Green Gold: Corporate Titans Are Betting Big on Cannabis Beer, Wine, and Cocktails

Colorado brewer Keith Villa is best known as the creator of Blue Moon, the wildly successful, Coors-backed beer with the suggested orange-slice garnish.

His newest craft-style beer will come with a much more potent additive: cannabis.

“What we’re going to offer is going to give a shot in arm to the beer industry,” says Villa, whose new label, Ceria, is expected to launch later this year, offering three different styles of brew: a light American-style lager, a medium-bodied Belgianwhite, and a heavier India Pale Ale, all infused with various levels of THC, the main psychoactive ingredient in marijuana.

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