Five Questions with Omura’s Head of Marketing: BJ Carretta

BJ Carretta, Omura’s Head of Marketing

BJ Carretta, Omura’s Head of Marketing COURTESY: OMURA

At first I looked at the design-forward device in a quizzical manner. How is it filled? Why does it look like a high styled, European electric toothbrush? Where is the on button? My old brain was starting to hurt and I couldn’t quite grasp the potential here. But after a conversation with BJ, via both phone and email, my trepidation was assuaged. The design of the Omura is striking. It’s clean and crisp in scope. The size, is perfect to the hand, both elegant and memorable. When you speak to people who have clarity for their path in life, tools like the Omura makes the sometimes difficult road a bit easier to navigate. We spoke about a number of things, listed below. I was most impressed by the gently heat and not burn technology. I only had some CBD pods so I couldn’t get the full experience, yet my feelings were correct in every way. This is a quality machine. Coupled with the right strain, it would be as easy as buying a pack of gum. But in your favorite cultivar, ready to go without having to roll a joint or fill a bong or tap out a dirty pipe filled with last week’s weed. There is nothing cumbersome with regard to the Omura. This is a design edifice, an object d’art for the Museum of Modern Art. It’s functional art and I’m proud to own one. The only thing I need to do is get to a place where their unique carts are legal. California is that place.