Forest Harrison (Photo)
Case Mandel (Co-Founder) speaking with Frank Svandal of “The Art Factory”

Why cannabis? How did you discover the plant? 

I got brought into the amazing world of cannabis from Reggae on the River music festival in Humboldt County. From that festival, I was invited to come work a season up in the hills and from there I was hooked. I was educated by some of the most amazing innovators in the cannabis industry, we’re talking multiple generations of experience. I also have some legendary stories that are better shared over a bonfire then this article. The hills of Humboldt County became my backyard for 5 years and my connection with cannabis became an integral part of my life and now my career. I have never seen a molecule or set of molecules whether manmade or natural to have such wide-ranging benefits and provide something to so many people as I see with cannabis. These experiences have led me to forge a path where I get to use cannabis to help people quit using tobacco. I couldn’t be any more excited to be able to help share this plant with people across the world, and in a way they can be more comfortable with than smoking or vaping. It’s an honor and privilege when I think about how I started with quietly growing and processing cannabis in the hills of Northern California to now working exclusively with Lexaria Bioscience (LXRP) on optimizing the smokeless oral absorption of cannabinoids. It is crazy to imagine where this plant will take me over the next 10 years as well as take us a society.

Read More Here At Forbes: