes, I learned about terpenes in wine! I defiantly analyze cannabis and cannabis products like wine and smell is everything! Smell, sight, taste!
Next to smoking. I suppose a lot of what I learned as a Sommelier helps me in the Cannabis industry.

WB: Please tell me about your business in Las Cruces? How did you decide to put in a dispensary? You have amazing strains that I’ve seen nowhere else… Do you source your own plants? How do you choose what you sell? Terroir? Sungrown? Landraces?

CM: Royal Road Cannabis Company dispensary, art gallery, apothecary, community space.

My father’s family was from Chihuahua and settled in the area, Ahaa the Borderlands and it’s trauma. I came here, to care for my grandmother the winter of 2021, rec just passed. I felt drawn like “It was meant to be “for me to share the knowledge gained in Northern California, not only in Cannabis but as an example for young, underserved Latinas in the community.

Thank you for the strain (or cultivar) compliment, I research growers, strains, style of growing and intention of the human growing the medicine. I cannot source my own plants YET but in the future!

cannabis world news interviews image of Corrina Miramontes with Swami Chaitanya
Photo credit: Madeleine Strauss

WB: What are your six and twelve month goals? What obstacles do you face? How do you anticipate removing those obstacles? Tell me about your historic building that your dispensary is in… What makes it so special….

CM: My six month goals are to get the word out! WE are here, open and have incredible products for you!

My goal for twelve months is to launch a few products under The Royal Buzz brand.

The biggest obstacle is my place is not on a major street, so its challenging to find. We had a huge Mural painted on the building to bring attention to the building.

The building was built in 1915, and you can most certainly feel that when you are in it. One of my favorite stories of the space is that during WW2 a woman whose husband was at war, was living here. She prayed every day for strangers. The main wall in the dispensary was filled with photos of strangers, this women, who lived in this building was a “Prayer warrior”. She would pray for hours every day. What an angel.

Also, it is on the Camino Real hence the name Royal Road, it’s on the original road that went from Mexico City to Santa Fe. Pat Garett, the man that shot Billy the kid lived on my street.
I could go on with the history of my house, street and neighborhood. I am actually the Historian for the neighborhood Historic Preservation group.

WB: What are your favorite foods? Do you cook? If so, what is your go/to when imbibing fine wine- I mean the plant! And fine wine too… Do you have a favorite restaurant? Where? What do you enjoy eating when you go out?

cannabis world news interviews image of dog laying on floor
Photo credit: Adrain Medina

CM: Favorite food? Well, that is a hard one for me, I worked with French Chefs most of my Beverage Career. Chef Cammile Swartrz was from Alsace and Chef Roland Passot from Lyon, their food is so incredible!

These days I don’t eat much rich food. Mexican food feeds my tummy and my soul.

Yes! I love to cook, and I don’t have a particular favorite style, I do have years of question to Chefs and family members. I adore fine ingredients. I’ll focus a whole meal on an ingredient I’ve found.
When I do drink, I love finely executed mocktails, Champagne, Burgundy (red or white) and agave spirits like Tequila, Mescal, Sotol and Bacanora.
As far as plant medicine I LOVE Hash Holes, I love a broad range of cultivars, I think there is a place for it all. Narrow leaves for me during the day although they can be cerebral, but they do stimulate my creativity and productivity. I love a wide leaf in the evenings, during my moon, and after a long day snowboarding. I love 1:1. I grew 1:1 last year and it was such a lovely smoke.

Lavender Trainwreck was my favorite plant ever! To grow and smoke!

Rosin is a special treat for me, the layers of taste reminds me of wine. And that is why I LOVE Hash Holes.

Favorite restaurants, in Las Cruces I have to say Café Paisano has the best flavors and ingredients. Saenz Gorditas is the best fast food! My grandpa would take me there.
When I am in Albuquerque, I like to eat at Annapurna clean and intentional. I have to say my favorite meal ever was at Quintonil in Mexico City. It was like tasting through my childhood and culture but with the execution that was second to none. I am pretty adventurous when it comes to eating. I did say no to Llama!

WB: What is your passion?

CM: Passion well…. I love being a mother! I can’t wait until my children have children.

I love community and I am hopeful there is a community focus shift in consciousness. I am very passionate about sharing knowledge of any kind with those in need. I have come from an underserved community of brown and indigenous women, and it is my greatest passion to serve them as our future.

Gardening is my heaven (is that different than passions?) Snowboarding is my exhilaration. Learning is my drive. I didn’t realize how much I’d love advocating, but it makes sense, and I am so thankful for my cannabis crew and historic preservation crew. Music is my church and snowboarding is my self care.

Thank you, my friend, for affording me the time in your world in Las Cruces, New Mexico. I learned something I didn’t know about myself in the process.
Cheers! WB

Follow online: www.royalroadcc.com 

Feature photo credit: Adrian Acosta

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Intellectual Cannabist in New Mexico: Corrina Miramontes