Mixologist, Author and Cannabis Alchemist, Warren Bobrow shares his views on Cannabis Infused Drinks Market.
Warren Bobrow is a Banker-turned-Chef, Bartender/Mixologist and a world-renowned author. He is better known as “The Cocktail Whisperer”. Warren is a Cannabis Alchemist and is currently involved in the development of cannabis-infused craft drinks. Bobrow also writes for Forbes Website and many magazines and publications. He has published 5 books on mixology such as Apothecary Cocktails, Whiskey Cocktails, Bitters and Shrub Syrup Cocktails, Cannabis Cocktails, The Craft Cocktail Compendium. Warren in an exclusive interview with Cannabis Drinks Expo team shared his views on emerging Cannabis Infused Drinks Market.
With Valentine’s Day fast approaching, the historically perpetual image of a sweet drink in every glass is as flawed as the original recipes that they emanate from. It’s not necessary to make every Valentine’s Day themed cocktail sweet! This should be a head’s up to the theory that Valentine’s Day always a day to overwhelm your sweet tooth!
There are several ways to entice the drinker into wanting to take their palate to a higher place with Valentine’s Day Cocktails. First of all, the glassware should be exciting. A new coupe’ glass, or an elegant Champagne flute, or if your drink centers around the masculine in image, perhaps an extra heavy Old-Fashioned glass to cradle some extra old rum in relaxation? And there is nothing wrong with upping the game with exotic bitters as a flourish, just before serving. I love the varieties of bitters on the market today. They make my job, very easy.
I love intriguing new products that are both crafty and also intellectually produced. Enter the “Poke A Bowl”, because the entire way that you’ve been cleaning the sticky resin and ash from your glass pipes is wrong. Wrong? Yes, that smelly brown stuff that clogs up the business part of your pipe or bong stem is just gross, especially when it gets on your fingers. You’ll know it all day! Creagen Dow has a solution. He knows intimately how to clean your gummed up cannabis pipe or glued up bong stem with simplicity and verve. It is a very sharp metallic non-stick post mounted to what appears to be an ashtray hailing from the 1940’s. You know the kind that has a gleaming metal, machine age formed and polished clam-shell lid, ostensibly to keep the smell in from all those nasty cigarettes. But this isn’t designed for cigarettes. It’s created to clean your ash spot. One of the other side-effects of smoking high end craft cannabis and accumulating this sticky resin, which is a byproduct of the natural plant oil, is the scent. It can be overpowering. So, if you could conceivably contain the odoriferous scent in a container that has not only an ingenious lid, but an interior made of high heat repelling silicone, then quite possibly you have a really great cannabis idea. That kind that comes to you when you’re stoned! That’s at least what I thought, and I enjoy these flashes of brilliance, it’s behind all my books. It’s simple and succinct, the Poke A Bowl system. I wanted Creagen to succeed immediately because of the simplicity of his invention, and because he tossed in a couple of really nicely made glass bowls in the package with the above mentioned clam shell, plus a very handy travel model also made of durable plastic. Hand held and unobtrusive, it eliminates the need to seek a small stick from a nearby tree, which always breaks off, rendering your pipe useless forever. This is a fine invention that should appeal to most cannabis friendly people. I’d love to see an adaptation on an elegant stand, like the early cigarette ashtray stands of the Jazz Era. That would be an intellectual re-use of a classic metaphor. Yes, a new product idea is born! Without further adieu, please eMeet, Creagen Dow.
When one thinks“Jersey Fresh”they immediately think about the successful marketing campaign for ‘Jersey’ grown fruits and vegetables. And rightfully so, because New Jersey is the Garden State, or so it says on our license plates. Over yonder, near Secaucus, New Jersey, another revolution is taking place. It is Jersey Fresh, 100%, just a different kind of produce is being nurtured. Here, at the Harmony Dispensary, they grow all of their fine medical cannabis, right on site. You can’t get much more Jersey Fresh than this. And, by the mental photographs that are encapsulated in my brain from visiting the grow, thank you. And a massive thank you goes to Shaya Brodchandel for your kindness by sharing your very special, “Jersey Fresh” grow with me.
Master mixologist Warren Bobrow, also known as the Cocktail Whisperer, has gained a cult following for his deceptively simple, elegant drink creations. Now, with his fourth book, he’s showing us how to get high while we drink, literally. But Warren’s take is more elevated than that. Cannabis Cocktails, Mocktails, and Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations breaks infusing your homemade drink with cannabis into an easy-to-follow science and includes 75 fresh recipes. You’ll also find non-alcoholic alternatives and a breakdown of drink-friendly strains and their flavor profiles, from piney, mimosa-friendly OG Kush to super-savory Trainwreck to surprisingly absinthe-ready Sour Diesel. Here, the expert and writer talks about the most special spirits, the best bars in the country and why cannabis and cocktails are a brilliant match.
The more I spend time around the top of the house of the cannabis industry, I’ve even found certain niche environments that are exploding in popularity. And it’s not because the market is being flooded with these specialty products, far from! Nor is this incredible device being saturated with popularity in the media driven culture. No one really knows about them, (cannagars). This is probably because they are not inexpensive. This world of the best and the far better than just the best is exemplified by secretive, inner city culture and the explosion of wealth within the rap music industry. There is no lack of money for the very best loud that money can buy. And that’s really the rub, in a land of the good good, there are not enough hand-crafted cannagars to go around. So pay attention! Read More Here At Forbes https://www.forbes.com/sites/warrenbobrow/2018/12/24/luxe-cannagars-demand-excellence/#4acfbe5e7fec
From the very moment that the outer packaging, deeply reminiscent of luxury Chinese incense with lustrous gold leaf on the outside of the box. This brings your attention to the strikingly handsome red lettering, and then the box opens to reveal the polished glass inner tube. From here an almost mystical experience fills the room and your head. The box, upon examination in cannabis, nerd-speak reads several very important statements about the contents and the provenance of the flowers held within. The first and foremost is the name of this ultra-luxury cannagar. That is, quite simply, Made in Xiaolin. Turning the smooth paper packaging, in the shape of an octagon, and twisting it in a circle, reveals more pertinent information. Rolled Proper comes into view. This statement provides the quality framework for what rests within. The lettering states the name again, Made in Xiaolin. Pure luxury. Drilling down deeper, more information reveals itself with every twist of the wrist. Ring Gauge, in this case, the cannagar resting in my hand is a 40. Then, in block letters it reads information on the lit time, and in this case it is at least 1.5-2.0 hours! The flower is equally as important with the strain listed, making up this cannagar as Electric Lemon G II flower and Electric Lemon G, Live Resin in the carefully chosen mix.
New–Jersey-based Warren Bobrow, known as the Cocktail Whisperer in the hospitality industry, is a mixologist, bartender, contributing writer for Forbes and author of, among other books, Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations. On Dec. 19, Bobrow was on his first visit to Toronto to talk about what he’s most passionate about: infused cocktails and mocktails.
“Drinking is part of our culture. What I have chosen to do with my book, Cannabis Cocktails… is make infused drinks approachable—by mixing together ingredients in a way that’s cohesive and not overwhelming,” says the 57-year-old author of six books.
The book, launched in 2015, drew scathing criticism. “It was termed bad and dangerous, but things have changed now. As per my knowledge, this is the first book and the only book on the topic—on THC-infused cocktails,” Bobrow says. “I wrote this book so that people could enjoy infused cocktails without stigma. When you smoke a joint on the streets, everybody knows your business and has a preconceived notion, right or wrong, on what it is that you are doing.”
The hospitality session, organized by the Canadian Association of Professional Sommeliers (CAPS) Ontario and Lifford Cannabis Solutions, tastefully coincided with the holiday season and the regulations on cannabis edibles and concentrates to be announced by Health Canada.
To help highlight cannabis’ place in the hospitality industry, Lifford in partnership with CAPS Ontario, has been hosting one such session monthly since legalization. “Whether it’s restaurants or infused beverages, we are interested to see how the edibles regulations will change with the regulations set to be announced. At Lifford, we are a wine and spirits company, we are interested in the potential of creating infused beverages,” says Lisa Campbell, CEO of Lifford Cannabis Solutions.
Apart from a talk by Bobrow, the session also had a cocktail and mocktail station. “Mocktails are the biggest trend of 2018. A lot of consumers are moving away from alcohol, and this session fits right into that dialogue,” says Campbell, explaining the demand for such a session.
Guests, on the other hand, ranged from people who had never tried infused cocktails to others who couldn’t wait to give them a shot. “In the past, I haven’t been interested in infused anything, but listening to him and how he’s been retaining terpene interaction… because in infusion, you often lose the aroma, with the decarb product, I surely want to try it, now,” says Chris Klugman, CEO and president of Paint Box Catering. “There’s has been a huge interest in the overall wine and cannabis combination,” Klugman reports.
Apart from reading some of the recipes from the book, his professional history and his family story, Bobrow also shared some tips to making good cocktails. “There are a ton of things people don’t know about cannabis and cocktails, but predominantly, that they should be decarbing their cannabis—they need to activate the THC. If you take raw cannabis and stick it inside a bottle of liquor… all you will get is a mouldy mass of gunk.”
More than fanning the interest and sharing trade secrets, the session also focused on education. “Love it or hate it, cannabis is part of our reality now,” says Kim Gertler, media and communications representative for CAPS Ontario. “That means, it’s part of the duty of care of every sommelier to look after their customer, and monitor their levels of intoxication and inebriation—whether it’s through alcohol or cannabis. It’s important for people to inform themselves. Education, knowing what works and not, is key,” Gertler adds.