What Price For Perfection? PHOTO: EDUARDO WHITTINGTON
Ever since I started covering the luxury cannagar space I’ve tasted some pretty lush cannagars. It’s really hard to determine the one that I enjoy the most, since the top of the house can be a very busy place. All have been intellectually amusing. The composite cannagars, for example, Lobo, which I discovered in Portland, Oregon, are the most exciting. Although you shouldn’t just seek out these examples. Sometimes simplicity is better for those of us who didn’t grow up smoking dabs. But first, what is a cannagar? In earlier articles, I’ve discussed the various forms of cannagars. For me, all I want are the ones with natural wrappers. What does this mean? Well, quite simply a natural wrapper doesn’t have tobacco in it. I’m not reviewing them, so don’t ask! It wasn’t until very recent that I accepted the flavor of a hemp wrapper as part of the biz, but first, the fan leaf, or sugar leaf is what my palate desires. Natural. Keep it simple. The first Lobo that I smoked was a tightly rolled, natural wrapper cannagar. It was pretty small, but it lasted for almost a month by only taking a couple hits off it per day. I thought immediately that the Lobo was a quality product, memorable in every way, and I had to find these toothsome wonders again.
When one thinks“Jersey Fresh”they immediately think about the successful marketing campaign for ‘Jersey’ grown fruits and vegetables. And rightfully so, because New Jersey is the Garden State, or so it says on our license plates. Over yonder, near Secaucus, New Jersey, another revolution is taking place. It is Jersey Fresh, 100%, just a different kind of produce is being nurtured. Here, at the Harmony Dispensary, they grow all of their fine medical cannabis, right on site. You can’t get much more Jersey Fresh than this. And, by the mental photographs that are encapsulated in my brain from visiting the grow, thank you. And a massive thank you goes to Shaya Brodchandel for your kindness by sharing your very special, “Jersey Fresh” grow with me.
I received the honor of writing a Cannabis-Centric Valentine’s Day gift guide from my kind editors at Forbes- after my pitch, of course! The overall topic was certainly not your usual fare. The best diamond, best bottle of Single Malt Scotch, best Swiss-chocolates, nor the best online rose retailer interested me. I wanted something that most people have never thought about. And even fewer have tried. The Cannagar!
The more I spend time around the top of the house of the cannabis industry, I’ve even found certain niche environments that are exploding in popularity. And it’s not because the market is being flooded with these specialty products, far from! Nor is this incredible device being saturated with popularity in the media driven culture. No one really knows about them, (cannagars). This is probably because they are not inexpensive. This world of the best and the far better than just the best is exemplified by secretive, inner city culture and the explosion of wealth within the rap music industry. There is no lack of money for the very best loud that money can buy. And that’s really the rub, in a land of the good good, there are not enough hand-crafted cannagars to go around. So pay attention! Read More Here At Forbes https://www.forbes.com/sites/warrenbobrow/2018/12/24/luxe-cannagars-demand-excellence/#4acfbe5e7fec
From the very moment that the outer packaging, deeply reminiscent of luxury Chinese incense with lustrous gold leaf on the outside of the box. This brings your attention to the strikingly handsome red lettering, and then the box opens to reveal the polished glass inner tube. From here an almost mystical experience fills the room and your head. The box, upon examination in cannabis, nerd-speak reads several very important statements about the contents and the provenance of the flowers held within. The first and foremost is the name of this ultra-luxury cannagar. That is, quite simply, Made in Xiaolin. Turning the smooth paper packaging, in the shape of an octagon, and twisting it in a circle, reveals more pertinent information. Rolled Proper comes into view. This statement provides the quality framework for what rests within. The lettering states the name again, Made in Xiaolin. Pure luxury. Drilling down deeper, more information reveals itself with every twist of the wrist. Ring Gauge, in this case, the cannagar resting in my hand is a 40. Then, in block letters it reads information on the lit time, and in this case it is at least 1.5-2.0 hours! The flower is equally as important with the strain listed, making up this cannagar as Electric Lemon G II flower and Electric Lemon G, Live Resin in the carefully chosen mix.
The OG Kush FlowerPHOTO COURTESY: ALEXANDER RAUBER, JOSH D FARMS
I spoke on the phone with Josh Del Rosso, Founder and Managing Director of his namesake, Josh D Farms the other day and as UN-taped interviews: IE., cold call conversations go, it turned into a cheery, smile filled excursion into the world of ultra-high end cannabis and the stories that surround this lux-art form. Which is to say, as the time slipped by, and I found myself in a state of self induced euphoria, primarily because I was speaking to a legend in the field of cannabis! A humble man who exudes the passion and youthful exuberance that would be refreshing to say the very least. And as the time slipped away and the DF Tram music that I was listening to, way off in the background, began to deepen the overall experience of sharing ideas and thoughts, I realized that my place in the cannabis field is every bit as pertinent as most others. And that was good for now, because sharing thoughts with folks such as Josh would have been unheard of for me just a few short years ago. So please allow me to share with you, dear readers, a very kind man who is doing something truly unique in the business of medicating with flowers.
Author’s Note: I love working with talented intellects who enjoy the cannabis space for more than just a job, these “think on their feet” entrepreneurs genuinely want to make a difference and are leading the thrust towards doing better by others, one step at a time. I am fortunate to work with several industry leaders in the Public Relations world of cannabis and all are supportive of my desire to document the talented and the entrepreneurial. One such talented person is Rosie Mattio. Rosie has her own cannabis-centric agency that specializes in luxury cannabis products. Her list of clients reads like a “Who’s Who” of the New Cannabis Age, but Rosie is not about shouting their accolades to the world. Quite to the contrary, her strength is organic. She brings people together through synergy and her ease of communication. She makes you feel comfortable in your path, because in the case of this company, brains push forwards- rather than sheer brawn. It takes more than one key player, however to make a team work in the cannabis space. As cannabis is organic, the methods of promotion are also organic. Not forcing, but guiding the guest, through the life of a product or service. Helping, guiding, but not doing is another method of great cannabis PR. Part of the passion of cannabis is the methodology of our tribe. Cannabis is not for everyone, but with the non-conformist views of this talented firm, what Rosie does is allow the consumer to learn along with the teacher, instead of the teacher knowing everything. Knowing everything is impossible in life, and it takes humility to discover the secrets of great Cannabis-Centric PR. I’m honored to share with you, Rosie Mattio, PR., and her five (or so) questions.
Oregrown’s Flagship store in Bend, Oregon, carries a range of apparel from hats to tees, in addition to cannabis products PHOTO COURTESY OF OREGROWN.
Oregrown’s Terroir Tastes Like the Forest
I love Oregon’s weather. The climate reminds me of what New Jersey’s weather is like. Weeks of hot and dry, followed by weeks of damp, dark and raw. It’s familiar to me because I appreciate this “chill me to the bone” weather. It goes along with the cocktails that I enjoy this time of the year. This type of weather brings brilliance to my Oregon visit months ago, when I stayed at Portland’s best Bud n’ Breakfast, the Doctor’s House.
DaVinci, designers and manufacturers of ‘white table cloth’ (ultra high end) cannabis vaporizers would like you to try all other vaporizers first. Why would this even be suggested in a marketplace chock-full of worthy inventions? The long and the short of this axiom is pretty simple. There are dozens and dozens of high and less than high quality products on the market. Many are good, some less so. To get a really good read on what is the very best, experience is absolutely essential. To gain this experience, one must test all the players out. The Good, The Bad and the Ugly? Perhaps it’s something deeper than just getting a high. There are methods and mentions that need to be explained first to understand what a vaporizer does, and why you should buy a DaVinci Miqro, right now!