Total Food Service Interview; I’m honored!

Warren Bobrow, better known as The Cocktail Whisperer, is the published author of four books in addition to his contributions as a writer to liquor.com, our own totalfood.com and countless others. He has also taught at the New School in New York City and at Stonewall Kitchen in Maine. His latest book is Cannabis Cocktails, Mocktails and Tonics that was released this past June through Fair Winds Press. Much more than just a collection of cocktail recipes, Warren’s new book explores the history of cannabis use in drinks, the over-politicized arguments over its legality and other pertinent topics.

Could you expand on your background and how you got to this point?

I am mostly a self-trained chef, I went to Johnson and Wales for a short time as well as the ACF apprenticeship program. I was working in the television business but that was not working. I went to work as a pot scrubber in restaurant and that set me on the path to become a chef. I am now an ACF-certified Chef and I love to cook. It is catharsis for me.

What were you doing before the Cocktail Whisperer blog and brand took off?

I was working as a chef in Charleston when I lost my business to Hurricane Hugo. Then I moved back to my home state in New Jersey and worked as a bank teller and in private bank for a long time. Then I started Cocktail Whisperer.

What inspired you to write this book?

Ever since I was a young man I have enjoyed the use of cannabis. I have seen cannabis cookbooks released and I wanted to raise the bar by taking cannabis and infusing it with the cocktail business that I am in. I love cocktails and I love cannabis. They are two things that I think “play well together in the sandbox”.

Is it difficult to get people past the stigma that cannabis is bad for you  or somehow wrong?

It is really tough, especially where I am. I grew up in Morristown, New Jersey which is a very conservative place. The mindset is not pro-cannabis. It is arrest, incarcerate and throw away the key. And it is unfortunate because there are valid health benefits to this much maligned plant. Drugs are not bad and people should keep an open mind. Especially those who drink or smoke cigarettes.

What was the process of researching for this book?

The research was done outside of the state of New Jersey, where cannabis is still illegal. I am used to experimenting with culinary ingredients and different flavors so I applied that same mentality to the book. Nothing had ever really been written about it before. I was in new territory. I was careful, my advice to anyone would be to experiment in a place where it is legal and just be careful and responsible.

Could you talk about the other elements of the book other than recipes?

I am constantly trying to destigmatize the use of cannabis. I give a robust history in the beginning with science and humor. This book is for anyone interested in cannabis or anyone who is unsure of how to use it. The introduction was written by Jerry Whiting. Him and I found each other quite organically. He is well extremely well-respected in the healing field which gives the text a lot of credibility from that end.

What advice would you offer people buying the book who will be making these cocktails?

Put it in the hands of your “budtender” to give you knowledge and fill your individual need. Remember that making cannabis cocktails is completely different from smoking cannabis. I give the cure to drinking a bit too much of a cannabis cocktail in the book.

Cannabis_Cocktails_Mezzrole
One of Warren’s creations. c/o Fair Winds Press, an imprint of Quarto Publishing Group

 

 

 

 

 

 

 

My thoughts are follow the Thai food principle. You can always make something more spicy but you cannot make it less spicy. Start small and build up from there. Remember also that no one has ever died from a cannabis overdose but too much will make you feel awful.

How do you respond to critics who say you’re messing around and that this is your opinion, not fact?

It is fact. I researched this and studied the health and holistic healing benefits, both of which are immense. This book is not a recreational book and was not written as one. It is a way for people to discover new ways to enjoy themselves and to discover some new methods for holistic healing.

Was this an easy book to pitch to your publisher?

Of all the books I have pitched this was the easiest sell. I came up with the idea to write the book at a food show in New York City and when I told my publisher I wanted to write it they asked for a proposal to put in front of the board. The rest is history, they loved the idea since its was going to be the first book of its kind.

How has the response been to the book so far?

Writing this was not an easy thing to do. Many people have purchased the book and love it, however it has brought a certain amount of controversy into my life and anxiety that I did not necessarily want or need. But there is nothing I can do about it, I am just moving forward and surrounding myself with positive people who understand what I am trying to do. Most people love the book and the response has been terrific.

Did you consider that controversy when you were writing the text and did it give you any pause?

I didn’t have any other ideas! It was all I could think of so no, it never crossed my mind. I just saw it as an opportunity to do something unique and interesting.

Seattle!

Cannabis and Cocktails: Tips from the Cocktail Whisperer

Ada’s Technical Books
425 15th Ave East
Seattle, WA 98112

Date:
Friday, August 19, 2016 – 7:00pm to 9:00pm
Friday, August 19th

Join Ada’s as we welcome The Cocktail Whisperer Warren Bobrow to learn the history of cannabis as a social drug and its growing acceptance to becoming a medicinal. Look beyond cocktails and create successful tonics, syrups, shrubs, bitters, compound butter and exotic infused oil to use in any drink.

Warren Bobrow is the creator of the popular blog cocktailwhisperer.com and the author of Apothecary Cocktails, Whiskey Cocktails and Bitters, & Shrub Syrup Cocktails. Warren has taught classes on spirits and cocktails all over the world, including an advanced class on rum at the Moscow Bar Show.

Warren will be signing copies of his book: Cannabis Cocktails, Mocktails and Tonics, a collection of 75 recipes of cannabis-influenced cocktails ranging from cocktails incorporating cannabis infused liquors to drinks featuring cannabis bitters and tinctures, and drinks flavored with cannabis smoke. Books are available for purchase in the store or on our website.

America’s First Cannabis Cocktail Mixer Makes Its Splashy Debut

Article featured imageCourtesy of Le Herbe
Courtesy of Le Herbe

 

Batch #55 is just the first of many high-minded cocktail mixers that Le Herbe plans to release. The company’s product line already includes pot-infused tea, coffee and coconut water.

In a statement, Le Herbe CEO Marc LaRouche speaks of a bright future for cannabis cocktails in America: “Instead of creating cannabis clubs that allow smoking or vaping, we think it would be much easier to utilize the 650,000+ restaurants in the U.S. and just add cannabis beverages to the menu,” he says.

The suggested retail price will likely vary by location, due to disparate state tax rates as well as the cost of cannabis oil.

Cannabis Cocktails offers THC infused recipes for imbibers!

dish-spirits-July28Warren Bobrow is a brand ambassador, former bank executive and the author of four cocktail books. His latest is Cannabis Cocktails, Mocktails and Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations.

And if there were any doubts as to the possible commercial success of a book on cannabis drinks—I’m in New Orleans this week—and it’s totally sold out.

One caveat Bobrow offers is that he cannot tell people the correct doses for the different strains or the risks inherent in using cannabis tinctures. He offers up the Thai food spice principal: Start low, as “you can always add more spice.” He suggests waiting an hour between drinks.

VUE spoke with the author about his training, his book, and reinventing himself at 50-years-old.

VUE WEEKLY: How did you get your start with cocktails?

WARREN BOBROW: I trained as a chef in the ’80s. I started in television, that didn’t work out so well. I always wanted to work in a kitchen so I got a job as a pot-scrubber. I worked my way up the line as an apprentice to become a saucier. Cocktails came easy to me after being trained in flavours.

VW: When did you know you wanted to write cocktail books?

WB: That came about after a Ministry of Rum event in 2010. The founder, Ed Hamilton, encouraged me into it. I left corporate banking in 2009, and there was a short window before I met Hamilton. I took classes with celebrated writers and instructors Andy Smith, at The New School, and with Alan Richman, at the International Culinary Center of New York. The writing came easy to me. There is good writing out there, but I truly felt I could do better. I was going to write about food and wine. I didn’t look at cocktails until I talked to Ed Hamilton.

The only ingredient missing from my last book Apothecary Cocktails: Restorative Drinks from Yesterday and Today was cannabis. Cannabis is a very dicey subject. I didn’t want to make the book a ‘get-high quick guide’.

VW: What’s been the hardest part of this journey?

WB: I’m 55 now and I didn’t know what I was going to do with my life until I was 50. I was 48 when I lost my banking job and I worked for two years without a pay cheque. When I left they gave me severance and I used that to reinvent myself. This has not been easy, financially.

VW: What’s your favourite cocktail to make from the Cannabis Cocktails book?

WB: It’s a well-made Absinthe Frappé. Good luck getting one in most places. The absinthe is usually terrible, the ice is even worse. I love to use Cuvée Edouard absinthe, and got permission to use it in the book. I infuse it with THC. I also love a Sazerac with the THC infused absinthe. 

http://www.vueweekly.com/cannabis-cocktails-offers-thc-infused-recipes-for-imbibers/

TOP SIX NEW SPIRITS BOOKS FOR SUMMER 2016!!

http://www.thespiritsbusiness.com/2016/07/top-six-new-spirits-books-for-summer-2016/7/

Cannabis Cocktails, Mocktails, and Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations by Warren Bobrow – Fair Winds Press

Cannabis cocktail webFor the serious cocktail mixologist or herbal enthusiast, the science and history behind cannabis will make any cocktail a bit more creative. From tonics, syrups, bitters or exotic-infused oil, Warren Bobrow shows readers how to combine cannabis and cocktails for a great afternoon pick–up or after dinner herbal-based drink.

Marijuanomics Interview with Moi!

http://marijuanomics.com/cannabis-cocktails-mocktails-tonics/

Cannabis Cocktails, Mocktails & Tonics by William Bobrow

Cannabis Cocktails, Mocktails & Tonics

Today we’re proud to bring you our first ever interview, featuring a great book by the incomparable and energetic Warren Bobrow, author of Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks & Buzz-Worthy Libations.

Warren has a long history developing his cocktail expertise as the author of Apothecary Cocktails, Whiskey Cocktails, and Bitters & Shrub Syrup Cocktails. He has written hundreds of articles on cocktails and foods for numerous magazines and this book is a world-first deep dive into craft cannabis cocktail making.

Warren Bobrow, author of Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks & Buzz-Worthy Libations
Warren Bobrow, author of Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks & Buzz-Worthy Libations

As you’ll hear in the interview, Warren is passionate about illuminating the many medicinal uses for cannabis and fighting back against the political and social propaganda that has plagued cannabis for decades.

I wasn’t sure what to expect when Warren offered to send the book for review, but what I received was an incredibly well researched, beautiful, and useful guide for connoisseurs of cocktails and for those seeking to enjoy cannabis in a responsible way.  You can find Cannabis Cocktails, Mocktails & Tonics at your local bookstore, and available online! Listen until the end of the interview for special instructions to receive a signed copy of the book from the man himself.

We hope you enjoy the interview and raise a glass to Warren for his pioneering work.