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Articles Klaus Klaus Apothicaire Reviews

The Key to Combining Cannabis and Mixology? Remove the Booze.

Led by longtime drinks professionals, brands like MXXN and Klaus think THC can thrive in cocktail culture, sans the alcohol

BY KIRK MILLER / APRIL 20, 2022 6:25 AM

The worlds of THC and alcohol haven’t really crossed over, and to be honest, that’s probably for the best. Not all potentially buzzy experiences need to or should be intertwined.

But if you take away booze from that crossover while keeping the idea of mixology in place, suddenly the small but growing industry of bartender-friendly, cannabinoid-infused “spirits” and mixers makes more sense.

We’ve covered this meeting-of-minds before, although not specifically related to THC, the main psychoactive compound in cannabis. First there’s Flyers, a line of alcohol-free sparkling cannabis cocktails with full-spectrum CBD distillates that are crafted, in part, by award-winning mixologist Ivy Mix. Then there’s The Pathfinder Hemp & Root, a non-alcoholic “spirit” fermented and distilled from hemp; two of the three founders have extensive liquor brand experience, and the mixer works nicely in both boozy and non-boozy drinks. 

When I spoke with the founders of those drinks brands, they all suggested that THC-infused variations were on the way.

One that’s already here? MXXN (pronounced “moon”). The BIPOC-founded brand claims to be the spirit industry’s first 1:1 non-alcoholic and THC-infused replacement for gin, tequila and bourbon. The company is led by Darnell Smith, a booze industry vet with over 15 years of experience at Diageo, Pernod Ricard and Bacardi. 

“I was working in the spirits industry in product innovation and found myself drinking more than I cared to due to the nature of the profession,” Smith tells InsideHook. “I was looking for a way to cut back on alcohol but still take part in the social aspects associated with drinking and cocktail culture. And I had been a consumer of cannabis for chronic pain after 15 years as a football player and would make my own tinctures at home, so I started bringing the tinctures out to social events, ordering a tonic and lime and putting a few drops in. My wife encouraged me to find a way to bring the tincture and tonic idea to the public in some capacity.”

MXXN’s website offers variations on well-known cocktails, although the proportions are interesting, given the idea that you’re getting about 6 mg of THC per 1.5 oz pour — an Old Fashioned riff, for example, suggests a very small .75 oz measurement of MXXN’s Kentucky Oak, as opposed to a standard 2 oz pour if you were using a regular bourbon.

An Old Fashioned made from The Pathfinder, a n/a hemp spirit that actually works well in boozy cocktails

Review: The Pathfinder Is a Non-Alcoholic Spirit That Shines in Boozy Drinks

We were recently able to try MXXN Jalisco Agave (the drink is available in California and direct-to-consumer in a few markets). It’s a cloudy, straw-colored liquid with grassy and floral notes. On the palate, it’s soft but also spicy and with a pronounced salinity — it’s not offensive on its own, but it feels much better suited for a cocktail. I turned my initial small pour into a very nice Paloma alternative, which lacked the usual alcohol “kick” but maintained the essence of agave and heightened the grapefruit notes (while also a touch of spice). 

I’m not alone in my thoughts on how the product mixes. “When we started MXXN, we were trying to emulate the tastes of spirits in standalone form,” explains Smith, who also notes that bartenders were consistently giving feedback during the product’s formulation. “But we found it to be extremely difficult to find a substitute for the specific flavor and profile ethanol provides in that form, so we pivoted a bit to create a product that emulates the base flavor profiles of these spirits when mixed in a cocktail with other ingredients.”https://www.instagram.com/p/Ca-Ypv9Ma0X/embed/captioned/?cr=1&v=12

The recipe wasn’t an easy process. In the brand’s early stages, the technology wasn’t there to get the THC evenly distributed throughout the base formula (“Which for dosing reasons was an obvious problem,” Smith notes). They eventually utilized nanoemulsion technology from Vertosa to solve that problem, but the company also had to finalize the flavor profile and make the product shelf-stable, which proved more difficult to do without alcohol while still utilizing natural ingredients. 

In the end, Smith thinks products like MXXN will appeal to the health-conscious (and non-boozy drinkers), but also believes they offer real potential to unite the worlds of drinks and cannabis.

“We’re not here to completely replace your booze or how you consume it,” he says. “We’re here to provide a new experience and evolve cocktail culture.”

Klaus takes a different approach. And that involves a gnome.

Just launched, Klaus is a ready-to-drink (RTD) cocktail in a can, albeit with a “10 mg terpene-forward cannabis emulsion per drink” as opposed to a boozy ABV. These were crafted by popular mixologist Warren Bobrow, who credits…well, I’ll have him explain.

“The inspiration for my product, funnily enough, was my drinking gnome named Klaus,” says Bobrow. “Klaus traveled the world with me in my prior career in liquor sales. He also came with me to competitions where I served as a rum judge for both the Ministry of Rum and the Florida-based Rum XP.” (That association explains the launch of Klaus with Mezzrole, a take on the classic Ti’ Punch.)

As Bobrow remembers, he was signing copies of his drinks guide Bitters and Shrub Syrup Cocktails at the Pharmacy Museum when noticed an exhibit named “Cannabis in the Early Apothecary,” which led to an idea for his next book, Cannabis Cocktails, Mocktails and Tonics. And the success of that book led to the idea of creating a canned, THC-infused cocktail. 

(Yes, but the actual gnome influence? “To me, Klaus is much more than just a German drinking gnome. He represents goodness, kindness and the amalgamation of my life experiences. Sure, he loves to drink, but he’s recently switched over to my refreshing infused mocktails.”)

For Bobrow, it was not an issue emphasizing the cannabis aspects of his drink. “The ‘craft’ in craft cocktails isn’t always about the liquor. It’s the balance of the ingredients,” he says. “My Mezzrole cocktail — named for Louis Armstrong and Sidney Bechet’s friend and cannabis dealer, Mezz Mezzrow — has no alcohol, but it’s terpene-forward. It smells like a perfectly cured cannabis bud and provides consumers with a lovely, relaxing, talkative yet grounded feeling.” (It’s apparently also great for sleep. We’ll have samples soon to review.) https://www.instagram.com/p/CZ2ObaFDuqb/embed/captioned/?cr=1&v=12

Unlike some of his peers, Bobrow feels THC is a versatile and somewhat enviable ingredient to work into mixed drinks.

“It can be flavored with terpenes as an adjunct to the other fine ingredients in a craft cocktail, or it can be flavorless and woven into a seltzer,” he says. “To me, the process is not challenging because cannabis possesses terroir. The plant embodies the taste of the place it was grown, like wine, except there are perhaps even more terpenes in cannabis than wine.”

As for serving suggestions, Klaus’s drinks — which will soon include a riff on the Tiki classic Zombie — only have 16 calories and 0.6 grams of sugar per can; each of those 8 oz cans features 10 mg THC, which Bobrow estimates is perfect for two drinks and a nice mental middle ground. “We’re somewhere between a microdose and the opposite end where the effects are a little too strong.”

https://www.instagram.com/drinkklaus/?utm_source=ig_embed&ig_rid=6cf1c6e0-4a98-4a77-9cd6-aba561850ae6

Even if their approaches (and taste profiles) differ, Bobrow and Smith share a similar audience expectation: health-conscious, social, open to a “buzz” but wanting to feel better in the next morning.

“Many folks in my former world of liquor struggle with alcohol, and several have already reached out to tell me how much this beverage means to them,” says Bobrow. “Alcohol and cannabis provide different experiences. I feel out of control when drinking liquor, and I think a lot of people can relate. But I’m not here to preach. I’m here to make the world’s best craft cannabis libations and raise the bar.”

https://www.insidehook.com/article/booze/mixology-cannabis-thc-spirits-klaus-mxxn/amp

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5 Questions Skunk Magazine

FIVE INTRIGUING QUESTIONS FOR CHRIS MARROQUIN, DIRECTOR OF MANUFACTURING/ROVE

Recently I had the good fortune to taste through the line of Rove cannabis products, specifically the vape cartridges. These ultra-luxe products are by far, some of the most authentically reproduced cannabis vape carts I’ve ever enjoyed. I think what makes them so intriguing is the “taste of the place” or in layman’s terms, the terroir of the plant. These carts are so good. They taste like smoking a fat bud, instead of layering your palate with candy flavors. Rove has harnessed the art of the plant, in a simple-to-use format, its well-designed vape pen. Kudos to them!

Warren Bobrow: Chris, please tell me about yourself. Where are you from? Why cannabis? When did you first discover the plant? Do you remember what you were listening to? 

Chris Marroquin: I am the Director of Manufacturing here at Rove. I grew up in Nevada after my family relocated from LA in 1993, and Las Vegas will always feel like home. I first discovered cannabis in high school, when my classmate’s dad was growing it and introduced my friend to growing. I was fascinated with all aspects of the plant: how to grow, cure and store it, its effects, how to cook with it, and how to make extracts. Back then Green Day, Bush, and MxPx would be spinning on my portable CD player.

Photo Courtesy of Rove

Warren Bobrow: Tell me about your Ice Hash and Live Rosin. I’ve been sampling the goods and they are incredibly terroir-driven. I can really taste the plant and I find that quite beguiling. Your thoughts on the process? 

Chris Marroquin: We are lucky to have strong relationships with our farm partners, and I’m regularly out in the literal field meeting new and up-and-coming farmers and touching the plant. When I do this, I’m looking at both the overall health of the grow and focusing on the terpene profile’s potential for becoming a well-balanced flavor profile in any one of our different Rove product lines.

The process for our rosin starts with perfectly ripened plants. Once ready for harvest, they are picked and immediately flash-frozen. This technique preserves the flavor profile of the plant at its most pristine without degrading any core properties. From this stage, the plant is ready to be mechanically separated into bubble hash using water as a carrier. The hash is then filtered and freeze-dried before being pressed into rosin. Terroir is a huge part of rosin. Growing medium, growing practices, environment, and light affect the plant’s ability to achieve its genetic potential.

Cannabis production, when optimized through a careful and hands-on process, can produce high levels of terpenoids, flavonoids, and cannabinoids. Creating the perfect environment and set of protocols, combined with some of our proprietary Rove techniques to decrease degradation and maintain freshness and purity is what gives the rosin that lip-smacking taste. The result is that the original plant profile can be experienced on a level far beyond its original plant form.

Warren Bobrow: Do you have a mentor?  What are your six and twelve-month goals? What obstacles do you face? How do you anticipate removing them? 

Chris Marroquin: My dad has been a lifelong mentor to me, for pretty much everything. His attention to detail and empathic intelligence really resonate with and inspire me. As far as work goes, our CEO Paul Jacobson has been an integral mentor in helping me understand the business side of cannabis. And beyond my family and close colleagues, I’ve followed The Rev for a long time, reading his books and articles. Haven’t met him yet, but True Living Organics is my favorite cultivation book.

Personally, in six months I’d like to have closed on at least 10 more acres of land. I believe land gives you freedom, and because it’s a finite resource I see it as an investment, too.
My twelve-month goals are to maintain balance at Rove while expanding the brand to other states and possibly internationally.

Currently, we are in the final stages of R&D to infuse our Drink Loud with Live Rosin. Edible rosin is a fast-growing market for good reason, it provides a full-spectrum experience in edible form.

I am also researching the potential for CBG eye drops. I’ve had success in microencapsulating the CBG to allow it to blend with water, but the formulation and process still need work. My father lost his vision in his right eye due to glaucoma, and ever since I’ve looked for ways that cannabis could help others struggling with what he did.

Photo Courtesy of Rove

Warren Bobrow: What is your favorite food to complement your creative extractions? Do you have a go-to restaurant that you want to share?

Chris Marroquin: I go for hydrating fruits like watermelon, passionfruit, mangoes, and berries. I tend to eat in excess when complementing with extracts, so I keep it light and hydrating to remain productive and maintain mental clarity. As far as favorite restaurants, I love Garden Grill in Las Vegas. It happens to be vegan, and my favorite thing on the menu is its crispy chicken sandwich and beer-battered avocado tacos. It’s my favorite sandwich, vegan or not.

If we are talking about a bigger meal, say after enjoying several joints or a cannagar, I like to start with a palate cleanser because I know instead of getting “fuller” my appetite will increase. If I’m consuming live resin or rosin it’s a lot easier to go with a richer dish, such as croquetas or a ribeye steak. With edibles, I like to keep the dishes light and nutritious until I’m ready to ‘give in’ to the edible and eat something heavier, like lasagna or pasta.

Warren Bobrow: What is your passion? 

Chris Marroquin: I love to garden and cook. It’s about the experience for me, whether it’s growing heirlooms/rare genetics of a plant/fruit, or learning a new cooking technique. The most recent cooking skill I’ve been learning is Mornay sauce. It’s basically a béchamel sauce with grated cheese. I love nachos and this is the perfect consistency of nacho cheese sauce. It’s a pretty basic technique but I just recently learned both. It’s so satisfying for me to learn new techniques and then make a beautiful meal using the best ingredients.

https://rovebrand.com/
https://www.gardengrilllv.com/

https://www.skunkmagazine.com/five-intriguing-questions-for-chris-marroquin-director-of-manufacturing-rove/
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Klaus Klaus Apothicaire Reviews Uncategorized

mg magazine

mgmagazine!

https://indd.adobe.com/view/37506186-b5b9-4a5c-acb0-1c55becb1878

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Events Klaus

Second Annual Hamptons Cannabis Soirée!

On behalf of both House of Puff and Sands Lane, we want to express our heartfelt gratitude for attending the Second Annual Hamptons Cannabis Soirée! House of Puff x Sands Lane

We’re grateful for all our partners and friends, old and new, that were in attendance and look forward to continuing to work together to create a holistic cannabis industry that celebrates culture, provides opportunities and de-stigmatizes the plant.  

Big thanks to:

  • Pax
  • Alpha Root
  • Chef Ali + HiFive Team
  • FLWR City
  • Honeysuckle Media
  • Fountain
  • Artet
  • Malus
  • Herbacée
  • Klaus
  • Potli
  • Floramye
  • Liquid Death
  • DJ Nick Rouner
  • Mesobis
  • + everyone who donated to the Brigid Alliance 

With gratitude,

House of Puff x Sands Lane

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5 Questions Skunk Magazine

5 QUESTIONS WITH BEN LIND-CHIEF SCIENCE OFFICER/OWNER – HUMBOLDT SEED COMPANY

BY WARREN BOBROW 08/08/2022

https://www.skunkmagazine.com/5-questions-with-ben-lind-chief-science-officer-owner-humboldt-seed-company/?v=7516fd43adaa

I’m a massive fan of something we call in the wine business, terroir. Quite simply, the taste of the place. This terminology holds true in the cannabis industry as well. There are subtle differences between cannabis grown in natural, living soil, outdoors- under the sun, and that which is grown indoors under lights. I’m rather fond of the kind that is grown outside under the sun, Biodynamic- when possible- and at the very least, organic.
I was introduced to the Humboldt Seed Company several years ago, and their relentless hunt for quality strikes me to this day as the good stuff. I consider myself very fortunate to have had the opportunity to smoke the results of their hard work. Very impressive indeed.

Warren Bobrow: Please tell me about yourself.  What do you do? Local? Global? 

Ben Lind: Humboldt Seed Company (HSC) started out as a local Humboldt County seed seller back in 2001. Our mission has always been to provide the highest quality cannabis seeds to both home growers and commercial cultivators. HSC has grown by leaps and bounds since our humble beginnings. We are now the largest licensed cannabis seed seller in California, have seeds for sale in multiple U.S. states, and as well a provider of seeds to multiple countries abroad, including Canada, Jamaica, Spain, France, Portugal, Greece, the UK, Malta, Thailand, and South Africa. As the Chief Science Officer, I head up our international program focusing on R&D, generating global partnerships, and overseeing exports. 

I spend a lot of time talking with government officials and regulators around the world to help start conversations, provide education, and help to develop international seed regulations with the goal of cementing cannabis seeds as a legal, regulated global commodity. This role has led me to travel quite a bit, mostly between Colombia, Jamaica, and Europe at the moment. We are currently going through the extremely rigorous and time-consuming process in Colombia with our partners at Natureceuticals RX to register over 40 of our varietals. Colombia is treating cannabis like corn or soy, or any other traditional agricultural commodity. They have the highest bar of entry in the world for cannabis genetics, with the Instituto Colombiano Agropecuario (ICA) requiring producers to grow a suite of genetics in multiple climate zones for evaluation before being granted registration. This process involves a large capital outlay and a significant amount of time as the plants must be grown to maturity, analyzed, and then destroyed. Agronomists then look at the overall health of the crop, assess the growing methods, consider disease resistance, and perform extensive lab tests. Once this official evaluation process is completed, all the crops are destroyed. Yep, you heard me right. All that choice, high-quality cannabis is destroyed. Once a genetic meets all the government requirements, then it can be officially registered and grown legally. 

WB: What obstacles do you face? How do you anticipate removing them? Please tell me about your six and twelve-month goals for HSC. 

BL: The biggest obstacle is probably how the decision-makers in different countries often view cannabis very differently. Addressing each country’s specific government needs and requirements can be daunting. My approach has been to start the conversation by asking a lot of questions about what the specific country’s needs are and then to identify what the documentation requirements and regulatory impediments might be. I try to focus on building a bridge to a common goal and then work step by step to create a workable plan to get there so we can move forward. If you have trust and a shared vision, I find that things tend to move in the right direction.

In six months, I’d like to have achieved global seed exports to all legal jurisdictions worldwide. As far as the twelve-month goal, I’d say it would be taking that next big step and having it be possible to export tissue culture and living plant material. Seeds being shelf stable for long periods of time don’t come with the same challenges. Exporting living plant material can be difficult if plants are held up in quarantine or shipping is delayed. We see the beginnings of relationships developing that will hopefully lead to this becoming a reality. Some of the first conversations between South Africa and Canada and Jamaica, and Mexico regarding agricultural imports and exports centered on cannabis. The Mexican and Jamaican governments recently reached an agreement to start exchanging cannabis as well as other agricultural products. It’s kind of cool that this conversation started with cannabis and will hopefully lead to a multifaceted, mutually beneficial trade arrangement.

WB: What are feminized seeds? How do they differ from non-feminized?  Do you have favorites in this regard? Indoor or outdoor grown? 

BL: With regular cannabis seeds, you have a 50/50 chance of male/female plants. Using feminized seeds from a reputable breeder will guarantee close to 100% female plants. This streamlines the process, and you don’t have to worry about sexing your plants or having half of them be unusable. It’s also a nice space saver, as you’re using all your prime growing space for plants that will yield buds.

Feminized autoflowers will revolutionize the industry in the next 3-5 years. Unlike traditional photoperiod varietals, autoflowers don’t rely on light cycles to determine flowering and can be harvested within 100 days or less of planting. A favorite for indoor growing would be Hella Jelly. It’s a productive, fast-flowering Sativa-dominant varietal high in THC with a fruity cotton candy terpene profile. For outdoor, my pick would be Emerald Fire Auto. Anyone can beat the weather with this one. It has a super-fast flowering time and looks and smells the same if not better than its photoperiodic counterpart. It’s a bit like a side-by-side Coke, Pepsi taste test. 

WB: Do you have a mentor? Who taught you the craft? When did you first discover cannabis? 

BL: I was exposed to cannabis at a pretty young age by my aunts and uncles. I remember pulling weeds in my aunt’s strawberry patch when I was around six years old. She would intersperse the cannabis plants between the tiered strawberries to hide them. I have this vivid memory of her telling me, “no, don’t pull that out!”. She had to show me the difference between the weed and the weeds. I didn’t make that mistake again. She taught me early on that cannabis was just another plant in the garden with many benefits. 

My uncle is quite a character and a cannabis breeding enthusiast. He has kept the same landrace Oaxacan clone alive since 1978. He bred it to not smell like weed to evade detection. It started out in his backyard in Arizona and then got trucked around every time they moved. He used to be a researcher at the University of Tucson and would sneak parts of the clone in for lab testing.  

WB: What is your passion? 

BL: Preserving indigenous varietals and using ancient genetics as a foundation for creating new, unique strains is something I get excited about. I feel strongly that it’s important that we carefully consider all the past varietals and respect the qualities that are often both special and beneficial. Many contain unique compounds of great value, along with novel terpene profiles and unknown cannabinoids. They are like the rainforest of cannabis. We don’t want to lose all that amazing diversity. 

Our South Africa R&D project focuses on crossing the high-THCv (Tetrahydrocannabivarin) Transkei landrace strain that grows well in the highlands of South Africa with our signature strain, Blueberry Muffin. We are just now starting to gain a better understanding of these less well-known cannabinoids. High THCV strains may provide a viable alternative to a variety of pharmaceuticals in the future. Multiple studies have shown possible potential for THCv in diabetes, Parkinson’s, and seizure disorder treatment.

We will be releasing what I like to call our newest unicorn in the barn this fall. Black Beauty is a high THCv strain with appetite suppressing qualities that could potentially be a viable alternative to caffeine and Adderall. It could be a healthier energy booster and perhaps cut into the Red Bull market. We’ll see…

You can find out more at their website: Humboldt Seed Company – The Best Seeds In Humboldt, California

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5 Questions Skunk Magazine

LAUREN GOCKLEY, CHIEF INNOVATION OFFICER/ CO-FOUNDER, CODA SIGNATURE DIGS INTO FIVE QUESTIONS

Lauren Gockley, Chief Innovation Officer/ Co-Founder, Coda Signature Digs Into Five Questions

The second time I ever went to Denver was roughly 2019, and I had a chance to visit Coda Signature when they were still in their infancy. That’s not to say they were inexperienced, far from… Just new to the world of fine cannabis edibles. A tangle of aromatics and flavors, leading into an opus of sweet to tangy to memorable. This company is interested in quality over sheer “tonnage” … I mean, anyone can get you high. Coda Signature takes the experience of cannabis and raises the bar to another level. It’s really a pleasure to introduce you to Lauren Gockley, the CIO, and Co-Founder of Coda Signature.
Thank you, WB

Warren Bobrow: Lauren, would you kindly tell me about your company?  When did you get started? What was your inspiration?  Did you have a mentor/advisor in business? Who? Did you have a culinary or retail background before taking on a project such as Coda Signature?

Lauren Gockley: Coda Signature was founded in 2015 with a clear vision: To set the standard of excellence in the cannabis industry. The brand is inspired by the language of music—a coda is the chef’s kiss that completes the story of the musical composition with an expressive flourish all its own. We believe the experience of cannabis should begin simply with the highest quality cannabis oil. Coda Signature’s collection of infused edibles and topicals tells a story through exciting colors, bold flavors, and luxurious aromas that harmonize seamlessly with impeccable craftsmanship and quality ingredients.

My father has been the biggest inspiration and mentor in my life. He committed his career to immortalizing the world of opera by creating the space for new and innovative productions of opera classics as well as opportunities for contemporary composers to tell their stories through song. He is a masterful listener and compassionate leader.

I have been working in the culinary world for almost 20 years. I have been blessed to have a wealth of different experiences, from my time in France at Valrhona’s L’ École Du Grand Chocolate and the Parisian pastry shops of Pierre Hermé to the fine-dining restaurants of Jean-Georges Vongerichten and Thomas Keller. I also spent several years as a raw vegan chocolatier where I gained a totally new understanding of chocolate and flavor creation using unconventional ingredients. As I focused my work more on chocolate in the 2010s, I saw an opportunity in the regulated cannabis industry, which had just started taking off in Colorado. The chance to combine chocolate with cannabis was too amazing to pass up, and I knew I was in a unique position to bring my culinary expertise to an industry that was ready for it.

WB: Please tell me about your six and twelve-month goals? How do you intend to deal with obstacles regarding stigmas surrounding cannabis and edibles?

LG: Over the next six months, we will be expanding both our luxury and wellness product lines. In the next year, Coda is planning to expand into at least two new markets.

According to BDSA Consumer Research, 73% of adults nationwide are now “bought-in” to consuming cannabis. Understanding that many such individuals are unfamiliar with today’s infused products, Coda believes strongly that microdose products are an essential factor in safe and customizable experiences. We are one of the few companies in the edibles category to defy the industry “standard serving size” with our new 1mg THC Fruit Notes that launched earlier this year. We continue to introduce products into the market that showcase minor cannabinoids such as CBN, CBG, CBC, and most recently, THCv. The market is no longer driven solely by milligrams of THC per dollar. Innovative products with minor cannabinoids are rapidly taking top-selling positions, allowing consumers to curate a cannabis experience that is just right for them.

WB: When you enjoy (Coda Signature’s) products, do you have any suggestions for their use? The bath products obviously are self-explanatory, but the chocolates? Maybe pairing with some kind of beverage or food? Or after a meal? Or during the day. What are your thoughts?

LG: There is a ton of opportunity to find culinary inspiration with our edibles. I love hearing when our customers develop their own creations using our products. In fact, that was a huge motivation behind our Fruit Notes line. Even though our Fruit Notes are a sweet confection, I love to pair them with a savory canape or a cocktail/mocktail. This elevates the cannabis edibles experience beyond just popping a gummy and invites cannabis consumers to join us in the kitchen. Some of my favorite pairings include the Strawberry & Rhubarb Fruit Note with goat cheese on a cracker and Coconut & Lime Fruit Note with grilled shrimp.

WB: What are your favorite foods for your cannabis journeys? Do you cook? What is your favorite thing to prepare? Do you have recipes from your family history that inspire you?

LG: When I am preparing for a cannabis journey, I always want to make sure I can have lots of different tastes and textures available. This may sound like a bizarre pairing, but a cheese plate and fresh oysters may be one of my favorite things to eat while experiencing cannabis—or anytime, for that matter. I am eagerly awaiting the invention of the cannabis-infused oyster.
(Author’s Note: Maybe down in Charleston; deep-fried in a cornmeal crust and napped with a canna-beurre blanc?)

Yes, I do cook a lot. I really enjoy making sauces. I love that in French kitchens there is an entire position, the Saucier, dedicated to just making sauces. It demands rigorous technique, a delicate hand, and a wealth of patience. A great sauce can elevate any meal, and as my grandmother, Mimi used to say, “can hide a multitude of sins.”

Mimi was a chef and caterer, and she made such incredible food. The one mainstay at every meal was her “Mimi Rolls.” Every time I make them, I am transported back to her dinner table. That simple roll is a perfect example of how food can act like a time machine bringing memories to life.

WB: What is your passion?

LG: Simply put, my passion comes from creating beautiful things and sharing them with others. Every day brings new opportunities to create. This industry is a constant source of inspiration, driving us to find new and exciting ways to exceed the desires of our customers for delicious flavors and bright experiences that elevate one’s well-being.

Lauren Gockley: Co-Founder and Chief Innovation Officer, Coda Signature

https://www.skunkmagazine.com/lauren-gockley-chief-innovation-officer-co-founder-coda-signature-digs-into-five-questions/?v=7516fd43adaa
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5 Questions Interviews Klaus Klaus Apothicaire

Meet Warren Bobrow, the Famous American Mixologist Who Makes Shots with THC

ElPlanteo.com exclusive interview with American mixologist Warren Bobrow, author of Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations.BYTHE PLANTINGJULY 22, 2022

Warren Bobrow

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Note by  Hernán Panessi  originally published in  El Planteo . More articles by El Planteo in  High Times in Spanish .

Follow us on Instagram ( @El.Planteo ) and Twitter ( @ElPlanteo ) .

Warren Bobrow was just 5 years old when he tried a cocktail for the first time. He was a glass of sherry mixed with ginger-ale and a salty olive in Barcelona, ​​Spain, with his parents. “I remember it was really hot and the refreshing quality of the ‘kids’ drink has stuck in my brain to this day,” says the mixologist, chef and writer known for Cocktail Whisperer and author of Cannabis Cocktails, Mocktails. & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations .

warren bobrow drinks cocktails cannabis thc marijuana
Warren Bobrow’s Book of THC Drinks

The memory of that drink became a complex, unusual and unexpected introduction to mixology. “Even if it was made for a kid, it was still a cocktail ,” says Bobrow.

And, in his life, one thing led to another: he was a dishwasher, he studied at culinary school, he became a chef, he worked in restaurants of all kinds, he became a renowned bartender and he was even nominated for the Spirited Awards – Tales of the Cocktail Foundation, renowned industry awards. He has written six mixology books and hundreds of articles in magazines around the world. “It’s been a very busy life.”

As it is, that “busy life” is anointed in the game, in the tests and in the innovation. But, curiously, he supports his professional decisions based on a certain simplicity. “A well-mixed cocktail shouldn’t have a plethora of disparate ingredients,” he acknowledges.

Your first experiences

In that sense, since he was 16 years old he began to investigate the world of cannabis in drinks. And that kickoff was also subject to a bit of a fluke: As a teenager, she bought some awful faso brownies in New York’s Washington Square Park. He came to his house, put them through the blender, dumped a bunch of chocolate liqueur and chocolate ice cream on them. And… Boom!

“I was with some friends and we were very drugged and drunk.”

At the time, when he wrote his first book, Apothecary Cocktails: Restorative Drinks from Yesterday and Today , published in 2013, his publisher at the time did not allow him to include cannabis themes.

warren bobrow drinks cocktails cannabis thc marijuana

Over time, this trend was reversed and cannabis was taking a more prominent place in his bibliography.

But his link with cannabis did not occur in his investigative stage, but has an atavistic link: his grandfather had a botanist where he manufactured pharmaceutical products . “It was just snake oil, but I feel like there’s a correlation,” he confesses.

The famous cocktail with THC

Among the most popular cannabis-infused cocktails is the Mezzrole , which is sold exclusively in California, USA.

What is Mezzrole? A combination of small limes from the French Caribbean in a puree, blended with a touch of Japanese vinegar in a tangy, herbaceous version. A very spicy ginger syrup base from Pickett’s hailing from Denver, Colorado. “The best ginger beer concentrate in the world, and I’ve tried many during my research,” he says.

The cocktail follows with a base of 100 proof Agricole, a THC nanotech handcrafted creation. That includes about 10 milligrams of THC, from a strain called Hippie Crasher.

“It’s a really revolutionary drink full of terpenes,” he confesses.

Mezzrole, re crazy

At the time, the Mezzrole ​​is a Bobrow creation whose goal is to drive its drinkers crazy . “You don’t get destroyed, but it’s not too different from the social version of smoking a joint . Of course, without the annoying smoke that announces your presence, ”says the mixologist.

He continues: “ I wanted to build a THC cocktail that would allow you to carry out all the social interactions of the plant without condemning yourself to social ostracism from non-smokers. I am offering the full cannabis experience in a well-constructed cocktail that truly smells like a well-cured cannabis flower.”

Among the riskiest cannabis drinks is the one he made during his appearance on Viceland . “They asked me to make a CBD/THC cocktail that they could feel.”

There, emboldened by the production’s suggestion, he mixed a bottle of straight bourbon on tap with a serving of roasted orange juice, ruby ​​grapefruit with angostura bitters, and Italian orange soda. In addition, he added about 250 mg of THC and CBD .

“They lit up a little bit ,” Warren jokes.

Good and bad, bad and good

His book Apothecary Cocktails is about to reach its fifth printing imminently .

However, it’s not all good news for Bobrow: “ The bad part is that I was blacklisted by the liquor industry , so there was a lot of animosity and fear towards me. Unfairly, the truth. But that was kind of the end of my career . Although, in the abstract, it was not what ended my career.

How!? Did Warren Bobrow Retire From Bars?

“ I had to do it for my health. I put on a lot of weight working as an off-premise craft spirits brand ambassador and as a rum judge for the Ministry of Rum and Rum XP.  My job was to get people drunk with the best spirits in the world , with the recipes in my books and the experience that working for Chris James at the Ryland Inn as a bartender gave me,” he reveals.

“It’s not an easy job!” He says, between jokes, at 61 years old.

Today, Warren runs the company that produces Klaus , a cannabis-infused ready-to-drink , and excels at the vice of popularization by writing regularly for Skunk , Cannabis Cactus and Different Leaf magazines .

—The first time you had a drink with cannabis was during that anecdote you told when you were about 16 years old. Now, when was the last one?

—Mmmhhh… The last time was the other night. The experience was, precisely, with Klauss, my drink. I didn’t want to drink any of the caramel-flavored carbonated waters, nor the syrups. They are too sweet, I don’t like them. That is why my drink is not sweet, far from it: it is acidic and well balanced.

THC banned, THC welcome

Meanwhile, the world of professional cocktails looks with some suspicion at the world of cannabis . It is that, these days, the consumption of THC mixed with alcoholic beverages is illegal in the United States (with the exception of California). For this reason, their drinks are not available in American bars .

Among his next creations, Bobrow plans to make a new version of the classic Zombie , a cocktail made up of various types of brandy and rum mixed with various types of fruit juices. The cocktail will feature details from a sativa strain that “will make you want to dance bossa nova.”

In his case, the famous mixologist uses cannabis medicinally because he suffers from glaucoma and marijuana “preserves his vision.” Likewise, he admits that he likes to “be crazy ” because it makes him “feel inspired” and allows him to write, open his brain and, according to him, unlock his third eye . “For various reasons, cannabis is part of my life.”

Categories
Events

Clio Cannabis Awards!

https://www.cliocannabisawards.com/juries_2022

About Clio Cannabis Awards

Expanding on Clio’s enduring reputation for establishing best-in-class programs honoring creative ideas in a variety of specialized verticals, Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications. Launched in 2019, Clio Cannabis sets the bar for creative work in a rapidly growing industry, builds a greater understanding of a developing category, and elevates creative contributions from top talent and agencies.

2022 Jury

Design & Innovation Jury

Warren Bobrow

Warren Bobrow

CEO

Klaus the Gnome Inc Read Bio

Categories
5 Questions Interviews Skunk Magazine

BEN LARSON OF VERTOSA DITCHES HIS PROFESSIONAL AFFILIATIONS FOR THE PLANT

Let me tell you about Ben Larson, or better yet, I want Ben Larson to speak for himself. And what an opportunity I had to crawl inside Ben’s head, even for a short while.

Interviewing someone as busy as Ben Larson can be a problematic adventure. But with the help of brilliant overseers, I could capture what I believe is Ben Larson unbounded by your typical corporate double-speak messages. After all, I have a deep interest in what Ben does for Vertosa. Ben has achieved a certain level of nirvana working in weed. Being able to share his passion for the plant with fervent entrepreneurs who have dreams but not necessarily the ability to harness THC-based technology, Ben has brought boundless enthusiasm into this nascent space. What Ben is talented at doing is a thing of dreams. He should know that deep in his heart, as he has achieved amazing things by being a deeply talented entrepreneur in the nano-technology space.

Ben is doing what others can only imagine doing. His deep passion for the plant is evident in his ability to capture the essence of cannabis alchemy. To me, he has truly woven straw into gold.

The things I’ve tasted spun out of the minds at Vertosa are nothing short of brilliant.

Thank you, Ben, for listening to my dreams and helping me achieve drinkklaus.com.

WB: Please tell me about yourself. Where are you from? Where are you living now? Tell me about Vertosa. Where did the name come from?

Ben Larson: I was born and raised in Northern California – setting aside a brief high school career in Utah. After graduating from CalPoly, San Luis Obispo, with a Civil Engineering degree, I spent the first six years of my career as a professional engineer working in the transportation planning and engineering sector. Having moved to the Bay Area and immersing myself in the Silicon Valley community and culture, it wasn’t long before I took the leap of faith into tech startups. Like a true, ill-advised leap where I abandoned my professional license and cashed out my 401K.

While I never did prove myself as a successful tech startup founder – I had my fair share of tries – I did discover my love of the creation phase and the startup community-building aspect. After managing global operations for Founder Institute, mentoring many early-stage founders, and directing programs around the Bay Area and beyond, I decided to take my expertise and passion to the cannabis industry where my business partner and I launched California’s first cannabis startup incubator, fund, and co-working space, Gateway. It was here where I had the opportunity to earn my place in the California cannabis community, was educated on the history of cannabis, and discovered my purpose and responsibility in the movement.

I’ve since settled with my wife and two kids in the East Bay in the City of Walnut Creek, where we’ve called home for the past six years.

I met my co-founder, Dr. Harold Han, while I was investigating infusion technology opportunities in the cannabis space back in 2017. He was just starting to explore the industry and had an infectious curiosity, remarkable humility, and the perfect expertise to fill a void we were observing in the market. Sometime between Harold developing the first prototypes that would eventually become the core offering of Vertosa and the structuring of the business, I discovered I was destined to be back on the operating side of the industry.

Not only did I know that the industry needed reliable technology to create the next generation of infused products, I knew this industry needed a reliable B2B manufacturing partner that infused trust into an otherwise challenging supply chain. We also knew that this industry deserved a company that strived to be the best place to work and walked the talk when it came to building a corporate culture that resembled the ideals that we all sought for this industry. This is what we’ve focused on building over the past four years at Vertosa: superior, proven ingredients, building trust with our partners and the industry at large, and creating the best company culture this industry has seen.

Now, we haven’t always been called Vertosa. We were actually called Nanogen for the first year of business. It was a great starting point as it screamed science and built a great deal of trust, but as we built relationships with more mainstream natural products companies, we knew we would have to rebrand.

The name Vertosa speaks to who we are and the promise we deliver. VERT speaks to both green and truth – in line with our roots in cannabis and dedication to being the best partners to our customers. OSA, Spanish for the female bear, portrays our strength and proud California roots, with an important nod to the power of the female cannabis plant. Vertosa – not too dissimilar from virtuoso – was intended to be the trusted expert that walks the line between plant and science, commerce and medicine, and business and consumers.

WB: What are your six and twelve-month goals? What obstacles do you face? How do you anticipate removing those obstacles?

Ben Larson: For many in the cannabis sector and beyond, the next 6-12 months are all about survival. We know that great companies are born and proven in challenging markets. Those that learn to navigate these waters will have the opportunity to ride the next wave to success. We’ve had great momentum thus far, so I’ve asked our team to give themselves the permission to not only believe that we will survive but that we have the opportunity to thrive in today’s environment.

What does thriving look like? Well, we will continue to create market-leading ingredients that provide the foundation for the fast-acting, infused product category. We believe that all infused products in the future will be fast-acting. It’ll be table stakes. Fast-acting everything.

We have recently launched our private label offering, where we are helping companies map out their future product releases and designing the products that are leveraging our ingredients. Not all brands need this assistance, but not only do we have the greatest knowledge of our products and how to apply them. We’ve amassed a great brain trust internally with professionals that worked at the likes of Mondelez, Constellation Brands, and McCormick.

Finally, we’re striving to continue the expansion of our global platform that allows brands who work with us to access the same reliable ingredients and services in many markets around North America. While we’re headquartered in California, we’re very active in Canada, Nevada, Colorado, Massachusetts, Michigan, Maine, and several other states. The goal is to be a multistate B2B platform that enables brands to grow their total addressable market with ease.

WB: When did you discover cannabis? How old were you? Why cannabis?

Ben Larson: I discovered cannabis when I entered college, but it definitely wasn’t love at first sight. Like many, I chose alcohol in college, or I suppose it chose me. Not saying it was a great choice; that’s just the culture of much of collegiate America.

I rediscovered cannabis when I was at Founder Institute, and people began inviting me to coach cannabis startups and judge cannabis pitch competitions. I remember attending Weed Club’s 420 Pitch Competition back in 2015, where I met many of the OGs still around today. There was so much passion and enthusiasm in the room, but also a lot of really— let’s just say, raw talent. The community needed help—professionalizing— and the ability to speak investor language. This was my entry point. It was my passion for helping people realize their ideas while building supportive entrepreneurial ecosystems that really allowed me to see an opportunity to create value. That was the genesis for Gateway.

However, why I stayed goes much deeper. I became a student of the plant and the movement: the history, the politics, the false stigma, the drug war, all of it. I saw the immense amount of good this plant could bring society and so many wrongs that needed to be made right. I’ve always had a little bit of vigilantism coursing through my veins, and this was a way for me to dedicate my career to it. For the past seven years, I’ve been hell-bent on building up the community around me, being a voice for those unheard, creating opportunities for others as I create them for myself, and ensuring that we all get to benefit from the rising tide.

WB: Do you cook? If so, what is your favorite thing to prepare? Favorite restaurant? Where?

Ben Larson: I love to cook. My wife certainly does the majority of cooking when it comes to feeding the family, but given the privilege of time and freedom of thought, I absolutely love getting lost in the preparation of a meal. Perfecting my art around preparing challenging cuts of meat, like racks of lamb or lamb loin chops, and then creating the perfect sauce to pair it with is probably where I get the most joy, but I really love cooking just about anything. I mean, have you ever had the joy of turning spaghetti squash into actual spaghetti? It’s so awesome and easy. Most of the time, I just love the challenge of creating something from nothing or whatever we have in the pantry and fridge. Finding creative ways to cook vegetables or preparing an unlikely main is where my creativity really gets to show. When I hear someone say, “we don’t have anything to eat,” it’s like a Bat-Signal for me, and I find myself springing into action while saying, “au contraire.”

WB: What is your passion?

Ben Larson: My passion is for helping people manifest their dreams. From the time I was a kid, I always had a lot of ideas but didn’t always see the path forward. My life experiences have allowed me to discover those paths, and I find great joy in lending those learnings to others and helping them see their dreams come to fruition. And in the event I don’t know the path, which is often, I think I make a great companion in the entrepreneurial journey. There is no greater joy for me. I’ve done this for the past decade by working with early-stage startups and now get to continue it every day through the work we do at Vertosa and the hundreds of brands and partners we work with in the space.