Warren Bobrow=WB: Why Cannabis? What brought you to the plant? How long have you worked around this healing plant?
Category: Interviews
WB: Please tell me about your company? What brought you to the cannabis business? What did you do originally?
Tuesday is GIVING TUESDAY and this day represents a great opportunity to support a very worthy cause, the Sweetleaf Collective. Sweetleaf Joe (above) has been raising funds for this essential organization since 1996. #GivingTuesday is a good way to help the Sweetleaf Collective reach their goals. The Sweetleaf Collective brings plant-based medicine directly to the people who need it most, regardless of their ability to pay. That pursuit is beyond honorable.
Based in San Jose, CA, Airfield Supply Company — a vertically-integrated cannabis dispensary that champions the notion that “High Is A Place” — recently celebrated its 10th anniversary. Ten years is a very long time in legit California cannabis, so this marker piqued my interest. Established to serve the medical market as the South Bay Healing Center in 2010 and rebranded for the recreational market in 2015, Airfield Supply Co. has grown into one of the highest-volume, single-site recreational cannabis dispensaries in the United States, serving more than 1,500 consumers daily — a full 300 of whom each day enter for the first time. I caught up with Airfield Supply Co.’s founder and CEO Marc Matulich to learn what makes Airfield so special.
INTERVIEWEE: Jeff Finnerty, Senior Director, Marketing & Sales for GrowHealthy
WB: Why cannabis? How did you discover the plant?
Warren Bobrow= WB: Please tell me about your company?
During college in Boston I smoked a tobacco pipe. Not just any pipe, but a really lovely, handmade Dunhill Bruyere that I enjoyed very much, it made me feel less like a poor college student, and more like a gentleman, living on Beacon Hill. It offered an air of class when I had very little more than an apartment in a student ghetto on the back side of Beacon Hill.
Years ago when I was working in the rum business I would rely upon the good nature of fellow bartenders who had their medical cannabis cards in California. One of the places that always was on my must-visit list is the formerly medical only dispensary named SPARC. Located in an unambiguous neighborhood, you should take your head out of your cell phone screen when walking there. Pay attention to where you are going and be aware of others who may be taking a rest right where you are walking.
Warren Bobrow=WB: Please tell me about your company? Indoor or outdoor grown?
WB: Please tell me about yourself. What was your path to our plant? How has the plant helped you?
BB: I grew up in Doylestown Pennsylvania and attended the University of Massachusetts then after the events of 9/11, I joined the Marine Corps. I transferred to Villanova University where I received a commission into the United States Marine Corps and started off in the infantry then went into Marine reconnaissance. I spent a majority of my career as a Marine Raider in the Marine Corps Special Operations Command. I was stationed at Camp Lejeune, NC for about 7 years, then Camp Pendleton in California for 2 years. I’ve served in Iraq, Africa, Southeast Asia and Afghanistan.