![Proper Cannabis](https://i0.wp.com/specials-images.forbesimg.com/imageserve/5e404a1b8b6cf300071e401f/960x0.jpg?w=580&ssl=1)
Warren Bobrow=WB: Please tell me about yourself. Why cannabis products? Tell me about your business?
Mike France=MF: Timing, opportunity, and a new lifestyle. I was frustrated by private equity and venture capital in different ways and thinking more and more about taking a shot at something myself – but I didn’t have any good ideas. Turns out a friend of mine started running a cannabis company and he called me up and told me I had to see what was happening in the industry – this was 2014, before most of the legalization. What I saw was really exciting.