Dan

From The Earth CEO Dan Zaharoni PHOTO COURTESY: FROM THE EARTH

Warren Bobrow: Why cannabis? When was the first time that you discovered our plant?

Dan Zaharoni=DZ: My opportunity to enter the cannabis industry began when I was approached by From The Earth founders, Jayson Quinones and Kintu Patel. When I saw what they had created and the brand that they had built, I realized that an industry was literally rising from zero and would, by all accounts, grow into a $100B market in the course of just a few years. Moreover, there were no entrenched national brands dominating the field and a highly fractured regulatory framework so that smaller, more nimble players could easily obtain licenses and gain a following. I saw this as the opportunity of a lifetime as we could take our network, resources and a strong business plan to immediately create a recognized player in the cannabis market.

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