Future State Brands: Going Mainstream For High End Cannabis


Cannabis, CBD and hemp are going mainstream. And brands, manufacturers and retailers are ready to partner with leading companies in the cannabis industry. Poised to bring these products to markets is Future State Brands, a newly launched company backed by a seasoned team with $25 million in funding behind them. Formerly PRØHBTD Global, Future State Brands is led by Drake Sutton-Shearer, a six-year veteran of the cannabis industry, along with a dream team of CPG executives, hailing from brands such as Coca-Cola, Starbucks, Patagonia, P&G and L’oreal.“I’m excited to move into this next phase of our journey with a crystal clear vision of our desired future state” said Sutton-Shearer. “Although brands is the vehicle to get us there, it cannot be achieved without an incredible team, accessible capital and most of all, an understanding of the customer we are building for”. Thanks to a cash infusion led by Dallas-based Cresco Capital, Future State Brands will be building out a growing portfolio of THC, Hemp and CBD brands. Its current lineup includes hemp beauty line Hempathy; functional beverage platform Ceeby Dee’s; art-centric infused wearables The Patch Co.; and music-driven flower brand Heavy Grass.

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