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THE COCKTAIL WHISPERER LAUNCHES FIRST-OF-ITS-KIND RANGE OF CRAFT CANNABIS-INFUSED RTD MOCKTAILS

From the mind of the Cocktail Whisperer, Warren Bobrow, comes KLAUS™ Cannabis-Infused Beverages, made with the highest quality ingredients and the finest fruit extracts from France.

KLAUS™ – a delicious new cannabis-infused beverage made with the best ingredients for a healthier and euphoric buzz, has set its sights on the growing ‘ California-sober’ market and is ready to take the cannabis beverage culture to a whole new level.

Co-founded by “The Cocktail Whisperer,” Warren Bobrow, the first-of-its-kind premium product in the cannabis space, is here to quench your thirst and transform the way you think about and drink cannabis-infused beverages. Bobrow, a cannabis alchemist and cocktail aficionado, industry journalist and author of six books in the craft cocktail space, including his most recent Cannabis Cocktails, Mocktails and Tonics. It’s no wonder he and KLAUS’ team of industry leaders and creatives have created the most unique cannabis-infused craft mocktail in the ready-to-drink space to date.

Named after Bobrow’s 1800s German drinking gnome that he’s traveled much of the world with during his former career working in on/off premise liquor, KLAUS in’t like any other cannabis-infused beverage. First up is the KLAUS Mezzrole™, named after Louis Armstrong’s friend and fellow hep-cat, Mezz Mezzrow. A Mezzrole was slang for a finely crafted cannabis cigarette during the jazz era.

Robust and tangy with bursts of piquant Picketts™ ginger root syrup, gently giving way to palate soothing rice vinegar notes and the finest French lime puree, the refreshing beverage features a terpene-forward 10 mg THC infusion per can, only 16 calories, and less than 1g of sugar per serving.

At first sips, KLAUS fills the nose and mouth with the bold aromatics from the terpene-forward cannabis infusion. Dollops of zesty and zippy, caramelized, spicy ginger cane syrup come into view. Each sniff is framed by the exotic French Lime puree. Rice vinegar carries each sip into a multi-minute finish, ebullient with bursts of heady sea salt splashing over crushed minerals. The high comes on in minutes, leading into a talkative nature, relaxation, and confidence ensues.
KLAUS has partnered with Sands Lane Ventures and creative agency MAMUS, with a mutual mission to create the highest quality and best tasting cannabis-infused mocktails. KLAUS aims to make it simple for newcomers to the cannabis space to have an enjoyable and delicious experience. KLAUS’ flavors bring a gentle rise in euphoria followed by a subtle smile, candid appreciation, and bemusement.

KLAUS is available at leading dispensaries in California including, The Vault in Palm Springs and SOLFUL in Sebastopol at the end of February. KLAUS is currently available as single-serve and soon to be in convenient 4-packs. To learn more, head to www.drinkklaus.com

About Klaus

KLAUS™ is a cannabis-infused beverage co-founded by “The Cocktail Whisperer” Warren Bobrow. KLAUS™ is named after Warren’s soused gnome “Klaus” who was born in 1851 in Germany. The KLAUS™ team brings together powerhouses in the field of cocktails, cannabis, branding and marketing. KLAUS™ mission is to create the most delicious, highest quality and best tasting cannabis-infused mocktails in the world and to make it simple for newcomers to the cannabis space to have an enjoyable and delicious experience.

About Sands Lane Ventures

Sands Lane Ventures is a purpose-driven venture studio building brands and enabling the better future we envision today. We believe that purpose-driven storytelling has the power to not only educate, inspire action and ignite change, but to also drive significant value. Sands Lane Ventures is part of the Sands Lane ecosystem, delivering strategic advisory services and value-added brand operations, supply chain management and investment support. We are focused on incubating and accelerating early stage consumer brands, taking a hands-on approach to activating opportunities through a unique and comprehensive lens, de-risking their business models and adding long term value through our ecosystem. Visit sandslane.com/ventures for more details.

About creative agency MAMUS

MAMUS is a creative agency with a Madison Ave. pedigree and deep brand experience including Mercedes-Benz, jetBlue Airways, BMW, Whole Foods and many more. MAMUS specializes in brand development for lifestyle, deep technology, cannabis, and luxury. Visit mamuscreative.com for more information.

For general inquiries: info@drinkklaus.com

For retail inquiries: retail@drinklaus.com