Category: Interviews

A cocktail without the hangover and high calories? Experts think cannabis-infused cocktails will be well-received

Post author By Warren_Bobrow
Post date June 27, 2019

People are looking for alternatives that suit their lifestyles and cannabis drinks might fit the bill

Cannabis-infused drinks aren’t legal yet, but that doesn’t mean would-be purchasers shouldn’t be prepared. Here’s what four experts have to say in anticipation of the cannabis cocktail quaffing expected in just a few short months.

Now that Canada is legalizing cannabis beverages, the iterations of alcohol-free drinks containing cannabis are manifesting, quickly. Cannabis cocktails are less odoriferous than smoking a joint and can be dressed up to look just like an alcoholic cocktail, making them a refreshing option for social occasions.

The GrowthOp asked a few experts to weigh in on why they believe consumers will be clamouring to try the new bevvies once they become available to Canadian adults, expected this December.

Warren Bobrow, the Cocktail Whisperer

Warren Bobrow, known as the Cocktail Whisperer, with his book, Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations.Photo: hemponair.com

Forget horses; let’s talk cocktails. “Cannabis cocktails raise the bar on flavour. The language of cocktails is one of excellence, so what we’re looking for with making cannabis beverages is to create flavours and combine flavours that we are unaccustomed to, but that intrigue us.” As a mixologist specializing in craft spirits, Bobrow likes to combine cannabis with low-alcohol spirits, such as vermouth, to create what he calls “lo-fi” cocktails for private clients and at private parties.

The new regulations for cannabis drinkables forbid alcohol to be added to beverages in Canada, but that doesn’t mean cocktail lovers are barred from experimenting with the two substances at home.

“We know about different cultivars and different strains,” says Bobrow, “but when it’s combined with either craft spirits or in a mocktail situation, it brings flavour to a new place where it hasn’t been before, and that’s intriguing,” he adds.

Bobrow also mentions that while a cannabis edible has a delay of up to two hours, someone drinking a cannabis beverage could feel the effect much faster compared to other consumption methods, putting cannabis cocktails more on–par with their alcoholic counterparts.

https://www.thegrowthop.com/cannabis-culture/a-cocktail-without-the-hangover-and-high-calories-experts-think-cannabis-infused-cocktails-will-be-well-received

Tags warren bobrow

Interviews

Five Fun Questions With Burb

Post author By Warren_Bobrow
Post date June 25, 2019

Burb — where cannabis, clothing and culture intersect COURTESY OF: BURB

Burb, a cannabis lifestyle brand launching out of Vancouver, Canada is forging an original narrative in the industry with a new retail concept that joins e-commerce, street wear, and media, giving British Columbia Cannabis Culture (BC Bud Culture) its rightful place on the cultural map. Burb’s recently launched dynamic e-commerce platform – shopburb.com features its debut collection which is entirely Canadian made and tastefully nods the end of prohibition with a clean and explicit collection of street wear staples.

Tags Burb, Canada, Cannabis lifestyle brand, John Kaye, Vancouver

Interviews Reviews

Mozen: They Bring Cannabis To The People

Post author By Warren_Bobrow
Post date June 21, 2019

I work with cannabis and have done some wild things in life m

This is Jerry! PHOTO COURTESY: MOZEN

Mark and Brian Davis – Cofounders of Mozen

Mozen founded in 2017

Headquarters: Los Angeles, California

Tags Brian Davis, Cannabis, Mark Davis and Brian Davis, Matzo Ball Soup, Mozen

Interviews

Five Questions With Ray Ramtin Nosrati: Architectural Entrepreneur

Post author By Warren_Bobrow
Post date June 19, 2019

I work with cannabis and have done some wild things in life.

Ray Ramtin Nosrati: Cannabis and Architectural Entrepreneur VVPICTOGRAPHY 2014

I’m usually not impressed by outlandish showings of wealth, but there always is a possibility that someone will go even further than anything that I’ve ever seen possible. With that said, Ray Ramtin Nosrati is now raising the bar of building one of a kind ultra-high-net worth mega-mansions for the person who truly has everything. Well, they do have everything except for one of Ray’s custom designed homes. Oh sure they might have a Gulfstream, or a Hinkley yacht. But they don’t have Ray’s sage advice. Which is exemplified in his cannabis-centrist talent.

Tags Architecture, Ray Ramtin Nosrati

Interviews

Five Questions With Arend Richard: CEO TheWeedTube.com

Post author By Warren_Bobrow
Post date June 16, 2019

Arend Richard: WeedTube.com

PHOTO COURTESY: AREND RICHARD

I met Arend over lunch in NYC recently and within a few minutes I realized the difference between the media moguls of the past and the new leaders of the present. Arend is one of those new leaders. He is confident yet humble in his soft-spoken, gentle manner. I found him to be engaging and crisp. He speaks with a smile and he is well known and liked within the tribe. He’s on to something that is very modern, very cool indeed. His style is forthright, humorous and well punctuated by thought. He’s precisely the kind of entrepreneur who would dream in color, yet is well grounded in pragmatic reality. He knows where he is from and how tough it was to get here. Arend is definitely going places. I see it. You shall too. Thank you Arend, you rock. What is it with this generation? Such enthusiasm for entrepreneurial success. They know what time it is.

Tags Arend Richard, warren bobrow, WeedTube.com

Interviews

Alex Pasternack: Ultra-Ambitious EVP Of Binske

Post author By Warren_Bobrow
Post date June 13, 2019

Alex Pasternack EVP Binske

I first met Alex through a close personal friend, who like Alex always seems to be traveling at one thousand miles per hour. Time is what you make of it with the experience of a lifetime unfolding in front of you in real time. Alex Pasternack is on to his newest idea with a pragmatic approach to the classic business model which is geared to his growing success. It would appear that his company, Binske is increasing their metric and raising the bar at the same time. Utter quality leads their ethos of making the very best quality products with authenticity as the rudder. When I discovered Alex was deeply rooted in food history,with his chocolates derived from heirloom ingredients in the Slow Food style, I was immediately a fan. As a trained cook, having started my second career in restaurant kitchens, surrounded by talented flavorists, it wasn’t too far of a leap to include the finest artisan products with my favorite plant. Not a house plant, but a very succinctly raised medicinal one named cannabis. The work that Alex is producing at Binske is as pertinent as anything I’ve ever experienced in my entire 58 years. Alex is going places with Binske. I’m deeply honored to be his friend and hope that these questions along with his thoughtful replies will enlighten your day. Should you be in a place where you can buy Binske, the experience should be intellectually bemusing to say the very least. Cheers to your next success, Alex and the ones that will obviously follow. WB

Tags Alex Pasternack, Binske, Edibles, Jake Pasternack

Interviews

Flowers For Your Father’s Day: The Top Of The House

Post author By Warren_Bobrow
Post date June 13, 2019

Casa Humboldt Blueberry Muffin Cultivar WARREN BOBROW: IPHONE X

I’ve been traveling all over the West Coast recently, save for Washington State, so my list of the top of the house is far from definitive. My apologies for not including Washington State. I haven’t been in some time. Nor to Colorado, although that journey is coming up. Perhaps I’ll have the opportunity to describe their terroir as well as the ones that I’ve selected. Because of the event, Hall of Flowers, I have been entrusted with the information pertaining to the best flowers of the moment for your dear old dad. This list may be heavy on California. Just how it worked out in this regard. Your dad has been over-worked and under paid. He has endured yet another circle around the sun with barely anything to show for his top of the house business acumen. It’s time to step up to the plate for him and do something for dad that set your apart from the rest. A list of cannabis flowers along with a couple pre-rolls that I just have to shout about. They are all that good.

Casa Humboldt PHOTO: CASA HUMBOLDT

Tags Cannabis, Casa Humboldt, Cocktail Whisperer

Interviews

Cleveland Jones: Cannabis Entrepreneur-Mammoth Labs

Post author By Warren_Bobrow
Post date June 12, 2019

Cleveland Jones COURTESY: CLEVELAND JONES

The phone rang the other day. I didn’t recognize the number, but something told me just to answer it. On the other end was Cleveland Jones. He introduced himself to me in an almost apologetic manner. Would I mind if he gave me his elevator pitch. First of all, most of my pitches are self-generated. I don’t usually accept pitches, and when I do, they are on email. But this was different. I felt a kinship immediately and trust. I wanted to do this piece because I felt this person was on a path to entrepreneurial success. He was unafraid of calling someone out of the blue. The simple act that he picked up the phone, instead of sending an email. That takes guts. Cleveland obviously speaks with a smile, because the smile is what you will feel after you finish reading about him. Cleveland is both intriguing and he’s on a path to success. I’m proud to introduce him to you. Cheers!

Tags Cleveland Jones, Mammoth Labs, Medicinal Cannabis

Interviews

Terroir In Craft Cannabis: Emerald Triangle Fashion

Post author By Warren_Bobrow
Post date June 8, 2019

Location: Emerald Exchange office in Mendocino, CA
Michael Katz on right, Justin Calvino on the left SAGE CALVINO

I am a fanatic for a little thing named terroir, no not terror, but terroir. In the study of wine, it’s a French word that means quite simply, the taste of the place. The characteristics of the soil, the rock and the drainage. The way of the earth. In ultra-high end cannabis it’s also the taste of the place. Hey, wait a minute, didn’t I just say that in wine that terroir is the French word that describes the taste of the place, yet in cannabis it’s the same thing? Well my friends may I suggest drinking wines from the same regions that cannabis is grown. You’ll be astounded, just like I was when we started discussing appellations and the deeply sensual characteristics of the soil. Who knew that rocks would be sexy? (They are, especially with grape vines struggling out of the crushed stones and crystals. The taste of the place in wine is essential. Just like the difference between pretty label wines and true garragist wines. Then, organically our the conversation leaks into Biodynamics. Did you know that Rudolph Steiner developed the theories of Biodynamics in the late 1800’s? Steiner saw himself as a clairvoyant of the earth. That the soil is a living thing and it requires self-regulating utilizing techniques of a purely organic manner? That different types of organic applications give the soil acidity but others make the soil sing its own song of renewal. That Biodynamics teach me everything that I need to know about growing vegetables and cannabis. Preferably together, along with wild herbs. The taste of the place, the taste of the soil, the way things are grown. No chemical manipulations or augmentations are allowed, ever. We need to have this conversation about replenishing the soil with nutrients that add balance and structure to the growing process. That outdoor grown cannabis naturally tastes better. Less corporate. More passion. You may disagree with me. That’s fine, the massive cannabis conglomerates are not worried about craft cannabis, just like the massive liquor manufacturers are not worried about craft spirits. They aren’t even on the radar. Sure everyone wants to make money in cannabis. But corporate weed has no place at the craft table, just like speed rack quality whiskey can never be called Straight Bourbon. There is a difference in craft spirits as there is in craft cannabis. I’m absolutely positive that all craft cannabis growers want to earn a good living for their talent. By creating a workable format for an appellation, these mom, and pop cannabis growers will raise their bar. Initially growers may doubt the path of an appellation, but with quality comes success. And organic success doesn’t have to be corporate run to earn a very fine living for themselves. That’s why in France, where appellations have contributed to the quality of life itself. Not a bad way to become known for utter quality over quantity.

Read More Here At Forbes: https://www.forbes.com/sites/warrenbobrow/2019/06/06/terroir-in-craft-cannabis-emerald-triangle-fashion/#62f60b094ca0

Tags Biodynamics, Craft Cannabis, Emerald Triangle Fashion, Justin Calvino, Michael Katz, Terroir

Interviews Podcasts

Thinking Outside The Bud podcast is LIVE!

Post author By Warren_Bobrow
Post date June 7, 2019

My episode on the Thinking Outside The Bud podcast just went live, check it out! https://www.thinkingoutsidethebud.com/episodes/

Tags Thinking Outside The Bud podcast, warren bobrow