In 2011, Tara Wells co founded Ganja Goddess, which capitalizes on one of the hottest consumer trends in the U.S.: the rise of online ordering, delivery of consumer packaged goods (CPGs) and a curated-online cannabis lifestyle experience in the world’s largest cannabis market, California. Wells is one of the first female pioneers and entrepreneurs in the cannabis sector, who brings significant experience in premium online shopping, cannabis delivery and cannabis lifestyle brands that will be instrumental to success amid growing consumer demand during the COVID-19 crisis. Wells keeps a close eye on the company’s direct-to-consumer data on consumption habits and trends to enable Ganja Goddess to quickly anticipate consumer demands.
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