I love to see great marketing in action. But the product at hand cannot be just a pretty picture and nothing behind it. The inside is just as important as the outside!
The fine extractions utilized by cannabis superstar; Rocky Huang are just that. Gourmet extractions and augmented pre-rolls, all fabricated with passion.
It’s important, actually vital, for any “gourmet” cannabis company to set itself apart from its peers in the industry of the plant. I love creativity, and I’ve been known to enjoy a vape cart from time to time. They certainly make the art and science of cannabis easier to enjoy because they don’t shout- I’m smoking a joint. This is especially important around people who eschew the scent of cannabis in a public place. The creative side of the equation is the artistic slant of the product. I dig it. Maybe someday I can taste their infused flower? They have to be good to stand out in the marketplace.
Let me be the first to tell you that Timeless is classic old-school piquancy enrobed in a richly modern ethos.
Warren Bobrow: Please tell me about yourself. Where are you from? When did you discover cannabis? Why cannabis?
Rocky Huang: I was born in San Francisco and grew up in Arizona and was introduced to cannabis in 1994 through smoking recreationally with friends. From there, I consumed frequently throughout high school and college. When I went to college at the University of Arizona, I met friends with family in Humboldt, CA, and Portland, OR. I was fortunate to be introduced to the deep legacy of cannabis culture. With the relationships I cultivated, I was taught how to extract cannabis oil and fill vape cartridges in 2011.
WB: Please tell me about your business. What’s the inspiration behind your company name?
RH: The Timeless brand was started in 2011 initially as a streetwear clothing company. While clothing & accessories were the primary focus, we learned that the most important part of the business was the culture surrounding the industry. Cannabis was an intricate part of the culture, so naturally, it became part of the brand, so when Arizona legalized in 2012, we transitioned the core business to cannabis. When we first transitioned, we believed that consumers would eventually want to be associated with a brand that they could resonate with. In the beginning, the industry had challenges just keeping products on the shelf, so we had to strategically balance brand-building and consistently supply our dispensary partners. Today, Timeless provides leading cannabis packaged goods to licensed dispensaries in AZ, CA, OH, MO, and OK. We stay focused on providing quality products and cultivating strong relationships with our partners and customers, so we believe we are positioned well in a constantly evolving industry.
WB: What kind of products do you produce? What sets you apart from your peers?
RH: Timeless is now the parent company of multiple high-quality cannabis brands offering options for every type of consumer, including Timeless Vapes (distillate), NOIR (live resin), Joilo pre-rolls in CA, and Tumble THCA diamond infused-pre rolls in AZ. Soon we’ll be launching live rosin vapes in AZ as well. We believe the combination of quality products, multiple product offerings, consistent community engagement specific to each market, and superior customer service from our dispensary partners sets us apart from our peers. Community is a key pillar of our company, and we recognize that marketing resonates differently in each region, so we cater our offerings accordingly, whether it be products or activations. Right now, we’re gearing up for our Timeless Summer Road Trip, where we’ll be hitting each market with special product drops and fun things to do, like our partnerships with the Venice Basketball League in LA and Terp Float in Oklahoma.
WB: What are your six and twelve-month goals?
RH: We plan on opening in 2 more territories in the next six months and an additional 2-3 within 12 months. In that timespan, we’ll also release more collaborations from our Artist Legacy Program, developed to support creatives and provide them with a canvas through cannabis. Recently we’ve partnered with artists including Skinner, Tatiana Suarez, John Malta, and APEXER on limited-edition vape flip cases and battery combos from the Timeless Vapes brand.
WB: What is your passion? What is your favorite place in the world to visit?
RH: I personally enjoy spending time with my family, playing basketball, and golfing with peers and friends. My favorite place to visit is Florence, Italy.
Share Skunk Magazine With Your Friends
