Author: Warren_Bobrow
Ever since I traveled to Holland as a boy, and saw how they grew flowers for the world, I was inspired by the concept of Dutch Greenhouses. Enter the current day — the concept of growing cannabis under the sun is more than just a possibility, it’s the reason companies like POSIBL exist in the first place. POSIBL is the cannabis farm of the future and engine for several of California’s leading brands. POSIBL is redefining what it means to produce the highest quality cannabis. Leveraging a state-of-art system that uses less to do more, POSIBL brings the best greenhouse technology and expertise from traditional agriculture into cannabis and pairs it with the best possible genetics to produce the perfect flower — grown in an ethical, sustainable, free of pesticide and cost-efficient way, year-round. The technology is as old as the greenhouses that I saw in Holland back in the 1970s. Growing cannabis in a greenhouse, using a mixed light supplemental system, is more than just intriguing, it’s the kind of cannabis that really gets me stoned. Not that I’ve tried the POSIBL brands yet, maybe I’ll have the chance when I’m out west again. It’s like that for me, making a laundry list of haves and have-nots. That is the question. And now, without further ado, may I please introduce Jesus Burrola, Chief Executive Officer of POSIBL. Cheers. WB
WB: Please tell me about yourself, what do you do for work? Where are you from? Live now? What did you want to be when you grew up?
Jesus Burrola: My name is Jesus Burrola, and I am the CEO of POSIBL, a grower and co-packer out of Salinas, CA. We operate a 12-acre mixed light greenhouse, and power 15 large brands in CA. I was born and raised in Mexico and lived there until I was 18. I grew up around distribution, since my father owned a distribution business, and was interested in how to streamline logistics and operations. This led me to pursue a career in supply chain management, and I ended up working for the largest building materials distributor in North America for 15 years prior to joining POSIBL. The desire to help be a part of this new industry and help shape its direction of it and help destigmatize the plant led me to join POSIBL two years ago.
WB: What are you working on right now? Do you have a six and twelve-month goal? What makes your company different from its peers?
Jesus Burrola: We have 2 big priorities.
1) The launch of our first B2C brand Humo, which is focused on representing the Latino community. Being Latinos in the space, we felt there was no brand in existence that really catered to our community, which makes up over 30% of the California population and a huge portion of the participants in the industry. We see this as an opportunity to help reduce the stigma of cannabis in our community.
2) The buildout of our new state-of-the-art greenhouses and processing facility. For the past few years, we have been working on getting a high-tech greenhouse project designed and permitted for expansion. We are, thankfully now, at the point where we kicked off construction. This project will take 14-18 months to be fully built out, but once it’s done it will be one of the most sustainable and tech-forward cannabis projects in the state.
WB: What obstacles stand in your way currently, and how do you anticipate removing them? Do you have a mentor or teacher who is valuable in your path?
Jesus Burrola: The largest challenge is the broken regulations and taxes that exist in California for cannabis operators. These in turn have created a very difficult market, where the heavy tax burden and added costs of the regulations make it extremely difficult to transition consumers to the legal market and have led to extremely low pricing for growers.
WB: Greenhouse, indoor or outdoor grown cannabis? Favorite strain right now? When you enjoy cannabis, do you have a favorite food that you prepare? What about your favorite restaurant?
Jesus Burrola: I am biased, but I would have to say greenhouse. I feel greenhouses with supplemental light are the best of all worlds, since you can incorporate the full spectrum of the sun and natural elements, but at the same time control the environment to give the ideal conditions for the plant to thrive and produce year-round. Sustainability is also important to us, and growing in a greenhouse environment allows us to reduce our carbon footprint.
My favorite strain right now has to be the Limonada. It is an energetic sativa with a citrus and sweet terpene profile.
To me, there is no better meal than authentic carne asada tacos. Being from Sonora, we take big pride in our claim to having Mexico’s best carne asada tacos. There is not a trip or visitor that doesn’t involve bringing freshly made tortillas to pair with some nice ribeye tacos and a cold beer.
WB: What is your passion?
Jesus Burrola: Apart from my family, I would say my passion is learning. I am naturally curious and coming into cannabis from the grower side has been an incredible experience. Cannabis is a fascinating plant. I get to work with a team that is extremely knowledgeable and passionate about the plant, and I learn new things every day. I am extremely grateful to be able to work with such a great group of people that truly care about growing the best possible flower.
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Real cannabis imbibing intellects are the ones who dispel the notion that all cannabis smokers are still living in their parent’s homes, having failed to apply themselves in life. Nothing could be further than the truth. The popular culture paints cannabis smokers as unable to do anything but do bong hits all day. This is unfortunate, but a stark reality in many places in the world, especially in places like New Jersey, where I grew up. The very fact that I’ve used cannabis since the age of twelve- and I’m certainly much older than that now, made my parents practically livid with rage. It’s far too late now to change my misguided cannabis-fueled ways.
One of the things I learned from smoking cannabis is that it unlocks the creative side of my brain. I wouldn’t go so far as to say that cannabis made me an intellectual, that was already so… It just allowed me to think differently than my non-cannabis smoking peers.
When I recognize real thinkers, it’s usually through gatherings of other folks who do deep dives into their existence, usually with every puff of the finest cannabis in the world.
The Hall of Flowers is one such assemblage of like-minded heads. Aengus Cawley is one of the shining-star intellects that gathers with his peers in opening the minds and hearts of others through his ebullient smile. He truly has learned the secret and it unlocks the deep creativity that cannabis offers.
May I please introduce you to Aengus. He’s going to change the world, one perfectly curated cannabis experience at a time!
WB: Please tell me what you’re working on right now? What are your six-month and twelve-month goals?
Aengus Cawley: We’ve put an extensive amount of time, effort, and R&D into launching BEED, and we’re thrilled to have come to market in such a holistic, 360-degree way. Every detail and nuance of the customer exploration, discovery, and acquisition phase has been meticulously thought through from end to end on our part.
We recently launched our DTC ecommerce site, continue to work with key retail partners like MedMen, The Artist Tree, Grassdoor, Green Qween, Double Eye, and now have our eyes set on further inserting BEED into the larger cultural narrative. We have participated in many cannabis-oriented events like Smoker’s Club, Hall of Flowers Palm Springs, and Napa’s BottleRock, and see our trajectory as a technology meets cannabis brand to continue to evolve and innovate in lockstep with our consumers’ preferences and needs.
We are already working on expanding the BEED Capsule line so we can grow with the ever-changing cannabis consumer to ensure brand longevity. We initially launched with six effect-based capsule offerings (ranging from a 1:1 THC / CBD blend to a hash-infused, 40%+ THC option) and are keen to add strain-based and flavor-focused options in the near future. Another avenue we’re actively exploring is retailer-specific and brand-specific BEED Capsule collaborations. There is so much brand loyalty amongst cannabis consumers nowadays, and it’s the logical next step to reach these untapped consumers via branding cross-pollination.
Growing and diversifying our retail partnerships over the next year is a big priority for us. With each new retailer comes seemingly infinite possibilities for collaboration and innovation. We are most excited and inspired by the unexpected and love the notion of BEED popping up in unusual settings and environments for ‘surprise and delight’ moments. Our end goal and hope through the simplicity of BEED are that we further destigmatize the plant by leveraging technology and in turn, help break through cultural divides and barriers. We want BEED to help bring cannabis to the masses.
WB: Please tell me about your company. What is your technology? What makes you unique?
Aengus Cawley: Inspired by the ease and accessibility of making a cup of coffee, BEED aims to elevate and streamline the cannabis experience by producing fresh, mess-free pre-rolls at the push of a simple, single button. BEED is the first capsule-based appliance for cannabis in the California market and allows consumers to enjoy the freshest, fastest, and most fun rolling experience, all in an environmentally friendly and economically conscious way.
The BEED Machine is the first and only fully-automated appliance to produce a single cannabis joint in 20 seconds. Our fully recyclable aluminum BEED Capsules are nitrogen sealed and contain .5g of premium cannabis that will stay fresh and maintain the full spectrum properties of the flower for up to one year.
We are stewards of the Earth and strive to help our consumers lead a more eco-conscious life. It’s part of our brand DNA. Each individual aluminum BEED capsule and the exterior packaging tube they are sold in are fully recyclable, and we’re constantly challenging ourselves to design and engineer novel ways to be more environmentally friendly.
From a pricing perspective, the BEED Machine and Capsule line surpasses the typical cannabis consumer’s expectations in all the right ways. Currently, the most affordable 0.5g California pre-rolls hover around the $5.50 mark. In contrast, our capsules are sold in 8-packs of single-serve 0.5g Capsules for $32, meaning that if you enjoyed one fresh BEED joint every day for an entire year, on average you would save over $500 based on this industry standard.
What’s more, you’ll enjoy a wholly consistent, fresh smoking experience each and every time with our capsule technology to reap all the benefits of the plant.
WB: Do you prefer indoor to outdoor grown? Why? Terroir?
Aengus Cawley: I am personally (and likely as a result of my upbringing in rural Vermont) partial to outdoor, sun grown cannabis. There’s just something deeply special, even magical, about experiencing the plant in the most natural way. Unfortunately, it is not the most scalable option to provide consistent and fairly priced flower.
I’d be remiss not to acknowledge how indoor-grown cannabis has helped propel the industry into the $5.6B powerhouse it is today. It’s undeniable that indoor cultivation safeguards against external environmental elements and other hypothetical risks often out of growers’ control entirely. We at BEED have struck a happy balance between indoor and outdoor cannabis with the help of our partners at Glasshouse Farms. They believe the future of cannabis is greenhouse-driven, where high-quality, premium plants can be grown, nurtured, and cultivated using sustainably minded cultivation practices and in turn, sold at an accessible price point.
WB: Who is your mentor?
Aengus Cawley: It is less of a who has mentored me, and more of a what and where has inspired me.
First and foremost, I believe that physically disconnecting from society is essential to forming original (aka creative) thought. Getting out into nature and away from it all is the best way to ensure that your ideas are wholly your own. When you intentionally stop streaming, stop scrolling, and spend some time with just yourself, the universe tends to reward you with the clarity to create something unique and deeply impactful. Nature is a beautiful teacher.
My personal library is also a prized possession. Despite its physical weight and cumbersome nature, my library has been the perfect complement and often the driving factor of much of my personal and professional experience on this earth. Whether struggling through comprehending quantum physics by way of “The Dancing Wu Li Masters,” maximizing efficiency through pop culture phenomenon, Tim Ferris’s “4 Hour Work Week” or doubling down on the importance of having purpose beyond financials as I finish the inimitable Tony Hsieh’s “Delivering Happiness,” which was actually a recommendation from BEED’s CEO and a current mentor of mine, Ofer Kahana, literature has been a continual resource for further education.
WB: What is your passion?
Aengus Cawley: Making people smile. Bottom line. Whether it’s through art and approaching life from a uniquely creative lens, simple human interaction, or critical business decision making, bringing happiness to others is the most important thing to me at the end of the day. It’s actually what drew me initially to the cannabis industry and what ultimately led me to BEED.
First and foremost, cannabis is plant medicine and one that is essential to so many of the most important people in my life. The plant is so communal and it’s the shared experience of cannabis that brings people together in a positive way time and time again.
BEED’s technology helps democratize the plant in an approachable, lifestyle-centric way, and in turns helps further remove the cultural stigma of cannabis. When someone uses the BEED Machine for the first time, whether they were initially skeptical or are a cannabis veteran, consumers are always wowed by the simplicity of the process and are equally in awe when their freshly rolled joint is dispensed in a matter of seconds. … and after they take the first hit, well that’s when the real smiles set in.
Ifirst met Jeffrey a couple of years ago during the event known as the Hall of Flowers. I was immediately struck by the care and quality of his self-grown flower and ebullient packaging. In an age where so much cannabis is grown private-label, I found it deeply refreshing that Jeffrey’s cannabis is very much like his personality. And that would be outgoing with a ready smile and a firm handshake that says. We are the GoodGood, don’t forget it! And I didn’t forget because what Jeffrey has brought to the market is deliciously fun and deeply bemusing. I was especially impressed by his flowers. They speak my language. Their LOUD. And the effect? Deeply healing. They are, truly- in my humble opinion, the GoodGood. Impressive and agreeable to my body. I love the attention to detail in the rolling of their pre-rolls. They pack a lot of cannabis in each joint. Each one is just perfect. Every time.
But this article isn’t just about their marvelous flowers, it’s about the man behind the brand, Jeffrey Garber, and I hope you feel his challenges and successes, one puff at a time. Cheers! WB 
Warren Bobrow: What obstacles do you face in your company? How do you remove them?
Jeffrey L. Garber: We have overcome many obstacles since the birth of the Yellow Dream Farm, starting with the licensing and construction stage, getting power, and doing a full license and build out in 6 months for our state-of-the-art 30,000 sq. ft. cultivation facility. Our biggest challenge has been pioneering vertical farming and dialing in our genetic line and our seven flower rooms of 162 lights double stacked with 20ft ceilings. Dialing in the microclimates, airflow, VPD, and managing the different dry backs of the plants throughout the different areas of the rooms. It has not only been a difficult challenge but a very exciting one. The team and I thrive on seeing the daily improvements we make through the different cycles.
Vertical farming in cannabis has had rapid growth in the industry and has gained a lot of traction recently not only due to the advancements in technology in the industry but also the volatile marketplace, price per pound being lower than ever, worldwide inflation creating higher COGS, and high tax rates. We are looking for every edge above the competition to cut costs, maximize efficiencies, and lower costs to stay competitive without compromising the quality of flower we produce. This has been our main goal and mission for the company, and our first house brand GoodGood aims to prove that narrative and produce boutique quality cannabis at scale and provide luxury cannabis products at affordable prices.
Vertical farming does not have decades of knowledge and experience like the traditional growing styles of single-tier HPS lights. We learn from trial and error as they did decades ago and always aim to share the knowledge we have gained along the way with other farmers looking to grow vert. We are able to remove these obstacles with our full automation of feeding and environmental controls and our media sensors, all of which collect an abundance of data that we thrive off. We live in the grow rooms but spending time analyzing this data is key to success in commercial cannabis and helps guide our decision-making process.
Building the right team around you and finding trustworthy, passionate people remains our top goal and priority. We love to teach, and your team is everything; and finding a loyal, dedicated, passionate team that shares a similar mindset. We are so grateful for the team we have built today. 
WB: Goals? Six and twelve-month goals?
JLG: Our big goal for Yellow Dream Farm is to become 100% vertically integrated through our delivery operations and eventual retail stores. We’d like to see GoodGood gain 30% of the market share in California on the branded side of the cannabis industry. In the next 6-12 months, we’ll have a fully operational delivery and retail arm, and we are looking forward to launching more in-house brands and collaborations with the best artists.
We recently ran an exciting promotion on social media called #GoodGoodUnderground, where we asked artists to submit exclusive designs in a contest to design our next merchandise item, a t-shirt. 100% of the proceeds of this merch item will be donated to the Last Prisoner Project, whose mission is to free all non-violent cannabis prisoners and work to right the wrongs of the drug war.
WB: When you smoke, what is your favorite stoner food? Why?
JLG: I love pizza, especially because I’ll always be a New Yorker at heart. My favorite flavor is classic cheese pizza.
WB: Favorite food memory from childhood? Why?
JLG: Right after school ended in high school in New York City, I used to go to my favorite pizza spot to get the 2 for $5 deal. Two slices of pizza and a drink for $5, and I’d spend the other $15 on a dub of Sour D. My friends would all reconvene in a coveted spot called the Great Lawn in Central Park, where I met some of my best friends. Weed always brought people from different neighborhoods and lifestyles together, and that was one of my favorite parts about growing up in the melting pot.
WB: Favorite restaurant now. Why?
JLG: Now that I’m living in LA, I’m always on the hunt for the best sushi spots. Sushi Fumi is my most frequently visited spot as well as I love the chicken parm and spicy fusilli from Jon and Vinny’s.
WB: What is your passion?
JLG: Outside of cannabis, I play polo with my family (that’s the sport played on horses.) It’s always been a big passion of mine growing up, and I play with my siblings on our family team. We will soon be starting our GoodGood polo team in our area. I’ve also done a lot of charity events and philanthropic events through polo, serving underserved communities and hospitals in our area. I still play in the Santa Barbara and Palm Springs areas, and the sport is becoming more and more popular on the West Coast.
Ah, motherhood. It’s often a thankless job, but one that’s rewarding… I assume. As a childless thirty-something, I have no clue if it’s rewarding or endlessly frustrating, but my friends with kids tell me it’s “worth it.”
So, if you’ve ever wondered if it’s possible to take a nap in the shower while eating lunch because your two-year-old nodded off for a few minutes — these mom-inspired cannabis gifts might be just what you’re searching for.
The Botanist Well-Being CBD Tincture
Every mom should have CBD in her medicine cabinet. If you’re reaching for the ibuprofen for every ache or pain, stop.
Many over-the-counter pain relievers cause serious harm to organs, especially the liver.
CBD tinctures absorb rapidly through the mucous membranes in the mouth for fast relief you can feel good about.
The Botanist’s blend pairs essential oils with fragrant terpenes and full-spectrum CBD that elevates well-being with every drop.
Available nationwide. Visit shopbotanist.com to learn more.
Flower by Edie Parker Smell Proof Pouch
Moms love a fragrant bouquet of flowers, but the fragrance of cannabis flower isn’t ideal for PTA meetings.
That’s why smell-proof bags and pouches are all the rage right now.
If you’re looking for something to slide into a purse or overnight bag, check out Edie Parker’s discreet travel pouch.
Its bonded seams and scuba-style zipper lock-in odors and preserve the freshness of your goods.
Now available nationwide for $48 from Edie Parker Flower.
Growing Up Grateful
Show mom you’ve grown into a thoughtful young adult with this cultivation-inspired card.
Etsy is loaded with fun cannabis-themed gifts and this $4 card from HanMadeDigs is sure to bring a smile to mom’s face.
Find yours here before stock runs dry.
Columbia Care Compostable Pre-Roll Tubes
If you’d like to make a purchase that supports all moms, including Mother Earth, look for pre-rolls packaged in Columbia Care’s new compostable tubes.https://platform.twitter.com/embed/Tweet.html?creatorScreenName=_PMiller&dnt=true&embedId=twitter-widget-0&features=eyJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X3NlbnNpdGl2ZV9tZWRpYV9pbnRlcnN0aXRpYWxfMTM5NjMiOnsiYnVja2V0IjoiaW50ZXJzdGl0aWFsIiwidmVyc2lvbiI6bnVsbH0sInRmd190d2VldF9yZXN1bHRfbWlncmF0aW9uXzEzOTc5Ijp7ImJ1Y2tldCI6InR3ZWV0X3Jlc3VsdCIsInZlcnNpb24iOm51bGx9fQ%3D%3D&frame=false&hideCard=false&hideThread=false&id=1517506003587244033&lang=en&origin=https%3A%2F%2Fcannatechtoday.com%2Fmothers-day-gifts-for-cannamoms%2F&partner=ogwp&sessionId=927759878c94d10752816203245c69e673ad0c90&siteScreenName=cannatechtoday&theme=light&widgetsVersion=c8fe9736dd6fb%3A1649830956492&width=550px
This eco-friendly packaging will prevent more than 250,000 single-use plastic pre-roll tubes from entering landfills this year.
They’re now in use in eight states, including IL, AZ, MA, VA, DC, DE, CO, and MO.
Klaus Mezzrole
The perfect cannabis cocktail should wash effortlessly over the palette, infiltrating your senses with delicately layered terpenes.
Mezzrole blends spicy ginger cane syrup with French lime puree to offer a zippy, refreshing canned cannabis beverage.
This cocktail is an ideal accoutrement for a relaxing Mother’s Day retreat.
Now available in California for $12 a can.
Cannapa Acacia Wooden Stash Box
Keep mom’s stash fresh and safely secured out of sight with this classically-styled wooden box.
Single serving pre-rolls enjoy their own brass doob tube until they’re snuffed out in the included concrete ashtray.
Plus, store up to 3 varieties of flower in the accompanying glass jars.
The detachable rolling tray adds another level of ease to this highly-organized locking humidor.
Order yours from LaCannapa for $128 while supplies last.
Wyld Sparkling Water Variety Pack
If the spa is calling your name this Mother’s Day, you’ll need an uplifting beverage to keep you hydrated and elevated.
Wyld uses broad-spectrum American hemp extract to create its CBD sparkling water.
Now available nationwide in 4 flavors, including Raspberry, Lemon, Blackberry, and Blood Orange for $16 a can.
Header image courtesy of JadeMazeShop on Etsy.
With alcohol consumption at an all-time high, these canna-beverages provide a bubbly, blazed respite from booze.
https://www.gearpatrol.com/food/a40050238/best-cannabis-beverages/
Nothing says “summer” like picnics, barbecues and beach trips, all fueled by ice-cold beers and spiked seltzers.
However, alcohol is downright terrible for your health. According to the Centers for Disease Control and Prevention, long-term effects of alcohol include high blood pressure, heart disease, stroke, liver disease, digestive problems, multiple kinds of cancer and mental health problems. A two-year pandemic hasn’t helped, either — one study shows that binge drinking has increased 21 percent since the onset of COVID-19.
Cannabis use is on the rise as well, with 38 states with medical marijuana programs and 18 states legalizing it recreationally. According to a 2019 report by the Substance Abuse and Mental Health Services Administration (SAMHSA), 43.5 million people reported using cannabis.
Studies suggest that cannabis may carry less of a risk compared to alcohol. Some low-dose infused beverages even include magnesium, L-theanine and other functionals and terpenes for specific applications, like sleeping or working out.
“We’re learning that alcohol is toxic at lower doses than we realized, so even a drink a day is definitely worse than a 5-milligram edible for (the) liver and probably worse for brain shrinkage long-term,” says Mitch Earleywine, professor of psychology at the University at Albany, SUNY, and author of Understanding Marijuana.
Low-dose THC beverages are a crisp, cool, non-alcoholic alternative that help you avoid feeling like you’re the only one not drinking at the barbecue.
Go “low and slow,” says Austin Stevenson, chief innovation officer at Vertosa, a cannabis chemistry company which produces active ingredients for infused product makers like Artet, Cann and Wunder. “People will start between 2 and 5 milligrams, then they’ll want to graduate to 10 milligrams” — the single-serving limit of cannabis beverages.
These beverages come in multiple dosing levels — starting at 2 milligrams all the way to 10 milligrams — and resemble popular sippables like seltzers, beers and cocktails, minus the hangover.
The Best Cannabis Beverages of 2022
Klaus
The three varieties of cannabis-infused beverages, mixed by Warren Bobrow, are for classic cock- tail lovers with a penchant for cannabis. Each can packs 10 milligrams of THC and high-quality ingredients found in restaurants and hotels, like extra hot and spicy ginger syrup from Pickett Brothers.
What a pitch. How could I say no? I was and am stunned by the depth of this interview. It digs so deeply that my words are trite in reply. There is really nothing for me to say other than thank you for your service, sir.
Warren,
A true pleasure! We are thankful for your support, and I look forward to speaking with you.
As a new Veteran owned and operated cannabis brand with a non-profit, distribution network, and outdoor/light dep grow, we have developed an incredible mission plan to offer premium cannabis products to Veterans at a discounted price, and proceeds from every sale go directly towards our mission:
Our Mission:
“We support the use of medical cannabis to treat the symptoms of combat-related Post Traumatic Stress, PTSD, and other military service-connected disabilities.”
The use of medical cannabis is known to address profound symptoms of mental and physical health issues that are difficult to treat otherwise. There is currently an epidemic of opioid overdose and veteran suicide in America that we hope to prevent by easing pain and anguish with medical cannabis use.
Support Group
Access donated cannabis for local veterans and other veteran advocate groups
Discuss the medicinal uses of cannabis
Promote and support other veteran advocates
Resource Center
Help veterans file VA disability claims
Provide a list of other veteran advocacy groups
Help navigate VA benefits/services
Disseminate Information via Conference Calls
Educate
Cannabis use and methodology
Dosing and getting started
Talk about VA Mental/Health services
Networking
Create a Strong Veteran Coalition
Veterans doing business with Veterans
Veterans supporting Veterans
Veterans hiring Veterans
Job Placement
Help veterans find employment in the cannabis industry.
I have a personal story to share that led to joining Brothers Mark Cannabis (BMC). I first wrote and self-published my book in 2015 while trying to drink myself to death after coming home from war/s it was my therapy that blossomed into a small bio I felt was important to publish for several reasons…. ‘The Strains of War.’
Cannabis saved my life more than once.
I first got my book in Malcolm’s hands (Dan Skye) at a High Times event in Michigan. A small article was first written in April 2017 issue. https://www.amazon.com/Strains-War-story-still-growing-ebook/dp/B015EKU7J4/ref=sr_1_1?keywords=the+strains+of+war+amsler&qid=1649350711&sprefix=THE+STRAINS+OF+WAR+%2Caps%2C202&sr=8-1
The Strains of War: a True Story and Still Growing – Kindle edition by Amsler, R.Gage. Download it once and read it on your Kindle device, PC, phone, or tablet. Use features like bookmarks, note taking, and highlighting while reading The Strains of War: a True Story and Still Growing: www.amazon.com
HOUR Detroit Magazine published an article when I tried the first time to build a brand https://www.hourdetroit.com/health/war-on-drugs/
I have advocated for several Veteran organizations, including Patients Out of Time, and the Cannabis Nurses Network.
Been R&D my Afghani strain over the last eight years….looking to release my first Hybrid strain through BMC and our beautiful outdoor grow in Sonoma County. Sharon Letts published this not too long ago https://hightimes.com/activism/higher-profile-r-gage-amsler-the-strains-of-war/
After 18 months of talks, Jeremy Freitas (Veteran owner of BMC and the Veterans Cannabis Group 501(c)(3)) and I have agreed to build this brand together, so I left my other professional career and my life, packed my things, and drove from Michigan to Cali.
I would not have taken this job if we could not produce excellent medicine. It is obvious with the products we are just now releasing through distribution how incredible this brand is already starting out. We pride ourselves on growing only premium flower and working with the finest extraction/production companies to deliver these products.
Letter w/menu to retailers:
MILITARY VETERAN BRAND
BROTHERS MARK CANNABIS IS A MILITARY VETERAN BRAND.
OUR FARM IN SONOMA COUNTY, ‘PATRIOT VALLEY FARMS’, IS WHERE WE GROW PREMIUM CANNABIS FOR THE BROTHERS MARK BRAND.
WHAT WE FOUND IN RETAIL STORES 10% – 20% OF YOUR PATIENTS ARE MILITARY VETERANS. IN FACT, MOST RETAILERS OFFER A VETERAN DISCOUNT AND HAVE IDENTIFIED THEM IN THEIR POS SYSTEM.
WE HAVE WORKED WITH MANY OF THE RETAILERS TO DO MARKETING EFFORTS IN REACHING OUT TO YOUR 10% – 20% VETERAN COMMUNITY. OUR BRAND OFFERS FLOWER, PRE-ROLLS, CONCENTRATE PRE-ROLLS, AND MORE
Please tell me about yourself. Where are you from? How did you discover the plant? When was the first time you discovered it? Where?
I grew up mostly in southern California but moved often. My father abandoned us when I was eight years old, and my mother married six more alcoholics after. While most kids were growing up and discovering the world and their purpose, I was just trying to survive in a severely abusive household. My PTSD started quite early. My mother abandoned me in my senior year in high school, so I dropped out to work. Through unfortunate events, I ended up homeless at 18yo in Orange County. My best option was the military, so I achieved my GED and went to the recruiting office. All four doors/branches in one location…whoever talked to me first was my calling, I had no idea where I wanted to go. I entered the Navy as a Hospital Corpsman in 1990. Kuwait was just gearing up, and the Marines needed combat field medics, so I went to the green side as an 8404 FMF Combat Field Medic with 1st Recon LAV, 1st Marine Division out of Camp Pendleton, San Diego. I went to support the Kuwait Liberation in 1991-2 for six months.
After my four years, I decided to move on with my GI Bill. I was accepted to the University of Michigan for a medical student program and moved there in 1994. After growing up mostly on the beach, then the military and war, I found out I could not stand to be indoors, so I quit that program and decided to become a paramedic in 1996. I advanced in trauma, cardiac, and pediatric emergency medicine. In 2000 I then became a professional Firefighter in Dearborn, Michigan (the largest Arabic population per capita outside of the Middle East) for the next five years. I was at Station #4 the morning of 9/11. I wanted to support our country again, but I could not go back into the military; this is when private contracting really took off like Blackwater, Triple Canopy, and SOC. A military buddy contacted me who was recruiting for these contracting companies. They are paying big money for medics with my type of military background. It took almost a year to the day, and I received my secret security clearance. I trained in Reston, VA, and became WPPS (World-Wide Private Professional Securities) certified by the Dept. of State. I dropped boots on the ground in Basra, Iraq October 2005.
I spent the next four years all over Iraq.
I decided to take a break and took some time at home. My PTSD was full throttle at this time. It was 2008-9, and Michigan had just gone legal for medicinal cannabis. A friend introduced me to growing and the possibilities of financial gain. I was intrigued by the holistic patient care side, and the idea of making a living doing this seemed like a great plan. I dove headfirst into everything cannabis. Read Jorge Cervantes’s Marijuana Bible three times, and I finally had that AHA moment! When you realize the absolute truth about this plant, the government’s sick intentions and the abuse of so many were gut-wrenching. Changed my entire perspective…… and my life. I obtained a caregiver license and began growing medicine I believed would support my patients’ symptoms. It went well for a little while; unfortunately, it was not enough, and there were many learning curves. So, I ended up going back, but to Afghanistan this time in 2010.
I was handpicked for a 4-man SpecOps Team to directly support security operations for USACE (Army Corps of Engineers) as we were tasked to build small FOBs (Forward Operating Bases) along the mouth of the Taliban Trail near the border of Pakistan in the Paktika Province. Including other extreme operations, we were tasked with, I did this for another four years.
In the second week of November 2013, we were in search of a new area for building a new FOB. We were a bit off grid and accidentally came across the plants growing almost out of rock at 8000′ with a little bit of snow coverage on the ground. With the cannabis knowledge I had and the medic in me, I had some sort of epiphany on top of that Kush mountain. Some of the plants were dropping seeds, so I grabbed what I could.
Over the course of the next year, I made the realization these seeds were worth risking my life for. I found a way to bring them home. It was a harrowing experience I did not put in my book. In 2015 I began researching these genetics and started phenohunting. My complex PTSD was on a different level, and it was a bad time in my life, locking myself away on thirty-four acres and pushing everyone away in my life. I began to drink myself almost to death. At this same time, as I was also growing, I began to write my story, first, just for therapy. As I continued to write, I realized maybe this story was worth telling others, maybe to help them in some way through my pain and suffering. Since I was only growing and could not use cannabis if I wanted to visit my local VA due to my mental health, I was drinking… heavily. In fact, at one time, I tried to drink myself to death until I began bleeding from my eyes, and I woke the fuck up. Moving forward, I began to mix other favorite strains with my Afghani, and I started MERAKII Genetics. Giving away the medicine I grew to Veterans and others with mental health concerns was also therapy for me.
Almost eight years later and California calls me back.
I contacted Aaron Augustus with the Veterans Cannabis Group when I found out about the wonderful resources they were offering for Veterans. I was then introduced to Jeremy Freitas, and their BROTHERS MARK CANNABIS brand. After much discussion, I made a visit to the farm to see for myself what this brand has to offer. Absolutely incredible medicine sun grown/light-dep flower from the terroir of Sonoma!!
Toda I have left my career and my family (for now) to live on the farm in Sonoma County as the Director of Sales and Marketing & Brand Ambassador for BROTHERS MARK to help build an owned and operated Veteran cannabis brand with a 501c3 that is a beacon for all Veterans to find support with.
Please tell me about your company, what do you do? What makes your work different? What are your six and twelve-month goals?
The Brothers Mark team believes in safe access to medicinal cannabis to all those who seek it. We aim to provide clean, quality, and affordable products to our military veterans and those who support them. Today the scientific community is finding that cannabis has many medicinal properties, and that’s how we view it as a medicine.
We support the use of medical cannabis to treat the symptoms of combat-related Post Traumatic Stress, PTSD, and other military service-connected disabilities.
The use of medical cannabis is known to address profound symptoms of mental and physical health issues that are difficult to treat otherwise. There is currently an epidemic of opioid overdose and veteran suicide in America that we hope to prevent by easing pain and anguish with medical cannabis use.
The Veterans Cannabis Group offers:
Support Group
Access donated cannabis for local veterans and other veteran advocate groups
Discuss the medicinal uses of cannabis
Promote and support other veteran advocates
Resource Center
Help veterans file VA disability claims
Provide a list of other veteran advocacy groups
Help navigate VA benefits/services
Disseminate Information via Conference Calls
Educate
Cannabis use and methodology
Dosing and getting started
Talk about VA Mental/Health services
Networking
Create a Strong Veteran Coalition
Veterans doing business with Veterans
Veterans supporting Veterans
Veterans hiring Veterans
Job Placement
Help veterans find employment in the cannabis industry
What kind of obstacles do you face? How do you anticipate removing them? Who is your mentor? What are you smoking right now that is just brilliant?
As a newer brand in the great “green brand rush” there is of course, competition from all angles to be recognized and accepted as a brand you can trust that will consistently bring premium medicine to the market. Currently, we have a fully legal 172-acre farm offering full-sun and light-deprivation cannabis along with two greenhouses. We procure the finest northern California genetics that offers, in our research and opinions, incredible opportunities for those with PTSD and related conditions. The continuing drought has a lot of farms desperate for water, and many may fall victim, including to other issues like over regulations and taxes. We have been lucky to have the knowledge, dedication, and support to make this brand sustainable. We just tapped a well on our tallest hill that shows incredible return, so we will be in Cloverdale for a while as we develop this brand and grow incredible flower. The best way to remove obstacles to building this brand is to network, and let everyone know who we are and that we bring the same integrity, passion, and dedication to this medicine and brand as we did in the military and our previous successful careers. I have been introducing myself all over NorCal, and as the events begin this year, we will find many opportunities to find Veterans and others who could benefit from our flower and products. We have wonderful distribution for the entire state, and so far, Brothers Mark is in many retail stores already.
Who is my mentor? Anyone who shares the same passion (or more) than I do about this plant certainly has the knowledge and a perspective I am always curious about. I would say my mentors are those who have always viewed this plant as medicine and non-harmful and have fought the law in some way or another to use or provide this to others. The laws on this plant are unnatural, and natural law is my first law. The underground breeders that have developed so many of these amazing strains.
If I had to name a few; Jack Herer, Mila Jansen, Dennis Peron, Cheech & Chong, Willie Nelson, Steve DeAngelo, Terrence McKenna, Jorge Cervantes, Al Byrne, Mary-Lynn Mather, Nurse Heather, the list of canna-warriors goes on like this.
What am I smoking now that I am loving? There are a few, and of course, it looks like I am biased, but I am truly loving Brothers Mark Apricot Papaya for my daytime smoke. (Papaya x Green Crack x Papaya) is a very uplifting and creative smoke that offers a real focus. Another daytime is Gold Seals ‘Congolese’ cultivar. It’s a 13-week sativa that offers incredible energy and focus, and the taste is absolutely unique. While in LA recently, I picked up some Apples & Bananas by Blaze Mota, a beautiful hybrid and absolutely craft flower. I am really liking this for later in the day.
Right now, we are harvesting the second run of my own hybrid I have developed from my Afghani genetics…. Trigger Hippie Hindu Kush. Over the last 7 years, I have developed several hybrids with my Afghani, and this one pheno has proven herself. This cultivar offers me the perfect daytime smoke that gives me true energy, no jitters, and attention to detail as I enjoy laser-sharp focus on whatever I am doing, then relaxes me without knocking me out. I am very proud of this and am working to release this soon.
What kind of food do you enjoy? Favorite restaurant? Do you cook? Is there anything that you go to when you’re imbibing cannabis?
I went plant-based about three years ago, so I find the most enjoyment in a veggie pizza or Mediterranean food; all that garlic and hummus is my favorite!
I love to cook. In fact, I learned to be a pretty decent cook when I was in the fire department. It was not easy at first, cooking for a bunch of demanding, judgmental guys, but I learned fast. I then learned to enjoy cooking and have always ever since. In fact, I do 90% of the cooking in my house. When I am stoned, I go for anything I can eat with my hands I don’t have to cook. Old pizza, trail mix, ice cream cone, and of course, anything chocolate.
What is your passion?
What inspires me? After so many years learning about myself and what drives me, I have found that I truly love and support Mother Nature and the Earth that offers us everything we could ever need. As a bridge or ambassador of some sort to connect people to what Mother Nature has provided to a better life through health and wellness is an honor and a path. I have found myself continuously on from a Recon medic, paramedic, firefighter, security, and now breeder and grower of natural medicine. My passion IS this journey.
June 7 – 9 2022 Denver Colorado
Rachelle Gordon
This is part one of a two-part recap
Ah, Palm Springs. A desert oasis filled with snowbirds, golf fanatics, and weekend warriors alike all yearning to enjoy the abundant sunshine and escape the hustle and bustle of everyday life.
It’s also the home of Hall of Flowers’ Southern California trade show, a two-day cannabis extravaganza featuring a bevy of brands, ancillary providers, and a plethora of product samples meant to intrigue and impress the retail buyers, journalists, and influencers in attendance. While considered by some to be aggressively boujee (standard industry tickets will set you back close to a bill), the B2B expo still attracts a good blend of old-school fam interspersed with the typical corporate Chads often seen flexing.
I stepped off the plane at the Palm Springs International Airport and was immediately struck by the not-quite-oppressive heat, the airline gate opening to a courtyard filled with lush fountains and swaying palm trees.
It wasn’t long before another familiar heat entered my nostrils.
The irresistible aroma of cannabis wafted past almost immediately upon arrival, refreshing and light like the desert breeze that provides occasional respite from the sun’s power.
I knew then and there that it was going to be a great week.
Summer Camp at the Saguaro
I rode to the Saguaro Hotel, the chic and eclectic boutique property known for its retro vibes and lassez-faire attitude. Stepping into the foyer, I was immediately greeted by David Tran, co-founder of Farechild Events, and unofficial host of the week’s after-hours festivities.
David was overseeing the transformation of the Saguaro for the following evening’s High on Life soiree, a Hall of Flowers after-party that would see the entire property taken over by the cannabis industry elite. He ran over, offering a giant hug and a warm welcome as we approached the check-in counter.
“It’s awesome to see everyone arriving,” he beamed. “This is like cannabis summer camp!”
Related reading: Hall of Flowers 2021 Shows the West Coast Weed Scene Still Reigns Supreme
We soon parted ways, as I needed to change into more weather-appropriate attire and he had plenty of work to do preparing for the event. I also needed to connect with Warren Bobrow, master mixologist, former cannabis writer at Forbes and the creator of the tasty Klaus cannabis-infused beverage.
Warren and I had been communicating via social media and wanted to be sure to meet up for a sesh at Hall of Flowers, having missed each other at the previous show in December. I also wanted an introduction to his companion and brand namesake Klaus, a fantastically friendly gnome with a penchant for good pot.
Right from the jump, Warren and Klaus offered humble and gracious energy, presenting two Talking Trees pre-rolls. The serendipity was almost unreal, as I just happened to be wearing the brand’s hat that day. My mind was blown by the coincidence, and we were quickly chatting and smoking as if we all had been friends for decades.
Compound Genetics Shows Up Big
After a delicious dinner of tacos in the hotel’s on-site restaurant, I stepped outside for another joint. Soon after, a man in a Team Elite Genetics shirt walked by.
It turned out to be award-winning brand’s founder, Steve Castillo. I excitedly told him the brand’s Pearadise sativa-dominant flower was among my favorites from the last HOF. He reached into his bag and gifted me with his demo jar, a truly high honor (no pun intended).
Still riding high (again, no pun intended) from Steve’s kindness, I rolled over to Curator’s Connect, a gathering presented by Compound Genetics, We Grow, and Cltvd Genetics. As speakers debated in the main room, guests were treated to tours of Compound’s finest flowers.
In the backroom, the results of the company’s recent pheno hunt were on full display. A group of certified Ganjiers (think sommeliers for weed) walked captivated spectators through the unique terpene profiles of each cultivar, encouraging us to smell the jars and truly absorb the rich aromas of the bud.
Nearly overwhelmed by the sheer amount of amazing pot in front of me, I decided to pick up the jar of Pineapple Faanta. I took a whiff, instantly taken aback by the fragrant, tropical essence.
As I stuck my nose deeper, one of the Ganjiers instructed me to open my mouth. He said by doing so, I would get a more accurate representation of the terps, mimicking a dry hit off a freshly rolled joint. The difference in experience was indeed noticeable, and I shared my newfound knowledge with anyone who would listen over the course of the next couple of days.
It was almost impossible to choose a favorite from Compound’s pheno hunt, but I ended up grabbing a few nugs of the Pineapple Faanta, as well as Rainbow Cheddar (I have always been a huge Cheese fan), and Red Bullz — a White Runtz x Grape Gas cross that Compound was particularly thrilled about.
All three strains were remarkable in their own right, but the Rainbow Cheddar truly stood out. Funky yet sweet, the bud offered a heady yet balanced high perfect for any occasion.
Back at the Saguaro, I bumped into Boveda Norcal sales rep Ryan Harner, who had brought with him some of his homegrown Canna Country #26. The iconic ocimene-heavy strain is one for the ages, and after sharing a joint with Ryan and some vacationers from New Zealand, it was time to rest up for the main event.
This was the pitch. I’ve included it here because it offers the framework for a topic that I used to write about but stopped. Why? And what was it? It was CBD derived from hemp.
The reason is pretty simple. Most CBD sold around the globe is no more than snake oil; quack medicine sold in gas stations as a cure-all. This topic is really not worthy of my time. Thus, I stopped writing about health products and got rich, quick CBD multi-level marketing scam products that may or may not do anything.
I turned down pitch after pitch because there really are no rules in CBD.
Why are rules important?
Well, look at the alcohol industry for an example. There are no rules in rum, for instance. You can do almost anything to it, from adding a hundred grams of sugar to caramel coloring that fools the drinker into thinking that dark rum is old rum. It’s not old, only colored and sweetened.
When was the last time that you saw an ingredient label on a bottle of rum or any spirits for that matter?
Wait, that sounds like the CBD business! No transparency.
Where was it grown, and what kind of nutrients were used? Is it toxic when smoked? All unknowns.
Here’s to transparency in CBD testing. Cheers!
Hi Warren,
After reading a few of your CBD-related articles, I think you’ll find this research interesting. Could you believe that 1 out of 4 CBD products was NOT tested for microbial content, pesticides, or heavy metals?
Leafreport.com reviewed 2946 CBD products from 136 CBD brands in terms of purity and potency testing. It turns out that what is advertised and what CBD products actually contain are completely different.
Here is the full research.
Some interesting findings:
Only 13% of brands tested almost all of their products for purity testing, checking for microbial content, pesticides, or heavy metals
25% of brands reviewed didn’t carry out any purity testing at all.
84% of potency-tested products didn’t measure within the acceptable variance of up to 10%.
Only 42% of brands test almost all of their products for potency (90%-100%) and share their third-party lab results with consumers.
Spokesperson Gal Shapira, Product Manager at Leafreport, says, “Lack of transparency in CBD industry is a real issue for consumers. They are being fooled on a daily basis by brands and advertisers. This is the reason we invested $25,000 in this market research to bring more clarity to the CBD industry and protect consumers from false CBD products.”
Is this something you would be interested in covering?
If you need more information, feel free to get in touch.
How could I say no? Knowledge in CBD? Good luck with that until recently.
Please tell me about yourself? Where are you from? What brought you to the cannabis (CBD) space? Curiosity? Health?
I was born in Russia and moved to Vancouver, Canada, when I was 12. I’ve always been interested in writing and started doing small online freelance writing gigs in 2010. I have an Associate of Arts degree in Creative Writing and a Bachelor of Arts in History and Geography.
After finishing university in 2015, I decided to go into freelance writing full-time. I got an ongoing gig writing articles about dietary supplements based on published research studies. It was a good fit because I’ve always been interested in health and have tried many supplements.
That’s how I discovered CBD in 2017. It was a new supplement that had a lot of hype around it but not a lot of good information. I tried it out and was impressed by its anxiety, sleep, workout recovery, and overall health effects.
I started reading studies about CBD, writing articles, trying products and decided to specialize in writing about CBD. I’ve written dozens of evidence-based CBD articles for Leafreport.
Please tell me about your philosophy on clarity and transparency in the CBD industry. What are the best practices? Why is CBD sold in gas stations?
Although the FDA has sent warning letters to CBD companies that make unsubstantiated health claims or sell substandard products, by and large, the CBD industry is unregulated.
That’s why third-party testing done by independent, accredited laboratories is so important in the CBD industry. It’s essentially a form of self-regulation that assures consumers that CBD products actually contain what’s advertised and are free of potential contaminants.
The first thing I always check when reviewing CBD products and brands is third-party testing. Are the tests publicly available? Are they up to date? Are they done by a reputable lab? Are both potency (levels of cannabinoids) and contaminant (pesticides, residual solvents, etc.) test results present?
This gives you a pretty good idea of whether the CBD brand is reputable and trustworthy. Of course, there are many other best practices as well. For example, it’s always best when brands are vertically integrated, meaning they grow the hemp, extract it, and make the finished CBD products themselves.
CBD is sold in gas stations because it’s a popular health and wellness product. But these products tend to be of low quality because they’re often made by shady companies that don’t provide third-party test results or even have a website.
Who is responsible for policing the labeling of CBD products in the United States? What is permitted on the labeling?
The FDA is responsible for regulating the labeling and packaging of cannabis products. But technically speaking, the FDA doesn’t currently consider CBD products as dietary supplements and doesn’t allow them to be sold as such. That’s because CBD is used as an ingredient in a pharmaceutical drug approved by the FDA (Epidiolex). So, this creates a strange situation where CBD products are obviously being sold as dietary supplements even though the FDA is technically against that.
As far as I’m aware, the FDA has not released any specific labeling requirements for CBD products. Instead, CBD product manufacturers are following the established labeling rules for dietary supplements, which include showing the amount of the active ingredient, ingredients list, name and location of the manufacturer, supplement facts panel, and so on. Another rule is that they cannot make any health claims that their product can treat any disease or related symptom.
I hear it all the time that CBD is a cure-all, yet there is very little in the way of regulation on what can and cannot be stated on the label; who is the governing body?
CBD is not a cure-all. But the reason it gets that reputation is that over 9,000 studies of CBD have been published to date, suggesting a myriad of potential benefits for everything from inflammation and pain to neurodegenerative conditions such as Alzheimer’s. But most of CBD’s potential benefits need higher-quality evidence (placebo-controlled clinical trials) before we know for certain.
In terms of health claims, those are regulated by the FDA and FTC. The FDA mostly regulates claims on product labels, while the FTC regulates claims in advertising. Dietary supplement manufacturers are not allowed to make claims that their products can help with any health condition or disease (with the exception of approved health claims, which require high-quality research and official authorization from the FDA).
Even though the FDA does not currently consider CBD products to be dietary supplements, it still treats them as such in terms of health claims. That’s why the FDA regularly sends out warning letters to CBD companies that sell misleading products or make unauthorized claims that their products can treat symptoms of related conditions, like saying that their CBD oil can help with cancer or treat insomnia.
What is your passion?
I’m passionate about improving my health and helping others do the same through safe, natural, time-tested methods. That’s why I was immediately drawn to CBD — it’s natural, non-intoxicating, has little to no side effects even with daily use, and has been used for its health benefits for thousands of years as a component of cannabis.
I exercise and practice meditation and intermittent fasting daily, in addition to taking herbal supplements like CBD and ashwagandha. I’ve read thousands of studies about CBD and other supplements and enjoy breaking down what I learn into simple language that helps others improve their health naturally.