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Peter Barsoom, Co-Founder And CEO Of Luxe-Cannabis Brand 1906

headshot of Peter Barsoom
Peter Barsoom 1906

Peter Barsoom, Co-Founder and CEO of 1906, believes that cannabis is a crucial part self-care, and that it has been kept from the mainstream public for far too long. He’s on a mission to create products that are approachable by everyone and has brought innovations like fast onset time and the inclusion of other plant medicines to deliver experiences that support self-care routines. From the story behind the brand to his quest to find an alternative to prescription drugs, I asked Peter five questions about the company and its newest line of products. 1906 has an ambitious expansion plan, with new states coming online this year. The company closed $18 million in a capital raise last year that will fund the expansion as well as continued innovation and R&D.

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