People are looking for alternatives that suit their lifestyles and cannabis drinks might fit the bill
Cannabis-infused drinks aren’t legal yet, but that doesn’t mean would-be purchasers shouldn’t be prepared. Here’s what four experts have to say in anticipation of the cannabis cocktail quaffing expected in just a few short months.
Now that Canada is legalizing cannabis beverages, the iterations of alcohol-free drinks containing cannabis are manifesting, quickly. Cannabis cocktails are less odoriferous than smoking a joint and can be dressed up to look just like an alcoholic cocktail, making them a refreshing option for social occasions.
The GrowthOp asked a few experts to weigh in on why they believe consumers will be clamouring to try the new bevvies once they become available to Canadian adults, expected this December.
- Disrupting the cannabis kitchen with infused cocktails
- Cannabis drinks taste a lot like urine, but a Canadian company thinks it’s found a solution
- Hexo, Molson to sell cannabis drinks in Canada on day they become legal in December
Warren Bobrow, the Cocktail Whisperer
Forget horses; let’s talk cocktails. “Cannabis cocktails raise the bar on flavour. The language of cocktails is one of excellence, so what we’re looking for with making cannabis beverages is to create flavours and combine flavours that we are unaccustomed to, but that intrigue us.” As a mixologist specializing in craft spirits, Bobrow likes to combine cannabis with low-alcohol spirits, such as vermouth, to create what he calls “lo-fi” cocktails for private clients and at private parties.
The new regulations for cannabis drinkables forbid alcohol to be added to beverages in Canada, but that doesn’t mean cocktail lovers are barred from experimenting with the two substances at home.
“We know about different cultivars and different strains,” says Bobrow, “but when it’s combined with either craft spirits or in a mocktail situation, it brings flavour to a new place where it hasn’t been before, and that’s intriguing,” he adds.
Bobrow also mentions that while a cannabis edible has a delay of up to two hours, someone drinking a cannabis beverage could feel the effect much faster compared to other consumption methods, putting cannabis cocktails more on–par with their alcoholic counterparts.
