I’m a massive fan of the “High” end of the cannabis flower business. It stems from my background in boutique rum for about a year. In a life much unknown to my cannabis friends, I was the national brand ambassador for a craft-centric rum company owned by a Russian company. They brought me to the Moscow Bar Show and they helped me in my quest to seek and sell the finest craft spirits over the mundane, mass-produced corporate ones. Their specialty was un-manipulated rum, which brings me to my current day dilemma. Too many multi-state cannabis brands focus on mass quantities of any given cultivar. I’m happy that their deeply corporate metrics allow them to grow three hundred thousand square feet of only a couple strains of cannabis, but really what I’m looking for is an adherence to quality over sheer quantity.
