Binske – Cocktail Whisperer

Binske IG FeedingAmerica
COURTESY: BINSKE

There are seminal moments when companies have the opportunity to separate themselves from the pack. This occurs when a company takes a bold stand, drawing a line in the sand and making it clear to the rest of the universe that they stand for something, something greater than themselves, something greater than the sum of their parts. Normally those moments are recognized through financial gains or innovative ingenuity, but in this particular case, it is through social responsibility during a global pandemic. That’s why when I heard that the international cannabis brand Binske was donating meals to the Feeding America COVID-19 Relief Fund, I wanted to learn more, so I contacted Alex Pasternack whom I interviewed last year for an article in Forbes. What I have learned is truly impressive. From April-July, the Binske brand is donating 5 meals for every Binske product purchased across the country.

Please Read More Here At Forbes:

Alex Pasternack EVP Binske

I first met Alex through a close personal friend, who like Alex always seems to be traveling at one thousand miles per hour. Time is what you make of it with the experience of a lifetime unfolding in front of you in real time. Alex Pasternack is on to his newest idea with a pragmatic approach to the classic business model which is geared to his growing success. It would appear that his company, Binske is increasing their metric and raising the bar at the same time. Utter quality leads their ethos of making the very best quality products with authenticity as the rudder. When I discovered Alex was deeply rooted in food history,with his chocolates derived from heirloom ingredients in the Slow Food style, I was immediately a fan. As a trained cook, having started my second career in restaurant kitchens, surrounded by talented flavorists, it wasn’t too far of a leap to include the finest artisan products with my favorite plant. Not a house plant, but a very succinctly raised medicinal one named cannabis. The work that Alex is producing at Binske is as pertinent as anything I’ve ever experienced in my entire 58 years. Alex is going places with Binske. I’m deeply honored to be his friend and hope that these questions along with his thoughtful replies will enlighten your day. Should you be in a place where you can buy Binske, the experience should be intellectually bemusing to say the very least. Cheers to your next success, Alex and the ones that will obviously follow. WB