
Warren Bobrow=WB: Please tell me about your company? What brought you to the cannabis business? What did you do originally?

Warren Bobrow=WB: Please tell me about your company? What brought you to the cannabis business? What did you do originally?

INTERVIEWEE: Jeff Finnerty, Senior Director, Marketing & Sales for GrowHealthy
WB: Why cannabis? How did you discover the plant?

This is an excerpt from an email I received. Reprinting it is relevant because reading the words help paint a picture of passion in growing truly exceptional cannabis.
I recently read your article ‘Cut & Dry Platinum Bubba Kush Aka: Play Charms My Palate’ on Forbes and found it very insightful in regards to your explanation of effects, taste notes and Cut & Dry’s approach to growing. Would you be interested in expanding on the subject of unique cultivars as they pertain to standing out in an oversaturated market? Did you know there’s only around twelve cultivars and their various hybrids based on terpene distinction and THC/CBD/CBG analysis in the modern market? Regardless of unique names, plant genetics in the industry are fairly homogeneous. Why? Most cultivators want to maximize profit by minimizing the time it takes to flip crops and cutting corners (like pheno-hunting) they think consumers won’t notice.

Warren Bobrow= WB: Please tell me about your company?

During college in Boston I smoked a tobacco pipe. Not just any pipe, but a really lovely, handmade Dunhill Bruyere that I enjoyed very much, it made me feel less like a poor college student, and more like a gentleman, living on Beacon Hill. It offered an air of class when I had very little more than an apartment in a student ghetto on the back side of Beacon Hill.

When a cannabis equipment company thinks enough of their consumer to charge their rechargeable device before the sale, that gets my attention. I like to open the box and not have to wait an hour to charge my new cannabis tool.
And it’s small, smaller than the mouse on my iMac. And much lighter too. Elegant and smooth to the touch. It also has a nice rubberized edge that makes it resistant to slipping out of my hand. Nice touch.

About five years ago I made my way on assignment down to Louisville, Kentucky for the Running of the Roses at Churchill Downs. It was not one of the high points of my journalistic experience. Primarily because of my lodging arrangements. I was initially staying near the airport.

Warren Bobrow=WB: Where are you from? What did you do originally? Why Cannabis?

This was the Press Release *below* that got my attention. I loved the design immediately. Reminded me of a hand-crafted German camera part, or a business-first part in an aircraft’s landing gear. Cleverly designed at the top, your friend’s lighter just snaps right in- as long as it’s the slightly oval shape of a BIC lighter. A square lighter probably won’t work as well, but no matter, do you have a light?
Screwpop® Tool offers innovative, personal multifunctional herb tool – Hit Kit™ The latest in compact and highly functional tools, Screwpop® introduces – Hit Kit™, an innovative all-in-one — pipe, stash and standard BIC® lighter holder. Screwpop® – Hit Kit™ was designed to be a well organized and essential everyday-carry item for those who enjoy the “greener” things in life. No more searching for or losing your stuff – It’s all in one place. Simply preload the small, screen-lined bowl, un-snap the lighter, use it and then snap it in again, and the Hit Kit™ is ready to ride in your pocket or bag. Easily slide-out the lighter (from the end) and reorient the pipe for your smoking pleasure. Hit Kit™ can be used at just about any occasion: home, travel, concerts, golf courses, camping, special events and more! www.screwpoptool.com

Years ago when I was working in the rum business I would rely upon the good nature of fellow bartenders who had their medical cannabis cards in California. One of the places that always was on my must-visit list is the formerly medical only dispensary named SPARC. Located in an unambiguous neighborhood, you should take your head out of your cell phone screen when walking there. Pay attention to where you are going and be aware of others who may be taking a rest right where you are walking.