CANNABIS INDUSTRY EXPERTS & INFLUENCERS SHARE THOUGHTS ON 420

420 means a lot of things to a lot of people in the cannabis community— activism, education, celebration, normalization, advocacy, policy and tradition. This Friday, while you’re out there blazing for all those reasons and more, take a moment to reflect on all the hard work and sacrifice that’s gone into the movement.

MAGNETIC asked twelve industry experts and influencers to share their thoughts on the high holiday. Check out what they have to say!

 

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Stir Don’t Shake

With 4/20 just around the corner, it seems the perfect opportunity to discuss the merits of stirring cannabis cocktails. I’m usually hard pressed to find bartenders who really know the physical differences between stirring and shaking a cocktail—any cocktail. Now, add to that equation fragile ingredients that you may not want to pulverize and turn into overly green (read: botanical) flavors like cannabis, and those differences become even more important.

One of the most unpleasant of all overly-green flavors is mint. When it is excessively manipulated, the aromatics and essences resemble that of mud. And no one wants to drink mud. You may have witnessed this yourself in batched up Kentucky Derby cocktails, where the mint is added to the ice the day before, frozen, and then topped with bourbon just prior to serving. The end result is a muddy mess that screams for a fresh glass, new mint, and clean ice.

Why Stir Cannabis Cocktails?

cannabis cocktails

The Dramatis Personae Cocktail, via Cannabis Cocktails, Mocktails, and Tonics / Fair Winds Press.

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Monk Elixirs: Ultra-Luxe Mocktail/Cocktail Augmentation

Warren Bobrow

Deliciousness Encapsulated

The market for botanically enriched, “health” drinks have exploded over the past few decades or so. There are hundreds of products on the market that promise wellness and health, but nothing could prepare the consumer for the coming wave of micro-dosed; CBD and THC liquids made specifically for wellness. It’s true! All that is required is a healthy thirst and the desire for something different. Case in point with the Monk line of drinking botanicals. This ultra-luxury line of tiny 4 oz bottles are scientifically calibrated to micro-dose just the right amount of CBD/THC to the careful imbiber. Careful because the dosage of CBD/THC is in the micro amounts- nearly undetected after enjoying the scant few sips of this ‘magical’ elixir. What each bottle represents are flavors and health-giving qualities similar to the days of the early apothecary, when fragile herbs and spices made their way into preparations that the pharmacist concocted to order. Not unlike the early preparations that made their way to the cocktail bar with drinks meant to heal the gut, like the famous Sazerac, or perhaps you’d be interested in knowing why Angostura is so helpful when you have a stomach ache, or are seasick? It all comes around again with the deep desire to write the first book about creative mixology that uses cannabis.   There is a large distinction between non-Cannabis augmented health drinks and quality products like Monk’s Drinking Botanicals. What we have here is a modern framework, one that is more flavor-driven as opposed to effect-driven, with varieties like the brightly aromatic and refreshing grapefruit/cayenne. This delicately spicy, yet not overly sweet concoction is precise and carefully combined to offer amusement, candor and excitement into every careful sip. Careful because the cayenne element is not overwhelming, but it is right there in front of the brightly delineated richness of the pink grapefruit juice. The combination resembles a fine craft cocktail- especially with the balance and the depth of the ingredients. They almost taste as if the grapefruit was freshly squeezed and infused with the cayenne peppers.

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The Rise of Cannawine – Cannabis-Infused Wine

From Mesopotamia to ancient Rome, people have been infusing alcohol with cannabis for as long as cannabis has been around. In recent years, cannabis-infused alcohol has seen a resurgence of public interest, due largely to the spread of legalized cannabis in the United States. Most recently, the creators of Blue Moon announced that they would develop and release their own brand of craft cannabis beer.

 

Read More At Green Market Report

Emma Chasen, Cannabis Disruptor, Educator, Intellectual

Courtesy: Emma Chasen

Emma Chasen

I love the magic of the inter-webs. Instagram, the darling of the moment has led me down many paths to enlightenment in my newest career. I’m fortunate to meet some amazing people along the path to enlightenment- at least in my own direction in life. One of these paths led me to one Cannabis Entrepreneur in particular, and this person is weaving her magic in the modern, Pacific Northwest Cannabis Industry. As an introduction to this dialogue, I’m lucky to have been accepted by a deeply spiritual world of healers -an entrepreneurial path based on our overall desire to be well and to heal. Wellness bubbles over in the universe and it encourages us to do better by others. I’m satisfied to say that through the use of Cannabis as a medicinal methodology, it has become something that explains much, without shouting or being overtly antagonistic in the methodology of altruism and smoking anywhere and everywhere. I don’t do that. I usually let my book, Cannabis Cocktails speak for itself as a life form and a method of medicating without being too overt. What I’m fortunate to do is not for everybody- but those who get it find the science beguiling and intriguing- all at the same time. Then there are the recipes of course, delightful, inspirational and candidly delicious. They get people’s attention- like my salubrious Vietnamese Iced Coffee with THC infused Condensed Milk. Yum. That one is a good intro to my craft. But I digress. Emma Chasen is doing what I wish I could do, had I the bulk of educational research and razor sharp intellectual curiosity that brims from each word in her myriad of descriptors about what makes her different that the others. Emma has the hard work, the empirical science down pat and she makes it easy to understand- and better yet, to enjoy what she has to say. So few people make words that resonate, rather than just talk to a ‘talking head.’ Emma is not that person. As usual I want to shake things up a bit and make it exciting for my readers to find out something a bit deeper about their favorite person. And in this case I wanted to know more about Emma Chasen, a disruptor and bud-tender educator, eater. In short, curious and intriguing. Thank you, Emma for being so forthright in your answers and showing your pure smile in your hunger producing words.

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Why Cannabis Cocktails Get A Bad Rap When They Are So Wonderful

Why Cannabis Cocktails Get A Bad Rap When They Are So Wonderful

And a gorgeous recipe for a Louis Armstrong’s Way cannabis fizzy.

Why Cannabis Cocktails Get A Bad Wrap
Photo by Dylan Goldby at WelkinLight Photography

I’ve made my living for the better part of seven years in the liquor space. With that said, I’ve noticed some real changes in that traditional world of intoxicants over the past year or so. After being tolerated for a few years, the large liquor companies are having serious misgivings about being too friendly with the cannabis family. Perhaps this is because the ongoing stigma that hovers just over the periphery in every illicit transaction outside of the “three tier system.” You see, the liquor industry has been permitted to print their own tickets since Prohibition, under the watchful gaze of the government. Taxation is a powerful determinate with broad reaching implications.

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The Cocktail Whisperer: One Man’s Quest to Combine Craft Cannabis and Premium Alcohol

Warren Bobrow is a world-renowned mixologist and is known to many as The Cocktail Whisperer.

Bobrow_Warren - Cannabis Cocktails_edit1.jpg

He’s written five books about mixology and is published in numerous periodicals. Bobrow completed his bachelor’s degree at Emerson College and from there, went on to work as a pot scrubber at York Harbor and worked as a television engineer, cameraman and editor at two New York television stations. Not quite feeling like he was the Warren he aspired to be, Bobrow studied culinary arts at Johnson and Wales University, then moved to Charleston South Carolina where he opened his own restaurant Olde Charleston Pasta. The company prospered until being devastated by Hurricane Hugo in 1989.

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