Author’s Note: I love working with talented intellects who enjoy the cannabis space for more than just a job, these “think on their feet” entrepreneurs genuinely want to make a difference and are leading the thrust towards doing better by others, one step at a time. I am fortunate to work with several industry leaders in the Public Relations world of cannabis and all are supportive of my desire to document the talented and the entrepreneurial. One such talented person is Rosie Mattio. Rosie has her own cannabis-centric agency that specializes in luxury cannabis products. Her list of clients reads like a “Who’s Who” of the New Cannabis Age, but Rosie is not about shouting their accolades to the world. Quite to the contrary, her strength is organic. She brings people together through synergy and her ease of communication. She makes you feel comfortable in your path, because in the case of this company, brains push forwards- rather than sheer brawn. It takes more than one key player, however to make a team work in the cannabis space. As cannabis is organic, the methods of promotion are also organic. Not forcing, but guiding the guest, through the life of a product or service. Helping, guiding, but not doing is another method of great cannabis PR. Part of the passion of cannabis is the methodology of our tribe. Cannabis is not for everyone, but with the non-conformist views of this talented firm, what Rosie does is allow the consumer to learn along with the teacher, instead of the teacher knowing everything. Knowing everything is impossible in life, and it takes humility to discover the secrets of great Cannabis-Centric PR. I’m honored to share with you, Rosie Mattio, PR., and her five (or so) questions.
The Canadian Association of Professional Sommeliers (CAPS) – Ontario in partnership with Lifford Cannabis Solutions invites the hospitality community to join us for this monthly event series. Please join us at Lifford Wine & Spirits (471 Jarvis Street) on the third Wednesday of the month to learn more about how cannabis will impact the hospitality industry.
$20 for CAPS Members $35 for non-members
HOSPITALITY SESSIONS: CANNABIS COCKTAILS 12/ 19/18
Warren Bobrow, the Cocktail Whisperer, is the 6x Author of Apothecary Cocktails: Restorative Drinks from Yesterday and Today, Whiskey Cocktails: Rediscovered Classics and Contemporary Craft Drinks, Bitters and Shrub Syrup Cocktails: Restorative Vintage Cocktails, Mocktails & Elixirs, Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks & Buzz-Worthy Libations and his celebrated, 2017 release, The Craft Cocktail Compendium. Bobrow presented at the 2018 SXSW on Disrupting the Cannabis Kitchen and Cannabis Cocktails. He was the Mercedes-Benz Me Conference Mystery Speaker on Wellness, also at SXSW 2018.
Technology certainly has taken the lead in the cannabis world with faster, stronger and better moving forward and the ‘old fashioned’ methods (the ones that I’m more familiar with), of enjoying cannabis being left in the dustbin of history. The old days of struggling to roll a joint to take your expensive medicine are the vestiges of time gone past. The very thought of emitting a deep cough from the sometimes-harsh cannabis smoke is uncomfortable on your throat. “High” Technology in cannabis makes taking a hit less onerous and stressful on the lungs, all the while enjoying the flavors and the textures of the concentrated cannabis vapors. I’ve been playing around with expensive technology and these are some standouts in the world of wonderful, cannabis gifts for the person who, has it all, or just wants the very best. Money is no object in most cases! I have included in my list a couple of non-technology items, just because I thought they are worthwhile and well thought out.
What attracted me to cannabis, initially, wasn’t the feeling of being stoned— far from. It was a curiosity about the plant because I’m attracted to cannabis for the effect it has on my brain. You see, it makes me smarter. After all, no dummy writes and publishes books or makes a living being a writer. It’s challenging enough to put pen to paper, and actually say something that resonates with the reader. Cannabis and the intellects that use this much maligned plant, sit in the catbird-seat of entrepreneurship. None are more intriguing than the individuals that can actually change the highly stigmatized world of canna-intellectualism. I find this part of life fascinating, and I want to share this very personal energy with my readers.
Jólabókaflóð, or “Christmas/Yule Book Flood,” is an Icelandic holiday tradition comprising exchanging books with friends and loved ones on Christmas Eve, then spending the evening reading them aloud to one another, often while gathered in front of a cozy fireplace, or curled up in bed with a partner, and perhaps some chocolate. The Icelandic tradition of exchanging books on Christmas Eve, and then spending the evening reading, is worth importing and incorporating into the holiday season. In the spirit of the Jólabókaflóð (phonetically pronounced yo-la-bok-a-flot) tradition, the following are some selections for the cannabis curious on Christmas Eve.
For foodies, there’s always a keen interest in the latest ingredient or flavor trend, and ways to bring fun, unique experiences to the table. More than ever, cannabis is an option for experimental chefs and gourmets–they don’t call it “herb” for nothing. While its dank flavor maybe an acquired taste, with growing global legalization, cannabis as an ingredient in food and beverage is bound to become more common, especially once innovations in recipes and techniques take hold.
Home cooks in legal states can experiment now with cannabis-infused ingredients, specialty kitchen equipment, and recipes developed by cannabis cooks in almost every cuisine–it’s not just about brownies anymore (though there are some awesome recipes for baked treats. #Yum.). DIY edibles also may be the only option for cannabis connoisseurs in some states (and Canada), as well as a more economical choice for edible lovers.
Here’s a short list of eight cannabis-related fun food options that would make great gifts for adventurous chefs and culinary explorers. Whether it’s a posh holiday potluck or a luxe party spread, a buzz-worthy Sunday brunch or intimate dinner-for-two, there have never been more options for cooking at home or dining out:
“Cannabis Cocktails, Mocktails, and Tonics” by Warren Bobrow–Available in hardcover or Kindle editions, this book of drink recipes is from acknowledged adult beverage writer Bobrow, also known by his blogger moniker The Cocktail Whisperer. Not just a roster of recipes; Bobrow, whose work has been published in high-end foodie magazines, is also an educator on the topic of tonics and libations. He gives readers historical background on cocktails and cannabis, as well as 75 recipes, ranging from infused coffee cream to pre-dinner aperitifs to warm remedies for winter colds. One Amazon reviewer wrote, “This is not a get high quick, stoner book. It is a thoughtfully-written, well-researched, creative read showcasing delicious healing cocktails that feature alcohol and cannabis.” At Amazon.com.
Aster Farms’ Unique Terroir Emerges from the Ashes in Wine Country
I’m fortunate to have real farming in my blood from growing up on my family’s Demeter / Bio-dynamic / Organic / Gentleman’s farm in Morris Township, New Jersey. The idea and concept of using soil as an extension of the interactive, living earth with the planets above, pulling the entire thing together in a cohesive and forthright manner, is very personal to me— even though my part in the whole thing was very limited. But the concept of farming cannabis attracts my attention because it’s real. Farming, whatever you are growing is massively hard work. There’s no sleeping-in “because I’m tired” days. No days off. While growing up, my responsibility was to care for a working stable with very demanding horses. Horses eat 24/7. Their stalls need to be cleaned constantly, it’s just what you do. That was my job. School was part of the story, too. It wasn’t easy for me, far from. There’s always a job to do on a farm.
Covering cannabis at the top of the line in quality, and all within the journalistic side of the cannabis business has certainly opened my taste-buds to a broad array of flavors and ‘terroir’ that I thought only existed in the wine world. It’s truly eye-opening to imagine all that time that I spent tasting fine wine growing up, only to discover in later years a much broader array of flavors like wine, inherent to cannabis. I discovered many similar attributes to fine wine, and vice-versa. Descriptors such as crushed minerals, fruit salad, pine forest, sap, salt-slicked could all mean different impressions of fine wine from around the globe. Now imagine taking those same and even more descriptive language when it comes to cannabis tasting notes. Such as the new catch phrase, terpenes. Imagine my delight to fall into a series of samples from Bayflower in San Francisco. Not that I was in San Francisco, (I wasn’t), but close enough in Eureka (a few hours up the coast), is where I experienced their own unique terroir; quite literally, the taste of the place. Here I had in at my disposal some of the most gorgeous locally grown, (legally, of course) cannabis. And suddenly as if by osmosis I had several lovely new samples from Bayflower! Wonderful! Thank you!
Perhaps it was the Lemon Tree strain of Cannabis from the California Bud Company seducing me at that very moment, with her hauntingly woodsy, citrus tinged aromatics, further scintillating inhalations, each one offering deep rips of iChing level intellectualism, the experience leaving a perfumed moment in your heart that is deeply mesmerizing. Each subsequent puff offering hints of cedar wood, dripping with raw honey and crushed fall leaves and more sweet and spicy citrus oil that coats your lips and tongue. Coming into view are scents of the very tips of young pine needles as you brush up against them. Their Douglas fir scented sticky oils, releasing their perfume all over your shoes and socks, while being gently crushed under foot. Yes that is what enticed me to share their deep success and their utter excellence, thank you all for making it so and placing those memories into my brain. It’s made my food journalism even more satisfying.
…And it’s a love letter to the Bull Run Lifestyle.
In a land far away in New York City, where people are awoken by car horns, have their clothes professionally cleaned and check the DOW industrial average while brushing their teeth, they dream of a simpler life. To them, the Oregon lifestyle is a fairy tale. The sap that comes from our trees is a thick and vibrant viscoses that courses through the veins of our forests, gushing with life. Our air is crisp and clean, with the soft, rustling sounds of leaves and animals rolling in the gentle breeze, and everything that is grown and cared for is nurtured by the love and light that keeps our land going. And, according to Forbes writer Warren Bobrow, our cannagars capture it all.