Cann
Grapefruit Rosemary PHOTO COURTESY: CANN

The recent backlash to alcohol may just push cannabis into the mainstream – and provide investors an opportunity. As an increasing number of Americans explore healthier ways to socialize, more adults are extending their alcohol detoxes beyond Dry January. The rise of the trendy sober curious movement, where people take a prolonged break from their boozy nights out for the sake of wellness, is being noticed by cannabis brands and investors alike. 

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