Lobo: Craft Cannagars For Luxury Aficionados

What Price For Perfection? PHOTO: EDUARDO WHITTINGTON

Ever since I started covering the luxury cannagar space I’ve tasted some pretty lush cannagars. It’s really hard to determine the one that I enjoy the most, since the top of the house can be a very busy place. All have been intellectually amusing. The composite cannagars, for example, Lobo, which I discovered in Portland, Oregon, are the most exciting. Although you shouldn’t just seek out these examples. Sometimes simplicity is better for those of us who didn’t grow up smoking dabs. But first, what is a cannagar? In earlier articles, I’ve discussed the various forms of cannagars. For me, all I want are the ones with natural wrappers. What does this mean? Well, quite simply a natural wrapper doesn’t have tobacco in it. I’m not reviewing them, so don’t ask! It wasn’t until very recent that I accepted the flavor of a hemp wrapper as part of the biz, but first, the fan leaf, or sugar leaf is what my palate desires. Natural. Keep it simple. The first Lobo that I smoked was a tightly rolled, natural wrapper cannagar. It was pretty small, but it lasted for almost a month by only taking a couple hits off it per day. I thought immediately that the Lobo was a quality product, memorable in every way, and I had to find these toothsome wonders again.

Read More Here At Forbes: https://www.forbes.com/sites/warrenbobrow/2019/02/01/lobo-craft-made-cannagars-for-luxury-aficionados/#28cea9791497

Harmony Dispensary: Synchronicity With The Cannabis Universe

When one thinks “Jersey Fresh” they immediately think about the successful marketing campaign for ‘Jersey’ grown fruits and vegetables. And rightfully so, because New Jersey is the Garden State, or so it says on our license plates. Over yonder, near Secaucus, New Jersey, another revolution is taking place. It is Jersey Fresh, 100%, just a different kind of produce is being nurtured. Here, at the Harmony Dispensary, they grow all of their fine medical cannabis, right on site. You can’t get much more Jersey Fresh than this. And, by the mental photographs that are encapsulated in my brain from visiting the grow, thank you. And a massive thank you goes to Shaya Brodchandel for your kindness by sharing your very special, “Jersey Fresh” grow with me.

https://www.forbes.com/sites/warrenbobrow/2019/01/30/harmony-dispensary-synchronicity-with-the-cannabis-universe/#4ada9db126b8

Valentine’s Day Gift Guide: Selection Of Cannagars You Must Acquire

Quite Frankly: XiaolinWARREN BOBROW: IPHONE X

 I received the honor of writing a Cannabis-Centric Valentine’s Day gift guide from my kind editors at Forbes- after my pitch, of course! The overall topic was certainly not your usual fare. The best diamond, best bottle of Single Malt Scotch, best Swiss-chocolates, nor the best online rose retailer interested me. I wanted something that most people have never thought about. And even fewer have tried. The Cannagar!

HiFi Farms (Detail) WARREN BOBROW: IPHONE X

Read More Here At Forbes! https://www.forbes.com/sites/warrenbobrow/2019/01/28/valentines-day-gift-guide-selection-of-cannagars-you-must-acquire/?fbclid=IwAR1BcMlQRyYMRIQohMZ82Bg0qB5ihm3zligDBUnrp14mcnOEQbAmdZtKZtI#ae60a4e24dfe

Ed Schmults: Entrepreneurial Cannabis Intellect/CEO Of Calyx Peak Companies

Drying Room ALEXANDER RAUBER, CALYX PEAK COMPANIES.

Recently I had the honor of interviewing Josh D., of the righteously world-famous Josh D. Farms for Forbes Vices. I didn’t realize at the time that Calyx Peak was the parent company of Josh D. Farms, but that’s already confusing me, so I’ll try to keep this deep-dive as crisp as possible!

https://www.forbes.com/sites/warrenbobrow/2019/01/24/ed-schmults-entrepreneurial-cannabis-intellectceo-of-calyx-peak-companies/#7f87f6942079

The Cannabis Cocktail Whisperer, Warren Bobrow

The Cannabis Cocktail Whisperer, Warren Bobrow

Master mixologist Warren Bobrow, also known as the Cocktail Whisperer, has gained a cult following for his deceptively simple, elegant drink creations. Now, with his fourth book, he’s showing us how to get high while we drink, literally. But Warren’s take is more elevated than that. Cannabis Cocktails, Mocktails, and Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations breaks infusing your homemade drink with cannabis into an easy-to-follow science and includes 75 fresh recipes. You’ll also find non-alcoholic alternatives and a breakdown of drink-friendly strains and their flavor profiles, from piney, mimosa-friendly OG Kush to super-savory Trainwreck to surprisingly absinthe-ready Sour Diesel. Here, the expert and writer talks about the most special spirits, the best bars in the country and why cannabis and cocktails are a brilliant match.

Read More Here: https://prohbtd.com/interview-the-cannabis-cocktail-whisperer-warren-bobrow?fbclid=IwAR23-6Qm-0gEIwvgsn_kN-UO7q6WfzijK1Pb0JfVH1XjpERUE6oMH98NHng

CANNABIS JOURNALIST INTERVIEW SERIES: WARREN BOBROW

In this brand new interview series, I’ll be interviewing the most influential journalists covering the cannabis industry. The intent is for these interviews is to be fun, enlightening, entertaining and of course informative.

We’re kicking off this new series of interviews with Warren Bobrow Author/Chef/Barman/Cannabis Alchemist. Bobrow has published five books on mixology and written articles for Forbes,  Saveur magazine, Voda magazine, Whole Foods-Dark Rye, Distiller, Beverage Media, DrinkupNY and many other periodicals. Warran has also contributed to SoFAB Magazine at the Southern Food and Beverage Museum and has written restaurant reviews for New Jersey Monthly. It’s safe to say that Warren has a natural talent for words that simply flows through, as you will find out from his answers below.

Read More Here! https://cannaimpact.co/2018/12/17/cannabis-journalist-warren-bobrow/

CANNABIS JOURNALIST INTERVIEW SERIES: WARREN BOBROW

By Oren Todoros  December 17, 2018

In this brand new interview series, I’ll be interviewing the most influential journalists covering the cannabis industry. The intent is for these interviews is to be fun, enlightening, entertaining and of course informative.

We’re kicking off this new series of interviews with Warren Bobrow Author/Chef/Barman/Cannabis Alchemist. Bobrow has published five books on mixology and written articles for Forbes,  Saveur magazine, Voda magazine, Whole Foods-Dark Rye, Distiller, Beverage Media, DrinkupNY and many other periodicals. Warran has also contributed to SoFAB Magazine at the Southern Food and Beverage Museum and has written restaurant reviews for New Jersey Monthly. It’s safe to say that Warren has a natural talent for words that simply flows through, as you will find out from his answers below.

Warren, take it away.

Please share your professional and personal background with our readers.

My degree is in film, from Emerson in Boston, and I had aspirations of working in the film industry- and did for a short time- but nepotism rules of the 1970’s permitted me to intern, but unfortunately, I could never get a full-time job in motion pictures. I worked in television for a time in NYC as an editor doing ‘hard news’ but mostly I spent my free time working with video artists and working in the video lounge at the world famous nightclub named Danceteria. I had moved to Maine to work in the TV industry back in the mid-1980’s- it didn’t last long and I found myself unemployed and hungry for meaningful work.  I found it by washing pots and pans – then graduating to a dishwasher. It was rewarding and it framed the next ten or so years of my life. I lived and worked as a cook in Portland, Maine- before it was trendy to live in Maine, and I couldn’t wait to get out of there. Which led me to Johnson/Wales in Charleston, South Carolina, where I attended culinary school and did work towards my ACF apprenticeship in culinary arts. My professional culinary background frames my passion for flavor as a saucier. I worked in restaurants from Maine to Arizona and was the owner/founder of Olde Charleston Pasta, the first manufacturer of fresh pasta in South Carolina. September of 1989 I lost everything in Hurricane Hugo. It would push me forward.

I was also fortunate to have been raised as a global traveler and eater. My parents were determined to show my sister and I the world, like millionaires would see it- because they were- and they instilled fabulous, old money tastes into me. Problematic, because you need to make a bundle of money to have this kind of old money taste- something that has, to date, evaded me. Oh, don’t get me wrong, I’m certainly self-made, but not on their level. My luck! So, my parents made sure I knew about fine wine from age 5 or so on.  Cannabis was my own discovery at around 12. More on that later. My grandfather was in the patent pharmaceutical business. It afforded me an upbringing few can understand. I’ll just say, it was unique and it made me the man I am today…

You’ve written for Forbes, Saveur magazine, Voda magazine and authored several books. Tell us about your writing process.

Writing is easy for me. The words just flow- it’s conversational and emotional. I love to bring my readers into my life- not to show off, far from! But to share and hopefully add value. To experience the best, without being a snob. I hate those people. They suck! I was massively bullied growing up and it made me the man I am today. Forbes is a great honor.

I write for their Vices section. It’s pretty laid back there. Saveur is a thrill for me because most people don’t know I literally was starving before I found that I had a passion for cooking. NO one ever went hungry working in a professional kitchen. This insight allowed me to speak the language of a cook because I started cleaning bathrooms and greasy, burnt pots and pans. NO ONE who I know who is a writer or even a blogger can say that- given my timeline. Not that I should ever compare myself to anyone else, just the timeline is long, from the mid-1980s to today!

What’s your favorite cannabis cocktail and how do you make it?

My favorite is the viet iced coffee with THC infused condensed milk, you decarb the cannabis in the Ardent Lift to 100% bioavailability. I spoke on this topic at SXSW this past March. Disrupting the cannabis kitchen.  

I talked about how I infused cannabis into craft spirits. It’s so easy to gently heat the cannabis and condensed milk together, using my favorite machine, the Magical Butter Machine. It makes me look like a pro! You mix the cannabis-infused condensed milk into Vietnamese Iced Coffee and lazy away the afternoon!

Your writing sits at the intersection of cannabis and cocktails which is a very interesting mix. How did that come about?  

I had a dream. Really.  It’s that simple. I’m a classically trained mixologist from bar-back on up. My mentor, Chris James was not easy on me. I came to him at fifty years old- no youngster at the Ryland Inn located in the bucolic hunt country in NJ. People are extremely demanding there. It’s ultra-affluent and they want the very best without apologies. I learned from the best, Chef Anthony Bucco gave me a chance to become the Warren I am today. Not too many people start new careers at fifty.

Personally, I’ve never had a cannabis cocktail. What effect should I expect and what would you recommend I try?

It’s a lovely stone.  I’d love to make a mint julep for you with THC infused Rye whiskey from Barrell.  It’s barrel strength and quite luxurious!

What are some of the biggest opportunities and challenges you see in the cannabis industry?

I only see opportunity. I hate lipstick-stoners.  I have to use cannabis as part of my medicinal regiment.  If you can’t hold your cannabis, get out now. It’s different for everyone. Watch out for edibles, they can hurt you if you’re not careful. Don’t say I didn’t warn you! I see a massive opportunity for kind people to spread warmth and well- being to the world.

What stories are you most interested in right now? What topics do you enjoy writing about?

I love writing about Cannagars ( Handcrafted cannabis cigars made from organic flowers). I am enjoying one from Luxe at the moment, pure bliss.  I’m also enjoying one from the Las Vegas Cannagar Company. I have no idea how I got any of them.

As I’m sure you know, reaching relevant media and journalists is a major challenge for entrepreneurs, especially in the cannabis industry. What’s the best way to reach you, in a way that captures your attention?

Twitter is the best way to reach me. I love LinkedIn, but to be quite honest, I don’t always check my LinkedIn emails. Twitter is always there for me. I have a massive footprint and it opens many doors that are usually closed. @warrenbobrow1

Going back to the cannabis industry, how do you see the state of the industry right now, and where do you think we will be 5 years from now?

It’s the wild west with the liquor- three-tier system running the integration of logistics. I’m pretty unhappy about this.  We need more cannabis people in charge of things, not liquor people.

What do you think most entrepreneurs in the cannabis industry get wrong about their marketing strategies?

Lack of humility and certainly the lack of me time. You must be good to yourself and stop working so hard! What will be will be and the growth should be organic. Don’t try to force anything and by all means, do what you love. It will show!

Who would you recommend we interview next, and why?

I should suggest that you interview Zoe Wilder, also I suggest interviewing Rosie Mattio. 

Thanks for sharing your insights with us Warren, it was a true pleasure interviewing you! Looking forward to raising a glass with you in the near future. Cheers!

Oh, and don’t forget to check out Warren’s book – Cannabis Cocktails, Mocktails & Tonics: The Art of Spirited Drinks and Buzz-Worthy Libations.

Rosie Mattio: The Intersection of Luxury Cannabis and Intellectualism

Rosie Mattio PHOTO COURTESY: ROSIE MATTIO, PR

Author’s Note: I love working with talented intellects who enjoy the cannabis space for more than just a job, these “think on their feet” entrepreneurs genuinely want to make a difference and are leading the thrust towards doing better by others, one step at a time. I am fortunate to work with several industry leaders in the Public Relations world of cannabis and all are supportive of my desire to document the talented and the entrepreneurial. One such talented person is Rosie Mattio. Rosie has her own cannabis-centric agency that specializes in luxury cannabis products. Her list of clients reads like a “Who’s Who” of the New Cannabis Age, but Rosie is not about shouting their accolades to the world. Quite to the contrary, her strength is organic. She brings people together through synergy and her ease of communication. She makes you feel comfortable in your path, because in the case of this company, brains push forwards- rather than sheer brawn. It takes more than one key player, however to make a team work in the cannabis space. As cannabis is organic, the methods of promotion are also organic. Not forcing, but guiding the guest, through the life of a product or service. Helping, guiding, but not doing is another method of great cannabis PR. Part of the passion of cannabis is the methodology of our tribe. Cannabis is not for everyone, but with the non-conformist views of this talented firm, what Rosie does is allow the consumer to learn along with the teacher, instead of the teacher knowing everything. Knowing everything is impossible in life, and it takes humility to discover the secrets of great Cannabis-Centric PR. I’m honored to share with you, Rosie Mattio, PR., and her five (or so) questions.

Read More Here At Forbes!

Oregrown’s Terroir Tastes Like the Forest

Oregrown’s Flagship store in Bend, Oregon, carries a range of apparel from hats to tees, in addition to cannabis products PHOTO COURTESY OF OREGROWN.

Oregrown’s Terroir Tastes Like the Forest

I love Oregon’s weather. The climate reminds me of what New Jersey’s weather is like. Weeks of hot and dry, followed by weeks of damp, dark and raw. It’s familiar to me because I appreciate this “chill me to the bone” weather. It goes along with the cocktails that I enjoy this time of the year. This type of weather brings brilliance to my Oregon visit months ago, when I stayed at Portland’s best Bud n’ Breakfast, the Doctor’s House.

Read More Here At Forbes!

Confident Cannabis: Excelsiors in Transparency

Confident Cannabis CEO & Co-Founder Steve Albarran speaking at craft cannabis competition Cultivation Classic in Portland, Oregon.PHOTO CREDIT: CONFIDENT CANNABIS

What attracted me to cannabis, initially, wasn’t the feeling of being stoned— far from. It was a curiosity about the plant because I’m attracted to cannabis for the effect it has on my brain. You see, it makes me smarter. After all, no dummy writes and publishes books or makes a living being a writer. It’s challenging enough to put pen to paper, and actually say something that resonates with the reader. Cannabis and the intellects that use this much maligned plant, sit in the catbird-seat of entrepreneurship. None are more intriguing than the individuals that can actually change the highly stigmatized world of canna-intellectualism. I find this part of life fascinating, and I want to share this very personal energy with my readers.

Read More Here At Forbes!