Do you work with your kitchen? I know, asking for them to order lemons and limes, grabbing some grapefruits, begging them to freeze some large cubes? No, that’s not what I’m leading to. I mean putting your kitchen to work for your bar. What? There is a little secret that makes all chefs happy. It’s named food cost. When it’s too high, your chef is angry. He’s not making any money and whatever little money he does make for the owners is being thrown away. Not good for you, nor the restaurant.
Terra Carver, the eloquent and peaceful Executive Director of the Humboldt County Growers Alliance is waxing poetic about the fine wine-like Terroir of craft cannabis to a group of broadly smiling Canna-Tourists. They are smiling and utterly enraptured by the gleaming, sunlit day, the long-tables groaning with hand prepared, fanciful appetizers and locally crafted Humboldt artisan breads and oozing, succulent cheeses. They sit enveloped by the aromatics of some of the finest craft cannabis that is grown anywhere in the country. Truly the taste and the aromatics of the place surround and deepen each breath. An experience so overwhelming that most people have never seen anything like this before and they sit, awestruck in the face of such beauty. This is a Victory Garden of outdoor growing. An experience of the the ‘highest’ order, and it is what we have come to see at Dave and Lorelie Sandomeno’s Sunrise Mountain Farm. Row after row of this lusciously scented craft cannabis fills the eyes and the nasal passages with vast bursts of spicy profusion. Terra is explaining with a smile, how the craft cannabis business is certainly to overtake fine California wine in overall sales in just a few short years. But can they accomplish what wine has accomplished with Terroir? That is her goal, to create an overall quality level that demands the greatest price, just like wine demands. In fact in the couple of years that her organization has been guiding local cannabis farmers, they have attracted the attention of the statewide organization, The California Growers Association.
Known in many bar-tending circles simply as the “Cocktail Whisperer,” Warren Bobrow has literally written the book on how to create new types of cannabis cocktails – everything from coffee and tea-based beverages to cooling lemonades and sparkling herbal infusions. In fact, his new book “Cannabis Cocktails, Mocktails and Tonics” illustrates more than 75 drinks that you can make with infused cannabis. As a result, thanks to the creativity of celebrated mixologists like Bobrow, bartenders have a new way to surprise and delight their patrons: the cannabis-infused cocktail.
At the upcoming 2019 Cannabis Drinks Expo in San Francisco, Bobrow will be demonstrating to audience members how to create their own cannabis-infused cocktails, focusing on one exotic creation inspired by Vietnamese street vendors. This iced cannabis drink features THC-infused condensed milk with sugarcane juice and coconut water ice. For lazy afternoons and late nights socializing with friends at the bar, this Asian-inspired cocktail might just be the perfect buzz worthy libation to serve.
As Bobrow will point out during his presentation at the Cannabis Drinks Expo, combining craft spirits and top-shelf cannabis into tasty little cocktails requires a little knowledge of what he refers to as “cannabis alchemy.” In other words, you simply can’t make a cannabis-based cocktail the same way you would a traditional mixed drink. First, you need to infuse the cannabis into the craft spirit of your choosing.
CBD curious? Then check out these CBD-based cocktails which are a great way to introduce people to the magic of this soothing cannabinoid.
These drinks are non-threatening, healthy, and incredibly versatile, making them the perfect choice for health-focused folks. While you can buy your own pre-made CBD products to mix into the cocktails (more on that later), making your own CBD-based solution is the way to go.
If you take a few seconds away from the day-to-day journey that most people take, from wake to sleep, there are very few opportunities to do what you love. That is especially true on the East Coast of the USA, where the search for success often clouds over the chance to actually do what you love.
Clean Green Certified Cannabis might not mean anything to you right now, but it should because what you put into your body should be of the greatest importance. With that said, out on the left hand coast of the United States, the thought of being and doing more than just what is necessary really caught my attention. I’ve made a concerted effort to attempt to extract the nerd stuff first and the marketing stuff way down the line. I’m always excited about packaging and the aromatics of a product, but at the end of the day it’s the way a product feels when I imbibe it. No amount of pretty labels, nor expensive swag will change my mind in this regard. It’s the finest that money can buy, or nothing at all. I refuse to cover the 9/10th’s of the cannabis business because it’s just not the very best! What catches my attention is a product that puts the health of their customer in front of the profit. Admirable is the word that describes HiFi Farms because of their Clean Green Certification. They aim to exceed the already high standards set by the USDA/National Organic Program. From a 30,000 foot level, the deep dive on low carbon footprint and good health to the earth, just make sense to the high-end consumer who wants the very best cannabis products that contribute to their healthy lifestyle.
Editor note: Recently I had the rare opportunity to share ideas on the telephone with one of the most intriguing individuals I’ve had the pleasure of speaking to in recent memory. Alex Shah is that person, and he is brimming with enthusiasm and purpose. He is highly conversational, and our interview went into all tangents, but what intrigued me the most was his passion for creativity and even cooking! It is through conversations that surround food that I find the deeper meanings in life. Not only work, but what makes us tick. And that is through the love of food. I saw, very clearly, that this man is not just a thinker. He’s a theorist and a creative being. Photography, food and life, not a bad way to work, doing what you love. It’s crystal clear that Alex is a success in whatever he sets out to do.
Hosted by Beverage Trade Network, the Cannabis Drinks Expo will take place in San Francisco on 25 July 2019 and will be the first event of its kind.
The exhibition and conference will “give worldwide drinks industry, and North America in particular, the chance to come together and look at ways it can start addressing what has been described as the biggest ever threat to its future”. The headline speaker for the inaugural event will be Bruce Linton, chairman and CEO of Canopy Growth Corporation – Canada’s largest producer of marijuana. Linton will speak about the “future perspectives” of the industry in North America.
Other speakers at the event include mixologist and journalist Warren Bobrow; Omar Figueroa, founder of the Law Offices of Omar Figueroa and cannabis law expert; and Alex Howe, co-Founder and COO of Rebel Coast Winery.
The email read like this: Hello Warren, Great news! A Viride GeoPipe is heading your way. More info on the GeoPipes by Stonedware: http://stonedwarecompany.com
Why Viride chose to collaborate with Stonedware: “I choose to partner with Ariel after learning more about the craftsmanship that goes into each Stonedware piece. We spent a lot of time collaborating on the design elements to make the pieces promotional but organic. I wanted to design a branded product that was still beautiful to display as a home accessory. The finished pieces are ones that everyone is enthusiastic about and the functionality rivals any other pipe on the market.” — Sarah Remesch, founder of 270M & Managing Editor of Viride
Also, here is a Viride link speaking about the collaboration. https://www.viridelife.com/provisions/2017/11/24/stonedware-and-viride-collaborate-on-custom-pipes?rq=stonedware