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RAINBOW BELTS 3.0 PHENO #22, ZACH TAYLOR OF BOUNTIFUL FARMS

What I received from Bountiful Farms was more than generous. The handsome wooden box, delineated with openings containing four pheno strains, and the question, which one would I choose if I were in charge of this quandary? Obviously, I’m not the one who would make that decision. But wouldn’t it be nice if my written notes on the flavor profiles could be taken into consideration and appreciated? 

Well, that seems like the answer to the question. 

I chose the Rainbow Belts 3.0 Pheno #22. It’s teeming with vaporous notes, crumpled salt-slicked seashells, crisp brioche toast soldiers bathed in molten brown butter, oozing with thimbles of green Chartreuse VEP and tangles of stone ground mustard at the finish. This is the essence of what I consider to be a most magnificent flower, perfectly cured with opulent droplets of pulled sugar and wisps of sticky Southern summer heat. The inexplicable scent of pluff mud, but only for a second, leads to deeper notes of roasted brown tea across my palate. The high/stone is quite cerebral, and then it becomes very emotional. 

Each draw into my lungs brings an extremely personal experience. Every hit comes easily, and that one offers a candy-colored kaleidoscope smearing over your view and scope like Vaseline applied over a motion picture camera’s lens. 

Warning: This is not cannabis for the neophyte or first-timer. It’s just more potent than most on the open market. But to a well-seasoned imbiber, Pheno #22 is truly pleasure-driven stuff. This is the brand of (kind) flower that lends itself well to cannabis-infused beverages or simply my Stonedware purse pipe for a quick hit. There are amazing terpenes that expose themselves to the scent-sensitive… So please pay attention before firing it up! 

If a simple cannabis cocktail were in the works, I’d use my Levo2 to decarb and then infuse some of this pheno into raw honey to speed me on my way to the other rainbow over yonder. Maybe add to your steamy pot of sophisticated essences some perfumed Jasmine Tea? Check your neighbor’s raw honey infused with an infusion of Rainbow Belts? That pheno? Oh, yes. A dosage of freshly juiced European cucumbers. Mix together and serve over a large cube of ice? 

Maybe some Chinola floated over the top? 

Yum.  

Are you reading my mind? Yes, yes, yes…. 

And what about that alley cat sitting on my lap? Only she knows for certain.  

cannabis world news interviews Zach Taylor holding award cup

Warren Bobrow: Please tell me about yourself. Where are you from? What brought you to the cannabis industry? It certainly is an enlightening industry. 

Zach Taylor: I’ve been around plants my entire life. When I was growing up, my father had an interior plant-scaping business, which is what initially sparked my passion for agriculture. My father would design various displays both from an aesthetic perspective as well as agricultural (i.e., which plants will thrive under certain conditions). This combination of art and science is parallel to what I do today as a grower. My father passed when I was 11, and if he were still alive today, I have no doubt we would have gone into the cannabis business together. He was the most knowledgeable plant whisper I know. Additionally, when I learned about cannabis and the life-changing benefits it can provide, I developed a passion for the human-cannabis relationship that has only gotten stronger each day.

I’ve been part of the medical cannabis industry since 2007, when I began growing as a caregiver under the initial medical cannabis statute in Colorado. I was one of the first 18-year-olds to receive a medical license in the state at the time and was one of the first 5,000 licensed employees in the country. Before Bountiful Farms, from 2011 to 2017, I managed cultivation at a large cannabis cultivator in Colorado, which provided me with a great foundation and a good understanding of growing at scale.

Today, I am the Chief Cultivation Center at Bountiful Farms in Massachusetts. We have a medical dispensary in Natick, MA, a 40,000-square-foot cultivation center in Lakeville, MA, and more than 100 retail partners who carry our products. I joined the Bountiful Farms team upon its inception in 2018 and am proud to have had the opportunity to grow it from the ground up and have been able to control the design of the space and how we operate. I equate it to a chef who’s working in a kitchen that they’ve designed – I’m fortunate to have that opportunity.

cannabis world news interviews three award cup trophies surrounded by foliage

WB: Please tell me about your company. What sets you apart from your competition? What kind of strains are you doing right now? Please tell me about the pheno-hunting exercise. 

ZT: Bountiful Farms is a commercial grower who focuses on craft cannabis, and we’re proud to be one of the most awarded growers in the state. We had the honor of winning “The Best Cannabis in Massachusetts” two years in a row in a People’s Choice blind taste test, which is pretty cool.

At Bountiful Farms, we’re focused on being “devoted to better,” and what I think sets us apart is our artisanal, “hand-made” approach. From hand trimming our flower to hand packaging, everything we do is completely hands-on. With a focus on quality and consistency, we look at the “whole plant” and all aspects of the plant, including how it looks, how it smells, the dry and the cure, how it smokes, and finally, the high itself. There is so much more to cannabis than just THC levels and price points – it’s important to look at the mind, body, and soul of the entire plant, and for us, it’s the unique combination of art and science. 

One of the most important parts of our cultivation process is our pheno hunt, which is the process we use to find the best strains with the most desirable characteristics that we’re looking for. 

At Bountiful Farms, in 2020, we conducted one of Massachusetts’ largest pheno hunts, beginning with 4000 seeds with superior genetic lineage from 30 breeders to help select the best strains to release in the market. In 2022, we went at it again, this time asking for some assistance from our customers. It’s selective agriculture, and for us, it is essentially planting a bunch of seeds, all of which showcase specific characteristics and qualities, and then deciding which phenotypic variation is the best representation of that strain. When we’re hunting, we’re looking at the whole picture – cannabinoid content, terpene profile, potency, color, the overall health of the plant, the yield, etc. At the end of the day, this means we’re proud of the genetics that we’re putting out into the market.

With our new Bounti Hunters at-home pheno hunt kits, we’re inviting our community and consumers to join us in this hunt and asking them to weigh in on our next strain, more specifically, the pheno that they feel best represents the genetic potential. In the kit, we are providing kits with two 1/8s of the same strain but with different phenos and asking people to provide feedback on each via a survey. We’re dedicated to innovation and education, and the best weapon against stigma or misconception is information and knowledge. That is really what our Bounti Hunters kit is all about.

We’ve always tried to elevate cannabis to the same level of scientific sophistication as other agricultural plants, and we recently opened a tissue culture lab at our cultivation center with the goal of genetic preservation and viroid-free tissue. Tissue culture is where our industry should be headed, and as growers of an agricultural plant, we’ve seen firsthand the devastation viruses and phenotypic plasticity can have on any crop, and our goal is to alleviate these variables in order to bring the best quality product to consumers. Without viroid-free plants, the cannabis sativa species is in jeopardy, and we could lose a huge percentage of the genetic lineage that helps make up the strains we all love, so this is hugely important to us and our industry.

cannabis world news interviews Bountiful Farms buds on bud jars

WB: When was the first time that you discovered the plant? How old were you? Do you remember who you were with? 

ZT: I began growing as a caregiver at an early age because I saw the life-changing benefits of the plant not only for myself but for my patients. My first patient was my best friend’s mom, who suffered from lupus, and to smoke with “Lady” was one of my favorite pastimes. 

WB: What are your six and twelve-month goals? Do you have a mentor? Who? 

ZT: We are always looking to innovate, experiment, and educate, so we’ll continue to do that in the coming months. And we’re constantly working on popping others’ gear as well as some of our own whilst trying to grow and produce the best possible strains for our consumers.

My mentor is my 90-year-old grandfather, who has taught me, amongst many things, two key components/ philosophies to live by: treat others how you want to be treated and never compromise or be afraid of failure – “chase your dreams.” We are all students/stewards of the plant, so I am learning something new every day.

WB: What is your passion?  

ZT: Outside of my family and my new baby, it may sound cliché, but I am living my passion every day with the work I get to do. I work with such an amazing community of people who all have a mutual love and respect for the plant, and I couldn’t ask for a better job. In fact, almost 18 years in, I do not see this as a job but as a way of life. 

Separate from cultivation, some people also find it interesting that I have a passion and appreciation for fashion. When I’m not wearing scrubs at the cultivation center, you can find me in a funky hat or pair of boots, and I love creating my own custom jackets. There’s something really cool about being able to express yourself through fashion. 

Follow online:

https://www.bountifulfarms.care/

Photo Credit: Bountiful Farms

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5 Questions Articles Interviews Reviews Skunk Magazine Tasting Notes

ONLY BRILLIANCE FROM BIG ED: TASTING NOTES AND FIVE QUESTIONS

Mutual friends, (Down to Fade) introduced me to Big Ed by laying a “mylar” of his magical flowers on me over the fourth of July weekend. I opened the packet up and the terpenes burst into my workroom, filling the air with spices and smiles. This wasn’t your typical NYC/Washington Square Street weed; it was something much more sophisticated and exhilarating. Something that caught me unaware and therefore tasting notes were certainly in order. Some really fine smoke here which immediately took me down a rabbit-hole. Similar to Big Ed, my tolerance levels deserve a tolerance break, maybe someday down the line… But the sample of GottiGirl is definitely calling my name.

cannabis world news product reviews promos closeup of crystal laden bud

Tasting Notes for GottiGirl, by: Warren Bobrow

Appearance: Sitting in front of me, I have a little nug of the GottiGirl. The curing is gorgeous. Moist and compact, colorful, and tinged with fluorescent green splashes and orange threads. Crystalline in nature, the oils from the flower ooze to the surface in tightly wound rivulets of black to bright green. Diamonds of resin capture my imagination and bring me a knowing smile. Sure, I have a really high tolerance, but GottiGirl smashed that one out of the park. This is definitely cannabis for the well “seasoned” smoker. Something that you can smell all over the backyard, even on a windy day. Wow. Impressive.

Nose: Spicy notes of cardamom bitters, brown butter-soaked hoecakes, caramelized quince and snippets of tarragon scattered over the top.

Palate: This is perfectly geared to my wine conscious palate with richly textured smoke that fills my mouth with droplets of Barrell Bourbon, a quality, not quantity-like alacrity.

Finish/Stone: Because of the masterful curing, I’m not compelled to cough, not even a tiny bit, nice work. Part of this is the pipe that I selected for the tasting. A 503 Liberty glass piece that has special meaning for me because the former owner is now gone and it gives off beautiful, healing energy of times past. I think it is important to resonate with glass smoking implements. Especially ones with so much craftsmanship, just like the craft cannabis held within.

GottiGirl works her magic through the implementation of vitality and passion.

cannabis world news product reviews promos closeup of silver green bud

Tasting Notes for GaryPayton x FishScale

Nose: David Austin old garden roses, dew-drop,peach scented with beads of sweet cream and Jersey “late-summer” corn pudding. Crushed peppercorn, Incendiary Thai chilies, orange zest and brown butter come into view. Snipped field grass in the back of my throat. Good stuff!

Palate: Texture of freshly turned loam, sod grass, husked corn and droplets of kerosene and hot, synthetic motor oil. (In a good way). Each hit is met, not with resistance- but with calm acceptance of your fate. And that would be the desire to take another, and then another. Similar to the art of drinking a Ti Punch. A vexing amalgamation of Rum, Demerara sugar, and lime. It’s all in there. I taste it still. And I haven’t had a drink in five years.

Finish/Stone: There I go again, down the rabbit hole. With Instagram next to me on my phone, it’s only the pang of hunger that says get back to work and finish these tasting notes. The finish is gassy on the nose, and it jumps like a gazelle across my whatever is left of my mind like your expensive fishpond koi attempting an escape from that errant, hungry racoon. Cannabis like this is the good stuff and great fun for my mind. It stimulates intellectualism and makes me want to reinvent the lightbulb. Ok, maybe not the lightbulb, but it’s been a long time (ok, about a week) since I’ve had so much fun writing!

Thank you, Big Ed, for the inspiration.

cannabis world news product reviews promos Big Smoked logo with bulldog smoking blunt

Warren: Please tell me about your relationship with the plant? When did you discover it? Who were you with? What strain?

Big Ed: I first tried cannabis in 1991 I was 11years old at the time. Cannabis being smoke around me was normal. My older cousin who was 21 at the time let me hit his joint. Back then most of the cannabis around was Mexican brick weed.

Warren: When you smoke, what is your favorite strain? Why?

Big Ed: Right now, my favorite strain is GottiGirl. I like it because I hunted through about 60 seeds to find it, and from the first time I smoked it until now it still tastes the same and have the same effects. My tolerance levels are sky high, so I usually know by the second pull if it’s a keeper. It’s a cross of BlueGotti (by Backpack Boys) x SHORTiER by FrostyMcNosty & Miracop. I believe SHORTiER is a LemonTree and Gelato cross he said. It also tested at 29% THC and 5% terpenes. Any tips I can give is if you have the space, and you want to find the best of the best you’ll have to run the whole pack of seeds. Also, patience I have discarded more plants than I have kept looking for a unicorn.

Warren: What makes your product different, therefore better? Do you admire the work of others? Who?

Big Ed: I believe my love for the plant makes my product better. A lot of people get into cannabis for money. I actually love this plant and want to share my love of it with the world. The best way to do that is produce high quality flower. I also realized that fresh cannabis is the best cannabis. I had a grower tell me cannabis is not like wine it doesn’t get better with age, and then he gave me some flower that he just finished curing and that was my first time smoking fresh cannabis. It was a game changer I was like damn so this what I’ve been missing. So, my goal is to give people the freshest cannabis possible. I admire Frosty McNosty he’s a real down to earth guy, and he really looked out for me when he asked me to test some seeds for him. That how I found GottiGirl. I also want to give credit to Dave the head grower at LOWD in Portland Oregon. He was the one who told me about Cannabis not being like wine and most people smoke old cannabis. He also really lit the spark for me to grow. He told me to go for it if it was something I was serious about.

Warren: What are your six and twelve-month goals?

Big Ed: My 6-month goal is to finish up this pheno hunt I’m doing it’s another 60 seed hunt I’m doing for MiraCrop. I also have some crosses I made I’m growing out now. Hopefully I can find something nice for the 2024. Over the next 12 months I hope to expand my grow and network more with like-minded individuals who care about quality and care giving, over quantity and profit.

Warren: What is your passion?

Big Ed: Growing and sharing cannabis is my passion. The look on a person face when you give them some top-quality cannabis and their reaction is priceless. This plant been a part of my life for over 30 years. Cannabis was used to bring people together, and to this day it still does. I have met people I would probably have never talked to over a joint or bong rip. When I think of cannabis, I think of the hippies in the 60’s & 70’s and how they were preaching peace, love, & happiness. That’s what I want to bring back to the cannabis industry. I just recently left the teaching field after 15 years to concentrate on building my brand and growing cannabis. It was a tough decision, but I felt if I didn’t try, I would regret it. I also know when I lock in on something I’m focused and with my 30 years of smoking, selling, & just being around cannabis I could do it. I read my first High Times magazine when I was 12 my uncle had a subscription. I was enamored by the photos and the articles about cannabis. When I was in college that was when my taste buds and standards changed for the cannabis, I smoked. It was a lot more indoor flower available and Purple Haze, Sour Diesel, and Blueberry was heavy on the east coast early 2000’s it was costly but worth it. I started growing during the pandemic. I was working from home, and felt I had the time to do it. My state also was about to come online with decriminalizing marijuana. It was like the stars were getting aligned for me to grow. Once I started, I was hooked (on growing). I started off with one tent and now 8 tents later I still want more!!!

Photo with 503 Liberty Pipe: Warren Bobrow
All other photos: Courtesy Big Ed

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GETTING GRANULAR IN FIVE QUESTIONS: TIMELESS FOUNDER ROCKY HUANG


I love to see great marketing in action. But the product at hand cannot be just a pretty picture and nothing behind it. The inside is just as important as the outside!
The fine extractions utilized by cannabis superstar; Rocky Huang are just that. Gourmet extractions and augmented pre-rolls, all fabricated with passion.

It’s important, actually vital, for any “gourmet” cannabis company to set itself apart from its peers in the industry of the plant. I love creativity, and I’ve been known to enjoy a vape cart from time to time. They certainly make the art and science of cannabis easier to enjoy because they don’t shout- I’m smoking a joint. This is especially important around people who eschew the scent of cannabis in a public place. The creative side of the equation is the artistic slant of the product. I dig it. Maybe someday I can taste their infused flower? They have to be good to stand out in the marketplace.

Let me be the first to tell you that Timeless is classic old-school piquancy enrobed in a richly modern ethos.

cannabis world news interviews Rocky Huang sitting in chair
Photo Credit: Timeless

Warren Bobrow: Please tell me about yourself. Where are you from? When did you discover cannabis? Why cannabis?

Rocky Huang: I was born in San Francisco and grew up in Arizona and was introduced to cannabis in 1994 through smoking recreationally with friends. From there, I consumed frequently throughout high school and college. When I went to college at the University of Arizona, I met friends with family in Humboldt, CA, and Portland, OR. I was fortunate to be introduced to the deep legacy of cannabis culture. With the relationships I cultivated, I was taught how to extract cannabis oil and fill vape cartridges in 2011.

cannabis world news interviews three packages of Tumble Cannabis
Photo Credit: Timeless

WB: Please tell me about your business. What’s the inspiration behind your company name?

RH: The Timeless brand was started in 2011 initially as a streetwear clothing company. While clothing & accessories were the primary focus, we learned that the most important part of the business was the culture surrounding the industry. Cannabis was an intricate part of the culture, so naturally, it became part of the brand, so when Arizona legalized in 2012, we transitioned the core business to cannabis. When we first transitioned, we believed that consumers would eventually want to be associated with a brand that they could resonate with. In the beginning, the industry had challenges just keeping products on the shelf, so we had to strategically balance brand-building and consistently supply our dispensary partners. Today, Timeless provides leading cannabis packaged goods to licensed dispensaries in AZ, CA, OH, MO, and OK. We stay focused on providing quality products and cultivating strong relationships with our partners and customers, so we believe we are positioned well in a constantly evolving industry.

WB: What kind of products do you produce? What sets you apart from your peers?

RH: Timeless is now the parent company of multiple high-quality cannabis brands offering options for every type of consumer, including Timeless Vapes (distillate), NOIR (live resin), Joilo pre-rolls in CA, and Tumble THCA diamond infused-pre rolls in AZ. Soon we’ll be launching live rosin vapes in AZ as well. We believe the combination of quality products, multiple product offerings, consistent community engagement specific to each market, and superior customer service from our dispensary partners sets us apart from our peers. Community is a key pillar of our company, and we recognize that marketing resonates differently in each region, so we cater our offerings accordingly, whether it be products or activations. Right now, we’re gearing up for our Timeless Summer Road Trip, where we’ll be hitting each market with special product drops and fun things to do, like our partnerships with the Venice Basketball League in LA and Terp Float in Oklahoma.

cannabis world news interviews packaging for Timeless vape pens
Photo Credit: Timeless

WB: What are your six and twelve-month goals?

RH: We plan on opening in 2 more territories in the next six months and an additional 2-3 within 12 months. In that timespan, we’ll also release more collaborations from our Artist Legacy Program, developed to support creatives and provide them with a canvas through cannabis. Recently we’ve partnered with artists including Skinner, Tatiana Suarez, John Malta, and APEXER on limited-edition vape flip cases and battery combos from the Timeless Vapes brand.

WB: What is your passion? What is your favorite place in the world to visit?

RH: I personally enjoy spending time with my family, playing basketball, and golfing with peers and friends. My favorite place to visit is Florence, Italy.

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420 Roundup!

Klaus Mezzrole
Many cannabis-infused beverages taste like they were concocted by someone who has never tasted a proper cocktail in their life. Thankfully Klaus tapped the skills of acclaimed mixologist Warren Bobrow, aka the Cocktail Whisperer, to infuse a piquant punch of ginger with zesty lime with rice vinegar, resulting in an adult-quality drink with 10mg THC and < 1mg CBD THC per can.

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Bon Appetit, Klaus!

Pickett’s Ginger Beer is Flying High. Excited to share that cannabis cocktail expert Warren Bobrow’s Klaus brand THC canned cocktails were featured in Bon Appetit’s February issue. His Mezzrole features 10mg THC for “mind-opening euphoria” and is made with Pickett’s Hot & Spicy Ginger Beer.  If you’re in California, check out Klaus at your favorite dispensary. We hope that other states soon follow suit because Warren has created a truly elegant and delicious cocktail and we’re so grateful for his partnership. 
Pickett’s has officially joined the 30,000 feet club with a really nice showing in United Airline’s Hemisphere magazine. Hoping you high-fliers take a peek and use the code to refresh your inventory with Medium Spicy and Hot & Spicy, in cans or bottled syrup.
 
Please visit Hemispheres Magazine pg 99 to view the feature.
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Curtis McMillan (@manindabag) TikTok Review

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The Key to Combining Cannabis and Mixology? Remove the Booze.

Led by longtime drinks professionals, brands like MXXN and Klaus think THC can thrive in cocktail culture, sans the alcohol

BY KIRK MILLER / APRIL 20, 2022 6:25 AM

The worlds of THC and alcohol haven’t really crossed over, and to be honest, that’s probably for the best. Not all potentially buzzy experiences need to or should be intertwined.

But if you take away booze from that crossover while keeping the idea of mixology in place, suddenly the small but growing industry of bartender-friendly, cannabinoid-infused “spirits” and mixers makes more sense.

We’ve covered this meeting-of-minds before, although not specifically related to THC, the main psychoactive compound in cannabis. First there’s Flyers, a line of alcohol-free sparkling cannabis cocktails with full-spectrum CBD distillates that are crafted, in part, by award-winning mixologist Ivy Mix. Then there’s The Pathfinder Hemp & Root, a non-alcoholic “spirit” fermented and distilled from hemp; two of the three founders have extensive liquor brand experience, and the mixer works nicely in both boozy and non-boozy drinks. 

When I spoke with the founders of those drinks brands, they all suggested that THC-infused variations were on the way.

One that’s already here? MXXN (pronounced “moon”). The BIPOC-founded brand claims to be the spirit industry’s first 1:1 non-alcoholic and THC-infused replacement for gin, tequila and bourbon. The company is led by Darnell Smith, a booze industry vet with over 15 years of experience at Diageo, Pernod Ricard and Bacardi. 

“I was working in the spirits industry in product innovation and found myself drinking more than I cared to due to the nature of the profession,” Smith tells InsideHook. “I was looking for a way to cut back on alcohol but still take part in the social aspects associated with drinking and cocktail culture. And I had been a consumer of cannabis for chronic pain after 15 years as a football player and would make my own tinctures at home, so I started bringing the tinctures out to social events, ordering a tonic and lime and putting a few drops in. My wife encouraged me to find a way to bring the tincture and tonic idea to the public in some capacity.”

MXXN’s website offers variations on well-known cocktails, although the proportions are interesting, given the idea that you’re getting about 6 mg of THC per 1.5 oz pour — an Old Fashioned riff, for example, suggests a very small .75 oz measurement of MXXN’s Kentucky Oak, as opposed to a standard 2 oz pour if you were using a regular bourbon.

An Old Fashioned made from The Pathfinder, a n/a hemp spirit that actually works well in boozy cocktails

Review: The Pathfinder Is a Non-Alcoholic Spirit That Shines in Boozy Drinks

We were recently able to try MXXN Jalisco Agave (the drink is available in California and direct-to-consumer in a few markets). It’s a cloudy, straw-colored liquid with grassy and floral notes. On the palate, it’s soft but also spicy and with a pronounced salinity — it’s not offensive on its own, but it feels much better suited for a cocktail. I turned my initial small pour into a very nice Paloma alternative, which lacked the usual alcohol “kick” but maintained the essence of agave and heightened the grapefruit notes (while also a touch of spice). 

I’m not alone in my thoughts on how the product mixes. “When we started MXXN, we were trying to emulate the tastes of spirits in standalone form,” explains Smith, who also notes that bartenders were consistently giving feedback during the product’s formulation. “But we found it to be extremely difficult to find a substitute for the specific flavor and profile ethanol provides in that form, so we pivoted a bit to create a product that emulates the base flavor profiles of these spirits when mixed in a cocktail with other ingredients.”https://www.instagram.com/p/Ca-Ypv9Ma0X/embed/captioned/?cr=1&v=12

The recipe wasn’t an easy process. In the brand’s early stages, the technology wasn’t there to get the THC evenly distributed throughout the base formula (“Which for dosing reasons was an obvious problem,” Smith notes). They eventually utilized nanoemulsion technology from Vertosa to solve that problem, but the company also had to finalize the flavor profile and make the product shelf-stable, which proved more difficult to do without alcohol while still utilizing natural ingredients. 

In the end, Smith thinks products like MXXN will appeal to the health-conscious (and non-boozy drinkers), but also believes they offer real potential to unite the worlds of drinks and cannabis.

“We’re not here to completely replace your booze or how you consume it,” he says. “We’re here to provide a new experience and evolve cocktail culture.”

Klaus takes a different approach. And that involves a gnome.

Just launched, Klaus is a ready-to-drink (RTD) cocktail in a can, albeit with a “10 mg terpene-forward cannabis emulsion per drink” as opposed to a boozy ABV. These were crafted by popular mixologist Warren Bobrow, who credits…well, I’ll have him explain.

“The inspiration for my product, funnily enough, was my drinking gnome named Klaus,” says Bobrow. “Klaus traveled the world with me in my prior career in liquor sales. He also came with me to competitions where I served as a rum judge for both the Ministry of Rum and the Florida-based Rum XP.” (That association explains the launch of Klaus with Mezzrole, a take on the classic Ti’ Punch.)

As Bobrow remembers, he was signing copies of his drinks guide Bitters and Shrub Syrup Cocktails at the Pharmacy Museum when noticed an exhibit named “Cannabis in the Early Apothecary,” which led to an idea for his next book, Cannabis Cocktails, Mocktails and Tonics. And the success of that book led to the idea of creating a canned, THC-infused cocktail. 

(Yes, but the actual gnome influence? “To me, Klaus is much more than just a German drinking gnome. He represents goodness, kindness and the amalgamation of my life experiences. Sure, he loves to drink, but he’s recently switched over to my refreshing infused mocktails.”)

For Bobrow, it was not an issue emphasizing the cannabis aspects of his drink. “The ‘craft’ in craft cocktails isn’t always about the liquor. It’s the balance of the ingredients,” he says. “My Mezzrole cocktail — named for Louis Armstrong and Sidney Bechet’s friend and cannabis dealer, Mezz Mezzrow — has no alcohol, but it’s terpene-forward. It smells like a perfectly cured cannabis bud and provides consumers with a lovely, relaxing, talkative yet grounded feeling.” (It’s apparently also great for sleep. We’ll have samples soon to review.) https://www.instagram.com/p/CZ2ObaFDuqb/embed/captioned/?cr=1&v=12

Unlike some of his peers, Bobrow feels THC is a versatile and somewhat enviable ingredient to work into mixed drinks.

“It can be flavored with terpenes as an adjunct to the other fine ingredients in a craft cocktail, or it can be flavorless and woven into a seltzer,” he says. “To me, the process is not challenging because cannabis possesses terroir. The plant embodies the taste of the place it was grown, like wine, except there are perhaps even more terpenes in cannabis than wine.”

As for serving suggestions, Klaus’s drinks — which will soon include a riff on the Tiki classic Zombie — only have 16 calories and 0.6 grams of sugar per can; each of those 8 oz cans features 10 mg THC, which Bobrow estimates is perfect for two drinks and a nice mental middle ground. “We’re somewhere between a microdose and the opposite end where the effects are a little too strong.”

https://www.instagram.com/drinkklaus/?utm_source=ig_embed&ig_rid=6cf1c6e0-4a98-4a77-9cd6-aba561850ae6

Even if their approaches (and taste profiles) differ, Bobrow and Smith share a similar audience expectation: health-conscious, social, open to a “buzz” but wanting to feel better in the next morning.

“Many folks in my former world of liquor struggle with alcohol, and several have already reached out to tell me how much this beverage means to them,” says Bobrow. “Alcohol and cannabis provide different experiences. I feel out of control when drinking liquor, and I think a lot of people can relate. But I’m not here to preach. I’m here to make the world’s best craft cannabis libations and raise the bar.”

https://www.insidehook.com/article/booze/mixology-cannabis-thc-spirits-klaus-mxxn/amp

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Leaf Magazine’s Cannabis Edibles Hall of Fame

Introducing the first ten inaugural inductees into our Leaf Magazine Cannabis Edibles Hall of Fame honoring lasting contributions to the world of marijuana-infused foods. These pioneers and legends changed the way we consume weed, from brownies to beverages and beyond. Send your nominations for future inclusion to dan@leafmagazines.com. 

Warren Bobrow a.k.a. The Cocktail Whisperer

Author, chef, mixologist and “Cannabis Alchemist” Warren Bobrow got his start in the alcohol industry, having studied food writing at New School University and the French Culinary Institute. He’s also written multiple books, including “Apothecary Cocktails, Whiskey Cocktails, Bitters and Shrub Syrup Cocktails” and “The Craft Cocktail Compendium.” His 2016 book, “Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks & Buzz-Worthy Libations,” introduced the mainstream to marijuana-infused liquid beverages – now an entire segment of the legal weed industry. In fact, he’s also the co-founder and CEO of Klaus (@drinkklaus), creating terpene-forward craft Cannabis cocktails for the marijuana marketplace. 

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Cannabis Drinks Expo to Hit Chicago and San Francisco

Midwest meets the Pacific Coast with the Cannabis Drinks Expo dates lined up.

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The cannabis drinks market is among the fastest-growing industries, and now there are events that represent that rapid growth. Hosted by the Beverage Trade Network, the 2022 Cannabis Drinks Expo will kick off next month and spotlight the legal cannabis market and provide insight into the true potential for business, according to a June 20 press release.

Expo themes include increasing the overall category list by showcasing successful exhibitors, creating networking opportunities, and exploring current “multi-state bottlenecks.”

So why all the buzz? The global cannabis beverages market is predicted to grow from $503.58 million in 2020 to $2958.60 million by 2028, representing a CAGR of 24.5% during the forecast period of 2021-2028. This includes the psychoactive drinks as well as hemp-infused drinks. Beyond cannabis alone, the beverage sector is experiencing radical change in and of itself with a push towards wellness drinks with natural ingredients.

The show will have an international and national focus that offers multistate operators synergistic opportunities to do business with each other.

Cannabis Drinks Expo provides the cannabis and drinks industry with a unique platform to expand business, explore the category, and source amazing brands. The theme for the 2022 show is “Growing the Category.”

Drink makers could use the boost of visibility in a competitive playing field. At the expo, you’re likely to find the full spectrum of brands.

“The Cannabis Drinks Expo offers brands like mine a view into a very early stage waltz,” famed Master-Mixologist Warren Bobrow told High Times. Bobrow is also known as “the Cocktail Whisperer,” who is behind the made-to-drink cannabis-infused beverage Klaus. “Two steps forward. One back. Two forward one back, and networking with those you can’t meet on [LinkedIn] nor Instagram.”

While other cannabis drink brands are focused on sweet ingredients, Bobrow is instead more interested in the refined ingredients that make his terpene-forward drink Klaus. His drinks list ingredients such as Picketts™ ginger syrup and fine fruit extracts sourced from France. It’s also designed to kick in fast, making it a viable alternative to other recreational delivery systems.

The expo also picked up the attention of local media outlets. “From hemp-based sports drinks to cocktails that get you high, science has finally cracked the code to making cannabis beverages that don’t taste awful,” reported Jonathan Bloom for NBC Bay Area News.

The world of cannabis drinks can get confusing fast, which is why part of the program is designed to make things easier to understand. At the expo, experts will be available to clarify and explain the process of infused foods while industry panels will go over facts to demystify the cannabis-infused beverages procedure. Top names in the cannabis industry will offer a full day of presentations, which have not yet all been announced. Attendees can also browse the expo floor and connect with companies on the cutting-edge of the industry.

Exhibitors will include medical cannabis producers, growers, cannabis producers, product developers, processors, distributors/transporters, wineries, breweries, distilleries, branded drinks companies, drinks manufacturers, Pharma companies, equipment and service providers, CBD manufacturers, edibles providers, testing and laboratory services, logistics, and supply chain operators, drinks distributors/wholesalers, drinks importers, lobbyists/public affairs businesses, and political advisors.

Fortunately, the expo is being provided in California as well as Illinois with two events. Check below for individual events times and places.

San Francisco: July 28, 2022, South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, California 94080.

Chicago: August 2, 2022, Midwest Conference Center, 401 W. Lake St., Northlake, Illinois 60164.

Visitor Registration is open, so get your passes now to save on tickets. Click below to register as a trade show visitor:

San Francisco Tickets  

Chicago Tickets