Beyond Organic: Bringing an AOC to Luxury Humboldt Cannabis

Outdoor Grown at Sunrise Mountain FarmsWARREN BOBROW: IPHONE X

Terra Carver, the eloquent and peaceful Executive Director of the Humboldt County Growers Alliance is waxing poetic about the fine wine-like Terroir of craft cannabis to a group of broadly smiling Canna-Tourists. They are smiling and utterly enraptured by the gleaming, sunlit day, the long-tables groaning with hand prepared, fanciful appetizers and locally crafted Humboldt artisan breads and oozing, succulent cheeses. They sit enveloped by the aromatics of some of the finest craft cannabis that is grown anywhere in the country. Truly the taste and the aromatics of the place surround and deepen each breath. An experience so overwhelming that most people have never seen anything like this before and they sit, awestruck in the face of such beauty. This is a Victory Garden of outdoor growing. An experience of the the ‘highest’ order, and it is what we have come to see at Dave and Lorelie Sandomeno’s Sunrise Mountain Farm. Row after row of this lusciously scented craft cannabis fills the eyes and the nasal passages with vast bursts of spicy profusion. Terra is explaining with a smile, how the craft cannabis business is certainly to overtake fine California wine in overall sales in just a few short years. But can they accomplish what wine has accomplished with Terroir? That is her goal, to create an overall quality level that demands the greatest price, just like wine demands. In fact in the couple of years that her organization has been guiding local cannabis farmers, they have attracted the attention of the statewide organization, The California Growers Association.

Papa & Barkley JeepWARREN BOBROW: IPHONE X