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Podcasts

Respect My Region

RMR Podcast Ep 44 Ft. Warren Bobrow of Klaus

On this episode of the RMR Podcast, Mitch talks with the legend Warren Bobrow of Klaus. Klaus produces ready-to-drink THC-infused cocktails by famed master mixologist Warren Bobrow. Their 10mg drinks are great out of the can and even better as the base for a cocktail. Whether you have experience and want to go crazy or just add a spritz of something to Klaus, these beverages are bringing some new to the cannabis market. Warren has traveled the world, published books, grabbed notoriety as a mixologist, is a trained chef, and yet he says he found his calling “later in his career” in the cannabis industry. Today we talk about his journey, THC beverages, and more! Looking for more cannabis, CBD, and music content? Visit our website: https://lnkd.in/daxzcKjd Facebook: https://lnkd.in/dfjrSYtu Instagram: https://lnkd.in/gDrkMBDp Twitter: https://lnkd.in/dvkPQrwj #cannabisindustry #cannabisbeverages

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5 Questions Skunk Magazine

RYAN KILPATRICK DIGS HIS WAY INTO CHEEBA CHEWS


If you’ve ever enjoyed a cannabis edible in the early part of the cannabis explosion which happened about ten years ago, it was probably a Cheeba Chew. They were one of the first to offer a taffy-like experience, using the best available ingredients, stuffed with a bunch of THC. I have had some memorable experiences with this venerable brand. They do everything beautifully in my book. Their range of flavors and textures remind me of fine French confiture, with a twist of solventless Rosin/THC of course.  It’s about time that cannabis companies work in fine pastry and candy making with just the right balance of sweet to tangy, to memorable. Cheeba Chews have mastered this art of cannabis-infused confections and they have made them available to the discerning consumer. It’s a pleasure to enjoy their ebullient products after visiting their production facility, which is in itself, a joy to see, both ultra-modern and also clean as a whistle. Being a trained chef allows me the ability to taste at a somewhat higher level. What I perceive in Cheeba Chews- and in all their unique varieties that I savored, was quality in each of the small tastes. You don’t need much to have a really enjoyable experience. Their food scientist’s passion for European-inspired flavors oozes through every bite. There was one variety in particular that caught my attention. It was not unlike a confection known as pate de fruits from France and the addition of their proprietary solventless cannabis rosin recipe. Whatever their methods and the techniques that they utilize, these are not the edibles that I whipped up on my stove and crossed my fingers that they’d get me buzzed.

Cheeba Chews exceeds my expectations in every way because they use the best ingredients they can find.  And I know some of their ingredients intimately, from my bartending years. Good call!

Photo Credit: Cheeba Chews

From their website:

PÂTE DE FRUIT CHEWS – Inspired by the elegant flow and organic beauty of freshly pressed premium rosin, Apricot MELTS are jam-packed with all-natural fruit purée, Colorado-grown cannabis extract, pectin, and little else.

INGREDIENTS:

Apricot Purée, Sugar, Corn Syrup, Citric Acid, Pectin, Solventless Extracted Cannabis Oil (Rosin).

BENEFITS:

All-Natural, Fruit Purée & Vegan-Friendly

WB Notes: The pate de fruits are really pure in their flavors and quite delicious. Each 10mg. piece offers a really subtle, introspective, and lovely long-lasting buzz.

WB: Please tell me about yourself? Where are you from? Where now? What do you do?

Ryan Kilpatrick: I’m Ryan Kilpatrick, a New Jersey native that’s been a Colorado resident for 22 years. Currently, I hold the position of Colorado General Manager at Cheeba Chews. For the last three years, my role has allowed me to focus on running the day-to-day operations in Colorado, while our founders focus on expanding the business. But I must say, the R&D is my favorite part of the job. I love coming up with new product ideas and putting them to the test.

WB: What are your six and twelve-month goals? What obstacles do you face? 

Ryan Kilpatrick: Currently, we are laser-focused on our wellness line of minor cannabinoid-driven chews and our rosin-infused edible products. Our new dairy- and gluten-free line, MELTS, just launched and is growing rapidly. Additionally, the Live Rosin, Strain-Specific edibles that launched in 2021 continue to grow as new flavor-strain combos are released quarterly. We are very interested in seeing these products succeed, and the next six months will be crucial to that success. Beyond that, we have at least two other potential new product lines we are developing and hope to launch them in the near future. There is no shortage of excitement for what is coming down the pipeline from Cheeba Chews.

Photo Credit: Cheeba Chews

WB: When did you first discover the plant? How old were you? Do you remember with whom? Listening to what music?  

Ryan Kilpatrick: We became acquainted back in the mid-90s. I was hanging out with a couple of my older brothers’ friends who needed a pipe to smoke. I happen to have one. So, we sat in the driveway underneath a house on stilts, listening to Ween and Beck, and got down to business. After that, the quality and availability of cannabis where I lived were less than desirable, but that didn’t stop the occasional session. Upon arriving in Ft. Collins in 1999, I very quickly learned where to find Kind Bud and we became great friends.

WB: Cheeba Chews is a class act product. I’ve been acquainted with it for years now.  Please tell me about the new pate’ de fruits. 

Ryan Kilpatrick: Thank you! MELTS by Cheeba Chews represents the first new brand launched by our company in a decade. MELTS were designed from the ground up to be a completely natural edible experience. A vegan-friendly, limited ingredient product made with fresh frozen fruit puree, solventless extracted live rosin cannabis oil, pectin, beet sugar and little else. We worked for over a year to ensure our MELTS provide a unique, balanced flavor profile rich with cannabis terpenes, supported by an intense fruit character. Our initial launch includes Sweet Strawberry Jam, Fresh Apricot Jelly, and Toasted Coconut Purée. All are amazing in their own way, but the Toasted Coconut is by far my favorite.

WB: What is your favorite Cheeba Chew variety? 

Ryan Kilpatrick: In the last eight months, I have really been enjoying our Live Rosin, Strain-Specific taffy, and gummies, but now I’m obsessed with the Melts. However, my classic go-to edible is our Trifecta Chew–a caramel-flavored taffy infused with CBG, CBD, & THC.

WB: Do you cook? What’s your favorite food? Restaurant? Where? Favorite get high food? 

Ryan Kilpatrick: I dabble a touch. I am the head chef for my household feeding a family of four nightly. I have a plethora of kitchen gadgets that I love to employ in my cooking. My favorite thing is to try something new; even when it doesn’t turn out to be that good, I simply enjoy trying something new. As the household cook, I also enjoy a good night out at a restaurant. In Denver, I have a hard time passing up a great spread of sushi. While it has become pretty common to find great sushi all over town, Sushi Den is still at the top of my list! If I’m sitting down for a smoke session after a long day, I usually have a bag of hard sourdough pretzels close by.

WB: What is your passion?  

Live music! I am a fan of many different styles and genres. I will go see just about anyone playing live, but I tend to gravitate towards blues, jazz, funk, and jam bands. Summer doesn’t start until Widespread Panic plays at Redrocks!

https://www.skunkmagazine.com/ryan-kilpatrick-digs-his-way-into-cheeba-chews/?v=7516fd43adaa

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Klaus

Drink Klaus.

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Recipes

Infused Lemonade | Cannabis Cocktail Recipe

By Warren Bobrow @warrenbobrow

I love the basic cocktails. You know, the ones that are classics because they resonate with history, not just for getting swilled. Sure, they will take to the place of your dreams, but that’s just part of the equation. Back in the day of the early apothecary down in New Orleans, many punches were created to stave off diseases such as scurvy. Citrus was scarce in much of the south and places that saw plenty of shipping traffic, such as New Orleans would attract sailors who, to say the very least, were not drinking a glass of orange juice with their breakfast. The first thing that happens when you have scurvy is your hair falls out. Then all your teeth fall out. Then you take a flying leap off the yardarm. Because the mind is the next thing to go. Of course, scurvy can be prevented by taking citrus. That’s why British sailors were called Limeys for the fresh lime juice they squeezed into their rum cocktails. Only takes a little bit of citrus to make all the difference between sanity and insanity at sea. 

The Pharmacy Punch is a sum of several parts, so follow along with me… I think you’ll like the way this drink turns out.

Part 1: Infused Simple Syrup

First Step… Making the Simple Syrup… This is a 1:1 Spring Water to Demerara Sugar simple syrup… Boil water. Add a cup of Demerara Sugar and ½-1 ounce per cup of decarbed cannabis in a cheesecloth pouch. Simmer the cannabis and the sugar/water mixture at 160 degrees for 45 minutes adding a touch of fresh water as needed. Let cool. Place in fridge overnight. 

The next morning, remove the cannabis flower pouch from the simple syrup and set aside in the fridge until needed. Should last no more than a week. If the syrup starts jumping around in your fridge and speaking lost languages of the Brazilian rainforest, throw it out immediately… 

Part 2: Vietnamese Style Lemonade

I use only freshly squeezed lemons plus the cannabis infused simple syrup… That’s it! You’ll need 2-3 dozen lemons for this part of the recipe… sweetness to taste. Remember the simple syrup has weed in it, so if it gets on your hands, you’re going to get super stoned. 

Recipe: New Orleans Style-Fizzy Pharmacy Punch

Ingredients:

  • 1 Quart of Vietnamese Style Lemonade 
  • 1 Cup THC infused Simple Syrup (I do ½-1 oz. of cannabis per cup of simple)
  • Coconut Water Ice Cubes- Freeze a tray of coconut water overnight in an ice cube tray, inside two freezer bags- so they won’t smell like your garlic pasta, lurking in the back of the fridge for a month. it’s back there. I know. I can smell it from here in NJ…. 
  • Fresh Mint, well washed and picked over
  • Sparkling water
  • Pinch of Kosher Salt, and then another pinch. 
  • Creole Style Bitters, like Peychaud’s

Prep:

  1. Prepare the Vietnamese Lemonade with the THC infused Simple Syrup and a couple pinches of Kosher Salt
  2. Add Sparkling Water to taste 
  3. Add the mint and stir gently to combine
  4. Add the Coconut Water Ice Cubes
  5. Add about thirty splashes of the Creole/Peychaud’s Bitters
  6. Stir Again

I love to serve this punch in teacups, preferably with my pinkies out. Do not under any circumstances wash your fingers in this THC laden punch. It’s strictly a sipped punch, not a finger bowl. 

This punch can also be served in a punch bowl. Under those exceptional circumstances, may I please suggest freezing a large cube of the coconut water, like a gallon sized milk carton filled with above mentioned coconut water, then frozen overnight. Remove the wrapper and add to a punch bowl. Build the punch around that frozen block of coconut water ice. As it melts, the magic really takes place. Yum. 

I estimate this punch won’t let you down. You will get stoned. I promise you that. There is a serious amount of weed in that simple syrup. 

For an added kick, might I please suggest a healthy dosage of something medicinal… Craft… potent. I might suggest Foursquare Rum from Barbados. It’s not inexpensive, nor should it be with all the effort that you’ve put into this drink so far. It’s not always that you make lemonade from scratch. Nor do you prepare simple syrup with enough THC to knock down a small village. Ok, maybe not that much, but you get the gist. This is not a weak plonk punch made with uncertain ingredients. It’s a carefully woven story, best told amongst only a couple of like-minded friends who are accustomed to the best things in the world. 

http://resources.magappzine.com/feeds/production/comboapp/3120/media/207323/75e058f3-8dcb-41cb-b2d5-3acd29d889c1.html

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Klaus Reviews

10 best weed drinks of 2022

Klaus infused cocktails

Klaus, a canned cannabis cocktail, is crafted for flavor chasers by mixologist Warren Bobrow. The intense flavor of their THC drink is absolutely cocktail-like and ideal to serve over ice, though you can enjoy it straight from the can as well. The tart, tangy, and ginger flavors would likely appeal to those who usually order margaritas or daiquiris. With 10 milligrams of THC in each can, it was fast-acting and provided me with a potent — but not overwhelming — high. Currently available in one flavor, the Mezzrole, with two more flavors coming soon, each $12 can is priced like a craft cocktail.

You can find Klaus cocktails at two Solful locations in Northern California: Santa Rosa and Sebastopol. So if you’re in Sonoma County, be sure to check them out.

Available: Northern California

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5 Questions Skunk Magazine

ELI MELROD OF SOLFUL DIGS INTO FIVE QUESTIONS ON TERROIR AND CANNABIS

Warren Bobrow interviews Eli Melrod of Solful

I love what (full of boundless energy) Eli Melrod has achieved in the craft cannabis retail space. His esoteric and craft-oriented dispensary, Solful embodies my somewhat educated image of what a well-curated cannabis experience should look like. The environment is not overwhelming when entering the shop and the sophisticated, yet somewhat older clientele demands a deeper understanding of the plant. This is much different than the experience at most high-volume dispensaries. They seem to focus on getting the guest in and out, quickly and without much thought to the well-being of the customer.

More than just an allegory is how I describe the experience of visiting Solful. From the first time that I visited this dispensary several years ago, to the present day, I can honestly say that Solful offers a very wine store-esque, cannabis transactional experience right in the center of wine country. And I believe that the terroir of the cannabis mimics that of fine wine. It’s uncanny to taste a Sonoma Chardonnay, then inhale some cannabis, grown in Sonoma. Their terroir is very similar to each other.

Please allow me the honor of introducing you to my friend and fellow entrepreneur in the cannabis space, Eli Melrod, who is the CEO and Co-founder of Solful, award-winning cannabis dispensaries in Northern California

Photo credit: Mary Roll

Eli Melrod is CEO and Co-founder of Solful, award-winning dispensaries in Sebastopol and Santa Rosa, California, widely recognized for its broad selection of high-quality, locally-sourced cannabis products, as well as industry-leading in-store experience, and a commitment to making a meaningful impact in the community.

Under his leadership, Solful is dedicated to selling only 100% sun-grown flower purchased directly from small craft farmers in Northern California. A frequent visitor of partner farms, Eli and company directly manage Solful’s supply chain to ensure that every cannabis product sourced is planted, grown, nurtured, trimmed, and packaged according to the highest standards of care.

Eli has been an entrepreneur in the California cannabis industry since 2015. His interest in the health and wellness benefits of cannabis began in 2006, when his father was diagnosed with pancreatic cancer, and discovered the power of cannabis to help him manage pain, nausea, appetite, anxiety, and sleep. Inspired by his father’s experience, Eli dedicated himself to bringing cannabis to people whose health, wellness, and happiness could be improved by its responsible use.

Today, Solful is known for its emphasis on cannabis bringing customers health and happiness. Focusing on training, education, and culture, Solful is reinventing the cannabis retail space. Their goal? For all customers – from experienced users to the cannacurious – to walk into their doors feeling comfortable and confident they will find the product they are looking for with the help of a long-tenured team that abides by the highest values, known as the Solful Standard.

Eli Melrod and Mike Benziger of Glentucky Farms: Photo credit: Brennan Spark

WB: Please tell me about yourself. Where are you from originally? Live now? What do you think about terroir in cannabis? Does “biodynamic” mean to you? What about Terpenes?  

Eli Melrod: I was fortunate to be born and raised in Northern California. I spent my younger years in San Francisco and ultimately went between SF and Sebastopol as a teenager after my dad bought property up here. Since then, Sebastopol and Sonoma County have always been home. My interest in cannabis began when my father was diagnosed with pancreatic cancer. I saw firsthand the power of the plant and how it helped him manage pain and anxiety from the awful illness.

At the time, I was studying economics at Wesleyan University. Inspired by recreational cannabis use becoming legal in California and being a believer in its health and wellness benefits, in 2014, I left school and dedicated myself to bringing cannabis to people whose lives can be improved by its responsible use. I first worked for an established cannabis testing lab to understand the science of cannabis, and it was during this time that I started to build personal relationships with industry influencers, many of which included farmers. In 2015, I connected with a family friend and entrepreneur, Peter Dickstein, to launch Solful. Since we opened in 2017, Solful has been a destination cannabis retail brand with a focus on educating the community, offering personalized customer experiences, and sourcing the best craft sun-grown cannabis.

For me, terroir means the expression of time and place. All plants are going to be influenced based on where and how they are grown. What I love most about sun-grown and regenerative farmed cannabis is that the plant embodies that specific region and harvest. At Solful we work with farms that have a number of strains that they have developed over the years for their specific region. You can see and taste the variation of that strain each year, showing that the growing season no doubt impacts the end result of the plant. I’ve found that as I get to know our farming partners better when I smoke their cannabis, I feel the expression of their farm and the vibe of that region. It’s an intimate and special relationship that no other plant can offer.

Eli and his father. Photo credit: Brennan Spark.

With biodynamic farming, there’s a strict seven-year certification process by Demeter needed in order to use the term on labeling. That said, there are plenty of farms that use biodynamic practices, but don’t go through the official certification process. Biodynamics is a part of regenerative farming, which focuses on working with the land’s ecosystem – the farmers work with the land to help build a stronger, healthier system.

We are learning more and more about the plant and terpenes show there’s a lot more contributing to cannabis’s effects and medicinal uses than just cannabinoids. The science around terpenes is early and as an industry, it’s important that we are thoughtful in how we talk about the subject. We still have a lot to learn. What we do know is that terpene-rich cannabis tends to be more enjoyable to consume and has a more robust effect, compared to one that is lower in terpenes. Think of terpenes as the fingerprint of that specific strain and harvest. A strain’s terpene profile can act as a guide to help the consumer figure out what they like. As the industry evolves, I think it is great that we are shifting the conversation beyond just cannabinoids, especially for medicinal use.

WB: So many cannabis companies are hung up on high THC levels. Why is this flawed science? What are you doing to change this marketing into something more appropriate for the plant? 

Eli Melrod: At this point, it is clear that higher THC doesn’t mean higher quality or potency. The overreliance on this number is misleading to consumers.

At Solful, understanding each strain of cannabis and product we sell is really important to us. We spend a lot of time educating our team to then educate consumers about where the farm is located, how the plant was grown, and the difference in strains. It’s all of this information that should ultimately play into the buying decision. At our stores, we display full terpene and cannabinoid profiles for each strain we carry. It’s a priority that our team members get to know the farmers we work with so they can speak to them as people.

An important lesson we have learned is that if you don’t train your team on how to translate industry knowledge into practical information for consumers, you aren’t educating them. We believe in meeting the consumer where they are – and we have built a program around this method so our team can offer more of a hospitality experience for everyone who walks through our doors.

Photo credit: Brennan Spark

WB: What are your six and twelve-month goals? How do you anticipate removing obstacles to cannabis?  Who is your mentor/s?  

Eli Melrod: We are excited to continue to expand Solful’s retail footprint. We opened our second location in Santa Rosa earlier this year and have a third location opening in an incredible community and neighborhood in San Francisco in the coming months.

https://www.skunkmagazine.com/eli-melrod-of-solful-digs-into-five-questions-on-terroir-and-cannabis/?v=7516fd43adaa
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Uncategorized

10 best weed drinks of 2022 – L.A. Cannabis News

Klaus infused cocktails

Klaus, a canned cannabis cocktail, is crafted for flavor chasers by mixologist Warren Bobrow. The intense flavor of their THC drink is absolutely cocktail-like and ideal to serve over ice, though you can enjoy it straight from the can as well. The tart, tangy, and ginger flavors would likely appeal to those who usually order margaritas or daiquiris. With 10 milligrams of THC in each can, it was fast-acting and provided me with a potent — but not overwhelming — high. Currently available in one flavor, the Mezzrole, with two more flavors coming soon, each $12 can is priced like a craft cocktail.

You can find Klaus cocktails at two Solful locations in Northern California: Santa Rosa and Sebastopol. So if you’re in Sonoma County, be sure to check them out.

Available: Northern California

Shop Solful Sebastopol

Shop Solful Santa Rosa

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Events

Renewal Panel: Incredible Healing Foods and Drinks

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5 Questions Reviews Skunk Magazine

EVERYTHING IS POSSIBLE WITH POSIBL CANNABIS: GROWN UNDER THE SUN

Ever since I traveled to Holland as a boy, and saw how they grew flowers for the world, I was inspired by the concept of Dutch Greenhouses. Enter the current day — the concept of growing cannabis under the sun is more than just a possibility, it’s the reason companies like POSIBL exist in the first place. POSIBL is the cannabis farm of the future and engine for several of California’s leading brands. POSIBL is redefining what it means to produce the highest quality cannabis. Leveraging a state-of-art system that uses less to do more, POSIBL brings the best greenhouse technology and expertise from traditional agriculture into cannabis and pairs it with the best possible genetics to produce the perfect flower — grown in an ethical, sustainable, free of pesticide and cost-efficient way, year-round. The technology is as old as the greenhouses that I saw in Holland back in the 1970s. Growing cannabis in a greenhouse, using a mixed light supplemental system, is more than just intriguing, it’s the kind of cannabis that really gets me stoned. Not that I’ve tried the POSIBL brands yet, maybe I’ll have the chance when I’m out west again. It’s like that for me, making a laundry list of haves and have-nots. That is the question. And now, without further ado, may I please introduce Jesus Burrola, Chief Executive Officer of POSIBL. Cheers. WB
Photo Credit: Ben Lalande

WB: Please tell me about yourself, what do you do for work? Where are you from? Live now?  What did you want to be when you grew up?  

Jesus Burrola: My name is Jesus Burrola, and I am the CEO of POSIBL, a grower and co-packer out of Salinas, CA. We operate a 12-acre mixed light greenhouse, and power 15 large brands in CA. I was born and raised in Mexico and lived there until I was 18. I grew up around distribution, since my father owned a distribution business, and was interested in how to streamline logistics and operations. This led me to pursue a career in supply chain management, and I ended up working for the largest building materials distributor in North America for 15 years prior to joining POSIBL. The desire to help be a part of this new industry and help shape its direction of it and help destigmatize the plant led me to join POSIBL two years ago.

WB: What are you working on right now? Do you have a six and twelve-month goal? What makes your company different from its peers?

Jesus Burrola: We have 2 big priorities.

1) The launch of our first B2C brand Humo, which is focused on representing the Latino community. Being Latinos in the space, we felt there was no brand in existence that really catered to our community, which makes up over 30% of the California population and a huge portion of the participants in the industry. We see this as an opportunity to help reduce the stigma of cannabis in our community.

Photo Credit: Ben Lalande

2) The buildout of our new state-of-the-art greenhouses and processing facility. For the past few years, we have been working on getting a high-tech greenhouse project designed and permitted for expansion. We are, thankfully now, at the point where we kicked off construction. This project will take 14-18 months to be fully built out, but once it’s done it will be one of the most sustainable and tech-forward cannabis projects in the state.

WB: What obstacles stand in your way currently, and how do you anticipate removing them? Do you have a mentor or teacher who is valuable in your path? 

Jesus Burrola: The largest challenge is the broken regulations and taxes that exist in California for cannabis operators. These in turn have created a very difficult market, where the heavy tax burden and added costs of the regulations make it extremely difficult to transition consumers to the legal market and have led to extremely low pricing for growers.

WB: Greenhouse, indoor or outdoor grown cannabis? Favorite strain right now? When you enjoy cannabis, do you have a favorite food that you prepare? What about your favorite restaurant? 

Jesus Burrola: I am biased, but I would have to say greenhouse. I feel greenhouses with supplemental light are the best of all worlds, since you can incorporate the full spectrum of the sun and natural elements, but at the same time control the environment to give the ideal conditions for the plant to thrive and produce year-round. Sustainability is also important to us, and growing in a greenhouse environment allows us to reduce our carbon footprint.

My favorite strain right now has to be the Limonada. It is an energetic sativa with a citrus and sweet terpene profile.

To me, there is no better meal than authentic carne asada tacos. Being from Sonora, we take big pride in our claim to having Mexico’s best carne asada tacos. There is not a trip or visitor that doesn’t involve bringing freshly made tortillas to pair with some nice ribeye tacos and a cold beer.

WB: What is your passion? 

Jesus Burrola: Apart from my family, I would say my passion is learning. I am naturally curious and coming into cannabis from the grower side has been an incredible experience. Cannabis is a fascinating plant. I get to work with a team that is extremely knowledgeable and passionate about the plant, and I learn new things every day. I am extremely grateful to be able to work with such a great group of people that truly care about growing the best possible flower.

https://www.skunkmagazine.com/everything-is-possible-with-posibl-cannabis-grown-under-the-sun/?v=7516fd43adaa
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5 Questions Skunk Magazine

BURROWING FURTHER INTO THE PLANT WITH JEFFREY L GARBER, CEO/FOUNDER OF YELLOW DREAM FARM 

Ifirst met Jeffrey a couple of years ago during the event known as the Hall of Flowers. I was immediately struck by the care and quality of his self-grown flower and ebullient packaging. In an age where so much cannabis is grown private-label, I found it deeply refreshing that Jeffrey’s cannabis is very much like his personality. And that would be outgoing with a ready smile and a firm handshake that says. We are the GoodGood, don’t forget it! And I didn’t forget because what Jeffrey has brought to the market is deliciously fun and deeply bemusing. I was especially impressed by his flowers. They speak my language. Their LOUD. And the effect? Deeply healing. They are, truly- in my humble opinion, the GoodGood. Impressive and agreeable to my body. I love the attention to detail in the rolling of their pre-rolls. They pack a lot of cannabis in each joint. Each one is just perfect. Every time.

But this article isn’t just about their marvelous flowers, it’s about the man behind the brand, Jeffrey Garber, and I hope you feel his challenges and successes, one puff at a time. Cheers! WB    

Warren Bobrow: What obstacles do you face in your company? How do you remove them? 

Jeffrey L. Garber: We have overcome many obstacles since the birth of the Yellow Dream Farm, starting with the licensing and construction stage, getting power, and doing a full license and build out in 6 months for our state-of-the-art 30,000 sq. ft. cultivation facility. Our biggest challenge has been pioneering vertical farming and dialing in our genetic line and our seven flower rooms of 162 lights double stacked with 20ft ceilings. Dialing in the microclimates, airflow, VPD, and managing the different dry backs of the plants throughout the different areas of the rooms. It has not only been a difficult challenge but a very exciting one. The team and I thrive on seeing the daily improvements we make through the different cycles. 

Vertical farming in cannabis has had rapid growth in the industry and has gained a lot of traction recently not only due to the advancements in technology in the industry but also the volatile marketplace, price per pound being lower than ever, worldwide inflation creating higher COGS, and high tax rates. We are looking for every edge above the competition to cut costs, maximize efficiencies, and lower costs to stay competitive without compromising the quality of flower we produce. This has been our main goal and mission for the company, and our first house brand GoodGood aims to prove that narrative and produce boutique quality cannabis at scale and provide luxury cannabis products at affordable prices.  

Vertical farming does not have decades of knowledge and experience like the traditional growing styles of single-tier HPS lights. We learn from trial and error as they did decades ago and always aim to share the knowledge we have gained along the way with other farmers looking to grow vert. We are able to remove these obstacles with our full automation of feeding and environmental controls and our media sensors, all of which collect an abundance of data that we thrive off. We live in the grow rooms but spending time analyzing this data is key to success in commercial cannabis and helps guide our decision-making process. 

Building the right team around you and finding trustworthy, passionate people remains our top goal and priority. We love to teach, and your team is everything; and finding a loyal, dedicated, passionate team that shares a similar mindset. We are so grateful for the team we have built today.  

WB: Goals? Six and twelve-month goals? 

JLG: Our big goal for Yellow Dream Farm is to become 100% vertically integrated through our delivery operations and eventual retail stores. We’d like to see GoodGood gain 30% of the market share in California on the branded side of the cannabis industry. In the next 6-12 months, we’ll have a fully operational delivery and retail arm, and we are looking forward to launching more in-house brands and collaborations with the best artists. 

We recently ran an exciting promotion on social media called #GoodGoodUnderground, where we asked artists to submit exclusive designs in a contest to design our next merchandise item, a t-shirt. 100% of the proceeds of this merch item will be donated to the Last Prisoner Project, whose mission is to free all non-violent cannabis prisoners and work to right the wrongs of the drug war. 

 WB: When you smoke, what is your favorite stoner food? Why?

JLG: I love pizza, especially because I’ll always be a New Yorker at heart. My favorite flavor is classic cheese pizza. 

WB: Favorite food memory from childhood? Why?

JLG: Right after school ended in high school in New York City, I used to go to my favorite pizza spot to get the 2 for $5 deal. Two slices of pizza and a drink for $5, and I’d spend the other $15 on a dub of Sour D. My friends would all reconvene in a coveted spot called the Great Lawn in Central Park, where I met some of my best friends. Weed always brought people from different neighborhoods and lifestyles together, and that was one of my favorite parts about growing up in the melting pot. 

WB: Favorite restaurant now. Why?

JLG: Now that I’m living in LA, I’m always on the hunt for the best sushi spots. Sushi Fumi is my most frequently visited spot as well as I love the chicken parm and spicy fusilli from Jon and Vinny’s

WB: What is your passion?  

JLG: Outside of cannabis, I play polo with my family (that’s the sport played on horses.) It’s always been a big passion of mine growing up, and I play with my siblings on our family team. We will soon be starting our GoodGood polo team in our area. I’ve also done a lot of charity events and philanthropic events through polo, serving underserved communities and hospitals in our area. I still play in the Santa Barbara and Palm Springs areas, and the sport is becoming more and more popular on the West Coast.

https://www.skunkmagazine.com/burrowing-further-into-the-plant-with-jeffrey-l-garber-ceo-founder-of-yellow-dream-farm/?v=7516fd43adaa